Toyota

Toyota-auto-sales-statistics-EuropeToyota sales in Europe slowly declined from 2009 to 2013, much like most of its mainstream competitors as the market has moved more towards premium or low-cost. In 2014 and 2015, the brand recovered some of the lost volume thanks to the introduction of two new models. However, it still grew slower than the overall market and continued to lose market share, dropping below 4% for the first time since 2009 and almost losing its title of best selling Asian brand in Europe to Nissan, which was just 2.500 sales behind.

The new generation compact hatchback Auris was introduced early 2013, followed by a station wagon, a first for the model and the first hybrid station wagon. The hybrid take rate is over one third for the Auris, including the station wagon, but it seems to be cannibalizing on Prius sales, despite the addition of the Prius+ MPV and a Prius Plug-In hybrid version, as sales of these models have dropped sharply.

The RAV4 midsized crossover/SUV was remodeled as well in 2013, helping the model rebound from falling sales and leapfrogging its arch rival Honda CR-V, which had overtaken the RAV4 in 2012 and early 2013. A new subcompac crossover C-HR was launched in late 2016.

The brand’s best selling car, the subcompact Yaris was redesigned late 2011 and sales have been very steady, also thanks to the introduction of the hybrid version, which has a take rate of around 25% of total model sales. The Yaris is one of the most successful Asian cars in Europe, with over 3 million cumulative sales since its introduction in 1999.

The Aygo minicar has seen sales slide until the new generation was launched in 2014, but increased competition in the segment will make it difficult for the model to return to 100.000+ sales like the first generation. The same goes for its siblings Citroën C1 and Peugeot 108. The IQ minicar will not be replaced, as it has been unable to compete with the Smart Fortwo at which it was aimed. The model topped out in 2009 at almost half of the Smart’s sales, but then declined by three quarters in two years time. Since total sales over the six-year period have been below 100.000 units, it’s been discontinued. Also discontinued due to low sales was the Urban Cruiser, a small MPV which has reached only half of the IQ’s volume.

Sales of the Avensis midsized sedan and station wagon, renewed in 2009 have declined every year, to almost a third of 2009 sales, and the model was outsold for the first time by the new Mazda6 in 2013. A facelift in 2015 stopped the sales slide, but the Avensis competes in a shrinking midsized segment, and Toyota is still contemplating if and how to replace the aging model.

Also find Toyota US sales figures and Toyota China sales figures.

 

Toyota
All Models
2014
Toyota
All Models
2015
Toyota
All Models
2016
Toyota
All Models
2017
January 47.372 47.259 48.853 58.378
February 37.759 40.084 44.352 52.412
March 59.555 67.024 69.176 83.123
April 44.008 43.236 48.789
May 45.125 41.219 49.528
June 46.453 51.366 53.955
July 39.732 45.204 44.148
August 28.967 31.564 36.305
September 52.274 56.258 60.829
October 46.049 44.384 44.373
November 40.984 43.892 46.449
December 40.885 44.990 48.782

Toyota
All Models
Market
Share
2016 595.539 3,97%
2015 556.480 3,94%
2014 526.272 4,07%
2013 509.862 4,16%
2012 518.720 4,13%
2011 587.715 3,96%
2010 636.365 4,29%
2009 770.944 4,88%
2008 830.286 5,14%
2007 993.745 5,70%
2006 960.499 5,61%
2005 905.805 5,24%
2004 865.913 5,05%
2003 722.807 4,69%
2002 670.709 4,27%
2001 585.711 3,58%
2000 594.946 3,60%
1999 478.645 3,13%
1998 434.440 3,00%
1997 379.169 2,81%
1996 333.935 2,61%
1995 306.258 2,54%
1994 312.835 2,62%
1993 315.508 2,80%
1992 339.180 2,51%
1991 362.002 2,70%
1990 363.285 2,69%

 

Use the dropdown at the top right of this page to find sales figures for the Toyota Aygo, IQ, Yaris, Auris, Corolla, Prius, Avensis, Verso, Prius+C-HR, RAV4, Land Cruiser, GT86, Proace Verso, Urban Cruiser, Verso-S, MR2, Celica and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Toyota
All Models
2014
Toyota
All Models
2015
Toyota
All Models
2016
Toyota
All Models
2017
January 47.372 47.259 48.853 58.378
February 37.759 40.084 44.352 52.412
March 59.555 67.024 69.176 83.123
April 44.008 43.236 48.789
May 45.125 41.219 49.528
June 46.453 51.366 53.955
July 39.732 45.204 44.148
August 28.967 31.564 36.305
September 52.274 56.258 60.829
October 46.049 44.384 44.373
November 40.984 43.892 46.449
December 40.885 44.990 48.782

Toyota
All Models
Market
Share
2016 595.539 3,97%
2015 556.480 3,94%
2014 526.272 4,07%
2013 509.862 4,16%
2012 518.720 4,13%
2011 587.715 3,96%
2010 636.365 4,29%
2009 770.944 4,88%
2008 830.286 5,14%
2007 993.745 5,70%
2006 960.499 5,61%
2005 905.805 5,24%
2004 865.913 5,05%
2003 722.807 4,69%
2002 670.709 4,27%
2001 585.711 3,58%
2000 594.946 3,60%
1999 478.645 3,13%
1998 434.440 3,00%
1997 379.169 2,81%
1996 333.935 2,61%
1995 306.258 2,54%
1994 312.835 2,62%
1993 315.508 2,80%
1992 339.180 2,51%
1991 362.002 2,70%
1990 363.285 2,69%

Comments

  1. George says:

    This data needs to be taken down. These numbers aren’t even close. TMC 2015 Fiscal Year Report shows ~240K more sales in Europe compared to what is shown here. Very misleading.

  2. Bart Demandt says:

    Hi George,
    thanks for your comment. Let me explain the difference in the figures above and those reported by Toyota.
    Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, Kazakhstan, Tajikistan, Turkmenistan and Uzbekistan).
    Left-Lane.com publishes car sales figures of all brands and models in the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom.
    That excludes Turkey, Russia, Israel and the “number of Central Asian markets”.
    Each manufacturer has its own regional split, some include Russia and/or Turkey, others don’t. Some include overseas territories, others don’t, etc. For the sake of fair comparison, we at Left-Lane.com report sales of all brands and models for the same region of 28 countries that belong to the European Union and the European Free Trade Agreement (known as the EU28).
    I hope this sufficiently explains the difference in reported data.

Let me know what you think of this article. Thanks!

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