European car sales analysis June and first half 2019 – brands

After a few relatively stable months in April and May, with sales up 1,4% and down 1,3% respectively, European new car sales were down by 7,8% in June 2019, to 1,48 million sales. For the first half of the year, sales are down 3,6% to 8,3 million units. According to ACEA, the surprisingly heavy decline in June can be attributed to a negative calendar effect. On average, June only counted 19 working days across the EU in 2019, compared to roughly 21 days the year before. As a result, the five major EU markets all posted declines, especially France (-8,4%) and Spain (-8,3%), whereas the UK (-4.9%), Germany (-4,7%) and Italy (-2,1%) performed better than the overall market. Just five out of the 30 countries of the EU and EFTA showed growth in March, with the fastest growing markets Lithuania (+41,1%), Romania (+15%) and Ireland (+12,7%), while Greece (+4,5%) and Cyprus (+0,9%) are the remaining countries in the plus. Biggest losing markets in June were Sweden (-52%) and Iceland (-47,7%), the former influenced by an artificially high month of June in 2018 which pulled forward registrations in anticipation of a new tax system in July of last year. In the first half each of the big EU markets recorded a slight decline with the exception of Germany (+0,5%).

Tesla_Model_3-auto-sales-statistics-EuropeIn June, for the first time this year all three vehicle categories are down, as crossovers and SUVs are down by 0,8% as well, leading to a 37,5% market share, up 2,7 percentage points. June 2019 was still the third highest month ever for crossover and SUV sales (after March 2018 and March 2019). Sales of car models (hatchbacks, sedans, station wagons, coupes and convertibles) were down 10,5% to 54,8% market share while MPVs continued to slide, down 18,9% to 7,7% of the market. In the first half of the year, sales of crossovers and SUVS are up 4,4%, car models are down 6,7% and MPVs are down 16,2%.

Sales of EVs and PHEVs were up 24% in June, to about 47.000 sales, and up 34,5% in the first half of 2019, to nearly 250.000 sales. As a result, the share of electrified vehicles jumped from 2,1% in the first half of 2018 and 2,5% in all of 2018 to 3% in the first half of 2019. Meanwhile, diesel sales dropped 21% in June, with its share dropping to 31%, while in the Scandinavian markets electrified vehicles outsold diesel vehicles for the very first time.

Groups and brands

Big winner among manufacturers is once again Tesla Motors, both in absolute figures and in year-on-year growth as Tesla more than triples its volume on last year thanks to the Model 3. SAIC is also among the big gainers, adding almost a quarter to its volume, but none of the remaining manufacturers has showed a significant improvement in June. Among losers, Volkswagen Group, Renault-Nissan and PSA take the biggest volume hits with the former down more than 36.000 sales and the latter two around 20.000 fewer sales in June. Relatively, Subaru loses almost half of its sales on June 2018, with Mahindra & Mahindra down by 23,8% and Geely down 22,2% as its Volvo brand is relatively strong in Sweden where sales plummeted this month.

Among brands, Tesla adds the most volume with over 10.000 additional sales, with only Seat and Toyota managing to add over 2.000 sales as well. In relative terms, behind Tesla as the obvious winner, DR Motor and Bugatti also at least double their minor volumes. Volkswagen loses the most volume at -25.000 sales, with Nissan and Fiat among the big losers as well, each down by more than 12.000 sales on June 2018, while Infiniti is still the fastest declining brand, losing almost half of its sales compared to last June and the brand has announced it will withdraw from the European market. Subaru and Bentley also lose more than 40% of their sales in June.

