Dodge

Dodge-auto-sales-statistics-EuropeDodge was officially introduced in Europe in 2006 when Chrysler was still under ownership of Daimler-Benz. Many Mercedes-Benz dealers were asked to sell Chrysler, Dodge and Jeep as well. Chrysler would be the stylish, sub-premium brand, Dodge the ballsy, value-for-money brand and Jeep the rugged SUV and crossover brand.

The first product for the brand was the Dodge Caliber compact hatchback, offering bold styling and a spacious interior for a very competitive price. As a result, it was a relative success in the first few years, peaking at close to 17.000 units in 2007.

That same year, the Nitro SUV was introduced, which was a copy of the Jeep Cherokee / Liberty, and even though it outsold its original in 2008 and 2009, it was confusing the brand strategy. And selling two similar vehicles from different brands under the same roof is never a good idea.

To make matters worse, Dodge also introduced the Avenger, a copy of the Chrysler Sebring, which was already a slow seller even without an internal competitor. The Avenger sold less than half the volume of the Sebring, and managing just over 5.500 units in four years on the market.

In 2008, the Journey was introduced, which was more true to Dodge’s intended brand values: spacious interior, muscular design and value for money. It was a crossover between an SUV and an MPV,  and it was the brand’s best selling car from 2009 through 2011, when Dodge was pulled out of the European car market. The Journey was later rebadged as the Fiat Freemont, when Chrysler was acquired by Fiat. It was relatively successful as a Fiat.

The Dodge Viper was also imported to Europe from 2005 through 2008, it peaked at 145 units in its first year. The first generation Viper had been sold under the Chrysler brand in the 1990’s.

As mentioned above, the Dodge brand was officially withdrawn from the European car market in 2011 due to slow sales. Less than 100.000 cars had been sold in the seven years from 2005 through 2011.

With no official importer for the brand in Europe, grey market importers keep selling a small number of models to Dodge enthusiasts. The brand’s best selling models in 2013 were the Durango SUV with 258 sales and the Challenger muscle car with 106 sales.

 

Also find Dodge US sales figures.

Dodge
All Models
2014
Dodge
All Models
2015
Dodge
All Models
2016
Dodge
All Models
2017
January 36 27 20 18
February 37 28 43
March 67 52 68
April 62 47 73
May 83 42 66
June 67 55 80
July 69 99 50
August 62 61 22
September 56 64 58
October 73 41 34
November 46 61 34
December 279 165 72

Dodge
All Models
Market
Share
2016 620 0,00%
2015 742 0,01%
2014 990 0,01%
2013 551 0,00%
2012 972 0,01%
2011 2.218 0,02%
2010 11.932 0,09%
2009 20.041 0,14%
2008 26.522 0,18%
2007 24.201 0,15%
2006 10.975 0,07%
2005 309 0,00%
1999 412 0,00%
1998 91 0,00%
1997 102 0,00%

 

Use the dropdown at the top right of this page to find sales figures for the Dodge Caliber, Avenger, Challenger, Journey, Nitro, Durango, Viper and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.   Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

Dodge
All Models
2014
Dodge
All Models
2015
Dodge
All Models
2016
Dodge
All Models
2017
January 36 27 20 18
February 37 28 43
March 67 52 68
April 62 47 73
May 83 42 66
June 67 55 80
July 69 99 50
August 62 61 22
September 56 64 58
October 73 41 34
November 46 61 34
December 279 165 72

Dodge
All Models
Market
Share
2016 620 0,00%
2015 742 0,01%
2014 990 0,01%
2013 551 0,00%
2012 972 0,01%
2011 2.218 0,02%
2010 11.932 0,09%
2009 20.041 0,14%
2008 26.522 0,18%
2007 24.201 0,15%
2006 10.975 0,07%
2005 309 0,00%
1999 412 0,00%
1998 91 0,00%
1997 102 0,00%

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