Alfa Romeo

Alfa_Romeo-auto-sales-statistics-EuropeAlfa Romeo has struggled for the last couple of years, because of lack of new products and a heavy dependence on Europe, since 90% of its sales are in this continent. Actually, Alfa Romeo depends on its home market of Italy for half of its European sales in recent years. With car sales in Italy in a continuous decline from 2009 to 2015, this has not been a good spot for the brand to be in. Fiat-Chrysler CEO Sergio Marchionne has revealed four different turn-around plans for Alfa Romeo in the 9 years he has been in this position. He wants Alfa Romeo to become a competitive premium player in worldwide markets, much like Maserati, but then less expensive and less exclusive. His previous goal of 500.000 worldwide sales in 2014 has been revised twice, but it will be hard to even return to 100.000 sales with continued postponement of new products and no replacements due for the existing two aging models.

Alfa’s best selling car, the Giulietta, has just been facelifted and won’t be replaced for a few years, if at all, while the smaller MiTo may not be replaced at all. The Giulia midsized rear wheel drive sedan finally replaced the discontinued 159 in 2016, and the brand launched its first SUV in 2017: the Alfa Romeo Stelvio. Beyond that there are plans for a large rear wheel drive sedan based on the Maserati Ghibli as a successor to the 166. A small crossover and a large SUV based on a Jeep platform are in the pipeline for the period 2018-2020 as well. So let’s hope Alfa Romeo’s new products hit the spot with customers and that they haven’t switched to Audi or other brands by that time.

Read more about Alfa Romeo’s product plans from 2013 to 2018 in this official presentation.

Also find Alfa Romeo US sales figures.

 

Alfa Romeo
All Models
2014
Alfa Romeo
All Models
2015
Alfa Romeo
All Models
2016
Alfa Romeo
All Models
2017
January 4.508 4.054 4.560 5.970
February 4.629 4.696 5.067 6.176
March 6.870 6.341 6.328 9.427
April 5.370 4.916 4.839 7.460
May 5.542 5.512 5.541 8.266
June 5.770 5.497 6.716 9.034
July 4.932 4.698 5.165 7.422
August 2.590 2.811 3.312 4.719
September 5.119 4.981 6.941 8.043
October 4.884 4.402 5.371
November 4.284 4.544 6.170
December 4.450 4.236 6.145

Alfa Romeo
All Models
Market
Share
2016 66.155 0,44%
2015 56.688 0,40%
2014 58.976 0,46%
2013 64.285 0,52%
2012 90.145 0,72%
2011 131.385 0,95%
2010 110.654 0,79%
2009 110.827 0,76%
2008 102.183 0,71%
2007 144.404 0,92%
2006 145.171 0,93%
2005 130.922 0,81%
2004 158.195 0,98%
2003 159.611 1,11%
2002 169.820 1,16%
2001 205.431 1,36%
2000 176.389 1,17%
1999 180.154 1,18%
1998 172.675 1,19%
1997 128.107 0,95%
1996 117.543 0,92%
1995 130.358 1,08%
1994 101.548 0,85%
1993 114.292 1,02%
1992 156.184 1,16%
1991 180.035 1,34%
1990 203.787 1,51%

 

Use the dropdown at the top right of this page to find sales figures for the Alfa Romeo’s MiToGiulietta, Giulia, Stelvio, 4C, 147156, 159, 166, GT, GTV, Brera, Spider, 8C Competizione and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Alfa Romeo
All Models
2014
Alfa Romeo
All Models
2015
Alfa Romeo
All Models
2016
Alfa Romeo
All Models
2017
January 4.508 4.054 4.560 5.970
February 4.629 4.696 5.067 6.176
March 6.870 6.341 6.328 9.427
April 5.370 4.916 4.839 7.460
May 5.542 5.512 5.541 8.266
June 5.770 5.497 6.716 9.034
July 4.932 4.698 5.165 7.422
August 2.590 2.811 3.312 4.719
September 5.119 4.981 6.941 8.043
October 4.884 4.402 5.371
November 4.284 4.544 6.170
December 4.450 4.236 6.145

Alfa Romeo
All Models
Market
Share
2016 66.155 0,44%
2015 56.688 0,40%
2014 58.976 0,46%
2013 64.285 0,52%
2012 90.145 0,72%
2011 131.385 0,95%
2010 110.654 0,79%
2009 110.827 0,76%
2008 102.183 0,71%
2007 144.404 0,92%
2006 145.171 0,93%
2005 130.922 0,81%
2004 158.195 0,98%
2003 159.611 1,11%
2002 169.820 1,16%
2001 205.431 1,36%
2000 176.389 1,17%
1999 180.154 1,18%
1998 172.675 1,19%
1997 128.107 0,95%
1996 117.543 0,92%
1995 130.358 1,08%
1994 101.548 0,85%
1993 114.292 1,02%
1992 156.184 1,16%
1991 180.035 1,34%
1990 203.787 1,51%

Comments

  1. Alfa despite all that is Alfa

  2. Olaf Roemer says:

    So, after disappointed sales for years ago, what is the future of this glory (but nowadays poor) brand?

  3. Masta Duke says:

    when do you add the stelvio?

  4. epsonix says:

    Hi
    Thanks for all car sales data and articles. In particular I’m interested how new Alfa Romeo sales looks like (I’m Alfisti, had 3 Alfas etc). It is 2nd June already, but still no Europe sales data for April. When do you expect to post April data?

    What about Asian market, or at least China – you do not have that good split for models like in US or Europe – are you planning to add such data, or will continue just brand sales? There is no Alfa Romeo reported there – but I heard that e.g. in March AR sold 300 limited edition Giulia Milano cars there in just 33 seconds. I would be interested to see data from that market.
    What about Australia? You present only global car sales data, no brand/model split.
    Any plans also to present Worldwide data by brand and model?

  5. good afternoon . My name is Arthur, I live and work in Rostov on Don, south of Russia. I am an entrepreneur, in 2000 I built an auto service center with 90 people working for us, we mainly serve Fiat and Iveco, but we have extensive experience in repairing cars, many employees are fans of Alfa Romeo! Not many years on the back I was in Moscow with the proposal to become a partner of Fiat, but the corporate principle of the work of Iveco Rasha did not allow us to work. We can sell about 100 cars a year, pay attention, let us become your partner, on an individual relationship!

  6. Hello, I am an alfista from Poland. Good to see these numbers and underestanding some things. I also have alfa romeo models history site alfetta.pl (in polish) and professional lease anvisor, also financing alfa romeo cars. Alfa Romeo is a gereat marque and Giulia great car, but tehy have to quicly work on reliability, reputation. Lets hopeit happens. Please welcome.

Let me know what you think of this article. Thanks!

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