European sales 2014 Small Crossover segment

Sales of small crossovers in Europe continue to amaze, shooting through the 700.000 units milestone, as I predicted a modest 670.000 after the first three quarters. This is an increase of 52% on 2013, and with a slew of new players entering Europe’s hottest segment this year, the growth isn’t likely to stall anytime soon. In fact, I expect over 1 million annual small crossover sales within a few years time.

Small_crossover-segment-European-sales-2014-Renault_CapturUntil those new players hit full steam, the 2014 top-5 enjoys a combined share of almost 92%, with the top-4 each selling well over 100.000 units, compared to just one model above that threshold in 2013. Not surprisingly, the Renault Captur has taken control of the segment with just under 165.000 sales, almost 1 in every 4 small crossovers sold. Behind the leader, there’s a fierce battle for second place, with Opel/Vauxhall Mokka outselling the Peugeot 2008 and Dacia Duster in the last quarter to narrow the gap between second place and fourth place to just 8.000 units.

Last year’s leader Nissan Juke falls below 100.000 sales for the first time in four years, as it received a facelift in the second half of 2014. Sales already rebounded in the fourth quarter, but not enough to keep it from losing 8% of its volume. Undoubtedly the Juke will break into six figures again in 2015, despite the ever-increasing competition.

Auto-sales-statistics-2014-Europe-small_crossover_segment

The first of the challengers has already arrived in the last quarter of 2014 and the Jeep Renegade impressively jumped into the segment’s sixth place in November and December, outselling the Suzuki SX4 and Ford Ecosport even before deliveries have started to pick up pace. Small_crossover-segment-European-sales-2014-Fiat_500XIt will be followed shortly by its sibling Fiat 500X, which should easily be able to repeat or even improve on that performance.

After the Fiat, a number of Asian manufacturers will join the segment. The first to arrive will be the all-new Suzuki Vitara, with its square and rugged styling, Suzuki takes a different approach to the segment than the frivolous 500X or playmobile-like Renegade.

In the second half of the year, Honda dealers will start deliveries of the HR-V, Mazda will continue its strong form with the introduction of the CX-3 and SsangYong will introduce its first all-new model under ownership of Mahindra&Mahindra of India, with the Tivoli.

The only counter-action from the incumbents will come from Peugeot, updating the 2008 to defend its second place of the segment. Seat will also reveal a small crossover in 2015, but that won’t hit the market until next year.

 

Small Crossover segment 2014 2013 Change
1. Renault Captur 164.801 84.085 96%
2. Peugeot 2008 135.541 58.672 131%
3. Dacia Duster 127.772 88.082 45%
4. Opel/Vauxhall Mokka 127.437 70.768 80%
5. Nissan Juke 97.538 106.411 -8%
6. Suzuki SX4 17.226 28.106 -39%
7. Ford Ecosport 12.890 57 new
8. Suzuki Jimny 10.787 10.713 1%
9. Chevrolet Trax 9.316 17.658 -47%
10. Jeep Renegade 7.768 0 new
11. Fiat Sedici 3.550 5.849 -39%
12. Lada Niva 1.542 1.670 -8%
13. DR CityCross 205 32 540%
14. Daihatsu Terios 2 332 -99%
Segment total 716.375 472.435 52%

Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

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