European car sales analysis October 2014 – brands

 

Car sales in Europe have shown year-over-year growth for the 14th consecutive month in October, and with an increase of 6,3% to 1.110.857 sales, the growth rate seems to increase as well. The year-to-date growth of the car market after 10 months stands at 6,1% with almost 11 million units.

Auto-sales-statistics-Europe-October-2014-Hyundai-KiaThe manufacturers to add the most sales in October, and year-to-date are still the Volkswagen Group and Renault-Nissan, each helped by strong sales of all of their volume brands, with no exception. Interestingly in third place for adding the most volume last month is Hyundai-Kia, with the gains evenly spread between the two brands. Thanks to a strong month of October, the Hyundai brand is now in positive territory year-to-date for the first time in 2014.

General Motors continues to struggle as the 95% drop in Chevrolet sales isn’t offset by the impressive gains of Opel/Vauxhall in October. Toyota Motor Corporation is also down for the third time in 10 months, but still in the black year-to-date. Tata Motors is down slightly as a small increase of Jaguar sales couldn’t make up for the loss at Land Rover.

The UK-only Chinese manufacturer Nanjing-MG remains the fastest growing manufacturer (and brand) on the market, while Mitsubishi Motors has swapped places with Mahindra&Mahindra of India (thanks to the former South-Korean SUV brand SsangYong) for second and third fastest growing manufacturer.

Lotus-auto-sales-statistics-EuropeOn the other end of the scale, Proton is down almost half as its Lotus sports car brand has a weak month, while its year-to-date sales are still up on last year. Tesla is down year-on-year for the third straight month, as deliveries of the Model S sedan officially started in August 2013 and fulfilled months of pent-up demand in the second half of the year. The US brand is also still way up year-to-date, thanks to 6 additional months of sales.

At the brand-level, Dacia continues its impressive run, adding almost as many sales as Volkswagen, which means the French-Romanian brand is growing much faster relatively. Its 30% year-over-year increase isn’t enough for a top-3 position in relative growth, as Lamborghini, Maserati and Infiniti are much smaller in volume and are able to reach even larger relative gains. The two Italian luxury brands even manage to more than double their sales of last year thanks to successful new model launches.

auto-sales-statistics-Europe-october-2014-DS6_WRIn contrast, behind the obvious Chevrolet brand, Smart sees its sales more than halve, as the brand’s only model awaits its new generation, and the addition of a second model, the four-seat, four-door Smart Forfour. The DS brand is struggling as well, with sales down more than a third and as the three-model line-up won’t be renewed or expanded anytime as the French are pinning their hopes on cracking the lucrative Chinese luxury car market. But developing a premium compact crossover for the Chinese market and not bringing it over to Europe where these kinds of vehicles sell like hot cakes as well is the kind of mismanagement that can bring a car company to the brink of failure.

October winners and losers

Manufacturer biggest volume increase VW Group 20.174 Manufacturer biggest volume lost General Motors -4.159
Renault-Nissan 18.633 Toyota Motor -1.299
Hyundai-Kia 7.015 Tata Motors -604
Manufacturer biggest % increase Nanjing MG 422,2% Manufacturer biggest % lost Proton -43,9%
Mitsubishi Motors 65,4% Tesla Motors -35,7%
Mahindra&Mahindra 35,9% Aston Martin -22,9%
Brand biggest volume increase Volkswagen 7.316 Brand biggest volume lost Chevrolet -11.289
Dacia 7.208 DS -3.443
Opel/Vauxhall 7.160 Smart -3.102
Brand biggest % increase Lamborghini 144,8% Brand biggest % lost Chevrolet -95,3%
Maserati 120,9% Smart -51,3%
Infiniti 85,5% DS -36,7%

January – October winners and losers

Manufacturer biggest volume increase VW Group 198.938 Manufacturer biggest volume lost General Motors -28.871
Renault-Nissan 181.493 Honda -6.038
Ford Motor Corp. 55.341 Fuji H.I. (Subaru) -4.016
Manufacturer biggest % increase Nanjing MG 587,5% Manufacturer biggest % lost Aston Martin -15,6%
Tesla Motors 354,0% Fuji H.I. (Subaru) -12,2%
Mahindra&Mahindra 50,0% AvtoVAZ (Lada) -9,1%
Brand biggest volume increase Dacia 70.962 Brand biggest volume lost Chevrolet -86.174
Skoda 69.846 DS -22.602
Renault 68.134 Smart -10.740
Brand biggest % increase Nanjing MG 587,5% Brand biggest % lost Chevrolet -70,0%
Tesla 354,0% DS -23,1%
Maserati 336,2% Smart -19,4%

Renault has passed Opel/Vauxhall again to take third place in the brand ranking for October, the fifth time in ten months that the French brand outsells the GM Europe subsidiary, and it will have to push hard in the final two months of the year to finish 2014 in third place behind Volkswagen and Ford, which would be a nice boost on its way to become Europe’s number two car brand.

Mini has outsold Mazda for the first time this year and Suzuki for the second month in a row, as the new generation Mini three-door reaches showrooms. Expect more from the Brits when they add the five-door version and renew the Clubman station wagon, as they’ve set their goals to break the 200.000 sales barrier for the first time ever in 2016.

In the German premium battle, Audi has recovered from a weak month of September to get back ahead of BMW and Mercedes-Benz again in October, and it does so by a large margin, keeping the brand unthreatened in the leadership it has held since 2009.

