Mini

Mini-auto-sales-statistics-EuropeMini brand sales and market share in Europe have grown from 2009 to 2011, and market share has stabilized from 2012 to 2014 before growth continued in 2015 thanks to the new generation Mini, which includes the two-door, four-door and convertible. The coupe and roadster variants, introduced in 2012, had never been intended as volume models for the brand and were discontinued for the new generation. The brand’s portfolio will focus less on niche models in favor of high-volume, like the 5-door hatchback, introduced in 2015. This means the Paceman two-door crossover won’t be replaced either.

The Countryman and Paceman crossover models make up over one third of the brand’s total sales since 2011, and that may increase with the new generation Countryman, launched in 2016.  The new Countryman will help the brand increase sales even further, after setting new sales records in 2015 and 2016, breaking through the 200.000 sales milestone for the first time ever.

Because American customers don’t know how to appreciate heritage, they apparently found the dashboard layout with the large central speedometer and the airplane-switches for the power windows and other options of the Mini too quirky. Never mind that it’s reminiscent of the original Mini and as recalcitrant as the brand aspires to be, these features were gone for the new generation. And the Mini increased in size and weight as well, making the name Mini not very appropriate anymore, but thankfully the enjoyable driving dynamics have remained part of the brand’s DNA. You never know, since the USA is the brand’s biggest market, and some Americans might complain about a lack of comfort.

The second generation Mini Clubman has grown significantly in size and loses its quirky right-hand side only rear door for a pair of conventional rear doors, but keeps the characteristic double doors for the trunk.

Also find Mini US sales figures.

 

Mini
All Models
2014
Mini
All Models
2015
Mini
All Models
2016
Mini
All Models
2017
January 9.235 11.227 11.211 12.150
February 7.957 10.692 11.657 12.265
March 15.786 22.493 26.085 27.765
April 11.035 14.720 16.762 15.636
May 11.245 15.446 18.043 18.839
June 15.215 20.064 24.249 24.003
July 12.963 13.577 15.110 14.708
August 8.231 8.573 9.816 10.171
September 19.169 22.143 26.363 24.999
October 15.398 14.912 16.000
November 13.747 15.431 16.069
December 16.623 18.211 17.865

Mini
All Models
Market
Share
2016 208.317 1,39%
2015 181.244 1,28%
2014 156.887 1,21%
2013 153.164 1,25%
2012 158.604 1,26%
2011 170.432 1,23%
2010 142.381 1,02%
2009 136.656 0,94%
2008 143.773 0,99%
2007 144.978 0,92%
2006 114.302 0,73%
2005 129.615 0,80%
2004 124.836 0,77%
2003 116.797 0,81%
2002 105.730 0,72%
2001 25.365 0,17%
2000 18 0,00%

 

Use the dropdown at the top right of this page to find sales figures for the Mini hatchback / Clubman / Convertible / Coupe / Roadster, second generation Clubman and Countryman / Paceman and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Mini
All Models
2014
Mini
All Models
2015
Mini
All Models
2016
Mini
All Models
2017
January 9.235 11.227 11.211 12.150
February 7.957 10.692 11.657 12.265
March 15.786 22.493 26.085 27.765
April 11.035 14.720 16.762 15.636
May 11.245 15.446 18.043 18.839
June 15.215 20.064 24.249 24.003
July 12.963 13.577 15.110 14.708
August 8.231 8.573 9.816 10.171
September 19.169 22.143 26.363 24.999
October 15.398 14.912 16.000
November 13.747 15.431 16.069
December 16.623 18.211 17.865

Mini
All Models
Market
Share
2016 208.317 1,39%
2015 181.244 1,28%
2014 156.887 1,21%
2013 153.164 1,25%
2012 158.604 1,26%
2011 170.432 1,23%
2010 142.381 1,02%
2009 136.656 0,94%
2008 143.773 0,99%
2007 144.978 0,92%
2006 114.302 0,73%
2005 129.615 0,80%
2004 124.836 0,77%
2003 116.797 0,81%
2002 105.730 0,72%
2001 25.365 0,17%
2000 18 0,00%

Comments

  1. Mrmulder says:

    Hi Bart,

    Thanks for your valuable information. Could you tell me why Mini had no sales in April 2014?

    • Bart Demandt says:

      Hi Mrmulder,
      thanks for the compliment and for pointing out the missing data. There must have been a fault in my upload, I’ve now added the data for April 2014.

Let me know what you think of this article. Thanks!

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