Peugeot

Peugeot-auto-sales-statistics-EuropePeugeot sales and market share in Europe have fallen steadily from 2010 through 2013, before sales rebounded since 2014, although market share continued to dip. The French lion brand is facing the same challenge as most of its mainstream competitors: the shift towards premium or low cost during the financial crisis. Even the introduction of new models took a while to reverse the slide.

The launch of the 2008 small crossover has been successful, growing to over 175.000 sales in 2016. It was the brand’s first successful in-house attempt at a crossover or SUV. Previous attempts, based on the Mistubishi Outlander and ASX, have not succeeded: the 4007 peaked shortly at 10.000 annual sales in 2008 and have slid to a virtual halt, while the smaller 4008 has never sold over 4.000 units a year. The replacement of the 3008 and 5008 midsized MPV’s by crossovers in 2016 and 2017 respectively will built on the success of the 2008 and help the brand recover some of its lost market share in Europe.

The minicar 108 replaced the 107 in 2014, like its siblings Citroën C1 and Toyota Aygo. But it is facing tougher competition in the segment, mostly from the VW-group triplets, and it is unlikely to top 100.000 annual units as its predecessor did in 2009 and 2010. In the subcompact segment, the brand has introduced the 208 to replace the 207 in the beginning of 2012, but has still kept that model’s predecessor, the 1998 Peugeot 206 in showrooms until the second quarter of 2013. It hasn’t helped much, as combined sales of all three generations of the subcompact combined have fallen every year from 2009 to 2015 when also the 207 was phased out. The 208 overtook the 207 as the brand’s best selling car in 2012, but has suffered from cannibalization from the 2008 small crossover. In 2016 the 208 slightly recovered thanks to a slight facelift.

The same downward trend since the year 2008 can be seen for the 308 compact until its replacement in late 2013, when it started to regain some of the lost ground. Europe’s Car of the Year 2014 even almost became the French manufacturer’s first compact model to outsell its smaller subcompact sibling in 2015, it already did so in a few individual months. The midsized 508 sedan and station wagon, introduced early 2011, saw relatively stable sales from 2011 into 2012, but sales were down 30% in 2013 and again in 2014. A minor facelift of the model only stopped the slide and isn’t likely to help it against new models like the Passat and Mondeo in the struggling European midsized car segment.

Also find Peugeot China sales figures.

 

Peugeot
All Models
2014
Peugeot
All Models
2015
Peugeot
All Models
2016
Peugeot
All Models
2017
January 62.848 63.415 65.894 72.441
February 59.446 61.820 70.482 67.548
March 85.773 96.138 97.520 104.068
April 69.619 73.457 78.483 75.143
May 68.463 67.381 79.516
June 74.786 84.391 85.762
July 63.444 70.373 63.224
August 38.779 42.091 44.844
September 74.035 78.289 77.309
October 67.977 69.111 66.446
November 57.946 67.254 66.239
December 59.841 76.137 65.192

Peugeot
All Models
Market
Share
2016 860.911 5,73%
2015 849.857 6,02%
2014 782.883 6,05%
2013 736.440 6,01%
2012 795.792 6,34%
2011 923.371 6,67%
2010 1.015.057 7,29%
2009 1.006.620 6,89%
2008 995.255 6,88%
2007 1.091.534 6,95%
2006 1.108.142 7,12%
2005 1.168.066 7,23%
2004 1.244.842 7,70%
2003 1.201.837 8,32%
2002 1.289.702 8,78%
2001 1.287.066 8,55%
2000 1.173.262 7,81%
1999 1.124.645 7,35%
1998 947.094 6,55%
1997 889.555 6,60%
1996 906.788 7,08%
1995 861.696 7,16%
1994 920.906 7,71%
1993 839.880 7,46%
1992 993.368 7,36%
1991 1.013.247 7,55%
1990 1.079.450 7,99%

 

Use the dropdown at the top right of this page to find sales figures for the Peugeot iOn, 107, 108, 206, 207, 208, 301, 308, RCZ, 508, 2008, 3008, 4008, 5008, 807, Bipper Tepee, Partner Tepee / Ranch, Traveller, Boxer, 1007, 307, 407, 607, 4007, Expert Tepee and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Peugeot
All Models
2014
Peugeot
All Models
2015
Peugeot
All Models
2016
Peugeot
All Models
2017
January 62.848 63.415 65.894 72.441
February 59.446 61.820 70.482 67.548
March 85.773 96.138 97.520 104.068
April 69.619 73.457 78.483 75.143
May 68.463 67.381 79.516
June 74.786 84.391 85.762
July 63.444 70.373 63.224
August 38.779 42.091 44.844
September 74.035 78.289 77.309
October 67.977 69.111 66.446
November 57.946 67.254 66.239
December 59.841 76.137 65.192

Peugeot
All Models
Market
Share
2016 860.911 5,73%
2015 849.857 6,02%
2014 782.883 6,05%
2013 736.440 6,01%
2012 795.792 6,34%
2011 923.371 6,67%
2010 1.015.057 7,29%
2009 1.006.620 6,89%
2008 995.255 6,88%
2007 1.091.534 6,95%
2006 1.108.142 7,12%
2005 1.168.066 7,23%
2004 1.244.842 7,70%
2003 1.201.837 8,32%
2002 1.289.702 8,78%
2001 1.287.066 8,55%
2000 1.173.262 7,81%
1999 1.124.645 7,35%
1998 947.094 6,55%
1997 889.555 6,60%
1996 906.788 7,08%
1995 861.696 7,16%
1994 920.906 7,71%
1993 839.880 7,46%
1992 993.368 7,36%
1991 1.013.247 7,55%
1990 1.079.450 7,99%

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