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Home » European Car Sales Data » Opel-Vauxhall

Opel-Vauxhall

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Opel-Vauxhall-Mokka_X-auto-sales-statistics-EuropeSales of Opel and its UK sister brand Vauxhall steadily declined in Europe between 2004 and 2013, much like most of its other mainstream competitors as consumers have shifted towards premium or low-cost brands. Its volume bottomed out in 2013 at 824.000 sales, a loss of more than half a million units in just 5 years, before rebounding to almost a million sales in 2016, helped by the introduction of two all-new models: the Adam minicar and the Mokka small crossover, both in late 2012, and the new generation Astra in 2016. Market share has continued to decline, though: losing half a percentage point since 2011 and a more than a full point since 2008. In 2017, the brands suffered a decline of 50.000 sales as they were sold by their American parent General Motors to PSA of France. PSA slashed unprofitable sales to daily rental fleets and cut incentives in an attempt to emphasize profit over volume. This strategy means that the decline is likely to continue through 2018 despite the introduction of new crossovers like the Crossland X and Grandland X in 2017.

In the decade before the sale to PSA, Opel-Vauxhall’s continued losses meant that General Motors reduced R&D investment in order to reduce the losses. However, an unwelcome result has been that the brands have been lagging in fuel economy and model introductions have been delayed, most significantly of an all-new generation of the brand’s traditional best selling car, the Corsa subcompact. Corsa sales reached a low of 230.000 sales in 2017 as PSA cut sales to the rental companies (no more than 18% of its sales in Germany were to private customers in the years before). A totally new generation for the model that was first launched in 2006 isn’t planned until the second half of 2019, and it will be based on a PSA platform. This shared development of models with PSA will quickly improve fuel economy and should accelerate the revival of the brand.

The Astra compact has been the brand’s second best selling car for years, but it lost almost half of its sales volume between 2008 and 2014, dropping to a record low of less than 180.000 sales before rebounding in 2016 thanks to a new generation. Like the Corsa, Astra sales suffered in 2017 as fleet sales were reduced and the UK market contracted. The sales decline of the Insignia midsized sedan and station wagon stalled in 2017 thanks to a new generation but the model still operates in a declining segment and is unlikely to return to its glory years of 2009-2011 when it sold almost double of its current volume.

The Mokka has been a steady performer, selling upwards of 160.000 annual cars and finishing on the segment podium since 2015. The replacement of the Meriva small MPV by the Crossland X into the same small crossover segment as the Mokka now gives the brand two players in this hot segment. Opel/Vauxhall replaced the slow selling Antara by the Grandland X and now has a serious contender in the still fast growing compact crossover segment. Both the Crossland and Grandland are co-developed with PSA and sit on shared platforms with Peugeot and Citroën models.

In the minicar segment, Opel/Vauxhall also has two players, the value-for-money Opel Karl/Vauxhall Viva, made in South Korea by General Motors, and the trendy and upmarket Adam. The two models have been selling at similar levels in 2016 and 2017.

Due to the below average fuel efficiency of Opel/Vauxhall’s cars and the subsequent potential enormous fines from the European Union, General Motors had planned to rely on sales of the all-electric Ampera-e to balance its average fuel consumption of its fleet, and was willing to sell the model at a significant loss to make volume with the model. As PSA is accelerating the development of new and more fuel efficient models, and unwilling to lose money on a car that they have to buy from their rival, prices were raised quickly after the takeover and the Ampera-e is expected to remain a low-volume model in Europe.

Some of Opel’s models are also sold in the US and China under the Buick brand. The Buick Encore is based on the Mokka, while the Astra is sold in China as the Buick Excelle XT. The Cascada convertible was introduced in the US in 2015 and the Insignia is sold in both US and China as the Buick Regal. How this will continue now that Opel has been taken over by PSA Peugeot-Citroën remains to be seen, but the future does look a bit brighter for the brand as the French are more determined to make it succeed than GM ever was, and they’ve shown how quickly a turnaround to profitability is possible with their own brands.

