European car sales analysis June and first half 2015 – brands

European-car-sales-june-2015-volkswagen-dealershipAfter a few months of slowing growth rates, European car sales are back with a bang in June: +14,5% to just over 1,4 million units. This is the largest monthly year-over-year increase since December 2009 vs. December 2008. However, this excellent result must be viewed with some skepticism: being the last month of the second quarter and of the first half of 2015, a lot of dealers, importers and even manufacturers have pushed sales to reach their targets. As a result, a lot of the increase in sales can be attributed to pre-registered or self-registered cars, which haven’t yet found an actual buyer. We’ll have to see what happens in the next few months before getting all excited about a real recovery of the European car market.

All the major markets posted double-digit growth in June, with Spain (+23,5%), France (+15%), Italy (+14,4%), Germany and the UK ( both +12,9%) leading the way. Year-to-date, the increase in car sales for the first half of 2015 is a healthy 8%, to 7.371.208 units.

Before we continue, one side note: have you noticed we’ve uploaded historical brand sales figures for Europe as far back as 1990 now? Click on the brand name on this page or use the drop-down select box in the top right-hand corner of this site to check the brand sales and market share all the way from 1990 to 2014. That’s 25 years of verified data, sourced by ACEA, the European Automobile Manufacturers Association. Bear in mind, the EU has added countries over the years, and these sales include all countries within the EU at that point of time. Data from 2006 onwards also includes the countries of the European Free Trade Association EFTA (Norway, Switzerland and Iceland).

Volkswagen-Golf-Sportsvan-auto-sales-statistics-EuropeIf the Volkswagen Group had a dismal month of May, with declines for its namesake VW brand and its premium Audi brand, and stable sales for Seat and Skoda, in June the manufacturer easily makes up for lost ground, with almost 50.000 additional sales on June 2014. This leaves Renault-Nissan back in second place of biggest winners, just ahead of it French rival PSA Peugeot-Citroën. Honda is the only manufacturer to post lower June sales.

Relatively, the smaller players are making the biggest waves, with Mahindra & Mahindra leading the pack again thanks to its SSangYong SUV brand, at sales up 80,2%. Tesla also has an excellent month at +71,2% and topping 2.000 sales for the second time this year and the first non-March month ever.

Ford-Focus-new_generation-auto-sales-statistics-EuropeBrands-wise, Volkswagen has a blockbuster month with sales up more than 25.000 units on June 2014, and with over 165.000 its best June ever and its best non-March month since April of 1999. The love is shared by all of its eight brands, as each records a solid increase for the month. Ford also celebrates its return to the biggest winners top-3 for the first time this year, while Audi more than makes up for its loss of 3.889 sales in May by adding almost 11.000 sales in June.

On the loser side, Chevrolet is down “only” 1.783 units because it had already started its decline more than a year ago. But with only 10 brands out of 53 losing sales this month, of which just five lose more than 100 units, not much is needed to hold on to the title it’s held since Daihatsu also left the continent over a year ago.

Honda makes it 5 negative months out of 6 this year, with only the CR-V (just) in positive territory, as does Lancia-Chrysler, which is now for 95,5% dependent on the Ypsilon minicar and for 88,6% on its Italian home market.

European-auto-sales-statistics-2014-full-year-Jeep_RenegadeRelatively, Jeep is again the fastest growing brand in Europe with sales up 175% thanks to the Renegade, followed by Lamborghini thanks to the Huracan and Smart thanks to the simultaneous introduction of its new generation Fortwo and Forfour. Great Wall and Tata continue to lose most of their already low sales in select countries.

DS5-auto-sales-statistics-EuropeFinally, we congratulate DS with reaching the 500.000 cumulative sales milestone this month. Since its introduction late 2009, over half a million units of the three model DS line-up have been sold in Europe. Two thirds of this volume comes from the subcompact DS3, with the DS4 accounting for just over 100.000 sales and the midsized DS5 adding another 62.000 sales.