October brand ranking

 

Brand Oct-14 Oct-13 change
1 Volkswagen 141.660 134.344 5,4%
2 Ford 81.443 77.211 5,5%
3 Renault 77.924 73.742 5,7%
4 Opel/Vauxhall 69.845 62.685 11,4%
5 Peugeot 67.977 66.703 1,9%
6 Audi 63.451 58.779 7,9%
7 Mercedes-Benz 55.999 51.339 9,1%
8 BMW 55.019 51.681 6,5%
9 Citroën 54.030 53.410 1,2%
10 Skoda 50.252 48.177 4,3%
11 Fiat 49.218 46.566 5,7%
12 Toyota 46.049 47.082 -2,2%
13 Nissan 41.940 34.844 20,4%
14 Hyundai 36.110 32.585 10,8%
15 Kia 32.127 28.637 12,2%
16 Dacia 31.558 24.350 29,6%
17 Seat 28.063 23.455 19,6%
18 Volvo 24.456 21.831 12,0%
19 Mini 15.398 12.700 21,2%
20 Suzuki 13.708 13.331 2,8%
21 Mazda 13.160 11.116 18,4%
22 Mitsubishi 10.356 6.260 65,4%
23 Honda 9.813 9.943 -1,3%
24 Land Rover 8.328 9.017 -7,6%
25 Lancia-Chrysler 6.350 6.123 3,7%
26 DS 5.933 9.376 -36,7%
27 Porsche 5.362 3.921 36,8%
28 Alfa Romeo 4.884 4.667 4,6%
29 Jeep 4.314 2.463 75,2%
30 Subaru 2.961 2.997 -1,2%
31 Smart 2.947 6.049 -51,3%
32 Lexus 2.070 2.327 -11,0%
33 Jaguar 1.865 1.709 9,1%
34 SSangYong 770 560 37,5%
35 Chevrolet 557 11.846 -95,3%
36 Maserati 466 211 120,9%
37 Infiniti 319 172 85,5%
38 Lada 214 160 33,8%
39 Bentley 211 192 9,9%
40 Nanjing MG 189 36 425,0%
41 Ferrari 163 92 77,2%
42 Tesla 146 227 -35,7%
43 Aston Martin 101 131 -22,9%
44 Dodge 73 33 121,2%
45 Lamborghini 71 29 144,8%
46 Rolls Royce 50 30 66,7%
47 Great Wall 50 33 51,5%
48 DR 46 25 84,0%
49 Chevrolet USA 45 66 -31,8%
50 Mahindra 40 36 11,1%
51 Lotus 37 63 -41,3%
52 Tata 35 106 -67,0%
53 Cadillac 20 29 -31,0%
54 Bugatti 3 2 50,0%
55 GMC 2 1 100,0%
56 Saab 1 6 -83,3%

January – October brand ranking

Brand 2014 2013 change
1 Volkswagen 1.351.817 1.291.688 4,7%
2 Ford 842.822 787.487 7,0%
3 Opel/Vauxhall 749.351 692.689 8,2%
4 Renault 731.290 663.156 10,3%
5 Peugeot 665.170 624.633 6,5%
6 Audi 620.466 591.477 4,9%
7 BMW 561.178 535.265 4,8%
8 Mercedes-Benz 553.125 528.230 4,7%
9 Citroën 522.547 509.922 2,5%
10 Fiat 500.688 488.187 2,6%
11 Skoda 487.958 418.112 16,7%
12 Toyota 447.294 435.557 2,7%
13 Nissan 402.764 361.911 11,3%
14 Hyundai 357.990 354.260 1,1%
15 Dacia 307.366 236.404 30,0%
16 Kia 304.526 296.646 2,7%
17 Seat 274.164 242.265 13,2%
18 Volvo 207.152 185.180 11,9%
19 Mazda 150.963 124.103 21,6%
20 Suzuki 139.713 126.098 10,8%
21 Mini 126.234 129.395 -2,4%
22 Honda 114.554 120.592 -5,0%
23 Land Rover 101.990 95.488 6,8%
24 Mitsubishi 84.217 62.620 34,5%
25 DS 75.087 97.689 -23,1%
26 Lancia-Chrysler 61.987 63.131 -1,8%
27 Alfa Romeo 50.214 55.305 -9,2%
28 Porsche 45.510 37.792 20,4%
29 Smart 44.740 55.480 -19,4%
30 Chevrolet 36.868 123.042 -70,0%
31 Subaru 28.933 32.949 -12,2%
32 Jeep 28.840 19.468 48,1%
33 Jaguar 24.798 23.402 6,0%
34 Lexus 23.509 19.696 19,4%
35 Tesla 6.955 1.532 354,0%
36 SSangYong 6.905 4.540 52,1%
37 Maserati 5.012 1.149 336,2%
38 Infiniti 3.200 1.656 93,2%
39 Ferrari 2.243 2.287 -1,9%
40 Bentley 2.148 1.867 15,1%
64 Nanjing MG 2.028 295 587,5%
41 Aston Martin 1.355 1.606 -15,6%
42 Lada 1.295 1.425 -9,1%
43 Chevrolet USA 875 1.288 -32,1%
44 Dodge 612 419 46,1%
45 Rolls Royce 567 386 46,9%
46 Lotus 538 464 15,9%
47 Lamborghini 483 382 26,4%
48 Tata 374 942 -60,3%
49 Great Wall 354 206 71,8%
50 Cadillac 320 320 0,0%
51 Mahindra 295 261 13,0%
52 DR 223 401 -44,4%
63 Perodua 27 202 -86,6%
53 Bugatti 12 10 20,0%
54 Buick 11 4 175,0%
55 Saab 10 91 -89,0%
56 Daihatsu 8 506 -98,4%
57 Mercury 4 1 300,0%
58 Lincoln 4 1 300,0%
59 GMC 3 6 -50,0%
62 Maybach 1 9 -88,9%
60 Proton 1 22 -95,5%
61 Spyker 1 0

 

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

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