Suzuki

Suzuki-auto-sales-statistics-EuropeSuzuki have steadily declined from 2009 to 2013, losing half a percentage point of share during the period, before rebounding in 2014 and 2015. Biggest contributors to the loss are the Swift subcompact and Splash minicar, but the decline was shared by all models except for the Alto minicar before it was replaced by the Celerio.

The Alto has been surprisingly stable in the last three years of its life cycle, after sales nearly halved from 2009 through 2012. The Alto was replaced by the Celerio late 2014, but that was unable to increase the brand’s sales in that segment. As the trend for minicars has shifted towards the hip and trendy models with smartphone connectivity and individualization possibilities, the Celerio appeals more to the rational buyer looking for cheap but spacious transportation with its tall and narrow design and a basic not very frivolous interior. Suzuki’s other minicar model, the high-roof Splash was discontinued without a replacement in 2015.

The Swift subcompact has been the brand’s traditional best selling car by a large margin, but the new generation which was introduced in 2010 has been unable to meet the sales pace of the outgoing model, possibly because it has grown in size and the characteristic design has been softened. In 2016 it’s likely to lose its title to the Vitara, which was launched in 2015 in Europe’s fastest growing segment of small crossovers to compete with the Renault Captur. The Vitara has been received well, although it does cannibalize on the S-Cross, which plays in the same segment but should attract a different buyer demographic according to Suzuki. The Jimny small SUV, arguably the grandfather of the fast growing segment, has been unable to keep up with the segment’s growth, although it surprisingly showed a sales increase in 2015 after having halved since 2009. The model has been on the market virtually unchanged since 1998. It is still a very capable 4×4 though, as opposed to most of the segment newcomers, most of which aren’t even available with 4-wheel drive.

The same can be said of the Grand Vitara SUV, which was introduced in 2006 and has had numerous minor updates, but that hasn’t kept sales from declining fast, as consumer preferences have shifted towards crossovers that only look capable but are also more refined, comfortable and fuel efficient than a traditional SUV.

In 2016, Suzuki will introduce a second subcompact car next to the Swift, reviving the Baleno nameplate. While the Swift is more sporty and should appeal to younger buyers, the Baleno is more no-frills and aimed at value-for-money shoppers. At the end of 2016 the brand has revived another former nameplate: Ignis, which will kind-of replaces the Splash, being a minicar with higher than average seating positions. However, whereas the Splash was a 65+ vehicle, the new Ignis is more retro-trendy and aimed at younger buyers to whom the Celerio is not hip enough. On the success of these new model introductions the brand is aiming for a 50% growth its sales in Europe to over 300.000 units (including Russia and Turkey) this year, up from an estimated 200.000 in 2013 (including Russia and Turkey), which would translate to 225.000 sales in our statistics.

Let’s hope for the brand these new models are more successful than that of the Kizashi midsized sedan, which was introduced in 2010 into a segment the brand was not active before. The model has sold less than 4.700 units in the five years it was sold.

Also find Suzuki US sales figures and Suzuki China sales figures.

 

Suzuki
All Models
2014
Suzuki
All Models
2015
Suzuki
All Models
2016
Suzuki
All Models
2017
January 12.933 11.464 13.989 18.338
February 13.427 12.232 12.596 17.986
March 20.804 22.168 23.017 28.097
April 13.573 14.171 15.997 17.476
May 12.197 13.928 16.767 20.637
June 13.600 15.497 19.160 22.295
July 12.139 13.892 16.276 18.878
August 9.070 11.381 12.930 16.382
September 18.262 20.151 21.052 24.968
October 13.708 15.800 14.942 19.426
November 10.879 13.791 15.800
December 10.731 13.211 15.978

Suzuki
All Models
Market
Share
2016 198.508 1,32%
2015 177.686 1,26%
2014 161.144 1,25%
2013 151.098 1,23%
2012 153.987 1,23%
2011 179.341 1,30%
2010 195.141 1,40%
2009 251.077 1,72%
2008 247.161 1,71%
2007 285.571 1,82%
2006 261.455 1,68%
2005 244.617 1,51%
2004 219.652 1,36%
2003 192.296 1,33%
2002 197.750 1,35%
2001 170.662 1,13%
2000 179.198 1,19%
1999 196.158 1,28%
1998 156.828 1,08%
1997 138.739 1,03%

 

Use the dropdown at the top right of this page to find sales figures for the Suzuki Celerio, Ignis, Swift, Baleno, S-Cross, Vitara, Jimny, Grand VitaraAltoSplash, Wagon R+, Liana, SX4, Kizashi and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Suzuki
All Models
2014
Suzuki
All Models
2015
Suzuki
All Models
2016
Suzuki
All Models
2017
January 12.933 11.464 13.989 18.338
February 13.427 12.232 12.596 17.986
March 20.804 22.168 23.017 28.097
April 13.573 14.171 15.997 17.476
May 12.197 13.928 16.767 20.637
June 13.600 15.497 19.160 22.295
July 12.139 13.892 16.276 18.878
August 9.070 11.381 12.930 16.382
September 18.262 20.151 21.052 24.968
October 13.708 15.800 14.942 19.426
November 10.879 13.791 15.800
December 10.731 13.211 15.978

Suzuki
All Models
Market
Share
2016 198.508 1,32%
2015 177.686 1,26%
2014 161.144 1,25%
2013 151.098 1,23%
2012 153.987 1,23%
2011 179.341 1,30%
2010 195.141 1,40%
2009 251.077 1,72%
2008 247.161 1,71%
2007 285.571 1,82%
2006 261.455 1,68%
2005 244.617 1,51%
2004 219.652 1,36%
2003 192.296 1,33%
2002 197.750 1,35%
2001 170.662 1,13%
2000 179.198 1,19%
1999 196.158 1,28%
1998 156.828 1,08%
1997 138.739 1,03%

Comments

  1. NaBUru38 says:

    Is the Ciaz sold in Europe?

    • Bart Demandt says:

      Hi NaBUru38,

      The Suzuki Ciaz isn’t sold in Europe, where small sedans aren’t very popular besides a few countries in the South. It is sold in China as the Suzuki Alivio though.

Let me know what you think of this article. Thanks!

*

Previous Post:
Next Post: