European sales 2014 Midsized SUV segment

For the first time ever, more than 1 million midsized crossovers have been sold in Europe in a single year, only 7 years after first breaking the 500.000 sales threshold. And I don’t expect the growth to stall in 2015, as key models have recently been renewed and one highly anticipated new player will enter the segment. In 2014, the 12 best selling models all managed to improve their sales figures on the year before.

Midsized_SUV-segment-European-sales-2014-Nissan_QashqaiThe new generation Nissan Qashqai has enjoyed a very strong fourth quarter to continue the model’s streak of five consecutive years above 200.000 sales, although its share of the segment has dropped below 20%. The Qashqai also celebrates 8 consecutive years as the segment leader. In second place, the Tiguan breaks its sales record at just over 150.000 sales, no less than 7 years after its introduction, an equally surprising as impressive performance, only equaled by the Fiat 500. The Tiguan is the best selling midsized SUV from a European manufacturer in a segment that’s dominated by Asian brands, which control two thirds of the segment’s sales.

Auto-sales-statistics-2014-Europe-midsized_crossover_segment

Five consecutive years of sales increases, of which the last four each set a new sales record for the model, have helped the Kia Sportage hold on to its top-3 position, despite strong internal competition from its sibling Hyundai ix35. The Sportage has been slightly facelifted in 2014 to prepare for the all-new model next year, while the ix35 will be completely renewed in Q3 of 2015.

Both South-Korean models are chased by the ever-more successful Ford Kuga, up 33% to a record 86.500 units in Europe, and within 10.000 sales of the segment podium. Behind the Kuga, two other models also break their all-time sales records: the Skoda Yeti, 5 years after its introduction, thanks to a minor facelift, and the Mazda CX-5, improving further on its first full year of sales in 2013.

Suzuki-S-Cross-auto-sales-statistics-EuropeThe Suzuki S-Cross enters the top-10, kicking down the Mitsubishi ASX, which is surprisingly up, and by no less than 33%, without any facelifts or updates. Possibly it’s just enjoying increased interest from the added showroom volume its larger sibling Outlander is pulling thanks to that model’s Plug-in Hybrid version. In its turn, the Outlander is up 30% as well, to almost 34.000 sales, of which close to 20.0000, or 59%, the PHEV.

The new generation Nissan X-Trail is up to 14th place, and even 13th in the last quarter. It has replaced both the outgoing X-Trail and the stretched Qashqai+2, even though Qashqai sales don’t seem to have suffered from the loss of the +2 version.

Another successful introduction is the Jeep Cherokee, up to 18th place in its first year, outselling models of large European brands like the Opel/Vauxhall Antara and Renault Koleos. Granted, the Antara and Koleos have already been on the market for a number of years and have never been able to break through in Europe, but sales of over 1.000 units a month since its launch are nonetheless an excellent result for the American brand, considering its limited dealer network.

Midsized_SUV-segment-European-sales-2014-Renault_KadjarAs noted in the first paragraph, a new player will enter the segment this year with very high expectations. Renault has just revealed the first images of its all-new Kadjar crossover, based on the segment leader Qashqai, and it will reach showrooms in the second half of the year. So don’t expect it to shake up the top-3 in 2015 yet, but considering the success of Renault’s new design language with the Capture small crossover and Clio subcompact, it should certainly be a contender in 2016.

That year Seat will also finally introduce its first crossover, and MG plans to bring its GS crossover to the UK market early 2016 as well.

 

Midsized SUV segment
2014 2013 Change
1. Nissan Qashqai 202.914 201.722 1%
2. Volkswagen Tiguan 150.641 142.523 6%
3. Kia Sportage 96.556 90.342 7%
4. Hyundai ix35 93.540 88.831 5%
5. Ford Kuga 86.445 64.767 33%
6. Skoda Yeti 63.419 57.588 10%
7. Mazda CX-5 57.289 49.883 15%
8. Toyota RAV4 54.187 47.534 14%
9. Honda CR-V 49.182 47.596 3%
10. Suzuki S-Cross 35.933 8.365 330%
11. Mitsubishi ASX 35.295 26.468 33%
12. Mitsubishi Outlander 33.744 25.960 30%
13. Fiat Freemont 17.389 18.825 -8%
14. Nissan X-Trail 16.178 5.811 178%
15. Subaru Forester 13.889 14.579 -5%
16. Citroën C4 Aircross 12.142 11.822 3%
17. Subaru XV 10.745 12.216 -12%
18. Jeep Cherokee 8.629 421 1950%
19. Opel/Vauxhall Antara 8.461 15.380 -45%
20. Renault Koleos 7.418 8.404 -12%
21. Suzuki Grand Vitara 6.213 9.067 -31%
22. Jeep Wrangler 5.302 5.619 -6%
23. Jeep Compass 4.829 6.572 -27%
24. SsangYong Korando 4.820 3.232 49%
25. Chevrolet Captiva 2.928 13.216 -78%
26. Peugeot 4008 2.533 3.972 -36%
27. DR5 106 199 -47%
28. Jeep Patriot 49 15 227%
29. Mazda CX-7 3 1.062 -100%
30. Peugeot 4007 3 288 -99%
31. Dodge Journey 2 27 -93%
32. Citroën C-Crosser 2 116 -98%
Segment total 1.080.786 982.422 10%

Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. Fabio says:

    Sorry but where are BMW x3, Audi q5, Mercedes GLA, and some other?

  2. Bart Demandt says:

    Hi Fabio,
    you’ll find them here: http://carsalesbase.com/european-sales-2014-premium-compact-suv-segment/

    I’ve split the premium and non-premium segments.

  3. Michael says:

    From an American perspective, it’s difficult to see how most of these vehicles can even be seen as mid-sized. Compact maybe, but surely not midsized. The Qashqai is much smaller than the Rogue and the Tiguan’s lack of sales in the American market is a testament to the fact that it is too small to be successful here, especially at it’s price point. Seriously, for a company whose reliability is known as being suspect, what is VW thinking?The Kuga is also smaller than the Escape. Heck, even the XV Crosstreck is tiny and relatively under powered compared with the Forester and Outback which sell really well here. I guess I just put in a nutshell why the US is so different than Europe.

    • Bart Demandt says:

      Hi Michael,
      you’re right: in the US, a crossover or SUV won’t succeed until it has 7 seats. In Europe, we prefer our cars a bit more compact. That is indeed one of the reasons why the Tiguan never really became a success in the US.
      I happened to stand next to a current generation Subaru Forester earlier this week, and I was amazed at how huge it is! It started out as an elevated midsized station wagon, but now it’s become an actual SUV.
      But I have to point out to you that the current generations Ford Kuga and Escape are exactly the same, the only difference is the name. We get the Rogue in Europe as well, but that’s the Nissan X-Trail. The Qashqai is indeed a bit more handy in the narrow European streets and small parking spaces here.

Let me know what you think of this article. Thanks!

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