Lancia

Lancia-auto-sales-statistics-EuropeLancia sales and market share in Europe have declined steadily from 2009 to 2015, losing almost half of its volume in six years time. Sales slightly rebounded in 2016.

Fiat-Chrysler CEO Sergio Marchionne has decided that it doesn’t make financial sense to develop all-new vehicles for Lancia with these volumes, so the slow selling Thesis was replaced by the 300C-based Thema in 2011, the Flavia cabriolet was introduced in 2012, based on the Chrysler 200 convertible, and to replace the also slow-selling Phedra they didn’t even bother to change the name of the Voyager.

As a result, Chrysler was pulled out of the European market in 2011, with the exception of the United Kingdom and Ireland, where it was decided to keep the American brand instead of the Italian brand, which hadn’t been sold in the UK since 1993 because of a reputation for bad quality. With this reputation in mind, Chrysler was expected to have a better shot at the UK and Irish markets, even if that meant rebadging the Ypsilon minicar and the Delta compact hatchback as Chryslers.

Unfortunately, this hasn’t helped sales of the two brands combined. Sales of the Ypsilon have remained relatively stable and sales of the 300C/Thema have actually increased every year between 2011 and 2013 before plunging to a record low in 2014, while production of the Delta was discontinued in 2014 and the Voyager competes in one of the fastest shrinking segments of the continent. In March 2015, Fiat-Chrysler announced that it would withdraw Chrysler from the UK market to focus entirely on the more successful Jeep brand. Dealers sold their remaining stock until the brand officially stopped selling in 2016.

At the same time, Lancia withdrew from all export markets, and all products except the Ypsilon were discontinued. That makes sense, as the Ypsilon already made up over three quarters of total brand sales, and almost 80% of its volume was sold in Italy anyways. This way, Alfa Romeo will finally get the much-needed attention to grow. Sales of the remaining inventory of the Delta ended in 2015 and the three rebadged American cars also all but disappeared from the rankings in 2015. Meanwhile, the Ypsilon was updated in 2015 for the Italian market, as it makes sense to continue sales of a model that has consistently been a top-5 seller in the country.

Note: these statistics are for Lancia separately, sales figures of Lancia-Chrysler combined and of Chrysler alone are published separately.

 

Lancia
All Models
2014
Lancia
All Models
2015
Lancia
All Models
2016
Lancia
All Models
2017
January 6.702 5.554 5.682 5.832
February 5.551 5.909 6.888 7.254
March 7.294 6.212 7.265 8.371
April 6.013 6.108 7.062 5.872
May 7.345 5.659 7.491 5.321
June 6.595 6.371 5.761 4.621
July 5.102 4.777 4.578 4.269
August 2.835 2.868 2.521 2.836
September 6.351 4.709 5.393 4.654
October 6.231 4.479 5.513
November 5.118 4.587 4.443
December 4.583 4.419 4.462

Lancia
All Models
Market
Share
2016 67.059 0,45%
2015 61.652 0,44%
2014 69.835 0,54%
2013 71.872 0,59%
2012 89.995 0,72%
2011 98.679 0,71%
2010 99.671 0,72%
2009 121.846 0,83%
2008 114.035 0,79%
2007 121.994 0,78%
2006 116.554 0,75%
2005 118.773 0,74%
2004 116.626 0,72%
2003 99.511 0,69%
2002 109.896 0,75%
2001 147.358 0,98%
2000 173.758 1,16%
1999 142.710 0,93%
1998 184.841 1,28%
1997 176.211 1,31%
1996 159.251 1,24%
1995 162.416 1,35%
1994 163.535 1,37%
1993 163.636 1,45%
1992 223.127 1,65%
1991 265.172 1,98%
1990 300.087 2,22%

 

Use the dropdown at the top right of this page to find sales figures for the Lancia Ypsilon, Delta, Flavia, Thema, Voyager, Musa, Lybra, Thesis, Phedra and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Lancia
All Models
2014
Lancia
All Models
2015
Lancia
All Models
2016
Lancia
All Models
2017
January 6.702 5.554 5.682 5.832
February 5.551 5.909 6.888 7.254
March 7.294 6.212 7.265 8.371
April 6.013 6.108 7.062 5.872
May 7.345 5.659 7.491 5.321
June 6.595 6.371 5.761 4.621
July 5.102 4.777 4.578 4.269
August 2.835 2.868 2.521 2.836
September 6.351 4.709 5.393 4.654
October 6.231 4.479 5.513
November 5.118 4.587 4.443
December 4.583 4.419 4.462

Lancia
All Models
Market
Share
2016 67.059 0,45%
2015 61.652 0,44%
2014 69.835 0,54%
2013 71.872 0,59%
2012 89.995 0,72%
2011 98.679 0,71%
2010 99.671 0,72%
2009 121.846 0,83%
2008 114.035 0,79%
2007 121.994 0,78%
2006 116.554 0,75%
2005 118.773 0,74%
2004 116.626 0,72%
2003 99.511 0,69%
2002 109.896 0,75%
2001 147.358 0,98%
2000 173.758 1,16%
1999 142.710 0,93%
1998 184.841 1,28%
1997 176.211 1,31%
1996 159.251 1,24%
1995 162.416 1,35%
1994 163.535 1,37%
1993 163.636 1,45%
1992 223.127 1,65%
1991 265.172 1,98%
1990 300.087 2,22%

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