Volkswagen_Polo-auto-sales-statistics-Europe

European car sales analysis November 2017 – brands

In November 2017, European sales of passenger cars continued on the same pace as in October, with a 6% growth rate to 1,25 million sales, partially helped by one additional selling day compared to November 2016. This marks the 9th month of increased sales this year 2017 and brings the year-to-date total up 3,7% to 14,36 sales after 11 months. That’s already above the 2015 full year figure and gives us an estimated 15,6 million sales for the full year 2017, the fourth consecutive year of growth and just half a million sales off the record years 2004 and 2005. Sales of regular cars (hatchbacks, station wagons, sedans, coupes and convertibles) are stable in

  November (YTD: -0,5%), while MPV and passenger vans sales are down by 2,9% (YTD: -4,5%) and sales of crossovers and SUVs are booming just like in the US and China: up 21,1% (YTD: +17,1%). Among the biggest markets, Spain (+12,4%) and France (+10,3%) posted double digit growth, while Germany (+9,4%) and Italy (+6,8%) also outgrew the overall market. That was counterbalanced by the UK car market which was down for the 8th consecutive month with registrations down 11,2% in November. Besides the UK, only Cyprus (-12,5%) Ireland (-9%), Romania (-3,5%) and Czech Republic (-1%) lose volume in November, while Lithuania (+57,4%), Bulgaria (+55,4%), and Hungary (+31,4%) show impressive growth rates. Year-to-date, Italy (+8,7%) and Spain (+7,8%) maintain their V-shaped recovery, as France (+5,3%) also does better than the European average, but Germany (+3%) stays slightly behind. Car sales in the United Kingdom are down by 5% in the first 11 months of 2017.

Volkswagen_Polo-auto-sales-statistics-EuropeFor only the third time this year and the first time since June, Volkswagen Group is the biggest gaining manufacturer in Europe with over 15.000 additional sales, with PSA not far behind. Renault-Nissan adds “just” slightly more than 7.000 sales in November. In relative terms, Tesla Motors is the fastest growing manufacturer for the 5th time this year and the only manufacturer to more than double its sales year-over-year. SAIC MG grows by almost a third while Suzuki adds more than a quarter to its volume of November 2016. We only have 3 losers among manufacturers this month and for the very first time in 2017 Honda is not one of them. FCA Fiat-Chrysler Automobiles is the biggest loser in absolute terms with 650 fewer sales than last November, while Aston Martin is the biggest loser in relative terms: down 6,5% thanks to 9 less sales. Geely, with its Volvo and Lotus brands, falls right in between these two.

At brand level, Peugeot is the big winner in November, taking the grunt of PSA‘s improvement, with Dacia and Toyota also adding impressive volume. It’s the first time this year for Dacia to be featured among the biggest absolute monthly winners. Among relative gainers, Tesla is followed by the niche players Dodge (only available through grey-market imports) and Lamborghini. At the other end of the scale we find Fiat, Opel/Vauxhall and Nissan losing the most sales, while Lotus, Infiniti and Mahindralost the biggest percentage of their volume in November.

November winners and losers

Manufacturer biggest volume increase Volkswagen Group 15.448   Manufacturer biggest volume lost Fiat-Chrysler Automobiles -650
PSA-Opel 14.827 Geely -432
Renault-Nissan 7.125 Aston Martin -9
Manufacturer biggest % increase Tesla Motors 179,9% Manufacturer biggest % lost Aston Martin -6,5%
SAIC MG 31,2% Geely -1,7%
Suzuki 25,5% Fiat-Chrysler Automobiles -0,9%
             
Brand biggest volume increase Peugeot 13.118   Brand biggest volume lost Fiat -4.324
Dacia 6.257 Opel/Vauxhall -3.271
Toyota 5.649 Nissan -1.935
Brand biggest % increase Tesla 179,9% Brand biggest % lost Lotus -52,3%
Dodge 88,2% Infiniti -26,1%
Lamborghini 34,5% Mahindra  -13,2%

 

