Land Rover

Land-Rover-auto-sales-statistics-EuropeLand Rover and Range Rover sales in Europe have increased steadily from 2009 to 2015, thanks to new models and model changes, and a general shift in consumer preference from mainstream to premium or l0w-cost. Market share and sales have more than doubled from 2010 to 2016 as the brand reached a record 166.000 sales and passed 1% share for the first time in 2016.

The introduction of the Range Rover Evoque in 2011 has added over 50.000 annual sales to the brand, over a third total sales, so it has become a very important model for the brand. In 2015 the Evoque was facelifted and the three- and five door versions were accompanied by the Evoque convertible in 2016. The aging Freelander was replaced by the Discovery Sport in 2015. This is the only model in its class available with optional 7-seater capacity and helped the brand break its European sales record for the fifth consecutive year in 2016.

Even Discovery sales have been stable between 10.000 and 13.000 a year from 2008 to 2016, before being replaced in 2107 by a completely new model, that looks like a larger Discovery Sport. The iconic Defender, on the market since 1983, has sold fewer units every year between 2009 and 2013 before rebounding in its final years as its replacement by a much more modern vehicle is imminent unfortunately. Production ended after 67 consecutive years in February 2016.

Sales of the top-of-the-line Range Rover increased every year with the exception of 2012, because of the new generation introduced late 2012, whilet the Range Rover Sport bounced up to record levels in 2015, as the new generation has been introduced in the third quarter of 2013. Just like it’s larger sibling, it is no longer a body-on-frame truck, but a unibody crossover, shedding about 400 kilograms in the process. The weight loss has helped comfort, handling and most importantly: fuel efficiency. In 2017, there will be a fourth model for Range Rover, as the Velar will fill the gap between the Evoque and the Sport. Undoubtedly, this model will boost sales of the brand even further.

Land Rover is only slightly less dependent on its home market than Jaguar, as just over 50% of sales in Europe are registered in the UK, compared to a worrying 60% for its sister brand. But worldwide, the SUV brand sells about 16% at home, while Jag depends for almost 30% on its home market.

Also find Land Rover US sales figures and Land Rover China sales figures.

 

Land Rover
All Models
2014
Land Rover
All Models
2015
Land Rover
All Models
2016
Land Rover
All Models
2017
January 10.963 10.772 12.939 12.606
February 6.350 5.954 9.444 8.536
March 18.461 22.516 26.837 32.663
April 10.291 12.115 14.481 11.910
May 10.442 12.329 14.374 13.074
June 9.213 13.376 14.011 14.071
July 8.929 8.607 11.460 12.540
August 4.065 4.184 6.123 6.546
September 14.948 13.989 21.268
October 8.328 11.230 12.033
November 7.851 13.731 11.998
December 8.593 11.761 11.809

Land Rover
All Models
Market
Share
2016 166.777 1,11%
2015 140.564 1,00%
2014 118.342 0,91%
2013 111.372 0,91%
2012 104.885 0,84%
2011 73.818 0,53%
2010 70.714 0,51%
2009 58.474 0,40%
2008 72.904 0,50%
2007 102.599 0,65%
2006 87.796 0,56%
2005 91.612 0,57%
2004 83.066 0,51%
2003 80.525 0,56%
2002 86.331 0,59%
2001 85.225 0,57%
2000 92.813 0,62%
1999 96.672 0,63%
1998 75.004 0,52%
1997 47.988 0,36%
1996 41.099 0,32%
1995 42.401 0,35%
1994 33.971 0,28%
1993 29.839 0,27%
1992 24.669 0,18%
1991 24.414 0,18%
1990 28.088 0,21%

 

Use the dropdown at the top right of this page to find sales figures for the Land Rover Defender, Discovery Sport, DiscoveryRange Rover Evoque, Range Rover Velar, Range Rover Sport, Range Rover, Freelander and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Land Rover
All Models
2014
Land Rover
All Models
2015
Land Rover
All Models
2016
Land Rover
All Models
2017
January 10.963 10.772 12.939 12.606
February 6.350 5.954 9.444 8.536
March 18.461 22.516 26.837 32.663
April 10.291 12.115 14.481 11.910
May 10.442 12.329 14.374 13.074
June 9.213 13.376 14.011 14.071
July 8.929 8.607 11.460 12.540
August 4.065 4.184 6.123 6.546
September 14.948 13.989 21.268
October 8.328 11.230 12.033
November 7.851 13.731 11.998
December 8.593 11.761 11.809

Land Rover
All Models
Market
Share
2016 166.777 1,11%
2015 140.564 1,00%
2014 118.342 0,91%
2013 111.372 0,91%
2012 104.885 0,84%
2011 73.818 0,53%
2010 70.714 0,51%
2009 58.474 0,40%
2008 72.904 0,50%
2007 102.599 0,65%
2006 87.796 0,56%
2005 91.612 0,57%
2004 83.066 0,51%
2003 80.525 0,56%
2002 86.331 0,59%
2001 85.225 0,57%
2000 92.813 0,62%
1999 96.672 0,63%
1998 75.004 0,52%
1997 47.988 0,36%
1996 41.099 0,32%
1995 42.401 0,35%
1994 33.971 0,28%
1993 29.839 0,27%
1992 24.669 0,18%
1991 24.414 0,18%
1990 28.088 0,21%

Comments

  1. Curious about seeing sales that were achieved in 2013 and 2014

    • Bart Demandt says:

      Hi Phil,

      you can find 2013 and year-to-date 2014 figures in the tables. By the end of November, Land Rover was already within 1.500 units of the 2013 full year figure, so undoubtedly this will be another record year with projected sales of around 117.500 units.
      For 2015, the new Discovery Sport is likely to keep pushing the brand to new heights.

Let me know what you think of this article. Thanks!

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