The coupe segment in Europe is suffering hard, down 31% in 2013 when compared to 2012. All models are down double digits with the exception of the Toyota GT86 and the Subaru BRZ, which were introduced in the second half of 2012.
As a result, the ranking of the segment remains almost unchanged, with only the Japanese twins each moving up one place, and the Honda CR-Z tumbling down the ranking. The Opel/Vauxhall Astra GTC holds on to the lead, followed by the Renault Megane Coupe and the Volkswagen Scirocco and the Peugeot RCZ.
The Hyundai Veloster and Renault Laguna take the hardest hits, each seeing its sales approximately cut in half, while the aforementioned CR-Z hybrid coupe loses two thirds of its volume year-over-year.
|1.||Opel/Vauxhall Astra GTC||18.862||27.845||-32%|
|2.||Renault Megane Coupe||13.687||22.181||-38%|
|7.||Renault Laguna Coupe||1.500||2.874||-48%|
|8.||Chevrolet Camaro Coupe||919||1.326||-31%|
The premium coupe segment performs barely better, but the premium coupes manage to outsell their non-premium competitors, 76.685 units vs. 66.840 units.
Mercedes-Benz occupies the first and second place of the segment, as the C-Class Coupe holds on to its lead despite losing 40% of its volume. The E-Class Coupe remains stable and therefore passes the Audi A5 Coupe (down one third) to move up one spot. The A5 is followed by the Audi TT, down 10% as its successor is due to be introduced in 2014.
The Porsche 911 is stable as well, with sales floating around the 7.000 units mark, or about half of all 911 sales, as they’ve done for a handful of years.
With 4 models, BMW has the most models in the top-10, but that’s partly because a change of name from 3-series to 4-series for the coupe and convertible versions of the new generation 3-series. In 2013, the new 4-series already outsells its predecessor, and combined sales of both improve slightly on 2012. The 4-series is likely to be the biggest reason for the sharp drop in C-Class Coupe sales and I predict it will storm up the charts to take over the segment’s top spot in 2014. Sales of the 1-series Coupe are cut in half as the model has been replaced by the 2-series late 2013, and this model will also reach at least a podium position in 2014.
|PREMIUM COUPE SEGMENT||2013||2012||Change|
|1.||Mercedes-Benz C-Class Coupe||13.838||23.088||-40%|
|2.||Mercedes-Benz E-Class Coupe||11.150||11.156||0%|
|3.||Audi A5/S5/RS5 Coupe||10.362||15.384||-33%|
|4.||Audi TT Coupe||8.870||9.802||-10%|
|5.||Porsche 911 Coupe||6.986||7.002||0%|
|6.||BMW 4-series Coupe||6.581||0||new|
|7.||BMW 1-series Coupe||4.907||9.649||-49%|
|8.||BMW 3-series Coupe||4.761||10.352||-54%|
|10.||BMW 6-series Coupe||2.340||3.663||-36%|
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