Sales of passenger cars in Europe increased by 7,5% in July 2018, the second largest increase of the year so far, also helped by an extra selling day compared with July 2017. A total of nearly 1,28 million vehicles were sold during this month. The major EU markets showed very diverse results, with Spain (+19,1%) and France (+18,5%) showing the biggest growth of the top 5 markets. Germany also showed healthy growth at +12% while car sales in Italy were up 4,4% and the UK was up 1,2%. Lithuania is the fastest growing market with an increase of 56,4%, followed by Croatia (+43,7%) Romania (+34,2%), Portugal (+26,1%), and Poland (+25,7%).
Crossover and SUVs significantly outpaced the overall market (+29,2%) with for the first time ever a share above 35% at 35,7% of the market. Car models (hatchbacks, sedans, station wagons, coupes and convertibles) were up 0,5% but for the first time below 56% marekt share at 55,9%. MPVs continued their decline at -13,47%% to 8,3% of the market.
Among manufacturers, Volkswagen Group is clearly the big winner once again, with over 37.000 additional sales, ahead of Renault-Nissan with nearly 20.000 additional sales and Fiat-Chrysler back in the positive with over 11.000 sales more than in July last year. Not a lot of manufacturers lose volume, with Daimler down by the most at just over 6.600 fewer sales, Tata Motors down by 1.800 and Mazda losing a little over 500 sales. Relatively, China’s SAIC is yet again the only manufacturer to more than double up, with Aston Martin back in the black for only the second time in the past ten months, and Subaru also adding an impressive chunk of sales year-on-year. Tata Motors, Daimler and Mahindra & Mahindra are the fastest declining manufacturers.
At brand level, Volkswagen adds over 22.000 deliveries, followed by Renault and Seat, while Mercedes-Benz and Land Rover are the only brands down by over 1.000 sales and Mini not far behind that mark. Relatively, the smallest players are among the most dynamic, with Mahindra op more than fourfold, SAIC MG and Chinese-Italian DR Motors more than double up, and so does Lamborghini. After a few impressive months, Dodge is the biggest loser in July, down by more than two thirds of its volume, with struggling Infiniti not far behind and Lotus also down by more than half.
July winners and losers
|Manufacturer biggest volume increase||Volkswagen Group||37,400||Manufacturer biggest volume lost||Daimler AG||-6,668|
|Manufacturer biggest % increase||SAIC||166.6%||Manufacturer biggest % lost||Tata Motors||-10.5%|
|Aston Martin||29.9%||Daimler AG||-8.2%|
|Subaru Corp.||18.4%||Mahindra & Mahindra||-3.3%|
|Brand biggest volume increase||Volkswagen||22,194||Brand biggest volume lost||Mercedes-Benz||-6,950|
|Brand biggest % increase||Mahindra||329.7%||Brand biggest % lost||Dodge||-68.3%|
Year-to-date, Volkswagen Group has added almost 186.000 sales, which is almost the volume of the Volvo brand in Europe during that same period. A lot of that growth has come from crossovers as the Group has been catching up after lagging its rivals in that fast-growing segment. Renault-Nissan is closing in on Hyundai-Kia‘s growth volume but combined these two are still at less than half the growth of VW Group. Daimler is the big losere, down by more thatn 21.000 sales, with Tata Motors at -8.800 and Ford at -7.700 sales. Even over the entire seven months, SAIC more than doubles up, with Tesla and Subaru as the only others to add more than 10% to their volume. Aston Martin still lags behind in YTD deliveries despite a strong month of July.
At brand level, VW now has added over 100.000 sales on last year, while Peugeot and Dacia are around 50.000 additional sales. Fiat, Opel/Vauxhall and Nissan are still the big losers, while Lancia joins Infiniti and Lotus among the fastest declining brands.
January-July winners and losers
|Manufacturer biggest volume increase||Volkswagen Group||185,997||Manufacturer biggest volume lost||Daimler AG||-21,023|
|Renault-Nissan||45,875||Ford Motor Comp.||-7,699|
|Manufacturer biggest % increase||SAIC||121.8%||Manufacturer biggest % lost||Aston Martin||-23.3%|
|Tesla Motors||11.1%||Mahindra & Mahindra||-9.2%|
|Subaru Corp.||10.9%||Tata Motors||-5.9%|
|Brand biggest volume increase||Volkswagen||106,195||Brand biggest volume lost||Fiat||-38,861|
|Brand biggest % increase||Dodge||150.6%||Brand biggest % lost||Infiniti||-57.9%|
Market leader Volkswagen is the biggest winner in the brands top-16 this month, while #2 Renault is also the second-fastest growing brand in that same top-16 while #3 Ford is losing ground and feels Peugeot breathing down its neck. That means the French brand has well and truly overtaken its newfound stablemate Opel/Vauxhall for fourth place in Europe, with an advantage of over half a percentage point of market share and more than 50.000 sales over the German brand. However, this is the second month this year that Opel/Vauxhall actually improves year-over-year. Mercedes-Benz is down the worst of the top-24 which means Audi is the best selling luxury brand this month despite losing volume itself. BMW on the other hand improves but still loses market share and is outsold by Fiat this month. For the Italian brand it’s the first year-over-year growth in 11 months.
For Hyundai it’s the fourth consecutive month and the fifth of the year so far that the brand outsells Nissan to become the #2 Asian brand in Europe. Similarly, Dacia outsells Kia for the fifth time this year while Seat is closing in as well as the fastest growing brand in the top-20. Jeep continues to push and is responsible for most of FCA’s growth, just at a time then its British rival Land Rover is struggling as its smaller models are starting to age. Alfa Romeo is back in the black again after a small decline last month while both Jaguar and DS post their fourth straight month of double digit growth.
July brands ranking
|Brand||July 2018||July 2017||change||YTD rank|
European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics