European car sales analysis May 2017 – brands

European-car-sales-graph-May_2017European car sales returned to growth in May after a one-month hiatus because of a late Easter. In May 2017, just over 1,4 million cars were sold in the European Union and EFTA, an increase of 7,4% on last year. This brings the year-to-date tally to 6,85 million sales, up 4,7% on the first five months of 2016. Of the five largest countries, four outgrew the market while the UK recorded its third consecutive monthly decline at -8,5%. In contrast, Germany (+12,9%) and Spain (+11,2%) showed double digit growth and France (+8,9%) and Italy (+8,2%) also improved with impressive figures. Besides the UK, only Ireland (-7,9%) and Greece (down a horrid 20,9% in May but still in positive YTD) declined, while Croatia was the biggest gainer (+34,1%), followed by Hungary (+28,6%) and Romania (+27,1).

 

If Volkswagen Group was the big volume loser in April with a loss of more thsn 28.000 sales, in May the company rebounds with an increase of over 25.000 sales, almost as much as the #2 and #3 fastest growing manufacturers combined, Renault-Nissan and Daimler AG. On the other end of the scale, Honda, Tata Motors with its Jaguar and Land-Rover brands and Mazda lose the most volume, although Honda is the only manufacturer to lose more than 1.000 sales year-on-year.

Tesla_Model_X-auto-sales-statistics-EuropeIn relative terms, Tesla is the fastest growing manufacturer as it more than triples its sales on May 2016, while General Motors (without Opel/Vauxhall) more than doubles sales of Cadillac and Chevrolet USA. Aston Martin almost doubles its sales thanks to the new DB11. Honda is the biggest loser in relative terms as well, and the only manufacturer to lose with double digits at -13,1%. DRB-Hicom, which is rounding up the sale of its Lotus sports car brand to Geely, and Mahindra& Mahindra with its SSangYong brand are also among the fastest losing manufacturers.

At brand level, Mercedes-Benz is the big volume winner this month, ahead of Fiat and Volkswagen, while Lancia and DS almost tie for biggest volume losers. Lancia is virtually down to a single model in a single market and as the Ypsilon is starting to age, the brand will get into trouble. DS is eagerly awaiting the launch of its first crossover in Europe, the DS7 Crossback. Sadly for PSA, Opel/Vauxhall is also among the biggest losers in volume terms. In relative terms, Chinese/Italian brand DR Motor, DS and Mahindraall lose more than a third of their already small volumes in Europe.

May winners and losers

Manufacturer biggest volume increase Volkswagen Group 25.182   Manufacturer biggest volume lost Honda -1.610
Renault-Nissan 13.990 Tata Motors -969
Daimler AG 13.355 Mazda -473
Manufacturer biggest % increase Tesla Motors 221,5% Manufacturer biggest % lost Honda -13,1%
General Motors 130,4% DRB-Hicom (Lotus) -9,5%
Aston Martin 92,8% Mahindra& Mahindra -5,0%
             
Brand biggest volume increase Mercedes-Benz 14.011   Brand biggest volume lost Lancia -2.164
Fiat 11.581 DS -2.151
Volkswagen 11.254 Opel/Vauxhall -1.671
Brand biggest % increase Tesla 221,5% Brand biggest % lost DR -36,7%
Cadillac 113,6% DS -36,2%
Aston Martin 92,8% Mahindra -34,8%

Aston_Martin_DB11-auto-sales-statistics-EuropeYear-to-date, Renault-Nissan (including Mitsubishi and Lada) remains the biggest gaining manufacturer with already more than 50.000 additional sales, followed by FCA Fiat-Chrysler Automobiles and Toyota Motor, each with more than 40.000 additional sales. Aston Martin and Tesla both more than double up, while the remaining US brands of General Motors gain 38% so far. Only four manufacturers have lost volume in the first five months of the year, of which Honda is the biggest loser in both absolute and relative terms, while Mazda and Subaru Corporation are in the red too, as well as Mahindra& Mahindra to a lesser degree.