June winners and losers

Manufacturer biggest

volume increase

Tesla Motors 10.080 Manufacturer biggest

volume lost

Volkswagen Group -36.359
Toyota Motor 2.695 Renault-Nissan -20.413
Suzuki 260 PSA -19.751
Manufacturer biggest

% increase

Tesla Motors 250,4% Manufacturer biggest

% lost

Subaru Corp. -44,1%
SAIC 23,8% Mahindra & Mahindra -23,8%
Aston Martin 3,9% Geely Group -22,2%
Brand biggest

volume increase

Tesla 10.080 Brand biggest

volume lost

Volkswagen -25.023
Seat 2.844 Nissan -12.635
Toyota 2.572 Fiat -12.111
Brand biggest

% increase

Tesla 250,4% Brand biggest

% lost

Infiniti -49,1%
DR Motor 177,7% Subaru -44,1%
Bugatti 100,0% Bentley -42,2%

Citroen_C3_Aircross-auto-sales-statistics-EuropeYear-to-date, Tesla is the big winner among manufacturers as well, with over 31.000 additional deliveries thanks to the arrival of the Model 3, with Chinese manufacturer SAIC also strong, although at a much lower level as Tesla, with just over 2.000 additional sales, a plus of nearly 50%. Volkswagen Group (-91.700),  Renault-Nissan (-77.400), FCA (-64.600), and Ford Motor Company (-48.200) each lose significant volume on the first half of 2018. Relatively, besides Subaru and Mahindra & Mahindra, Honda is also among the big losers at -14,2%. Among brands, besides Tesla and Dacia, Citroën is a surprise winner at over 17.000 extra sales, while Nissan shows it’s the main culprit for the losses of its parent group, as Volkswagen and Fiat are for their respective groups. Alfa Romeo joins Infiniti among the fastest shrinking brands in 2019, with a loss of over 40%.

2019 H1 winners and losers

 

Manufacturer biggest

volume increase

Tesla Motors 31.797 Manufacturer biggest

volume lost

Volkswagen Group -91.733
Toyota Motor 2.086 Renault-Nissan -77.394
SAIC 2.001 Fiat-Chrysler Automobiles -64.573
Manufacturer biggest

% increase

Tesla Motors 236,8% Manufacturer biggest

% lost

Subaru Corp. -24,0%
SAIC 46,7% Mahindra & Mahindra -14,3%
Aston Martin 22,1% Honda -14,2%
Brand biggest

volume increase

Tesla 31.797 Brand biggest

volume lost

Nissan -66.725
Dacia 18.765 Volkswagen -59.507
Citroën 17.467 Fiat -51.671
Brand biggest

% increase

Tesla 236,8% Brand biggest

% lost

Infiniti -46,4%
DR Motor 146,5% Alfa Romeo -40,2%
Mahindra 131,5% Dodge -29,1%

Peugeot_508-auto-sales-statistics-EuropeIn June, Volkswagen shows weakness with a 13,2% loss leading to a 0,7 percentage point drop in market share, while its nearest rival Renault improves its share thanks to a loss of just 5,9%, making it the best performer in the top-8 together with Ford. The latter is outsold by Peugeot in five of the last six months with the obvious exception being March, when the UK market is traditionally stronger. Opel/Vauxhall is back above Mercedes after being outsold by the German luxury brand two months in a row, while BMW outsells its rival for the first time since last September, despite showing the largest year-on-year decline in the top-10 where Toyota is the only brand to improve its volume. The Japanese brand thus leapfrogs both Skoda and Fiat to enter that top-10. Dacia is now well clear of the two Korean brands and Seat and is closing in on Citroën for 12th place. Further below, Porsche, Jaguar and DS overtake Alfa Romeo, with Lexus not far behind either.

June brands ranking

Brand Jun-19 Jun-18 change 2019 share 2018 share
1 Volkswagen 165.215 190.238 -13,2% 11,2% 11,9%
2 Renault 126.545 134.528 -5,9% 8,6% 8,4%
3 Peugeot 89.334 98.744 -9,5% 6,1% 6,2%
4 Ford 87.930 93.435 -5,9% 6,0% 5,8%
5 Opel/Vauxhall 80.801 89.535 -9,8% 5,5% 5,6%
6 BMW 77.815 87.698 -11,3% 5,3% 5,5%
7 Mercedes-Benz 73.603 80.388 -8,4% 5,0% 5,0%
8 Audi 71.359 78.749 -9,4% 4,8% 4,9%
9 Toyota 69.182 66.610 3,9% 4,7% 4,2%
10 Skoda 67.568 72.835 -7,2% 4,6% 4,5%
11 Fiat 60.875 72.986 -16,6% 4,1% 4,6%
12 Citroën 60.275 62.278 -3,2% 4,1% 3,9%
13 Dacia 57.845 56.587 2,2% 3,9% 3,5%
14 Seat 50.274 47.430 6,0% 3,4% 3,0%
15 Hyundai 47.342 50.594 -6,4% 3,2% 3,2%
16 Kia 43.963 45.820 -4,1% 3,0% 2,9%
17 Nissan 34.147 46.782 -27,0% 2,3% 2,9%
18 Volvo 29.293 37.672 -22,2% 2,0% 2,4%
19 Suzuki 23.948 23.688 1,1% 1,6% 1,5%
20 Mini 22.013 24.094 -8,6% 1,5% 1,5%
21 Mazda 21.116 21.730 -2,8% 1,4% 1,4%
22 Jeep 16.263 15.832 2,7% 1,1% 1,0%
23 Tesla 14.105 4.025 250,4% 1,0% 0,3%
24 Mitsubishi 12.992 13.850 -6,2% 0,9% 0,9%
25 Land Rover 11.935 13.322 -10,4% 0,8% 0,8%
26 Honda 9.736 12.264 -20,6% 0,7% 0,8%
27 Smart 8.858 10.713 -17,3% 0,6% 0,7%
28 Porsche 6.750 8.197 -17,7% 0,5% 0,5%
29 Jaguar 6.555 7.687 -14,7% 0,4% 0,5%
30 DS 6.137 5.741 6,9% 0,4% 0,4%
31 Alfa Romeo 5.207 8.441 -38,3% 0,4% 0,5%
32 Lexus 4.575 4.452 2,8% 0,3% 0,3%
33 Lancia 4.351 3.997 8,9% 0,3% 0,2%
34 Subaru 2.277 4.074 -44,1% 0,2% 0,3%
35 SSangYong 1.088 1.457 -25,3% 0,1% 0,1%
36 SAIC MG 1.078 871 23,8% 0,1% 0,1%
37 Maserati 560 730 -23,3% 0,0% 0,0%
38 Lada 467 557 -16,2% 0,0% 0,0%
39 Ferrari 399 366 9,0% 0,0% 0,0%
40 Alpine 380 232 63,8% 0,0% 0,0%
41 Chevrolet 333 378 -11,9% 0,0% 0,0%
42 Infiniti 262 515 -49,1% 0,0% 0,0%
43 DR Motor 261 94 177,7% 0,0% 0,0%
44 Lamborghini 234 159 47,2% 0,0% 0,0%
45 Bentley 219 379 -42,2% 0,0% 0,0%
46 Aston Martin 214 206 3,9% 0,0% 0,0%
47 Dodge 118 202 -41,6% 0,0% 0,0%
48 Mahindra 93 92 1,1% 0,0% 0,0%
49 Lotus 77 47 63,8% 0,0% 0,0%
50 Cadillac 61 90 -32,2% 0,0% 0,0%
51 Rolls Royce 49 66 -25,8% 0,0% 0,0%
52 Chrysler 6 19 -68,4% 0,0% 0,0%
53 Bugatti 6 3 100,0% 0,0% 0,0%

BMW_X7-auto-sales-statistics-EuropeIn the first half of the year, Volkswagen Group loses market share but still controls almost a quarter of the European car market. PSA improves its share to 16,5% as its volume is down just 1,4%, while Renault-Nissan is the big loser among top-5 manufacturers, mainly due to the latter of the two namesake brands. FCA and Ford drop both below Hyundai-Kia and BMW Group as the former two lose market share and the latter two gain share. BMW could even move ahead of the South-Koreans if it maintains its momentum. Meanwhile, Daimler AG is relatively stable at -0,7% while Toyota Motor, Geely Group and Suzuki each gain less than a percent of volume so far this year. Honda struggles while Subaru falls way behind Tesla and SAIC closes in on Mahindra & Mahindra despite still being only available in one market.