Opel/Vauxhall
All Models
2015
Opel/Vauxhall
All Models
2016
Opel/Vauxhall
All Models
2017
Opel/Vauxhall
All Models
2018
Opel/Vauxhall
All Models
2019
January 63.311 71.084 74.786 73.747 67.411
February 59.400 70.214 69.473 65.503 60.458
March 117.930 125.700 129.834 108.676 107.528
April 76.211 81.407 70.039 71.032 69.958
May 77.309 86.420 84.749 81.029 78.581
June 101.034 102.182 93.163 89.535 80.801
July 74.487 75.736 69.755 70.515 72.199
August 51.874 54.283 53.879 54.036 52.674
September 98.507 102.518 92.267 81.138 81.729
October 68.278 69.629 68.124 63.201 48.175
November 75.306 74.211 70.940 65.957
December 70.721 72.079 58.114 54.378

Opel/Vauxhall
All Models
Market
Share
2018 878.747 0,00%
2017 935.169 6,04%
2016 984.769 6,56%
2015 934.368 6,62%
2014 880.974 6,81%
2013 823.902 6,72%
2012 835.855 6,66%
2011 996.566 7,20%
2010 1.006.683 7,23%
2009 1.053.306 7,21%
2008 1.135.535 7,85%
2007 1.323.698 8,43%
2006 1.322.316 8,49%
2005 1.423.665 8,82%
2004 1.454.346 9,00%
2003 1.346.836 9,33%
2002 1.386.364 9,44%
2001 1.551.912 10,31%
2000 1.537.067 10,23%
1999 1.672.578 10,93%
1998 1.567.894 10,84%
1997 1.566.430 11,62%
1996 1.532.746 11,97%
1995 1.502.346 12,48%
1994 1.489.507 12,48%
1993 1.422.720 12,64%
1992 1.617.551 11,98%
1991 1.553.637 11,58%
1990 1.548.255 11,45%

 

The importance of the UK market for General Motors has increased in the last few years, as the ratio Opel vs. Vauxhall has been around 3:1 between 2001 and 2011, with Opel taking around 75% of European sales and Vauxhall taking around 25%. However, in 2013 and 2014 more than 30% of all combined Opel-Vauxhall sales were right-hand drive vehicles registered. This is a result of the UK overall car market growing much faster than the continental European car market, and the relatively high market share of Vauxhall in that market (around 11%, compared to just over 8% Opel in continental Europe). In 2015 the ratio slightly recovered as Opel added more than 50.000 units while Vauxhall sales were flat. In 2016, the ratio returned to its normal level, but the UK remains the brand’s biggest market.

  % Vauxhall
2000 19,3%
2001 23,0%
2002 24,2%
2003 24,3%
2004 24,5%
2005 23,2%
2006 22,8%
2007 25,1%
2008 26,3%
2009 22,5%
2010 24,7%
2011 23,9%
2012 27,9%
2013 31,7%
2014 30,7%
2015 28,9%
2016 25,5%
2017 20,9%

Use the dropdown at the top right of this page to find sales figures for the Opel/Vauxhall Adam, Karl/Viva,  Corsa, Astra, Insignia, Ampera-e, Zafira, Crossland X, Mokka X, Grandland X, Cascada, Combo Tour, Vivaro Tour, Movano Tour, Agila, Ampera, Vectra, Signum, Meriva, Antara, Tigra TwinTop, Opel GT and any other car model sold in Europe since the early 2000’s.