Tesla_Model_X-auto-sales-statistics-EuropeNot a lot of changes in the year-to-date winners and losers ranking, with Renault-Nissan still the biggest gaining manufacturer, although Volkswagen Group is closing in on Toyota Motor Company to challenge for the title of second-biggest improvement. Its first (small) gain of the  year in November can’t help Honda from being the biggest loser of the year by far, with Ford Motor Company and Mazda at a distance. Ford has suffered greatly from the model changeover of its best seller Fiesta and should be able to bounce back in 2018. Tesla reclaims the title of fastest growing manufacturer year-to-date from Aston Martin, while all 3 fastest declining manufacturers Honda, Mahindra&Mahindra and Subaru Corp. reduce their losses. The former two are still at double digit losses, though.

Thanks to its impressive performance in November, Peugeot has joined Toyota and Mercedes-Benz as the three brands that have added the most volume so far this year, passing Renault. Opel/Vauxhall continues to swing in the other direction as the biggest loser of 2017 so far and it seems highly unlikely that another brand will out-lose it by the end of the year, as DS and Honda are at almost half the lost volume of the newly-added PSA daughter. DS is and will stay the biggest loser of the year in relative terms, losing more than 30% of its sales so far.

January-November winners and losers

Manufacturer biggest volume increase Renault-Nissan 111.779   Manufacturer biggest volume lost Honda -17.322
Toyota Motor 83.051 Ford Motor Comp. -5.733
Volkswagen Group 81.330 Mazda -5.274
Manufacturer biggest % increase Tesla Motors 82,3% Manufacturer biggest % lost Honda -11,7%
Aston Martin 73,3% Mahindra&Mahindra -10,3%
General Motors 35,4% Subaru Corp. -5,9%
             
Brand biggest volume increase Toyota 82.577   Brand biggest volume lost Opel/Vauxhall -35.635
Mercedes-Benz 71.857 DS -19.094
Peugeot 50.499 Honda -17.322
Brand biggest % increase Tesla 82,3% Brand biggest % lost DS -31,0%
Aston Martin 73,3% Honda -11,7%
Chevrolet 47,0% SSangYong -10,4%

Peugeot_5008-auto-sales-statistics-EuropeThe top-6 of the brands ranking remains unchanged from October, although Peugeot managed to close in to Ford‘s 3rd place by less than 1.500 sales. The last time Peugeot outsold its American rival was in February 2014 and the last time this happened in a non-February and non-August month (as Ford is traditionally weak in those months due to its dependence on the UK market which has seasonal dips) was in 2010. However, with deliveries of the new Fiesta picking up steam, this may have been Peugeot‘s last shot at repeating that performance. On the other hand, the French brand has momentum with its fresh crossovers 3008 and 5008 and the 208 suddenly on a roll, while Ford is dependent on the Kuga and Fiesta to offset losses for the aging Focus and Mondeo and its declining MPVs. BMW is back ahead of Audi again as the two brands have switched places almost on a monthly base. Skoda and Toyota round up the top-10 again, keeping Fiat just outside of it. Dacia re-enters the top-15 for the first time in 3 months and outsells Kia and Seat.