June winners and losers

Manufacturer biggest volume increase Volkswagen Group 49.580 Manufacturer biggest volume lost Honda -712
Renault-Nissan 17.291
PSA 16.619
Manufacturer biggest % increase Mahindra & Mahindra 80,2% Manufacturer biggest % lost Honda -6,4%
Tesla Motors 71,2%
Mitsubishi Motors 52,1%
Brand biggest volume increase Volkswagen 25.226 Brand biggest volume lost Chevrolet -1.783
Ford 13.592 Honda -712
Audi 10.947 Lancia-Chrysler -432
Brand biggest % increase Jeep 175,8% Brand biggest % lost Chevrolet -92,6%
Lamborghini 92,0% Great Wall -82,2%
Smart 89,0% Tata -40,0%

H1 2015 sales

Mercedes-Benz-GLA-auto-sales-statistics-EuropeYear-to-date, the excellent month of June helps Volkswagen Group reclaim the title of biggest winner from Renault-Nissan, with Daimler holding on to third place as both of its brands show impressive gains on new model introductions and despite being passed by its rival BMW in the year-to-date ranking. Both brands still gain ground on the luxury-leader Audi.

Only three manufacturers are still in negative territory by the halfway point of the year, with Aston Martin only down 17 sales (1,9%) and GM down only 1,6% as successes at the Opel brand have been able to absorb the losses at Chevrolet, although General Motors is still down 13% on 2013 in a market up 7% since.

Kia_Sorento-auto-sales-statistics-EuropeRenault doubles its year-to-date advantage over Opel/Vauxhall for third place, while Nissan consolidates its newfound leadership as the best-selling Asian brand over Toyota. Citroën also passes Toyota YTD, as does Kia with Dacia. These two brands have been swapping places since the beginning of 2015 and it will be interesting to see who comes up on top when December ends. I’ve got my money on Kia as it’s just launched the new Sorento large crossover, but for the rest both brands don’t have any new models planned for the rest of the year.

H1 2015 winners and losers

Manufacturer biggest volume increase Volkswagen Group 125.937 Manufacturer biggest volume lost General Motors -7.883
Renault-Nissan 109.841 Honda -6.823
Daimler AG 55.567 Aston Martin -17
Manufacturer biggest % increase DRB-Hicom (Proton / Lotus) 55,8% Manufacturer biggest % lost Honda -9,4%
Mahindra & Mahindra 54,1% Aston Martin -1,9%
Mitsubishi Motors 51,8% General Motors -1,6%
Brand biggest volume increase Volkswagen 69.942 Brand biggest volume lost Chevrolet -32.862
Nissan 51.648 DS -8.783
Renault 48.215 Honda -6.823
Brand biggest % increase Jeep 180,3% Brand biggest % lost Chevrolet -96,4%
Lamborghini 112,8% Great Wall -78,3%
Mahindra 69,8% Tata -50,8%

 

 June 2015 brand ranking

Brand June 2015 June 2014 change
1 Volkswagen 165.612 140.386 18,0%
2 Renault 110.458 105.077 5,1%
3 Ford 104.704 91.112 14,9%
4 Opel/Vauxhall 101.034 92.500 9,2%
5 Peugeot 84.391 74.786 12,8%
6 Audi 75.111 64.164 17,1%
7 BMW 71.503 64.298 11,2%
8 Mercedes-Benz 69.663 59.932 16,2%
9 Fiat 65.316 57.087 14,4%
10 Skoda 60.301 52.023 15,9%
11 Citroën 58.400 51.252 13,9%
12 Nissan 52.851 43.188 22,4%
13 Toyota 51.366 46.453 10,6%
14 Hyundai 41.891 38.762 8,1%
15 Dacia 39.439 37.417 5,4%
16 Kia 37.756 32.406 16,5%
17 Seat 34.978 31.294 11,8%
18 Volvo 26.663 21.887 21,8%
19 Mini 20.064 15.215 31,9%
20 Mazda 18.752 15.218 23,2%
21 Suzuki 15.497 13.629 13,7%
22 Land Rover 13.376 9.213 45,2%
23 Mitsubishi 12.826 8.434 52,1%
24 Honda 10.345 11.057 -6,4%
25 Smart 9.128 4.829 89,0%
26 DS 8.352 8.486 -1,6%
27 Jeep 8.336 3.022 175,8%
28 Porsche 6.407 5.040 27,1%
29 Lancia-Chrysler 6.398 6.830 -6,3%
30 Alfa Romeo 5.497 5.770 -4,7%
31 Jaguar 3.837 2.839 35,2%
32 Lexus 3.231 2.432 32,9%
33 Subaru 3.046 2.783 9,5%
34 Tesla 2.047 1.196 71,2%
35 SSangYong 1.389 765 81,6%
36 Maserati 644 571 12,8%
37 Infiniti 527 302 74,5%
38 Ferrari 276 264 4,5%
39 Bentley 254 218 16,5%
40 SAIC MG 234 196 19,4%
41 Aston Martin 165 160 3,1%
42 Lada 162 130 24,6%
43 Chevrolet 142 1.925 -92,6%
44 Lotus 104 75 38,7%
45 Lamborghini 96 50 92,0%
46 Dodge 55 67 -17,9%
47 Rolls Royce 54 64 -15,6%
48 Mahindra 51 34 50,0%
49 Cadillac 41 32 28,1%
50 Tata 18 30 -40,0%
51 DR 16 20 -20,0%
52 Great Wall 5 29 -82,8%
53 Daihatsu 1 0

