Nissan

Nissan-auto-sales-statistics-EuropeNissan sales and market share in Europe have grown steadily every year from 2007 to 2015, and it is the only mainstream automaker to have increased both sales and market share every year during this period. The brand even came clost to taking the title of best selling Japanese auto brand in 2015 as it came within 2.500 sales of Toyota, which sold almost double of Nissan’s volume as recent as 2009. Unfortunately, sales and share dipped again in 2016.

These amazing accomplishment are mostly thanks to the incredibly successful Qashqai and Juke crossovers, both produced at the Sunderland factory in England. The Qashqai is by far the best selling model in the midsized SUV segment with over 200.000 annual sales for 7 straight years. The Juke was introduced in 2010 and has sold over or close to 100.000 units per year since 2011. Add to this the success of the new generation X-Trail since 2015, which makes more than 70% of the brand’s sales are crossovers. The X-Trail is a worldwide bestseller, including China and the US, where it’s called the Rogue.

The Leaf electric car had a slow start but sales have increased every year and even more than doubled every year until 2013, selling over 18.000 units in 2016 and the first EV to surpass the 10.000 annual sales milestone. It did lose its lead of the electric car segment in 2015 to the Renault Zoe, but an updated version with a larger battery for longer range arrived in 2016. There are also all-electric MPV and cargo versions, based on the NV200 but with the power train of the Leaf.

Other models have fared less successfully, as sales of the Pixo minicar have fallen quickly after 2010 and the minicar was discontinued in 2014, while sales of its donor vehicle, the Suzuki Alto, have remained relatively flat until its replacement in 2015. The Pulsar compact hatchback has also failed to gain traction in Europe. Nissan had predicted 64.000 annual sales for that model, but it didn’t come close, with 43.000 in its first full year of sales and quickly fading after that.

Micra sales had a downward trend until 2014 after it was facelifted. The bland styling of this car, especially before the facelift in 2013, has not caught on with consumers, as it has been designed for Asian markets where consumer tastes and preferences are different than in Europe. Being small-sized for the subcompact segment didn’t help either, but in 2017 Nissan replaced it with a new generation based on the successful Renault Clio, which should help the brand finally become a true player in Europe’s largest segment.

The new generation Note, introduced in the second half of 2013, had a new design and greatly improved fuel economy compared to the outgoing model, which helped it soar into the small MPV segment’s second place in 2014. However, the segment is shrinking fast and Nissan has decided to discontinue the Note in Europe. The new generations of the large crossovers Murano and Pathfinder also won’t make it to Europe.

Also find Nissan US sales figures and Nissan China sales figures.

 

Nissan
All Models
2014
Nissan
All Models
2015
Nissan
All Models
2016
Nissan
All Models
2017
January 33.715 44.069 42.309 43.796
February 30.587 39.056 40.053 41.475
March 65.999 80.961 77.867 90.770
April 38.104 40.738 41.589 35.560
May 38.082 43.648 44.583 46.888
June 43.184 52.851 51.067 53.757
July 38.653 44.162 40.970 41.101
August 21.472 25.382 25.517
September 51.028 63.631 61.833
October 41.940 40.480 40.103
November 36.698 38.667 39.621
December 37.599 40.401 41.831

Nissan
All Models
Market
Share
2016 547.343 3,65%
2015 554.046 3,93%
2014 477.703 3,69%
2013 421.134 3,44%
2012 436.169 3,48%
2011 470.004 3,37%
2010 411.084 2,94%
2009 372.096 2,54%
2008 338.169 2,33%
2007 313.437 2,00%
2006 332.150 2,13%
2005 387.325 2,39%
2004 409.717 2,53%
2003 409.511 2,84%
2002 371.711 2,53%
2001 387.808 2,58%
2000 427.528 2,85%
1999 416.860 2,72%
1998 439.870 3,04%
1997 420.338 3,12%
1996 369.930 2,89%
1995 366.608 3,05%
1994 387.698 3,25%
1993 399.235 3,55%
1992 440.601 3,26%
1991 443.171 3,30%
1990 395.400 2,93%

 

Use the dropdown at the top right of this page to find sales figures for the Nissan Pixo, Micra, Leaf, Note, Juke, Qashqai, X-Trail, Pathfinder, Murano, 370Z, GT-R, NV200 Evalia, Navara, Cube, Almera, Tiida, Primera, Tino, Terrano II, Patrol, 350Z, Primastar and any other car model sold in Europe since the early 2000’s.

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

 

Nissan
All Models
2014
Nissan
All Models
2015
Nissan
All Models
2016
Nissan
All Models
2017
January 33.715 44.069 42.309 43.796
February 30.587 39.056 40.053 41.475
March 65.999 80.961 77.867 90.770
April 38.104 40.738 41.589 35.560
May 38.082 43.648 44.583 46.888
June 43.184 52.851 51.067 53.757
July 38.653 44.162 40.970 41.101
August 21.472 25.382 25.517
September 51.028 63.631 61.833
October 41.940 40.480 40.103
November 36.698 38.667 39.621
December 37.599 40.401 41.831

Nissan
All Models
Market
Share
2016 547.343 3,65%
2015 554.046 3,93%
2014 477.703 3,69%
2013 421.134 3,44%
2012 436.169 3,48%
2011 470.004 3,37%
2010 411.084 2,94%
2009 372.096 2,54%
2008 338.169 2,33%
2007 313.437 2,00%
2006 332.150 2,13%
2005 387.325 2,39%
2004 409.717 2,53%
2003 409.511 2,84%
2002 371.711 2,53%
2001 387.808 2,58%
2000 427.528 2,85%
1999 416.860 2,72%
1998 439.870 3,04%
1997 420.338 3,12%
1996 369.930 2,89%
1995 366.608 3,05%
1994 387.698 3,25%
1993 399.235 3,55%
1992 440.601 3,26%
1991 443.171 3,30%
1990 395.400 2,93%

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