At brand level, Mercedes-Benz and Toyota are the big winners so far this year, both with just over 42.000 additional sales, while Fiat also shows nice improvement. On the other end of the scale, DS has already lost more than 11.500 sales, while Honda and Opel/Vauxhall are also among the biggest losers. At the end of April, Volkswagen was the biggest loser in Europe, down more than 14.000 sales, but it rebounded in May and is now down by almost 3.200 sales.

January-May winners and losers

Manufacturer biggest volume increase Renault-Nissan 52.316   Manufacturer biggest volume lost Honda -9.329
Fiat-Chrysler Automobiles 48.888 Mazda -5.722
Toyota Motor 41.858 Subaru Corp. -1.151
Manufacturer biggest % increase Aston Martin 112,4% Manufacturer biggest % lost Honda -12,6%
Tesla Motors 101,2% Subaru Corp. -7,1%
General Motors 38,0% Mazda -5,5%
             
Brand biggest volume increase Mercedes-Benz 42.092   Brand biggest volume lost DS -11.514
Toyota 42.028 Honda -9.329
Fiat 38.212 Opel/Vauxhall -5.898
Brand biggest % increase Tesla 112,4% Brand biggest % lost DS -35,9%
Aston Martin 101,2% Mahindra -29,5%
Maserati 77,2% Chevrolet -27,4%

 

Opel-Vauxhall-Grandland_X-auto-sales-statistics-EuropeIn the May brands ranking, the top-3 remains unchanged from April, but thanks to a 15,8% increase Fiat jumps 4 places from #8 to #4, its highest ranking in Europe for more than 20 years. Opel/Vauxhall rebounds from its lowest ever 6th place to #5 but is the only brand in the top-10 to lose volume this month, while Peugeot drops from #4 to #7. Mercedes-Benz is the fastest growing brand in the top-10 with a gain of 20%, while Audi remains ahead of BMW and Skoda retains its top-10 position. Nissan rebounds from its lowest-ever 16th place to #13 while Dacia retains its place above Kia thanks to a 21,3% gain. Suzuki continues its winning streak with a 23,1% gain at #19 while Alfa Romeo and Maserati each add almost 50% to their volumes in 27th and 37th place respectively.

 

May brands ranking

  Brand May-17 change 2017 share 2016 share
1 Volkswagen 158.944 7,6% 11,3% 11,2%
2 Renault 103.983 3,4% 7,4% 7,6%
3 Ford 90.991 5,0% 6,4% 6,6%
4 Fiat 84.767 15,8% 6,0% 5,6%
5 Opel/Vauxhall 84.749 -1,9% 6,0% 6,6%
6 Mercedes-Benz 83.743 20,1% 5,9% 5,3%
7 Peugeot 83.348 4,8% 5,9% 6,0%
8 Audi 75.951 1,3% 5,4% 5,7%
9 BMW 71.356 2,4% 5,1% 5,3%
10 Skoda 66.572 14,5% 4,7% 4,4%
11 Toyota 58.721 18,6% 4,2% 3,8%
12 Citroën 55.338 8,2% 3,9% 3,9%
13 Nissan 46.888 5,2% 3,3% 3,4%
14 Hyundai 45.208 7,5% 3,2% 3,2%
15 Dacia 44.715 21,3% 3,2% 2,8%
16 Kia 40.167 5,3% 2,8% 2,9%
17 Seat 34.305 12,1% 2,4% 2,3%
18 Volvo 26.521 11,9% 1,9% 1,8%
19 Suzuki 20.637 23,1% 1,5% 1,3%
20 Mini 18.839 4,4% 1,3% 1,4%
21 Mazda 18.199 -2,5% 1,3% 1,4%
22 Land Rover 13.074 -9,0% 0,9% 1,1%
23 Honda 10.697 -13,1% 0,8% 0,9%
24 Mitsubishi 10.384 3,8% 0,7% 0,8%
25 Smart 9.668 -6,4% 0,7% 0,8%
26 Jeep 9.196 -6,3% 0,7% 0,7%
27 Alfa Romeo 8.266 49,2% 0,6% 0,4%
28 Porsche 7.569 18,4% 0,5% 0,5%
29 Jaguar 6.024 5,8% 0,4% 0,4%
30 Lancia 5.332 -28,9% 0,4% 0,6%
31 DS 3.795 -36,2% 0,3% 0,5%
32 Lexus 3.376 -4,3% 0,2% 0,3%
33 Subaru 2.861 -3,7% 0,2% 0,2%
34 Tesla 1.659 221,5% 0,1% 0,0%
35 SSangYong 1.616 -4,2% 0,1% 0,1%
36 Infiniti 1.244 2,1% 0,1% 0,1%
37 Maserati 807 43,6% 0,1% 0,0%
38 Lada 458 -1,9% 0,0% 0,0%
39 SAIC MG 395 33,4% 0,0% 0,0%
40 Bentley 312 14,3% 0,0% 0,0%
41 Aston Martin 266 92,8% 0,0% 0,0%
42 Ferrari 255 -17,5% 0,0% 0,0%
43 Lamborghini 105 12,9% 0,0% 0,0%
44 Cadillac 94 113,6% 0,0% 0,0%
45 Chevrolet 81 -31,4% 0,0% 0,0%
46 Lotus 67 -9,5% 0,0% 0,0%
47 Dodge 64 -3,0% 0,0% 0,0%
48 Rolls Royce 58 -20,5% 0,0% 0,0%
49 DR 31 -36,7% 0,0% 0,0%
50 Mahindra  30 -34,8% 0,0% 0,0%
51 Geely 15 0,0% 0,0%
52 Bugatti 2 0,0% 0,0%