  • Opel Adam

    Opel-Adam-auto-sales-statistics-Europe

  • Opel Karl / Vauxhall Viva

    Opel_Karl-Vauxhall_Viva-auto-sales-statistics-Europe

  • Opel Agila

    Opel-Agila-auto-sales-statistics-Europe

  • Opel Corsa

  • Opel Astra

    Opel_Astra-2016-auto-sales-statistics-Europe

  • Opel Vectra

    Opel-Vectra-auto-sales-statistics-Europe

  • Opel Signum

    Opel-Signum-auto-sales-statistics-Europe

  • Opel Insignia

    Opel_Insignia-auto-sales-statistics-Europe

  • Opel Meriva

    Opel-Meriva-auto-sales-statistics-Europe

  • Opel Crossland X

    Opel-Vauxhall-Crossland_X-auto-sales-statistics-Europe

  • Opel Zafira

    Opel-Zafira-auto-sales-statistics-Europe

  • Opel Mokka

    Opel-Mokka-auto-sales-statistics-Europe

  • Opel Antara

    Opel-Antara-auto-sales-statistics-Europe

  • Opel Grandland X

    Opel-Vauxhall-Grandland_X-auto-sales-statistics-Europe

  • Opel Ampera

    Opel-Ampera-auto-sales-statistics-Europe

  • Opel Ampera-e

    Opel_Ampera_e-auto-sales-statistics-Europe

  • Opel Tigra TwinTop

    Opel-Tigra-TwinTop-auto-sales-statistics-Europe

  • Opel/Vauxhall Cascada

    Opel-Cascada-auto-sales-statistics-Europe

  • Opel GT

    Opel-GT-auto-sales-statistics-Europe

  • Opel Combo Tour

    Opel_Combo_tour-auto-sales-statistics-Europe

  • Opel Vivaro Tour

    Opel_Vivaro_B-auto-sales-statistics-Europe

  • Opel Movano Tour

    Opel-Vauxhall-Movano-auto-sales-statistics-Europe

  • Opel/Vauxhall Omega

    Opel-Vauxhall_Omega-auto-sales-statistics-Europe

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Opel/Vauxhall
All Models
2015
Opel/Vauxhall
All Models
2016
Opel/Vauxhall
All Models
2017
Opel/Vauxhall
All Models
2018
Opel/Vauxhall
All Models
2019
January 63.311 71.084 74.786 73.747 67.411
February 59.400 70.214 69.473 65.503 60.458
March 117.930 125.700 129.834 108.676 107.528
April 76.211 81.407 70.039 71.032 69.958
May 77.309 86.420 84.749 81.029 78.581
June 101.034 102.182 93.163 89.535 80.801
July 74.487 75.736 69.755 70.515 72.199
August 51.874 54.283 53.879 54.036 52.674
September 98.507 102.518 92.267 81.138 81.729
October 68.278 69.629 68.124 63.201 48.175
November 75.306 74.211 70.940 65.957
December 70.721 72.079 58.114 54.378

Opel/Vauxhall
All Models
Market
Share
2018 878.747 0,00%
2017 935.169 6,04%
2016 984.769 6,56%
2015 934.368 6,62%
2014 880.974 6,81%
2013 823.902 6,72%
2012 835.855 6,66%
2011 996.566 7,20%
2010 1.006.683 7,23%
2009 1.053.306 7,21%
2008 1.135.535 7,85%
2007 1.323.698 8,43%
2006 1.322.316 8,49%
2005 1.423.665 8,82%
2004 1.454.346 9,00%
2003 1.346.836 9,33%
2002 1.386.364 9,44%
2001 1.551.912 10,31%
2000 1.537.067 10,23%
1999 1.672.578 10,93%
1998 1.567.894 10,84%
1997 1.566.430 11,62%
1996 1.532.746 11,97%
1995 1.502.346 12,48%
1994 1.489.507 12,48%
1993 1.422.720 12,64%
1992 1.617.551 11,98%
1991 1.553.637 11,58%
1990 1.548.255 11,45%

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Comments

  1. Ray Smith says

    December 7, 2015 at 01:40

    Hi Bart. On the historical sales chart, I noticed two years are missing. Just a small point for what is a well researched and put together article.

    Reply
  2. Bart Demandt says

    December 7, 2015 at 09:16

    Hi Ray,

    very sharp of you! I’ve added the missing 1997 and 1998 data. Thanks!

    Reply
  3. Ray Smith says

    December 7, 2015 at 20:30

    No problem. One of the problems of going back in European car sales history is the nations included keep changing. The data you have is excellent. I don’t know of anywhere else it is freely available.

    Reply
  4. Uddin Rone says

    April 26, 2016 at 13:54

    Hello,
    Source, can you please mention it.

    Thanks

    Reply
    • Bart Demandt says

      April 26, 2016 at 14:05

      Hi Uddin Rone,

      the sources are mentioned at the bottom of the article, right below the links to each model, together with the list of which countries are included.

      Reply
  5. David Hamilton says

    April 30, 2016 at 07:56

    Fascinating to read and follow how such a large multi national corporation like GM/Opel is now gaining market share in the U.S. Europe,South America and China it seems their current upper management teams are the best GM have had in a decade.

    Reply
    • Larry Dietz says

      October 25, 2016 at 07:24

      GM is not gaining in the U.S. and Europe, it is continuing to lose sales!!! South America is a dead market. The only bright spot at GM is China which now accounts for the majority of its sales. GM’s corporate culture is as corrupt and inept as ever. Barra is just another example of GM’s policy of promoting nepotism and lifers. GM is indeed the leper colony of the automotive world.

      Reply
  6. Dhritiman Sharma says

    June 30, 2018 at 17:45

    Very informative. I believe, instead of focusing on luxury brands like audi, bmw n mercedes, we better use such small scale industry cars, which are handy, useful and saves lots of money and encourage for simple living high thinking concept.

    Reply
  7. VideoXX says

    November 4, 2018 at 09:57

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