Kia

Kia-auto-sales-statistics-EuropeKia European sales and market share have gone the opposite direction of most of its European mainstream competitors like Ford, Opel, Fiat and Citroën, rising steadily from 2008 through 2016. But like its sister brand Hyundai, Kia’s market share declined slightly in 2014 as the overall market grew faster than the South Korean brands. After adding more than a full percentage point of market share between 2009 and 2013 thanks to Peter Schreyer’s design, the fast growth stabilized in 2013 and 2014, before picking up again in 2015 and 2016.

The German designer has helped Kia in changing its design from bland and uninspiring to modern looking and distinctive, which has fueled the increase of sales for the brand. Sales peaked at a record 430.000 units in 2016, and market share also peaked that year at 2,85%.

The Sportage crossover has been the brand’s best selling car ahead of the compact hatchback and station wagon Cee’d for years, passing the 100.000 sales mark in 2015 and the new generation Sportage in 2016 improved further on that score. Sales of the midsized MPV Carens surged more than tenfold in 2013 thanks to the introduction of the Peter Schreyer designed new generation, and another 50% in 2014, after which it stayed surprisingly stable, proving that Kia’s models no longer peak shortly after their introduction before quickly fading away.

The Kia Optima replaced the slow selling Magentis in late 2011 but has never been able to make an impression in the European midsized segment, at less than 4.500 annual sales until 2015. In comparison, its sister Hyundai i40 peaked at over 35.000 units in 2012. As the Optima design had great reviews and is generally considered to be better looking than that of the i40, the success of the latter model is most likely the result of an available station wagon option. To show it’s dedicated to the European market, Kia showed the Optima Sportswagon at the Geneva Auto Show 2016, which tripled the volume of the model to 9.500 units in 2016.

The only additions to the line-up in recent years are the Venga small MPV in late 2009 and the Niro hybrid crossover in 2016. The Venga peaked at over 41.000 units in 2012, and have remained stable in the 25.000 to 30.000 sales range, while the Niro should easily top that in 2017. The new generation Sorento large SUV and Soul crossover in 2015 helped fuel Kia’s growth again, together with new generations of the Picanto minicar and Rio subcompact hatchback in 2017.

Also find Kia US sales figures and Kia China sales figures.

 

Kia
All Models
2014
Kia
All Models
2015
Kia
All Models
2016
Kia
All Models
2017
January 29.018 29.073 32.464 38.257
February 25.321 28.191 32.322 34.152
March 38.080 43.400 47.249 53.111
April 30.435 32.323 37.670 36.165
May 29.602 31.023 38.150 40.167
June 32.406 37.756 41.304 40.452
July 31.267 34.003 36.456 40.200
August 20.403 23.475 28.496
September 35.867 37.975 44.500
October 32.127 31.819 33.980
November 25.140 29.519 31.351
December 22.928 24.490 27.003

Kia
All Models
Market
Share
2016 430.945 2,87%
2015 383.047 2,71%
2014 351.798 2,72%
2013 344.498 2,81%
2012 340.370 2,71%
2011 292.569 2,11%
2010 260.778 1,87%
2009 262.625 1,80%
2008 226.507 1,57%
2007 250.831 1,60%
2006 239.488 1,54%
2005 264.657 1,64%
2004 181.180 1,12%
2003 110.424 0,76%
2002 77.265 0,53%
2001 72.267 0,48%
2000 84.559 0,56%
1999 68.861 0,45%
1998 36.670 0,25%
1997 37.395 0,28%

 

Use the dropdown at the top right of this page to find sales figures for the Kia Picanto, Rio, Cee’d, Soul, Optima, Venga, Carens, Sportage, Niro, Sorento, Cerato, Magentis, Opirus, Carnival and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Kia
All Models
2014
Kia
All Models
2015
Kia
All Models
2016
Kia
All Models
2017
January 29.018 29.073 32.464 38.257
February 25.321 28.191 32.322 34.152
March 38.080 43.400 47.249 53.111
April 30.435 32.323 37.670 36.165
May 29.602 31.023 38.150 40.167
June 32.406 37.756 41.304 40.452
July 31.267 34.003 36.456 40.200
August 20.403 23.475 28.496
September 35.867 37.975 44.500
October 32.127 31.819 33.980
November 25.140 29.519 31.351
December 22.928 24.490 27.003

Kia
All Models
Market
Share
2016 430.945 2,87%
2015 383.047 2,71%
2014 351.798 2,72%
2013 344.498 2,81%
2012 340.370 2,71%
2011 292.569 2,11%
2010 260.778 1,87%
2009 262.625 1,80%
2008 226.507 1,57%
2007 250.831 1,60%
2006 239.488 1,54%
2005 264.657 1,64%
2004 181.180 1,12%
2003 110.424 0,76%
2002 77.265 0,53%
2001 72.267 0,48%
2000 84.559 0,56%
1999 68.861 0,45%
1998 36.670 0,25%
1997 37.395 0,28%

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