European car sales analysis May 2014 – provisional

Renault-Clio-European-car-sales-may-2014The European Automobile Manufacturers’ Association ACEA has published the provisional May 2014 European car sales data. Provisional because only the 32 major brands are published, and Malta sales (although minor) are not yet included. No detailed model data will be available until the first week of July.

May marks the 9th straight month of year-over-year gains for the European car market, although it’s still the second-worst May in at least a decade. Sales increased 4,5% to 1.093.448 units, setting the year-to-date total at 5.431.921, up 6,9% on the first five months of 2013.

In May, Volkswagen Group has taken the biggest chunk of the sales growth, thanks to increases at all of its core brands, but most notably Skoda (thanks to the new Octavia) and Seat (thanks to the new Leon). Skoda is knocking on the door of the brands top 10 while Seat outsold Kia and Dacia in May.

Renault-Nissan is strong again, but this month the star of the show is not Dacia but Renault itself, adding the most sales of all brands and the fastest growing brand in the top 10. Strong showings of the Clio and Captur are likely to have contributed to this success. Nissan is strong as well, slowly creeping closer to Toyota to become the number 1 Japanese brand in Europe.Jeep-Grand-Cherokee-EcoDieselPercentage-wise, Jeep is by far the fastest growing brand in May, almost doubling in size, probably thanks to popular demand for the Grand Cherokee and dealer deliveries of the new generation Cherokee, in showrooms now.
Mitsubishi and Mazda continue their winning streak, both gaining more than 20% in May on continued success of their crossovers Outlander and CX-5, and for Mazda also the new generation Mazda3.

The upcoming exit of Chevrolet from the European market is dragging General Motors down, the Korean/American brand loses twice as many units as Opel/Vauxhall gains.

And Mini is still suffering from a slow model change-over, the new three-door “hardtop” is in showrooms, but a lack of customer deliveries leaves the brand down almost 18% for the month.

May
Manufacturer biggest volume increase VW Group 26.230 Manufacturer biggest volume lost General Motors -6.407
Renault-Nissan 19.468 Ford Motor Co. -2.338
PSA 5.005 Fiat Auto -2.133
Manufacturer biggest % increase Mitsubishi 29,0% Manufacturer biggest % lost General Motors -7,1%
Mazda 20,4% Fiat Auto -2,9%
Renault-Nissan 16,0% Ford Motor Co. -2,8%
Brand biggest volume increase Renault 9.784 Brand biggest volume lost Chevrolet -11.103
Skoda 9.639 Fiat -2.576
Volkswagen 6.672 Mini -2.461
Brand biggest % increase Jeep 96,7% Brand biggest % lost Chevrolet -79,6%
Lexus 37,9% Alfa Romeo -19,2%
Mitsubishi 29,0% Mini -17,9%

 

Lexus-IS-auto-sales-statistics-EuropeYear-to-date, the winners are the same as for the month of May, with Volkswagen Group adding over 100.000 sales compared to last year, with Renault-Nissan a close second and PSA Peugeot-Citroën a distant third with a plus of over 37.000 units. Honda and General Motors are the only brands to lose volume, and possibly Subaru, which isn’t included in the ACEA provisional data.

Brand-wise, Skoda has increased the most, followed by Dacia and Renault, while Jeep is the fastest growing brand, followed by Dacia again and Lexus, with a relative success of the new generation IS (although still selling at a fraction of BMW 3-series pace).

YTD
Manufacturer biggest volume increase VW Group 106.475 Manufacturer biggest volume lost Honda -4.591
Renault-Nissan 98.773 General Motors -713
PSA 37.232
Manufacturer biggest % increase Mazda 25,1% Manufacturer biggest % lost Honda -7,0%
Renault-Nissan 15,7% General Motors -0,2%
Suzuki 13,9%
Brand biggest volume increase Skoda 43.775 Brand biggest volume lost Chevrolet -27.314
Dacia 41.494 Mini -7.355
Renault 38.403 Honda -4.591
Brand biggest % increase Jeep 39,5% Brand biggest % lost Chevrolet -45,6%
Dacia 36,0% Smart -11,8%
Lexus 35,4% Mini -11,7%

 

Brands ranking May

 

