Opel-Vauxhall

Opel-Vauxhall-auto-sales-statistics-EuropeSales of Opel and its UK sister brand Vauxhall have steadily declined in Europe, much like most of its other mainstream competitors as consumers have shifted towards premium or low-cost brands. Its volume bottomed out in 2013 at 824.000 sales, losing more than half a million units in just 5 years, before rebounding to almost a million sales in 2016, helped by the introduction of two all-new models: the Adam minicar and the Mokka small crossover, both in late 2012, and the new generation Astra in 2016. Market share has continued to decline, though: losing half a percentage point since 2011 and a more than a full point since 2008.

Opel-Vauxhall has been hurt by a lack of R&D investment by its parent General Motors, as a result, the brand has been lagging in fuel economy and model introductions have been delayed. The shared development of models with PSA has helped to improve these issues and the takeover by the French company in 2017 will only accelerate the revival of the brand.

Sales of the brand’s traditional best selling car, the Corsa subcompact have been falling for years as the aging model is kept somewhat alive with facelifts in both 2010 and 2011. It received yet another facelift in 2014, but a totally new generation isn’t planned for another couple of years for the model that was first launched in 2006. In the meantime, it has been reduced to a rental company special, as no more than 18% of its sales in Germany were to private customers in 2013 and 2014.

The Astra compact had been the brand’s second best selling car for years, but it lost a third of its volume from 2010 to 2013, which was the first year ever Astra sales dropped below 200.000 units, before declining further in 2014. The new generation was launched late 2015 and immediately rebounded to 250.000+ sales and has been a welcome success for the brand. Sales of the Insignia midsized sedan and station wagon have declined almost half from 2011 to 2013, but a facelift late that year helped the model rebound slightly. A new generation arrives in 2017 and is better looking than ever. In 2015 the Opel Karl and Vauxhall Viva entered the minicar segment to replace the Suzuki-built Splash, but have been unable to bring big volumes to the brand.

The Zafira midsized MPV increased sales in 2012 thanks to a new generation in showrooms late 2011, but soon after it continued its slide to a record low volume as the segment is shrinking. The small MPV Meriva is faring not much better: the new generation was introduced in 2010, but 2013 sales were already down to less than half on 2011 and continued to decline. The Meriva is being replaced by the Crossland X crossover in 2017, co-developed with the successor to the Citroën C3 Picasso and Peugeot 2008, and it will be accompanied by the larger Grandland X later this year. The latter shares its platform with the new Peugeot 3008 and 5008 crossovers.

The Ampera Plug-In hybrid, a twin of the Chevrolet Volt, was introduced in 2011 and peaked at just over 5.200 sales in 2012. In 2014, sales came to a virtual halt as they dipped below 1.000 units. Compared to the fully electric Nissan Leaf selling over 10.000 units, that’s quite a disgrace. Perhaps the all-electric Ampera-e (based on the US Chevrolet Bolt EV) fares better, as it promises a record-breaking range for an affordable price. However, the PSA takeover may make GM reluctant to give its groundbreaking model to the French to sell in Europe, as the planned launch of the Ampera-e has been delayed and there’s been suspiciously little news about the model lately.

In 2015 Opel-Vauxhall almost broke even after decades of losses for former parent company General Motors. To help make money in Europe, some of Opel’s models are also sold in the US and China under the Buick brand. The Buick Encore is based on the Mokka, while the Astra is sold in China as the Buick Excelle XT. The Cascada convertible was introduced in the US in 2015 and the Insignia is sold in both US and China as the Buick Regal.

Opel/Vauxhall
All Models
2014
Opel/Vauxhall
All Models
2015
Opel/Vauxhall
All Models
2016
Opel/Vauxhall
All Models
2017
January 55.755 63.311 71.084 74.786
February 56.729 59.400 70.214 69.473
March 113.038 117.930 125.700
April 72.469 76.211 81.407
May 79.303 77.309 86.420
June 92.500 101.034 102.182
July 71.859 74.487 75.736
August 45.228 51.874 54.283
September 92.625 98.507 102.518
October 69.845 68.278 69.629
November 63.480 75.306 74.211
December 67.865 70.721 72.079

Opel/Vauxhall
All Models
Market
Share
2016 984.769 6,56%
2015 934.368 6,62%
2014 880.974 6,81%
2013 823.902 6,72%
2012 835.855 6,66%
2011 996.566 7,20%
2010 1.006.683 7,23%
2009 1.053.306 7,21%
2008 1.135.535 7,85%
2007 1.323.698 8,43%
2006 1.322.316 8,49%
2005 1.423.665 8,82%
2004 1.454.346 9,00%
2003 1.346.836 9,33%
2002 1.386.364 9,44%
2001 1.551.912 10,31%
2000 1.537.067 10,23%
1999 1.672.578 10,93%
1998 1.567.894 10,84%
1997 1.566.430 11,62%
1996 1.532.746 11,97%
1995 1.502.346 12,48%
1994 1.489.507 12,48%
1993 1.422.720 12,64%
1992 1.617.551 11,98%
1991 1.553.637 11,58%
1990 1.548.255 11,45%

