Seat

Seat-auto-sales-statistics-EuropeSeat sales in Europe bounced back up in 2013 and the following years after fluctuating in a downward trend from 2007 to 2012. The recent increase is a result of the introduction of two all-new models in 2012 and the new generation Leon compact car.

The Mii minicar, a rebadged Volkswagen Up!, lags in sales far behind its German twin, but also its Czech twin Skoda Citigo. It is the slowest selling model of the triplets, but nevertheless an important car as Seat’s third best selling model until 2014. However, the competition in this segment has become ever fiercer, with the competing triplets from Citroën, Peugeot and Toyota renewed in 2014, and a new Renault Twingo brought to the market as well.

The Toledo compact sedan is a clone of the Skoda Rapid, both are built in a Skoda factory in the Czech Republic and were introduced in the second half of 2012. Sales of the Skoda version, which includes a hatchback version the Toledo doesn’t, have been a multiple of those of its Spanish twin, which may give an indication of Seat’s brand value, and leaves you wondering what VW wants with the brand.

The same goes for the Alhambra MPV, which lags it twin Volkswagen Sharan, though sales have surprisingly increased every year after the new model was brought to market in 2011.

The new generation Leon has helped the model to record sales in 2014 and again in 2015 thanks to the model’s first station wagon version available from late 2013, helping the Leon overtake the Ibiza subcompact to become the brand’s best selling car. The Exeo, a clone of the old generation Audi A4, was introduced late 2008 and peaked at almost 25.000 sales in 2010 before crashing down to less than a third of that number in 2013, when it was already discontinued.

At the Geneva Auto Show in 2016, Seat launched its first crossover, the Ateca, based on the Volkswagen Tiguan platform. It’s expected to sell about 60.000 annual sales, making it the brand’s third best selling model behind the very important Leon and Ibiza. It should also help the Spanish brand return to former glory and, equally important, make it profitable again.

 

Seat
All Models
2014
Seat
All Models
2015
Seat
All Models
2016
Seat
All Models
2017
January 22.233 24.831 22.714 28.552
February 21.588 26.014 25.263 29.062
March 33.681 38.175 38.270 44.119
April 29.418 29.204 29.810 34.398
May 31.752 31.302 30.597
June 31.294 34.978 33.978
July 29.695 29.401 29.565
August 18.408 18.751 22.393
September 28.032 29.305 29.436
October 28.063 24.869 28.136
November 25.013 24.774 31.352
December 28.018 24.956 26.624

Seat
All Models
Market
Share
2016 348.138 2,32%
2015 336.560 2,39%
2014 327.330 2,53%
2013 287.097 2,34%
2012 261.018 2,08%
2011 311.077 2,25%
2010 305.766 2,20%
2009 319.663 2,19%
2008 332.350 2,30%
2007 382.178 2,43%
2006 384.968 2,47%
2005 386.645 2,39%
2004 405.597 2,51%
2003 381.575 2,64%
2002 382.398 2,60%
2001 410.327 2,73%
2000 434.860 2,90%
1999 416.386 2,72%
1998 361.423 2,50%
1997 332.616 2,47%
1996 285.120 2,23%
1995 287.721 2,39%
1994 301.123 2,52%
1993 262.536 2,33%
1992 326.650 2,42%
1991 313.710 2,34%
1990 313.718 2,32%

 

Use the dropdown at the top right of this page to find sales figures for the Seat Mii, Ibiza, Toledo, Leon, Exeo, Altea, Alhambra, Ateca, Arosa, Cordoba, Toledo Classic and any other car model sold in Europe since the early 2000’s.

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Seat
All Models
2014
Seat
All Models
2015
Seat
All Models
2016
Seat
All Models
2017
January 22.233 24.831 22.714 28.552
February 21.588 26.014 25.263 29.062
March 33.681 38.175 38.270 44.119
April 29.418 29.204 29.810 34.398
May 31.752 31.302 30.597
June 31.294 34.978 33.978
July 29.695 29.401 29.565
August 18.408 18.751 22.393
September 28.032 29.305 29.436
October 28.063 24.869 28.136
November 25.013 24.774 31.352
December 28.018 24.956 26.624

Seat
All Models
Market
Share
2016 348.138 2,32%
2015 336.560 2,39%
2014 327.330 2,53%
2013 287.097 2,34%
2012 261.018 2,08%
2011 311.077 2,25%
2010 305.766 2,20%
2009 319.663 2,19%
2008 332.350 2,30%
2007 382.178 2,43%
2006 384.968 2,47%
2005 386.645 2,39%
2004 405.597 2,51%
2003 381.575 2,64%
2002 382.398 2,60%
2001 410.327 2,73%
2000 434.860 2,90%
1999 416.386 2,72%
1998 361.423 2,50%
1997 332.616 2,47%
1996 285.120 2,23%
1995 287.721 2,39%
1994 301.123 2,52%
1993 262.536 2,33%
1992 326.650 2,42%
1991 313.710 2,34%
1990 313.718 2,32%

Comments

  1. NaBUru38 says:

    I wonder if Seat will become the Vauxhall of Skoda.

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