European sales 2014 Midsize segment

Midsized_car-segment-European-sales-2014-VW_PassatThe European midsized car segment is the fastest declining segment in the market, contracting 8% in 2014 to the lowest figure ever and down more than 50% on as recent as 2007. Only four out of 21 models managed to increase year-over-year sales, and if the fact that the top-3 models now account for over 55% of segment sales isn’t enough as a sign of the segment’s defragmentation, no less than 7 nameplates are either already out of production or will be pulled from the market without a replacement soon: Honda Accord, Opel/Vauxhall Ampera, Renault Latitude, Chevrolet Malibu, Suzuki Kizashi, Seat Exeo and Chevrolet Volt.

That doesn’t mean the segment is officially dead, as there are also 8 new or facelifted models due in showrooms this year, while the new generations Volkswagen Passat and Ford Mondeo have just started customer deliveries. As a result, the midsize segment should be able to return to growth in 2015, making it the second time to do so since 2001.

Auto-sales-statistics-2014-Europe-midsized_car_segment

Undoubtedly the new Passat will keep control of the number one spot in the segment, helped by the GTE plug-in hybrid version and its traditional popularity among account managers, while the Ford Mondeo should be able to ease back into second spot as production of the new model has finally started. I wouldn’t be surprised if the Passat and Mondeo combined take more than 50% of all sales in the midsized segment in 2015.

Midsized_car-segment-European-sales-2014-Peugeot_508The Opel/Vauxhall Insignia is the fastest growing model of the segment, adding 15.500 units thanks to its new generation and aging competitors, as the Peugeot 508 is the biggest loser at -14.500 sales. With the facelifted 508 in showrooms, Peugeot should be able to slow the decline, but I don’t see it return to a podium finish anytime soon, especially with a new generation Skoda Superb ready to rock ‘n roll at the end of the year.

The Hyundai i40 will get a facelift in the first quarter, and the DS5 will receive some minor design updates and new engines in the second quarter, while Subaru will launch a new generation Outback in Europe around the same time. Then in Q3, Kia will replace the Optima and Renault will have its new model ready, which is likely to ditch the unfortunate Laguna name. It will be based on the same platform as the Kadjar midized crossover and Espace large MPV, which both will precede it, and the new Megane and Scenic due to arrive in 2016.

Midsized_car-segment-European-sales-2014-Toyota_Mirai_FCVToyota is expected to sell the Mirai Fuel Cell vehicle in Europe in the second half of the year, although in limited numbers, while there’s still no sign of a replacement to the aging Avensis. The Japanese brand has hinted that sales of its midsized car simply don’t justify the development of another Europe-only model, as Honda also discovered, and it’s working on a hybrid-only sedan to slot between the Corolla/Auris and the Camry for worldwide markets. But that car isn’t likely to reach European showrooms anytime soon.

Read more about the crisis in the European midsized segment.

 

Midsize segment
2014 2013 Change
1. Volkswagen Passat 153.677 156.025 -2%
2. Opel/Vauxhall Insignia 92.694 77.127 20%
3. Skoda Superb 46.149 42.215 9%
4. Ford Mondeo 45.405 50.180 -10%
5. Peugeot 508 41.797 56.324 -26%
6. Mazda6 31.032 32.538 -5%
7. Toyota Avensis 28.972 34.489 -16%
8. Hyundai i40 25.016 29.984 -17%
9. Citroën C5 18.064 24.841 -27%
10. Renault Laguna 16.019 17.889 -10%
11. Citroën DS5 12.569 19.217 -35%
12. Subaru Legacy/Outback 6.415 7.751 -17%
13. Honda Accord 3.499 4.467 -22%
14. Kia Optima 3.409 3.362 1%
15. Opel/Vauxhall Ampera 939 3.198 -71%
16. MG6 698 291 140%
17. Renault Latitude 508 631 -19%
18. Chevrolet Malibu 334 2.179 -85%
19. Suzuki Kizashi 281 536 -48%
20. Seat Exeo 243 7.001 -97%
21. Chevrolet Volt 63 949 -93%
Segment total 527.783 571.194 -8%

Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Let me know what you think of this article. Thanks!

*