Subaru

Subaru-auto-sales-statistics-EuropeSubaru sales and market share in Europe have fluctuated between 30.000 and 55.000 annual units in the new millennium, as new models have been introduced and existing models have slowly faded. Sales peaked in 2006 at just over 55.000 units. Market share has jumped up and down in the 0,23% to 0,32% range. Compare this to a rise in market share from 2% to over 3% in the same period in the United States, where Subaru sells 10 times as many cars, and you’ll understand Europe isn’t very high on Subaru’s priority list.

The Forester AWD has been the brand’s traditional best selling car, with the exception of 2012, when it was preparing for a model change in 2013. The Forester has shown equally stable sales as the brand itself.

Subaru’s best selling car in 2012 was the XV AWD, an all-new model for that year, and it even managed to be the best selling car overall in Switzerland for the month of August 2012. XV sales have basically decimated those of its sedan sibling Impreza, despite slowly fading since its introduction year, but Impreza sales have dropped sharply since 2010 to drop below 1.000 units in 2015. Considering the appetite of Europeans for hatchbacks instead of sedans, the XV seems to have taken the place of the Impreza indefinitely. The Legacy has been replaced by a slightly smaller station wagon called the Levorg, as the Outback remains available.

Two more all-new models have been introduced in the past few years, both based on Toyota vehicles, both not all wheel drive and both not very successful. The Trezia mini MPV was introduced in 2011 together with its twin Toyota Verso-S. From 2011 to 2015, Trezia sales have totaled just over 6.750 units, compared to over 58.000 units in the same period for the Verso-S. Of course there’s a huge difference in the size of the dealer network, but the sales performance really doesn’t justify selling the same model under both brands.

The same goes for the BRZ/Toyota GT86 rear wheel drive coupes, introduced in 2012, which show a tenfold difference in sales, and that’s not in Subaru’s advantage. Not even 2.250 BRZ’s have been sold in 4 years.

Also find Subaru US sales figures .

 

Subaru
All Models
2014
Subaru
All Models
2015
Subaru
All Models
2016
Subaru
All Models
2017
January 3.109 2.116 2.506 2.644
February 2.720 2.521 2.823
March 3.839 4.488 4.263
April 3.132 3.484 3.673
May 2.797 3.165 2.972
June 2.783 3.046 3.416
July 2.360 2.673 2.437
August 1.796 2.627 2.487
September 3.436 4.297 3.804
October 2.961 3.248 2.903
November 2.637 3.086 2.791
December 2.759 3.282 3.114

Subaru
All Models
Market
Share
2016 37.189 0,25%
2015 38.033 0,27%
2014 32.907 0,25%
2013 38.935 0,32%
2012 42.165 0,34%
2011 38.411 0,28%
2010 46.882 0,34%
2009 45.969 0,31%
2008 50.904 0,35%
2007 46.820 0,30%
2006 55.153 0,35%
2005 54.324 0,34%
2004 50.219 0,31%
2003 39.354 0,27%
2002 34.253 0,23%
2001 36.393 0,24%
2000 45.219 0,30%
1999 59.554 0,39%
1998 52.891 0,37%
1997 45.893 0,34%

 

Use the dropdown at the top right of this page to find sales figures for the Subaru Impreza, XV, Forester, Levorg, Legacy / Outback, Trezia, BRZ, Justy, Tribeca and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Subaru
All Models
2014
Subaru
All Models
2015
Subaru
All Models
2016
Subaru
All Models
2017
January 3.109 2.116 2.506 2.644
February 2.720 2.521 2.823
March 3.839 4.488 4.263
April 3.132 3.484 3.673
May 2.797 3.165 2.972
June 2.783 3.046 3.416
July 2.360 2.673 2.437
August 1.796 2.627 2.487
September 3.436 4.297 3.804
October 2.961 3.248 2.903
November 2.637 3.086 2.791
December 2.759 3.282 3.114

Subaru
All Models
Market
Share
2016 37.189 0,25%
2015 38.033 0,27%
2014 32.907 0,25%
2013 38.935 0,32%
2012 42.165 0,34%
2011 38.411 0,28%
2010 46.882 0,34%
2009 45.969 0,31%
2008 50.904 0,35%
2007 46.820 0,30%
2006 55.153 0,35%
2005 54.324 0,34%
2004 50.219 0,31%
2003 39.354 0,27%
2002 34.253 0,23%
2001 36.393 0,24%
2000 45.219 0,30%
1999 59.554 0,39%
1998 52.891 0,37%
1997 45.893 0,34%

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