May 2014 Market share May 2013 Market share Change
1 Volkswagen 144.595 12,75% 137.923 12,68% 4,8%
2 Ford 82.437 7,27% 84.775 7,80% -2,8%
3 Opel/Vauxhall 80.467 7,10% 75.773 6,97% 6,2%
4 Renault 71.504 6,31% 61.720 5,68% 15,9%
5 Peugeot 68.665 6,06% 65.493 6,02% 4,8%
6 Audi 66.807 5,89% 63.767 5,86% 4,8%
7 Mercedes 57.803 5,10% 54.496 5,01% 6,1%
8 BMW 55.906 4,93% 55.142 5,07% 1,4%
9 Fiat 54.748 4,83% 57.324 5,27% -4,5%
10 Citroën 54.235 4,78% 52.402 4,82% 3,5%
11 Skoda 52.295 4,61% 42.656 3,92% 22,6%
12 Toyota 43.547 3,84% 43.169 3,97% 0,9%
13 Nissan 38.709 3,41% 35.117 3,23% 10,2%
14 Hyundai 35.636 3,14% 36.695 3,37% -2,9%
15 Seat 32.252 2,84% 26.498 2,44% 21,7%
16 Kia 31.606 2,79% 30.505 2,81% 3,6%
17 Dacia 31.342 2,76% 25.250 2,32% 24,1%
18 Volvo 21.854 1,93% 19.154 1,76% 14,1%
19 Mazda 13.919 1,23% 11.565 1,06% 20,4%
20 Suzuki 12.571 1,11% 12.562 1,16% 0,1%
21 Mini 11.323 1,00% 13.784 1,27% -17,9%
22 Honda 11.056 0,98% 11.065 1,02% -0,1%
23 Land Rover 9.816 0,87% 8.485 0,78% 15,7%
24 Mitsubishi 8.512 0,75% 6.598 0,61% 29,0%
25 Lancia-Chrysler 7.477 0,66% 7.655 0,70% -2,3%
26 Alfa Romeo 5.556 0,49% 6.873 0,63% -19,2%
27 Smart 4.999 0,44% 5.974 0,55% -16,3%
28 Jeep 3.188 0,28% 1.621 0,15% 96,7%
29 Chevrolet 2.852 0,25% 13.955 1,28% -79,6%
30 Lexus 2.248 0,20% 1.630 0,15% 37,9%
31 Jaguar 2.125 0,19% 2.225 0,20% -4,5%
32 GM USA 34 0,00% 32 0,00% 6,3%

Brands ranking January – May

Jan-May 2014 Market share Jan-May 2013 Market share Change
1 Volkswagen 688.393 12,25% 663.057 12,57% 3,8%
2 Ford 418.902 7,45% 387.462 7,35% 8,1%
3 Opel/Vauxhall 379.753 6,76% 353.214 6,70% 7,5%
4 Renault 362.675 6,45% 324.272 6,15% 11,8%
5 Peugeot 345.821 6,15% 319.967 6,07% 8,1%
6 Audi 320.341 5,70% 300.798 5,70% 6,5%
7 BMW 282.839 5,03% 268.569 5,09% 5,3%
8 Citroën 273.387 4,87% 262.009 4,97% 4,3%
9 Mercedes 272.885 4,86% 261.493 4,96% 4,4%
10 Fiat 267.103 4,75% 264.218 5,01% 1,1%
11 Skoda 250.192 4,45% 206.417 3,91% 21,2%
12 Toyota 228.589 4,07% 216.329 4,10% 5,7%
13 Nissan 206.736 3,68% 187.860 3,56% 10,0%
14 Hyundai 180.180 3,21% 183.553 3,48% -1,8%
15 Dacia 156.872 2,79% 115.378 2,19% 36,0%
16 Kia 152.340 2,71% 143.794 2,73% 5,9%
17 Seat 139.132 2,48% 124.274 2,36% 12,0%
18 Volvo 101.903 1,81% 92.962 1,76% 9,6%
19 Mazda 76.956 1,37% 61.538 1,17% 25,1%
20 Suzuki 73.175 1,30% 64.231 1,22% 13,9%
21 Honda 60.972 1,09% 65.563 1,24% -7,0%
22 Mini 55.297 0,98% 62.652 1,19% -11,7%
23 Land Rover 53.122 0,95% 50.697 0,96% 4,8%
24 Mitsubishi 37.241 0,66% 32.840 0,62% 13,4%
25 Lancia-Chrysler 34.017 0,61% 34.662 0,66% -1,9%
26 Chevrolet 32.627 0,58% 59.941 1,14% -45,6%
27 Alfa Romeo 27.091 0,48% 30.327 0,58% -10,7%
28 Smart 26.673 0,47% 30.228 0,57% -11,8%
29 Jeep 13.241 0,24% 9.492 0,18% 39,5%
30 Jaguar 12.903 0,23% 12.527 0,24% 3,0%
31 Lexus 11.664 0,21% 8.613 0,16% 35,4%
32 GM USA 232 0,00% 170 0,00% 36,5%

 

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

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