2019 first half groups ranking

Group 2019 2018 change 2019 share
1 Volkswagen Group 2.012.643 2.104.376 -4,4% 24,2%
2 PSA 1.366.631 1.386.513 -1,4% 16,5%
3 Renault-Nissan 1.190.531 1.267.925 -6,1% 14,3%
4 Hyundai-Kia 535.997 551.888 -2,9% 6,5%
5 BMW AG 534.939 542.271 -1,4% 6,4%
6 Fiat-Chrysler Automobiles 527.654 592.227 -10,9% 6,4%
7 Ford Motor Comp. 524.459 572.650 -8,4% 6,3%
8 Daimler AG 507.165 510.899 -0,7% 6,1%
9 Toyota Motor 407.224 405.138 0,5% 4,9%
10 Geely Group 173.237 171.847 0,8% 2,1%
11 Suzuki 135.777 134.849 0,7% 1,6%
12 Tata Motors 123.756 126.046 -1,8% 1,5%
13 Mazda 121.631 124.230 -2,1% 1,5%
14 Honda 67.040 78.147 -14,2% 0,8%
15 Tesla Motors 45.223 13.426 236,8% 0,5%
16 Subaru Corp. 15.104 19.886 -24,0% 0,2%
17 Mahindra & Mahindra 7.650 8.926 -14,3% 0,1%
18 SAIC 6.287 4.286 46,7% 0,1%
19 General Motors 1.893 1.831 3,4% 0,0%
20 Aston Martin 1.394 1.142 22,1% 0,0%

Dacia_Duster-auto-sales-statistics-EuropeFord loses its third place to Peugeot, while BMW passes Audi for 7th place behind Mercedes-Benz. Toyota kicks Fiat out of the top-10 and closes in on Skoda. Dacia distances Hyundai while Seat closes in on Kia just as the latter two both pass tumbling Nissan. Mitsubishi leapfrogs Honda as it already did for the full year 2018, which was the first time since 2015 and the second time since 1991. Tesla moves up 7 places and is aiming for Smart’s #26 position as well. Lancia, with just one model and available in only one market, easily outsells sister brand Alfa Romeo, a very painful reality for the latter. Lexus has moved past DS but is unlikely to hold that position until the year end.