 

The importance of the UK market for General Motors has increased in the last few years, as the ratio Opel vs. Vauxhall has been around 3:1 between 2001 and 2011, with Opel taking around 75% of European sales and Vauxhall taking around 25%. However, in 2013 and 2014 more than 30% of all combined Opel-Vauxhall sales were right-hand drive vehicles registered. This is a result of the UK overall car market growing much faster than the continental European car market, and the relatively high market share of Vauxhall in that market (around 11%, compared to just over 8% Opel in continental Europe). In 2015 the ratio slightly recovered as Opel added more than 50.000 units while Vauxhall sales were flat. In 2016, the ratio returned to its normal level, but the UK remains the brand’s biggest market.

  % Vauxhall
2000 19,3%
2001 23,0%
2002 24,2%
2003 24,3%
2004 24,5%
2005 23,2%
2006 22,8%
2007 25,1%
2008 26,3%
2009 22,5%
2010 24,7%
2011 23,9%
2012 27,9%
2013 31,7%
2014 30,7%
2015 28,9%
2016 25,5%

Use the dropdown at the top right of this page to find sales figures for the Opel/Vauxhall Adam, Karl/VivaCorsa, Astra, Insignia, Meriva, Zafira, Mokka, Antara, Ampera, Cascada, Combo Tour, Vivaro Tour, Agila, Vectra, Signum, Tigra TwinTop, Opel GT and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Opel/Vauxhall
All Models
2014
Opel/Vauxhall
All Models
2015
Opel/Vauxhall
All Models
2016
Opel/Vauxhall
All Models
2017
January 55.755 63.311 71.084 74.786
February 56.729 59.400 70.214 69.473
March 113.038 117.930 125.700
April 72.469 76.211 81.407
May 79.303 77.309 86.420
June 92.500 101.034 102.182
July 71.859 74.487 75.736
August 45.228 51.874 54.283
September 92.625 98.507 102.518
October 69.845 68.278 69.629
November 63.480 75.306 74.211
December 67.865 70.721 72.079

Opel/Vauxhall
All Models
Market
Share
2016 984.769 6,56%
2015 934.368 6,62%
2014 880.974 6,81%
2013 823.902 6,72%
2012 835.855 6,66%
2011 996.566 7,20%
2010 1.006.683 7,23%
2009 1.053.306 7,21%
2008 1.135.535 7,85%
2007 1.323.698 8,43%
2006 1.322.316 8,49%
2005 1.423.665 8,82%
2004 1.454.346 9,00%
2003 1.346.836 9,33%
2002 1.386.364 9,44%
2001 1.551.912 10,31%
2000 1.537.067 10,23%
1999 1.672.578 10,93%
1998 1.567.894 10,84%
1997 1.566.430 11,62%
1996 1.532.746 11,97%
1995 1.502.346 12,48%
1994 1.489.507 12,48%
1993 1.422.720 12,64%
1992 1.617.551 11,98%
1991 1.553.637 11,58%
1990 1.548.255 11,45%

Comments

  1. Hi Bart. On the historical sales chart, I noticed two years are missing. Just a small point for what is a well researched and put together article.

  2. Bart Demandt says:

    Hi Ray,

    very sharp of you! I’ve added the missing 1997 and 1998 data. Thanks!

  3. No problem. One of the problems of going back in European car sales history is the nations included keep changing. The data you have is excellent. I don’t know of anywhere else it is freely available.

  4. Uddin Rone says:

    Hello,
    Source, can you please mention it.

    Thanks

    • Bart Demandt says:

      Hi Uddin Rone,

      the sources are mentioned at the bottom of the article, right below the links to each model, together with the list of which countries are included.

  5. David Hamilton says:

    Fascinating to read and follow how such a large multi national corporation like GM/Opel is now gaining market share in the U.S. Europe,South America and China it seems their current upper management teams are the best GM have had in a decade.

    • Larry Dietz says:

      GM is not gaining in the U.S. and Europe, it is continuing to lose sales!!! South America is a dead market. The only bright spot at GM is China which now accounts for the majority of its sales. GM’s corporate culture is as corrupt and inept as ever. Barra is just another example of GM’s policy of promoting nepotism and lifers. GM is indeed the leper colony of the automotive world.

Let me know what you think of this article. Thanks!

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