Maserati

Maserati-auto-sales-statistics-EuropeMaserati has been in a transition since 2013. Sales in Europe have declined every year since 2009, but 2013 marked the replacement of the flagship sedan Quattroporte and the introduction of a smaller four-door sedan Ghibli, which competes with high-end versions of the BMW 5-series/6-series Gran Coupe, Audi A6/A7 and Mercedes-Benz E-class/CLS. As a result, the Italian brand’s sales have increased sharply in 2014 and 2015, helped by the success of the Ghibli and the addition of optional diesel engines on both the Ghibli and Quattroporte.

The Quattroporte and Ghibli were the first Maseratis ever to be offered with a diesel engine, a 3.0 liter V6 turbodiesel unit cranking out 275 horsepower (205 kW). The Italian brand had record years in 2014 (5.734 sales) and 2015, selling over 6.000 units with the previous record at just under 3.300 units in 2008.

Maserati also introduced its first SUV in 2016, based on the same platform as the brand’s two sedans. This model, named the Levante, is supposed do to Maserati what the Cayenne has done to Porsche: it should become the brand’s best selling model and increase Maserati sales volume even further and establish it as an Italian premium classy brand, especially in its two most important markets: the United States and China. So far, so good in Europe: the Levante has become the brand’s best seller since the second half of 2016 and Maserati brand sales increased that year to another new record: over 7.900 units.

Maserati’s other two models, the GranTurismo coupe and GranCabrio convertible have been on the market since 2007 and 2010 respectively and sales have faded slowly after peaking in their first year. At the Geneva Auto Show in March 2014, the Italian brand showed the Alfieri concept car, a very stylish coupe, planned to hit the market in 2018 with V6 engines only, followed by a convertible in 2019. The GranCabrio will be discontinued, while the GranTurismo will be renewed in 2020. It will have a V8 engine to be positioned above the Alfieri coupe.

Read more about Maserati’s product plans from 2013 to 2018 in this official presentation.

Also find Maserati US sales figures.

 

Maserati
All Models
2014
Maserati
All Models
2015
Maserati
All Models
2016
Maserati
All Models
2017
January 493 475 439 1.001
February 437 333 372 723
March 519 735 755 1.397
April 554 661 511 749
May 539 562 562 807
June 571 644 687 885
July 640 579 606 830
August 290 235 594 435
September 503 626 926 674
October 466 536 785 802
November 351 366 751
December 364 315 916

Maserati
All Models
Market
Share
2016 7.904 0,05%
2015 6.067 0,04%
2014 5.734 0,04%
2013 1.556 0,01%
2012 1.087 0,01%
2011 1.655 0,01%
2010 1.964 0,01%
2009 2.171 0,01%
2008 3.287 0,02%
2007 2.858 0,02%
2006 2.127 0,01%
2005 2.426 0,02%
2004 2.558 0,02%
2003 1.545 0,01%
2002 1.765 0,01%
2001 1.268 0,01%
2000 1.648 0,01%
1999 1.144 0,01%
1998 300 0,00%
1997 436 0,00%

 

Use the dropdown at the top right of this page to find sales figures for the Maserati Ghibli, Quattroporte, GranTurismo, GranCabrio, Levante, MC12 and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Maserati
All Models
2014
Maserati
All Models
2015
Maserati
All Models
2016
Maserati
All Models
2017
January 493 475 439 1.001
February 437 333 372 723
March 519 735 755 1.397
April 554 661 511 749
May 539 562 562 807
June 571 644 687 885
July 640 579 606 830
August 290 235 594 435
September 503 626 926 674
October 466 536 785 802
November 351 366 751
December 364 315 916

Maserati
All Models
Market
Share
2016 7.904 0,05%
2015 6.067 0,04%
2014 5.734 0,04%
2013 1.556 0,01%
2012 1.087 0,01%
2011 1.655 0,01%
2010 1.964 0,01%
2009 2.171 0,01%
2008 3.287 0,02%
2007 2.858 0,02%
2006 2.127 0,01%
2005 2.426 0,02%
2004 2.558 0,02%
2003 1.545 0,01%
2002 1.765 0,01%
2001 1.268 0,01%
2000 1.648 0,01%
1999 1.144 0,01%
1998 300 0,00%
1997 436 0,00%

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