European sales 2015 first half Compact segment

Sales of compact cars have stalled in Q2 of 2015, as the segment is up just 4% at the end of the first half. This is down from +10% after Q1 and just half of the overall market growth of 8% so far. That said, the Volkswagen Golf, traditional leader of the segment and the overall market, is up just 2% but remains unchallenged by a large margin. VW dealers still sell more than twice as many as their nearest competitor, the Ford Focus.

Compact_car-segment-European-sales-2015-Opel_AstraAfter the Focus had to fight for its second place in the first quarter, with the Skoda Octavia outselling it in January and February, the facelift has given the Ford some renewed sales energy. It’s taken some distance from its Czech rival, which is now also challenged by the Peugeot 308, up 34% on last year. The 308 narrowed the gap to the Octavia to less than 200 units in June, while the Opel/Vauxhall Astra managed to outsell both of them that same month thanks to heavy discounts on the outgoing model as the new generation has just been revealed (pictured).

 

Auto-sales-statistics-2015_H1-Europe-compact_car_segment

Compact_car-segment-European-sales-2015-Seat_Leon-Renault_MeganeThe Seat Leon seems to be plateauing, with Q2 sales up less than 100 units on the same quarter last year, when the new generation was still squeaky fresh. Year-to-date, its improvement is down to 10%, from +23% after Q1. That leaves it vulnerable to the Renault Megane, which is due to be replaced next year and will be increasingly discounted as the year comes to an end. Anybody dare to predict which of these two will come up on top by the end of the year?

Similarly, the Mazda3 was up 37% in Q1, but down in Q2 when the new generation had just been released. Its improvement is down to 18%, and will continue to deteriorate the rest of the year. That may give the Nissan Pulsar a chance to close in, as that model is 4 months fresher than the Mazda.

Next year, Suzuki will re-enter the segment with a familiar name: Baleno, which will be revealed at the IAA Frankfurt Auto Show next month.

Notice we’ve moved the Citroën C4 Cactus from this segment to the small crossover segment upon advice from some of our readers.

2015 first half compact car sales Europe

Compact segment H1 2015 H1 2014 Change
1. Volkswagen Golf 274.934 270.435 2%
2. Ford Focus 127.038 121.293 5%
3. Skoda Octavia 110.526 105.717 5%
4. Peugeot 308 103.476 77.437 34%
5. Opel/Vauxhall Astra 100.835 96.765 4%
6. Seat Leon 76.523 69.695 10%
7. Renault Megane 72.471 72.038 1%
8. Toyota Auris 62.640 67.921 -8%
9. Kia Cee’d 39.396 40.179 -2%
10. Hyundai i30 38.543 44.464 -13%
11. Skoda Rapid 37.888 40.226 -6%
12. Mazda3 29.059 24.615 18%
13. Citroën C4 26.583 38.356 -31%
14. Nissan Pulsar 24.331 4 new
15. Honda Civic 21.147 21.521 -2%
16. Volkswagen Beetle 13.355 16.630 -20%
17. Nissan Leaf 8.664 7.131 21%
18. Toyota Corolla 7.471 7.553 -1%
19. Kia Soul 6.910 4.179 65%
20. Volkswagen Scirocco 6.235 4.884 28%
21. Volkswagen Jetta 5.540 4.912 13%
22. Seat Toledo 5.470 5.659 -3%
23. Toyota Prius 3.831 4.333 -12%
24. Citroën C-Elysee 3.163 3.910 -19%
25. Renault Fluence 2.837 3.116 -9%
26. Mitsubishi Lancer 2.242 1.673 34%
27. Peugeot 301 1.381 1.771 -22%
28. Hyundai Elantra 836 577 45%
29. Subaru Impreza 483 1.386 -65%
30. Fiat Bravo 283 2.291 -88%
31. Chevrolet Cruze 100 6.797 -99%
32. Honda CR-Z 31 196 -84%
33. Honda Insight 26 369 -93%
34. Fiat Linea 5 152 -97%
Segment total 1.214.253 1.168.185 4%

 

Also check out the premium compact & small car segments, where the Audi A3 and Mini hold on to their respective top spots.

Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. Hi Bart.

    The Mazda3 may get a second breath of air if the long promised 1.5l Diesel engine ( The one already available on the 2 and CX3 ) finally gets added to the line up. I believe they’re supposed to do so in September.

    Also, i believe the Baleno will be a sub compact or something in between segments and not a full fledged C segment car.

Let me know what you think of this article. Thanks!

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