Porsche

Porsche-auto-sales-statistics-EuropePorsche sales and market share in Europe have been rising steadily from 2009 to 2015, both doubling during those six years on the success of its Cayenne large SUV, Panamera 4-door limousine and Macan compact SUV.

Sales of the second generation Cayenne, introduced in 2010, topped at just over 20.000 units in 2012 and sales of the Panamera, all new from 2009, topped at just over 7.500 units in 2012 as well. Sales of both models have declined in 2013 and 2014, but this was more than offset by the introduction of the Macan in 2014, the brand’s best selling model already in its introduction year. The Porsche 918 Spyder hybrid hypercar is limited to 918 units worldwide, of which about a third is planned for Europe.

The share of the brand’s traditional sports cars, the Boxster, Cayman and of course the trademark 911, have fallen from 60% of total sales in 2009 to below 50% in 2010 and below 40% in 2011 and 2012. That share recovered to 50% in 2013 as the Boxster has been redesigned in 2012 and the Cayman in 2013, while sales of the Panamera and Cayenne were slowly fading. However, with the introduction of the Macan SUV, based on the Audi Q5, the share of sports cars as a percentage of total brand sales have fallen below 40% again in 2014 and 33% in 2015. Considering the Macan is the brand’s lowest priced model in the line-up, it shouldn’t be surprising it takes 35% of total brand’s sales by itself.

Some have said that Ferrari is making as much money selling merchandise as it does on selling hardcore sports cars and that Porsche is doing the same; except merchandise in Maranello means caps, T-shirts, watches etc. with a Ferrari logo, and at Porsche the gadgets that bear the company logo actually have wheels and an engine.

Also find Porsche US sales figures.

 

Porsche
All Models
2014
Porsche
All Models
2015
Porsche
All Models
2016
Porsche
All Models
2017
January 3.670 5.215 4.826 5.283
February 2.922 4.252 4.442
March 4.766 7.489 7.454
April 5.793 6.953 7.622
May 5.570 6.293 6.393
June 5.040 6.407 5.793
July 5.390 7.108 4.472
August 2.895 3.896 4.326
September 4.102 6.208 6.786
October 5.362 6.113 5.352
November 4.477 4.744 5.763
December 4.110 3.592 5.890

Porsche
All Models
Market
Share
2016 69.119 0,46%
2015 68.270 0,48%
2014 54.004 0,42%
2013 44.423 0,36%
2012 45.549 0,36%
2011 42.228 0,30%
2010 37.504 0,27%
2009 33.407 0,23%
2008 36.063 0,25%
2007 45.707 0,29%
2006 44.623 0,29%
2005 44.977 0,28%
2004 39.613 0,25%
2003 33.776 0,23%
2002 25.186 0,17%
2001 23.789 0,16%
2000 22.205 0,15%
1999 20.017 0,13%
1998 18.437 0,13%
1997 17.303 0,13%

 

Use the dropdown at the top right of this page to find sales figures for the Porsche Boxster, Cayman, 911, Macan, Cayenne, Panamera, 918 Spyder, Carrera GT and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Porsche
All Models
2014
Porsche
All Models
2015
Porsche
All Models
2016
Porsche
All Models
2017
January 3.670 5.215 4.826 5.283
February 2.922 4.252 4.442
March 4.766 7.489 7.454
April 5.793 6.953 7.622
May 5.570 6.293 6.393
June 5.040 6.407 5.793
July 5.390 7.108 4.472
August 2.895 3.896 4.326
September 4.102 6.208 6.786
October 5.362 6.113 5.352
November 4.477 4.744 5.763
December 4.110 3.592 5.890

Porsche
All Models
Market
Share
2016 69.119 0,46%
2015 68.270 0,48%
2014 54.004 0,42%
2013 44.423 0,36%
2012 45.549 0,36%
2011 42.228 0,30%
2010 37.504 0,27%
2009 33.407 0,23%
2008 36.063 0,25%
2007 45.707 0,29%
2006 44.623 0,29%
2005 44.977 0,28%
2004 39.613 0,25%
2003 33.776 0,23%
2002 25.186 0,17%
2001 23.789 0,16%
2000 22.205 0,15%
1999 20.017 0,13%
1998 18.437 0,13%
1997 17.303 0,13%

Comments

  1. Could you please provide sale figures of Porsche unbundled in respect to EU-countries?

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