January – May brands ranking

Year-to-date, Renault has already passed Ford again to reclaim the #2 spot it held for the Full Year 2016 and is likely to hold on to that place again this year. Despite spending two consecutive months inside the top-10, Skoda remains in 11th place behind Toyota. Similarly, Dacia has outsold Kia for two consecutive months but remains behind the South-Korean brand so far. Citroën leapfrogs Nissan to take 12th place. For the first time since 2009, Suzuki has sold more than 100.000 cars in the first five months of the year. Alfa Romeo distances Jaguar and Porsche moves ahead of Lancia and Lada leapfrogs Bentley.

  Brand 2017 change 2016 rank 2017 share 2016 share
1 Volkswagen 734.577 -0,4% 1 10,7% 11,3%
2 Renault 483.855 5,5% 3 7,1% 7,0%
3 Ford 480.954 3,7% 2 7,0% 7,1%
4 Opel/Vauxhall 428.927 -1,4% 4 6,3% 6,6%
5 Peugeot 402.548 2,7% 5 5,9% 6,0%
6 Mercedes-Benz 386.413 12,2% 7 5,6% 5,3%
7 Fiat 378.075 11,2% 9 5,5% 5,2%
8 Audi 365.958 -0,1% 6 5,3% 5,6%
9 BMW 353.920 3,7% 8 5,2% 5,2%
10 Toyota 302.727 16,1% 11 4,4% 4,0%
11 Skoda 296.577 5,7% 10 4,3% 4,3%
12 Citroën 262.491 4,0% 12 3,8% 3,9%
13 Nissan 258.489 4,9% 13 3,8% 3,8%
14 Hyundai 216.509 2,8% 14 3,2% 3,2%
15 Kia 201.852 7,5% 15 2,9% 2,9%
16 Dacia 193.357 9,3% 16 2,8% 2,7%
17 Seat 170.436 16,2% 17 2,5% 2,2%
18 Volvo 130.986 9,9% 18 1,9% 1,8%
19 Suzuki 102.534 24,5% 21 1,5% 1,3%
20 Mazda 97.729 -5,5% 19 1,4% 1,6%
21 Mini 86.655 3,5% 20 1,3% 1,3%
22 Land Rover 78.802 0,9% 22 1,2% 1,2%
23 Honda 64.533 -12,6% 23 0,9% 1,1%
24 Mitsubishi 49.875 -6,0% 24 0,7% 0,8%
25 Jeep 44.444 -1,0% 26 0,6% 0,7%
26 Smart 43.546 -8,4% 25 0,6% 0,7%
27 Alfa Romeo 37.299 41,6% 30 0,5% 0,4%
28 Jaguar 34.111 34,4% 31 0,5% 0,4%
29 Porsche 33.082 7,6% 29 0,5% 0,5%
30 Lancia-Chrysler 32.686 -5,0% 27 0,5% 0,5%
31 DS 20.541 -35,9% 28 0,3% 0,5%
32 Lexus 18.419 -0,9% 32 0,3% 0,3%
33 Subaru 15.086 -7,1% 33 0,2% 0,2%
34 Tesla 9.012 112,4% 36 0,1% 0,1%
35 SSangYong 8.055 -2,9% 34 0,1% 0,1%
36 Infiniti 6.468 28,1% 35 0,1% 0,1%
37 Maserati 4.677 77,2% 37 0,1% 0,0%
38 Lada 2.026 33,2% 39 0,0% 0,0%
39 Bentley 1.773 26,8% 41 0,0% 0,0%
40 SAIC MG 1.680 7,6% 38 0,0% 0,0%
41 Aston Martin 1.384 101,2% 42 0,0% 0,0%
42 Ferrari 1.268 -11,6% 40 0,0% 0,0%
43 Chevrolet 434 -27,4% 43 0,0% 0,0%
44 Lamborghini 408 7,7% 44 0,0% 0,0%
45 Cadillac 366 19,2% 46 0,0% 0,0%
46 Lotus 362 6,2% 45 0,0% 0,0%
47 Rolls Royce 329 18,3% 47 0,0% 0,0%