November brands ranking

  Brand Nov 2017 Nov 2016 change 2017 share 2016 share YTD rank
1 Volkswagen 139.140 137.647 1,1% 11,2% 11,7% 1
2 Renault 97.384 94.150 3,4% 7,8% 8,0% 2
3 Ford 80.704 77.513 4,1% 6,5% 6,6% 3
4 Peugeot 79.357 66.239 19,8% 6,4% 5,6% 5
5 Mercedes-Benz 74.239 70.615 5,1% 6,0% 6,0% 6
6 Opel/Vauxhall 70.940 74.211 -4,4% 5,7% 6,3% 4
7 BMW 68.279 69.261 -1,4% 5,5% 5,9% 8
8 Audi 65.073 60.019 8,4% 5,2% 5,1% 7
9 Skoda 59.395 54.047 9,9% 4,8% 4,6% 10
10 Toyota 52.098 46.449 12,2% 4,2% 3,9% 11
11 Fiat 51.578 55.902 -7,7% 4,1% 4,7% 9
12 Citroën 43.862 38.526 13,9% 3,5% 3,3% 12
13 Hyundai 42.050 40.217 4,6% 3,4% 3,4% 14
14 Nissan 37.686 39.621 -4,9% 3,0% 3,4% 13
15 Dacia 37.543 31.286 20,0% 3,0% 2,7% 16
16 Kia 36.473 31.351 16,3% 2,9% 2,7% 15
17 Seat 34.898 31.352 11,3% 2,8% 2,7% 17
18 Volvo 24.925 25.391 -1,8% 2,0% 2,2% 18
19 Suzuki 19.822 15.800 25,5% 1,6% 1,3% 19
20 Mini 19.349 16.069 20,4% 1,6% 1,4% 21
21 Mazda 17.592 15.457 13,8% 1,4% 1,3% 20
22 Land Rover 13.152 11.998 9,6% 1,1% 1,0% 22
23 Honda 10.873 10.774 0,9% 0,9% 0,9% 23
24 Jeep 10.522 8.180 28,6% 0,8% 0,7% 25
25 Smart 8.916 8.134 9,6% 0,7% 0,7% 26
26 Mitsubishi 8.730 8.993 -2,9% 0,7% 0,8% 24
27 Alfa Romeo 7.977 6.170 29,3% 0,6% 0,5% 27
28 Porsche 5.749 5.763 -0,2% 0,5% 0,5% 28
29 Jaguar 5.218 5.730 -8,9% 0,4% 0,5% 29
30 Lancia 3.959 4.445 -10,9% 0,3% 0,4% 30
31 Lexus 3.671 3.237 13,4% 0,3% 0,3% 32
32 DS 3.603 3.959 -9,0% 0,3% 0,3% 31
33 Subaru 3.135 2.791 12,3% 0,3% 0,2% 33
34 Tesla 2.695 963 179,9% 0,2% 0,1% 34
35 SSangYong 1.319 1.294 1,9% 0,1% 0,1% 35
36 Infiniti 792 1.071 -26,1% 0,1% 0,1% 36
37 Maserati 694 751 -7,6% 0,1% 0,1% 37
38 Lada 489 378 29,4% 0,0% 0,0% 38
39 SAIC MG 345 263 31,2% 0,0% 0,0% 39
40 Bentley 269 264 1,9% 0,0% 0,0% 40
41 Ferrari 131 107 22,4% 0,0% 0,0% 41
42 Aston Martin 130 139 -6,5% 0,0% 0,0% 42
43 Chevrolet 112 97 15,5% 0,0% 0,0% 43
44 Cadillac 87 76 14,5% 0,0% 0,0% 45
45 Rolls Royce 75 69 8,7% 0,0% 0,0% 47
46 Lamborghini 74 55 34,5% 0,0% 0,0% 44
47 Dodge 64 34 88,2% 0,0% 0,0% 48
48 Mahindra  33 38 -13,2% 0,0% 0,0% 49
49 DR 33 31 6,5% 0,0% 0,0% 50
50 Lotus 31 65 -52,3% 0,0% 0,0% 46
51 Geely 7 4 75,0% 0,0% 0,0% 51

No changes in the YTD ranking top-4 from October as these positions are all but locked in for the year. Thanks to its great performance in November, Peugeot steals 5th place from Mercedes-Benz, which is still the fastest growing brand in the top-10. Fiat‘s advantage over Skoda and Toyota is large enough for it not to be threatened in the final month of 2017. Outside of the top-10, Citroën has leapfrogged Nissan to claim 12th place. DS seems able to hold on to its place above Lexus – for now. Finally, after registering the first modern A110 in October, Alpine is back to 0 in November as the bulk of customer deliveries will start in 2018.