2019 first half brands ranking

Brand 2019 2018 change 2019 share 2018 share
1 Volkswagen 922.909 982.416 -6,1% 11,1% 11,4%
2 Renault 582.443 621.608 -6,3% 7,0% 7,2%
3 Peugeot 527.550 538.962 -2,1% 6,4% 6,3%
4 Ford 524.459 572.649 -8,4% 6,3% 6,6%
5 Opel/Vauxhall 464.737 489.554 -5,1% 5,6% 5,7%
6 Mercedes-Benz 454.719 458.674 -0,9% 5,5% 5,3%
7 BMW 426.453 428.237 -0,4% 5,1% 5,0%
8 Audi 407.060 431.119 -5,6% 4,9% 5,0%
9 Skoda 385.457 394.087 -2,2% 4,6% 4,6%
10 Toyota 380.268 380.619 -0,1% 4,6% 4,4%
11 Fiat 366.060 417.731 -12,4% 4,4% 4,8%
12 Citroën 349.013 331.546 5,3% 4,2% 3,8%
13 Dacia 304.571 285.806 6,6% 3,7% 3,3%
14 Hyundai 275.265 284.918 -3,4% 3,3% 3,3%
15 Kia 260.732 266.970 -2,3% 3,1% 3,1%
16 Seat 258.985 250.238 3,5% 3,1% 2,9%
17 Nissan 217.428 284.153 -23,5% 2,6% 3,3%
18 Volvo 172.872 171.453 0,8% 2,1% 2,0%
19 Suzuki 135.777 134.849 0,7% 1,6% 1,6%
20 Mazda 121.631 124.230 -2,1% 1,5% 1,4%
21 Mini 108.093 113.619 -4,9% 1,3% 1,3%
22 Jeep 90.318 89.115 1,3% 1,1% 1,0%
23 Land Rover 80.172 84.355 -5,0% 1,0% 1,0%
24 Mitsubishi 78.765 69.588 13,2% 0,9% 0,8%
25 Honda 67.040 78.147 -14,2% 0,8% 0,9%
26 Smart 52.446 52.225 0,4% 0,6% 0,6%
27 Tesla 45.223 13.426 236,8% 0,5% 0,2%
28 Jaguar 43.584 41.691 4,5% 0,5% 0,5%
29 Porsche 35.060 43.990 -20,3% 0,4% 0,5%
30 Lancia 34.718 27.190 27,7% 0,4% 0,3%
31 Alfa Romeo 30.081 50.331 -40,2% 0,4% 0,6%
32 Lexus 26.956 24.518 9,9% 0,3% 0,3%
33 DS 25.331 26.451 -4,2% 0,3% 0,3%
34 Subaru 15.104 19.886 -24,0% 0,2% 0,2%
35 SSangYong 7.018 8.653 -18,9% 0,1% 0,1%
36 SAIC MG 6.287 4.286 46,7% 0,1% 0,0%
37 Maserati 3.167 4.381 -27,7% 0,0% 0,1%
38 Lada 3.019 2.847 6,0% 0,0% 0,0%
39 Alpine 2.540 632 New 0,0% 0,0%
40 Ferrari 2.067 1.934 6,9% 0,0% 0,0%
41 Infiniti 1.765 3.291 -46,4% 0,0% 0,0%
42 Bentley 1.753 1.621 8,1% 0,0% 0,0%
43 Chevrolet 1.466 1.346 8,9% 0,0% 0,0%
44 Aston Martin 1.394 1.142 22,1% 0,0% 0,0%
45 Lamborghini 1.287 847 51,9% 0,0% 0,0%
46 DR Motor 1.156 469 146,5% 0,0% 0,0%
47 Mahindra 632 273 131,5% 0,0% 0,0%
48 Dodge 594 838 -29,1% 0,0% 0,0%
49 Cadillac 422 457 -7,7% 0,0% 0,0%
50 Rolls Royce 393 415 -5,3% 0,0% 0,0%
51 Lotus 303 305 -0,7% 0,0% 0,0%
52 Chrysler 69 62 11,3% 0,0% 0,0%
53 Geely 62 89 -30,3% 0,0% 0,0%
54 Bugatti 17 15 13,3% 0,0% 0,0%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics

  1. Wow, Alfa Romeo minus 40% in the first half of 2019. Even though the Giulia and Stelvio aren’t that old, the Italians desperately need a couple of new cars. Despite everything going on at FCA, Alfa should be above Lancia of course given the fact they are present outside of Italy and offer a bigger and more modern line-up. I said it before, Alfa’s position is unclear to customers. It seems like a lot of people don’t even consider putting Alfa on their shortlist when thinking about a new (corporate) car. And most Alfisti can’t afford to buy one, they can only admire the brand from a distance.

  2. To our American friends reading this comment: whats your opinion when you guys see Suzuki and Mazda selling almost double of Mitsubishi and Honda and nearly 10x more than Subaru?

    Also, I applause my fellow Europeans for increasing sales of cheaper cars like Citroën and Dacia, ditching badge snoberry, but I also worry that this is a sign the economy is also stalling…

    1. Why is that mattered? PSA Group sales figures in USA is 0, while in Europe they sold more than a million cars. Then what?

  3. “I applause my fellow Europeans for increasing sales of cheaper cars like Citroën and Dacia, ditching badge snoberry, but I also worry that this is a sign the economy is also stalling…” Nice observation. A few words: Both brands do well for years now, especially Dacia. They flourished in an economy that’s been growing in recent years. Signals of a weakening economy only started last year. That’s said, badge snobbery remains a thing. Just look at the Chinese .. Speaking of economies, PSA once more beat all competitors in H1 2019 with stellar financial results (€3 bn in profit), despite stalling EU sales and China results that dropped in the abyss. PSA profit margin went up from 8,2% (2018) to 8,7% where ALL competitors reported lower numbers, In fact, PSA out-performed Audi, Benz (€1,5 bn in losses) and Bimmer. Apparantly PSA’s CEO Tavares is a class act.

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