H1 2015 brand ranking

 

Brand H1 2015 H1 2014 change
1 Volkswagen 895.506 825.564 8,5%
2 Ford 546.340 514.221 6,2%
3 Renault 514.724 466.509 10,3%
4 Opel/Vauxhall 495.195 469.794 5,4%
5 Peugeot 446.602 420.935 6,1%
6 Audi 398.890 384.380 3,8%
7 BMW 370.775 345.112 7,4%
8 Mercedes-Benz 370.354 333.754 11,0%
9 Fiat 351.896 322.244 9,2%
10 Skoda 316.267 298.331 6,0%
11 Nissan 301.323 249.675 20,7%
12 Citroën 291.894 283.602 2,9%
13 Toyota 290.188 280.272 3,5%
14 Hyundai 235.145 216.458 8,6%
15 Dacia 202.475 193.549 4,6%
16 Kia 201.766 184.862 9,1%
17 Seat 184.504 169.966 8,6%
18 Volvo 134.686 124.264 8,4%
19 Mazda 99.286 92.072 7,8%
20 Mini 94.642 70.473 34,3%
21 Suzuki 89.460 86.411 3,5%
22 Land Rover 77.062 65.720 17,3%
23 Mitsubishi 69.777 45.966 51,8%
24 Honda 65.522 72.345 -9,4%
25 Smart 50.646 31.678 59,9%
26 Jeep 44.292 15.799 180,3%
27 DS 40.423 49.206 -17,8%
28 Porsche 36.609 27.761 31,9%
29 Lancia-Chrysler 35.994 40.703 -11,6%
30 Alfa Romeo 31.016 32.689 -5,1%
31 Lexus 19.062 14.240 33,9%
32 Subaru 18.820 18.380 2,4%
33 Jaguar 15.842 15.897 -0,3%
34 Tesla 7.038 5.440 29,4%
35 SSangYong 6.120 3.990 53,4%
36 Maserati 3.410 3.113 9,5%
37 Infiniti 2.835 1.783 59,0%
38 SAIC MG 1.672 1.204 38,9%
39 Ferrari 1.549 1.489 4,0%
40 Bentley 1.261 1.351 -6,7%
41 Chevrolet 1.222 34.084 -96,4%
42 Lada 965 731 32,0%
43 Aston Martin 887 904 -1,9%
44 Lamborghini 498 234 112,8%
45 Lotus 455 291 56,4%
46 Rolls Royce 317 374 -15,2%
47 Mahindra 292 172 69,8%
48 Dodge 251 349 -28,1%
49 Cadillac 235 203 15,8%
50 DR 148 120 23,3%
51 Tata 124 252 -50,8%
52 Great Wall 48 221 -78,3%
53 Daihatsu 8 7 14,3%
54 Bugatti 3 5 -40,0%

 

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. Hi Bart,

    What is the market evolution on H1 2015% ?
    It increased +14,5% on June but I can’t find the info on H1 ?

    Would be awesome if you could add a line in your tabs with the total market and its evolution !
    Thanks again and cheers for your awesome blog !

    • Bart Demandt says:

      Hi D3ns,
      you’re right, I must have forgotten to include the H1 overall market trend in the analysis. I sincerely apologize for this slip-up.
      The European car market increased by 8,2% in the first half of 2015.

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