European sales 2013 Convertible segment

VW-Golf-Cabrio-sales-European-convertible-segmentThe convertible segment in Europe remains virtually stable from 2012 to 2013, but the ranking is shuffled by the introduction of new models and large declines of existing models. Volkswagen is the convertible segment’s biggest brand, with no less than three cars in the top-1o, including the 2 best selling models. The VW Golf Cabriolet holds onto its lead, but barely. A 43% drop in its sales gives the VW Beetle the opportunity to come within 150 units of the top spot. Of course, the new generation Beetle (which losses the “New” in its previous name as New Beetle), is largely responsible for the decline in Golf Cabrio sales, as customers seem to prefer the newer model of the two. It would be interesting to see which of these two softtops finishes 2014 in the lead.

The Smart Fortwo Cabrio sells exactly 4 units less than in 2012 and holds on to its third place of the segment, now trailed by the Citroën DS3 Cabrio, introduced late 2012. The little Citroën outsells each of its Peugeot convertible hardtop siblings 207CC and 308CC, which are starting to show their age and are both down more than 30%.

The newly introduced Opel/Vauxhall Cascada, a standalone model with a softtop replacing the convertible hardtop Astra TwinTop, hasn’t yet reached its full potential, but already outselling its direct competitor from Volkswagen, the Eos. The latter has already been around since 2006 with a facelift in 2010. The Cascada should be able to come close to the other two VW’s in the segment and thus finish 2014 on the segment podium before we can call it a success for Opel and Vauxhall.

CONVERTIBLE SEGMENT 2013 2012 Change
1. Volkswagen Golf Cabrio 14.184 25.095 -43%
2. Volkswagen Beetle Cabrio 14.039 84 new
3. Smart Fortwo Cabrio 11.223 11.227 0%
4. Citroën DS3 Cabrio 8.407 264 3084%
5. Peugeot 207CC 7.523 12.440 -40%
6. Peugeot 308CC 7.020 10.325 -32%
7. Mazda MX-5 6.050 7.121 -15%
8. Opel/Vauxhall Cascada 5.696 30 new
9. Volkswagen Eos 3.462 5.931 -42%
10. Renault Megane CC 3.361 6.608 -49%
Segment total 82.787 82.314 1%

 

Mercedes-Benz-SLK-auto-sales-statistics-EuropeThe premium convertible segment is down 19% and has therefore been overtaken in size by the non-premium convertible segment, which is an opposite trend of the Coupe segments, where the premium versions are now the biggest segment. Similar to the Coupe segment, Mercedes-Benz rules the Convertible segment, occupying the first two spots of the segment, both in 2012 and 2013. The SLK roadster is the best seller, despite sales down 29%, and it is followed by the E-Class Cabriolet, which is down just 5%.

The Audi A5 Cabriolet has held on to its third position, ahead of the smaller BMW 1-series Cabriolet, down a third on last year. BMW takes a hit this year with its 3-series Cabriolet, as customers are eagerly awaiting its successor, now named 4-series. The 4-series is a very likely candidate for the segment’s top spot in 2014, or should at least be able to take the second spot from the E-Class.

The BMW Z4 roadster is down 20% which allows the Porsche Boxster to come within 70 units of it, as a facelift pushes sales of the Porsche up 34%, ahead of the convertible version of Porsche’s core model, the 911. I’m not sure if Porsche should be happy about that, as profit margins on the 911 are much higher than on the smaller models.

PREMIUM CONVERTIBLE SEGMENT 2013 2012 Change
1. Mercedes-Benz SLK 12.594 17.731 -29%
2. Mercedes-Benz E-Class Cabrio 10.844 11.363 -5%
3. Audi A5/S5/RS5 Cabrio 8.720 10.500 -17%
4. BMW 1-series Cabrio 6.774 10.058 -33%
5. BMW Z4 5.970 7.508 -20%
6. Porsche Boxster 5.904 4.414 34%
7. BMW 3-series Cabrio 5.561 9.464 -41%
8. Porsche 911 Cabrio 5.504 5.059 9%
9. Audi A3/S3 Cabrio 3.926 7.659 -49%
10. Mercedes-Benz SL 3.403 3.937 -14%
Segment total 80.582 99.251 -19%

 

Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012 and 2013, or use the dropdown menu in the top right of this site.

 

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

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