48 Dodge 226 -16,3% 48 0,0% 0,0%
49 DR 185 -14,0% 50 0,0% 0,0%
50 Mahindra  184 -29,5% 49 0,0% 0,0%
51 Geely 105 2000,0% 52 0,0% 0,0%
52 Bugatti 5 66,7% 53 0,0% 0,0%
53 Great Wall 3 -92,1% 51 0,0% 0,0%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. Paulo says:

    Go JAG!

  2. RickM says:

    Go GREAT Wall! 😉

  3. Behta Mirjany says:

    Your ranking and the values differs from ACEA( The European Automobile Manufacturers Association) statistics

  4. Martin C says:

    Looks like the Germans hasn’t taken the new French ownership of Opel as a good thing. Will be interesting to follow if the decline continues. The sales decline of Opel started when PSA announced it’s takeover of Opel.

    • Bit premature don’t you think? On the other hand, I am pretty sure some folks are led by irrational sentiments.
      Read some hilarious reactions on automotive sites, such as “OMG, what a superior cross-over, the Opel Crossland…. but see that switch? It’s from the Peu 508! The horror!!”

      • Losange says:

        Simple case of old habits die hard, but it’s quite stupid indeed. Those people probably don’t know a lot of German cars, including the luxury brands, use parts produced by French suppliers.

    • It’s a bit early to draw those conclusions… For example, Opel hasn’t released a compact SUV so that may be the reason for the decline. The Grandland X is being released this month in many markets so lets see how their sales evolve afterwards.

  5. FCA sales numbers are increasing nicely… The Tipo, Giulia, Stelvio and Levante are having a really interesting comercial performance. I think the Compass will also help Jeep, as its sales will stop being so dependent on the Renegade.
    Pity there’s no new models announced this year and that they’ll take until, at least the third quarter of 2018 to introduce new Fiat and Alfa models.

  6. #4 Fiat’s highest position ever? Really? Fiat was Europe’s biggest car manufacturer in the 60’s, and was the #2 brand in the eighties!

    • In fact, in that era FIAT was #1, WITHOUT Jeep, Alfa etc.

    • Bart Demandt says:

      Good point, DC. I’ve updated the text to reflect it’s Fiat’s highest position since (at least) the mid-’90s, as earlier data is not included in my stats, because the definition of “Europe” has changed quite a bit since.

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