January – November brands ranking

  Brand 2017 2016 change 2017 share 2016 share 2016 rank
1 Volkswagen 1.558.843 1.572.606 -0,9% 10,9% 11,4% 1
2 Renault 1.032.538 982.491 5,1% 7,2% 7,1% 2
3 Ford 959.846 965.577 -0,6% 6,7% 7,0% 3
4 Opel/Vauxhall 877.055 912.690 -3,9% 6,1% 6,6% 4
5 Peugeot 846.234 795.735 6,3% 5,9% 5,8% 5
6 Mercedes-Benz 842.648 770.791 9,3% 5,9% 5,6% 6
7 Audi 768.441 763.752 0,6% 5,4% 5,5% 7
8 BMW 751.853 748.837 0,4% 5,2% 5,4% 8
9 Fiat 726.958 685.847 6,0% 5,1% 5,0% 9
10 Skoda 644.221 603.161 6,8% 4,5% 4,4% 10
11 Toyota 629.335 546.758 15,1% 4,4% 4,0% 11
12 Citroën 528.411 503.659 4,9% 3,7% 3,6% 13
13 Nissan 523.084 505.513 3,5% 3,6% 3,7% 12
14 Hyundai 473.875 460.324 2,9% 3,3% 3,3% 14
15 Kia 430.677 403.942 6,6% 3,0% 2,9% 15
16 Dacia 420.302 375.159 12,0% 2,9% 2,7% 16
17 Seat 368.625 321.514 14,7% 2,6% 2,3% 17
18 Volvo 273.233 259.336 5,4% 1,9% 1,9% 18
19 Suzuki 224.305 182.533 22,9% 1,6% 1,3% 21
20 Mazda 212.058 217.332 -2,4% 1,5% 1,6% 19
21 Mini 195.871 191.365 2,4% 1,4% 1,4% 20
22 Land Rover 158.324 154.968 2,2% 1,1% 1,1% 22
23 Honda 131.179 148.501 -11,7% 0,9% 1,1% 23
24 Mitsubishi 105.437 106.750 -1,2% 0,7% 0,8% 24
25 Jeep 98.415 95.700 2,8% 0,7% 0,7% 26
26 Smart 92.191 97.446 -5,4% 0,6% 0,7% 25
27 Alfa Romeo 81.079 60.010 35,1% 0,6% 0,4% 31
28 Porsche 67.498 63.824 5,8% 0,5% 0,5% 27
29 Jaguar 64.824 62.136 4,3% 0,5% 0,4% 29
30 Lancia-Chrysler 57.558 62.635 -8,1% 0,4% 0,5% 28
31 DS 42.525 61.619 -31,0% 0,3% 0,4% 30
32 Lexus 41.219 40.746 1,2% 0,3% 0,3% 32
33 Subaru 32.068 34.075 -5,9% 0,2% 0,2% 33
34 Tesla 23.166 12.708 82,3% 0,2% 0,1% 36
35 SSangYong 15.956 17.807 -10,4% 0,1% 0,1% 34
36 Infiniti 12.069 12.828 -5,9% 0,1% 0,1% 35
37 Maserati 8.997 6.988 28,7% 0,1% 0,1% 37
38 Lada 4.818 3.729 29,2% 0,0% 0,0% 39
39 SAIC MG 3.861 3.827 0,9% 0,0% 0,0% 38
40 Bentley 3.651 3.244 12,5% 0,0% 0,0% 40
41 Ferrari 2.362 2.611 -9,5% 0,0% 0,0% 41
42 Aston Martin 2.321 1.339 73,3% 0,0% 0,0% 43
43 Chevrolet 2.287 1.556 47,0% 0,0% 0,0% 42
44 Lamborghini 939 902 4,1% 0,0% 0,0% 44
45 Cadillac 832 704 18,2% 0,0% 0,0% 47
46 Lotus 718 798 -10,0% 0,0% 0,0% 45
47 Rolls Royce 687 731 -6,0% 0,0% 0,0% 46
48 Dodge 558 548 1,8% 0,0% 0,0% 48
49 Mahindra  397 428 -7,2% 0,0% 0,0% 50
50 DR 394 433 -9,0% 0,0% 0,0% 49
51 Geely 222 72 208,3% 0,0% 0,0% 52
52 Bugatti 12 6 100,0% 0,0% 0,0% 53
53 Great Wall 3 123 -97,6% 0,0% 0,0% 51
54 Alpine 1 0 New 0,0% 0,0%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics