European-car-sales-march-2016-Renault-Nissan-dealership

European car sales analysis March and Q1 2016 – brands

European-car-sales-march-2016-Renault-Nissan-dealershipThe European car market enjoys its 31st consecutive month of growth in March, but an increase of 6% is the second lowest relative improvement of the last twelve months, just ahead of last October’s +2,9%. This can be partially attributed to Easter falling in March instead of last year’s April, which means we’ve had fewer selling days. On an even more positive note, the 1,7 million sales volume was close to the March 2007 level. As traditional, and as predicted last month, the UK posts a strong volume in March, helped by the twice yearly change to the new license plates, as the UK takes 30% of total EU sales this month, compared to about 18,5% over the course of a full year. UK sales were up 5,3%, while the French car market grew by 7,5% and Italy is still on fire with an increase of 17,4%. Germany is the outsider of the large markets with sales down by less than a tenth of a percent, one of six countries to lose volume.

If Fiat-Chrysler Automobiles was the big winner in February, it keeps doing well in March even though Renault-Nissan adds even more volume. BMW is among the winners this month as well, adding over 12.000 units on the same month last year. On the other side of the spectrum, Mitsubishi continues to lose volume, and is joined by Ford and Tesla this month. At Ford, slowdown of its core hatchback line-up is not offset by growth of its MPV and crossover models, while Tesla suffers from a general slowdown in Norway, its most important market, and from buyers waiting for the updated version of the Model S. Looking at relative growth, Mahindra & Mahindra with its SSangYong brand is the fastest growing manufacturer again, closely followed by AvtoVAZ which has jump started Lada sales again and Tata Motors whose Jaguar and Land Rover brands are enjoying nice growth thanks to a flood of new models. Lotus continues its on again off again cadence, after being the fastest growing manufacturer in February, it’s the biggest loser in March, followed by Tesla Motors and surprisingly SAIC MG, who have enjoyed solid growth for two years now on strong sales of the MG3 subcompact hatchback. That model still continues to improve, but sales of the MG6 midsized sedan have collapsed, bringing the brand down.

Brands-wise, BMW is the big winner of the month, helped by its front-wheel drive models X1 and 2-Series Active Tourer, proving the brand right in that most of its buyers don’t care about RWD. Renault is boosted by the successful launch of the Kadjar crossover and Fiat by a record month of the facelifted 500 at almost 26.000 sales. Volkswagen and Nissan lose the most volume, followed by Mitsubishi. It’ll be interesting to see how Mitsubishi sales will be affected by their fuel economy irregularities which have been going on for 25 years and unlikely to have been limited to just domestic sales of the already plagued company. In terms of relative growth, Cadillac adds a whopping 150% to its double digit monthly volume in Europe, followed by Infiniti thanks to the introduction of the Q30, which should keep the Japanese brand in this side of the table for the rest of the year, accompanied by SSangYong in the first half, after which point the Tivoli reaches its first anniversary, bringing down the impressive growth rate of the brand.

March winners and losers

 

Manufacturer biggest volume increase Renault-Nissan 13.437 Manufacturer biggest volume lost Mitsubishi Motors -789
Fiat-Chrysler Automobiles 12.801 Ford Motor Corp. -643
BMW AG 12.081 Tesla Motors -443
Manufacturer biggest % increase Mahindra & Mahindra 79,4% Manufacturer biggest % lost DRB-Hicom (Proton / Lotus) -38,7%
AvtoVAZ (Lada) 73,9% Tesla Motors -18,7%
Tata Motors 27,5% SAIC MG -13,0%
Brand biggest volume increase BMW 12.657 Brand biggest volume lost Volkswagen -3.471
Renault 12.235 Nissan -3.094
Fiat 10.320 Mitsubishi -789
Brand biggest % increase Cadillac 151,5% Brand biggest % lost Tata -87,5%
Infiniti 103,8% Great Wall -50,0%
SSangYong 82,1% Chevrolet -45,1%

 

Minicar-segment-European-sales-2015-Fiat_500The Q1 total of 3,9 million sales is 8,2% more than last year, and FCA is still the big winner so far this year, followed by VW Group and GM, while Mitsubishi Motors is no longer the only manufacturer to lose volume, as it is now accompanied by Tesla Motors. The relative winners among manufacturers are similar to those in March. At brand level, Fiat adds the most volume, with Opel/Vauxhall not far behind and Audi in third, while Nissan replaces Volkswagen as the biggest loser, followed by Mini and Seat. Jaguar is the fastest growing brand in this quarter, almost doubling its volume, while Bugatti is among the losers, dropping from 2 units to just 1, possibly the last Veyron before deliveries of the Chiron start later this year.

2016 Q1 winners and losers

Manufacturer biggest volume increase Fiat-Chrysler Automobiles 36.863 Manufacturer biggest volume lost Mitsubishi Motors -2.133
Volkswagen Group 32.578 Tesla Motors -251
General Motors 26.025
Manufacturer biggest % increase Mahindra & Mahindra 79,6% Manufacturer biggest % lost Tesla Motors -7,6%
AvtoVAZ (Lada) 58,2% Mitsubishi Motors -6,1%
Tata Motors 36,7%
Brand biggest volume increase Fiat 28.843 Brand biggest volume lost Nissan -3.857
Opel/Vauxhall 26.329 Mini -3.772
Audi 23.118 Seat -2.773
Brand biggest % increase Jaguar 98,0% Brand biggest % lost Tata -94,8%
Infiniti 87,5% Bugatti -50,0%
SSangYong 83,0% Chevrolet -46,8%

 

Ford_S_Max-auto-sales-statistics-EuropeThe brands that have a strong presence in the UK always perform well in March, and that means Ford and Opel/Vauxhall are firmly on the podium this month, relegating Renault to #4 after the French brand enjoyed last month in second place when its rivals had an off-month in preparation of their strong March volume. The three German luxury brands move ahead of Fiat, while Nissan is back ahead of Toyota. Compared to last year, BMW has passed its two rivals Audi and Mercedes-Benz, while Fiat has moved ahead of Nissan. Jaguar jumps three spots to kick Alfa Romeo out of the top-30.

March 2016 brand ranking

Brand March 2016 March 2015 change
1 Volkswagen 179.221 182.692 -1,9%
2 Ford 137.014 137.656 -0,5%
3 Opel/Vauxhall 125.700 117.931 6,6%
4 Renault 118.904 106.669 11,5%
5 Peugeot 97.520 96.138 1,4%
6 BMW 94.588 81.931 15,4%
7 Audi 94.402 87.481 7,9%
8 Mercedes-Benz 90.693 83.148 9,1%
9 Fiat 84.697 74.377 13,9%
10 Nissan 77.867 80.961 -3,8%
11 Toyota 69.176 67.024 3,2%
12 Skoda 66.815 62.699 6,6%
13 Citroën 62.362 61.470 1,5%
14 Hyundai 54.533 55.280 -1,4%
15 Kia 47.249 43.400 8,9%
16 Dacia 41.266 37.515 10,0%
17 Seat 38.270 38.175 0,2%
18 Volvo 30.697 27.807 10,4%
19 Mazda 30.683 26.696 14,9%
20 Land Rover 26.837 22.516 19,2%
21 Honda 25.023 21.952 14,0%
22 Suzuki 23.017 22.168 3,8%
23 Mini 21.913 22.493 -2,6%
24 Mitsubishi 14.340 15.129 -5,2%
25 Smart 11.857 9.628 23,2%
26 Jeep 10.620 9.203 15,4%
27 DS 9.363 9.823 -4,7%
28 Jaguar 8.227 4.979 65,2%
29 Porsche 7.454 7.489 -0,5%
30 Lancia-Chrysler 7.274 6.248 16,4%
31 Alfa Romeo 6.328 6.341 -0,2%
32 Lexus 5.916 4.768 24,1%
33 Subaru 4.263 4.488 -5,0%
34 SSangYong 2.323 1.276 82,1%
35 Tesla 1.930 2.373 -18,7%
36 Infiniti 1.070 525 103,8%
37 Maserati 755 735 2,7%
38 SAIC MG 576 662 -13,0%
39 Bentley 400 352 13,6%
40 Ferrari 348 357 -2,5%
41 Lada 287 165 73,9%
42 Aston Martin 270 286 -5,6%
43 Chevrolet 135 246 -45,1%
44 Lamborghini 86 90 -4,4%
45 Cadillac 83 33 151,5%
46 Lotus 76 124 -38,7%
47 Dodge 68 52 30,8%
48 Rolls Royce 62 58 6,9%
49 Mahindra 59 52 13,5%
50 DR 28 36 -22,2%
51 Great Wall 7 14 -50,0%
52 Tata 2 16 -87,5%
53 Bugatti 1 1 0,0%

Year-to-date Opel/Vauxhall leapfrogs Renault again to take the brand podium, while Skoda enters the top-10 at the cost of Nissan, which also drops behind Toyota as it’s the biggest loser in the top-15, with only Volkswagen the other brand to lose volume.

Q1 2016 brand ranking

Brand 2016 sales 2015 sales change 2015 rank 2016 Market share 2015 Market share
1 Volkswagen 432.448 433.789 -0,3% 1 11,1% 12,0%
2 Ford 288.310 271.299 6,3% 2 7,4% 7,5%
3 Opel/Vauxhall 266.998 240.669 10,9% 4 6,8% 6,6%
4 Renault 263.764 242.133 8,9% 3 6,8% 6,7%
5 Peugeot 233.896 221.373 5,7% 5 6,0% 6,1%
6 Audi 214.585 191.467 12,1% 6 5,5% 5,3%
7 BMW 203.929 181.620 12,3% 7 5,2% 5,0%
8 Mercedes-Benz 201.755 180.465 11,8% 8 5,2% 5,0%
9 Fiat 198.831 169.988 17,0% 9 5,1% 4,7%
10 Skoda 163.276 149.645 9,1% 12 4,2% 4,1%
11 Toyota 162.381 154.367 5,2% 11 4,2% 4,3%
12 Nissan 160.229 164.086 -2,4% 10 4,1% 4,5%
13 Citroën 150.144 142.650 5,3% 13 3,8% 3,9%
14 Hyundai 125.350 118.884 5,4% 14 3,2% 3,3%
15 Kia 112.035 100.664 11,3% 15 2,9% 2,8%
16 Dacia 102.040 94.889 7,5% 16 2,6% 2,6%
17 Seat 86.247 89.020 -3,1% 17 2,2% 2,5%
18 Volvo 70.232 63.320 10,9% 18 1,8% 1,7%
19 Mazda 67.829 53.058 27,8% 19 1,7% 1,5%
20 Suzuki 49.602 45.864 8,2% 20 1,3% 1,3%
21 Honda 49.416 38.374 28,8% 23 1,3% 1,1%
22 Land Rover 49.220 39.242 25,4% 22 1,3% 1,1%
23 Mini 40.640 44.412 -8,5% 21 1,0% 1,2%
24 Mitsubishi 32.625 34.758 -6,1% 24 0,8% 1,0%
25 Smart 27.470 23.414 17,3% 25 0,7% 0,6%
26 Jeep 26.244 21.328 23,0% 26 0,7% 0,6%
27 DS 20.185 20.207 -0,1% 27 0,5% 0,6%
28 Lancia-Chrysler 19.854 17.797 11,6% 28 0,5% 0,5%
29 Porsche 16.722 16.956 -1,4% 29 0,4% 0,5%
30 Alfa Romeo 15.955 15.091 5,7% 30 0,4% 0,4%
31 Jaguar 14.548 7.349 98,0% 33 0,4% 0,2%
32 Lexus 11.859 9.955 19,1% 31 0,3% 0,3%
33 Subaru 9.592 9.125 5,1% 32 0,2% 0,3%
34 SSangYong 4.901 2.678 83,0% 35 0,1% 0,1%
35 Tesla 3.037 3.288 -7,6% 34 0,1% 0,1%
36 Infiniti 2.175 1.160 87,5% 37 0,1% 0,0%
37 Maserati 1.566 1.543 1,5% 36 0,0% 0,0%
38 SAIC MG 992 860 15,3% 38 0,0% 0,0%
39 Bentley 755 639 18,2% 41 0,0% 0,0%
40 Ferrari 723 653 10,7% 40 0,0% 0,0%
41 Lada 688 435 58,2% 42 0,0% 0,0%
42 Aston Martin 446 426 4,7% 43 0,0% 0,0%
43 Chevrolet 355 667 -46,8% 39 0,0% 0,0%
44 Cadillac 207 118 75,4% 48 0,0% 0,0%
45 Lotus 203 192 5,7% 45 0,0% 0,0%
46 Lamborghini 183 211 -13,3% 44 0,0% 0,0%
47 Mahindra 166 143 16,1% 46 0,0% 0,0%
48 Rolls Royce 136 126 7,9% 47 0,0% 0,0%
49 Dodge 131 107 22,4% 49 0,0% 0,0%
50 DR 66 95 -30,5% 50 0,0% 0,0%
51 Great Wall 27 33 -18,2% 52 0,0% 0,0%
52 Tata 3 58 -94,8% 51 0,0% 0,0%
52 Bugatti 1 2 -50,0% 53 0,0% 0,0%

 

  1. Bmw has growth but with the cheaper models like X1 and active tourer.So i think that the perspective is not good for them.Bart do you have an information about the sales in the MPV class.It will be interesting to see the number of the Espace’s sales and percentage increase in sales?

  2. Toyota has to kill off Avensis and replace it by worldwide successful Camry. Toyota has sold about 20 million Camries after all. 20 million customers could not be wrong. They also need to bring to Europe “Highlander”. Actually on the official website of Toyota Europe Highlander is available, but practicaly it is for sale only in Russia.
    It’s strange, that Honda doesn’t sell well in Europe. During the presentation of the newest generation of Civic, which took place in USA last autumn, one of Honda’s managers said that Civic has been produced and sold over 35 million times. This makes Civic 3rd best selling car in the world after Corolla and F-series, but in Europe numbers are still poor. American Accord and the new Pilot equipted with European engines could be a success, who knows!

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