Nissan

Nissan-auto-sales-statistics-EuropeNissan sales and market share in Europe have grown steadily every year from 2007 to 2015, and it is the only mainstream automaker to have increased both sales and market share every year during this period. The brand is on its way to become the best selling Japanese auto brand in the continent as it is closing in on Toyota, which sold almost double of Nissan’s volume as recent as 2009, but the challenger has come within 2.500 units of its arch enemy in 2015.

These amazing accomplishment are mostly thanks to the incredibly successful Qashqai and Juke crossovers, both produced at the Sunderland factory in England. The Qashqai is by far the best selling model in the midsized SUV segment with over 200.000 annual sales for 6 straight years. The Juke was introduced in 2010 and has sold over 100.000 units per year since 2011, except for a small dip in 2014.

The Leaf electric car had a slow start but sales have increased every year and even more than doubled every year until 2013, selling over 15.000 units in 2014 and the first EV to surpass the 10.000 annual sales milestone. It did lose its lead of the electric car segment in 2015 to the Renault Zoe, but an updated version with a larger battery for longer range will arrive in 2016. There are also all-electric MPV and cargo versions, based on the NV200 but with the power train of the Leaf.

Other models have fared less successfully, as sales of the Pixo minicar have fallen quickly after 2010 and the minicar was discontinued in 2014, while sales of its donor vehicle, the Suzuki Alto, have remained relatively flat until its replacement in 2015.

Micra sales had a downward trend until 2014 after it was facelifted. The bland styling of this car, especially before the facelift in 2013, has not caught on with consumers, as it has been designed for Asian markets where consumer tastes and preferences are different than in Europe. Being small-sized for the subcompact segment didn’t help either, but Nissan is working on a replacement that will be based on the 2015 Sway concept car and should help the brand become a true player in Europe’s largest segment. That should also help it move past Toyota and become the best selling Asian brand in Europe.

The new generation Note, introduced in the second half of 2013, had a new design and greatly improved fuel economy compared to the outgoing model, which helped it soar into the small MPV segment’s second place in 2014. Its sales that year doubled on 2013, but sank again the next year, possibly from internal cannibalization by the Pulsar compact hatchback. Nissan had predicted 64.000 annual sales for that model, but it didn’t come close, with 43.000 in its first full year of sales.

The Qashqai+2 and X-Trail were replaced in 2014 by a single model, the new generation X-Trail, which took some styling cues from its successful smaller sibling and is a worldwide bestseller, including China and the US, where it’s called the Rogue.

The new generations of the large crossovers Murano and Pathfinder won’t make it to Europe.

Also find Nissan US sales figures and Nissan China sales figures.

 

Nissan
All Models
2014
Nissan
All Models
2015
Nissan
All Models
2016
Nissan
All Models
2017
January 33.715 44.069 42.309 43.796
February 30.587 39.056 40.053
March 65.999 80.961 77.867
April 38.104 40.738 41.589
May 38.082 43.648 44.583
June 43.184 52.851 51.067
July 38.653 44.162 40.970
August 21.472 25.382 25.517
September 51.028 63.631 61.833
October 41.940 40.480 40.103
November 36.698 38.667 39.621
December 37.599 40.401 41.831

Nissan
All Models
Market
Share
2016 547.343 3,65%
2015 554.046 3,93%
2014 477.703 3,69%
2013 421.134 3,44%
2012 436.169 3,48%
2011 470.004 3,37%
2010 411.084 2,94%
2009 372.096 2,54%
2008 338.169 2,33%
2007 313.437 2,00%
2006 332.150 2,13%
2005 387.325 2,39%
2004 409.717 2,53%
2003 409.511 2,84%
2002 371.711 2,53%
2001 387.808 2,58%
2000 427.528 2,85%
1999 416.860 2,72%
1998 439.870 3,04%
1997 420.338 3,12%
1996 369.930 2,89%
1995 366.608 3,05%
1994 387.698 3,25%
1993 399.235 3,55%
1992 440.601 3,26%
1991 443.171 3,30%
1990 395.400 2,93%

 

Use the dropdown at the top right of this page to find sales figures for the Nissan Pixo, Micra, Leaf, Note, Juke, Qashqai, X-Trail, Pathfinder, Murano, 370Z, GT-R, NV200 Evalia, Navara, Cube, Almera, Tiida, Primera, Tino, Terrano II, Patrol, 350Z and any other car model sold in Europe since the early 2000’s.

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

 

Nissan
All Models
2014
Nissan
All Models
2015
Nissan
All Models
2016
Nissan
All Models
2017
January 33.715 44.069 42.309 43.796
February 30.587 39.056 40.053
March 65.999 80.961 77.867
April 38.104 40.738 41.589
May 38.082 43.648 44.583
June 43.184 52.851 51.067
July 38.653 44.162 40.970
August 21.472 25.382 25.517
September 51.028 63.631 61.833
October 41.940 40.480 40.103
November 36.698 38.667 39.621
December 37.599 40.401 41.831

Nissan
All Models
Market
Share
2016 547.343 3,65%
2015 554.046 3,93%
2014 477.703 3,69%
2013 421.134 3,44%
2012 436.169 3,48%
2011 470.004 3,37%
2010 411.084 2,94%
2009 372.096 2,54%
2008 338.169 2,33%
2007 313.437 2,00%
2006 332.150 2,13%
2005 387.325 2,39%
2004 409.717 2,53%
2003 409.511 2,84%
2002 371.711 2,53%
2001 387.808 2,58%
2000 427.528 2,85%
1999 416.860 2,72%
1998 439.870 3,04%
1997 420.338 3,12%
1996 369.930 2,89%
1995 366.608 3,05%
1994 387.698 3,25%
1993 399.235 3,55%
1992 440.601 3,26%
1991 443.171 3,30%
1990 395.400 2,93%

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