European car sales analysis July 2017 – brands

European-car-sales-graph-July_2017July marks the third consecutive month of growth for European car sales, and the sixth this year. A total of 1,19 million cars were registered in the 28 countries of the European Union and EFTA, an increase of 3,2% on last year. This brings the year-to-date tally to 9,56 million sales, up 4% on the first seven months of 2016. Among the five biggest markets, Italy (+15,8%) and Spain (+13%) showed the strongest improvements, as France (+9,4%) and Germany (+3,5%) also outgrew the market, but the United Kingdom (-6,4%) suffered another blow. Including the smaller markets, Greece (+19,7%) was once again the best performer, while Ireland (-7,2%), Switzerland (-4,6%) and Denmark (-3,3%) are the only other three markets to lose volume on last year.

Toyota_CHR-auto-sales-statistics-EuropeAmong manufacturers, Toyota Motor is the best performer in terms of absolute growth, although Renault-Nissan is only a handful of sales behind and Daimler AG remains pretty close as well. The first two add more than 10.000 sales to their July volume of last year, while the latter grows by close to 9.600 sales. On the other end of the scale, Ford Motor Company loses more than 7.000 sales as its best seller Fiesta is in a model change phase which temporarily hurts its deliveries. BMW Group loses almost 1.200 sales and Honda continues to lose volume for the 7th month this year. In relative terms, Aston Martin is the only manufacturer to more than double up, while Tesla Motors adds 63% and General Motors‘ US brands Cadillac and Chevrolet (sports cars and SUVs) grows by almost 50% from its low base. Mahindra & Mahindra is hurt by slowing sales of its South-Korean SUV brand SsangYong and is the fastest declining manufacturer, followed by Ford Motor Company and Honda.

Looking at brand level, Toyota is still the biggest gainer, followed by Mercedes-Benz and Peugeot, the latter helped by its recently introduced SUV models 3008 and 5008. Behind Ford, the biggest loser, Volkswagen and Opel/Vauxhall are also among the brands hurting the most in July, each losing about 6.000 sales or more. Relatively, Cadillac more than doubles its European sales, albeit to still a lowly 89 (eighty nine) units, making it the fastest growing brand but still an utter wallflower compared to the German luxury brands and even to niche players like Lexus, Infiniti and DS which have never been able to break the German dominance on their home soil. In fact, Infiniti is the fastest declining brand with a loss of more than a third of its volume now that the Q30 and QX30 have been unable to put the brand on the map in Europe and DS also loses more than a quarter of its volume. So does Chinese/Italian small player DR which assembles Chery models in Italy in very low numbers.

July winners and losers

Manufacturer biggest volume increase Toyota Motor 10.187   Manufacturer biggest volume lost Ford Motor Comp. -7.053
Renault-Nissan 10.176 BMW Group -1.193
Daimler AG 9.592 Honda -656
Manufacturer biggest % increase Aston Martin 105,3% Manufacturer biggest % lost Mahindra & Mahindra -18,7%
Tesla Motors 63,0% Ford Motor Comp. -8,5%
General Motors 48,8% Honda -6,0%
             
Brand biggest volume increase Toyota 9.975   Brand biggest volume lost Ford -7.053
Mercedes-Benz 9.350 Volkswagen -6.361
Peugeot 6.354 Opel/Vauxhall -5.981
Brand biggest % increase Cadillac 134,2% Brand biggest % lost Infiniti -35,9%
Aston Martin 105,3% DR -26,9%
Tesla 63,0% DS -26,4%

 

Renault_Clio-auto-sales-statistics-EuropeRenault-Nissan remains the manufacturer that has added the most volume in Europe so far in 2017 with almost 70.000 additional sales, but Toyota Motor has now moved ahead of Fiat-Chrysler Automobiles as both add almost 60.000 sales to their figure of the first seven months of 2016. Honda has declined every month so far this year, for a total of just over 12.500 lost sales, while Mazda is down by just over 7.100 sales and Subaru by almost 1.700. In relative figures, both Tesla Motors and Aston Martin continue to almost double up, while GM keeps growing by more than 50% now that it is reduced to a niche player in Europe due to its sale of Opel/Vauxhall to PSA. Honda and Subaru remain the biggest relative losers, and are now joined by Mahnindra & Mahindra in third place, with Mazda being the fourth and last manufacturer to lose volume so far in 2017.

In terms of brands, Opel/Vauxhall is now the biggest loser in 2017 with over 20.000 lost sales, while PSA’s luxury brand DS is also down by almost 16.000 sales. Miraculously, PSA remains in the positive thanks to excellent growth figures of its French mainstream brands Peugeot and Citroën. In relative growth, Maserati now outpaces Chevrolet thanks to a 62,6% growth curve, helped by the Levante SUV.

January-July winners and losers

Manufacturer biggest volume increase Renault-Nissan 69.430   Manufacturer biggest volume lost Honda -12.560
Toyota Motor 59.466 Mazda -7.107
Fiat-Chrysler Automobiles 58.094 Subaru Corp. -1.686
Manufacturer biggest % increase Tesla Motors 94,9% Manufacturer biggest % lost Honda -12,6%
Aston Martin 92,4% Subaru Corp. -7,6%
General Motors 52,4% Mahindra & Mahindra -7,3%
             
Brand biggest volume increase Toyota 59.380   Brand biggest volume lost Opel/Vauxhall -20.204
Mercedes-Benz 56.376 DS -15.902
Fiat 44.596 Honda -12.560
Brand biggest % increase Tesla 94,9% Brand biggest % lost DS -35,7%
Aston Martin 92,4% Mahindra  -25,1%
Maserati 62,6% Dodge -14,5%

 

Opel-Vauxhall-Crossland_X-auto-sales-statistics-EuropeMarket leader Volkswagen loses 4,7% of its volume in July, which reduces its market share by 0,9 percentage points. It’s still firmly in control, ahead of Renault and Ford, while Mercedes-Benz equals its highest-ever ranking in 4th place, which it also hit in August 2016 for the first and only time ever before. That leaves Opel/Vauxhall in 5th place,with a loss of 7,9%, and less then 200 sales ahead of stablemate Peugeot and less than 400 sales ahead of Audi in 7th place. Audi moves Fiat down into #8 and BMW down into 9th place compared to their June rankings, and Toyota moves back in the top-10 ahead of Skoda. The Japanese brand is the fastest growing brand in the top-25 thanks to the successful launch of its C-HR crossover. Compared to last year, Citroën leapfrogs Hundai and Nissan, while Kia is ahead of Dacia for the first time since last March. Suzuki is the #3 Japanese brand for the 6th time this year, ahead of Mazda, while Mitsubishi closes in on Honda. Also for the 6th time this year Jaguar is outsold by Alfa Romeo and by quite a large margin, with Porsche in between the two rivals.

July brands ranking

  Brand July-17 change 2017 share 2016 share
1 Volkswagen 129.660 -4,7% 10,9% 11,8%
2 Renault 76.825 8,4% 6,5% 6,2%
3 Ford 75.638 -8,5% 6,4% 7,2%
4 Mercedes-Benz 73.614 14,5% 6,2% 5,6%
5 Opel/Vauxhall 69.755 -7,9% 5,9% 6,6%
6 Peugeot 69.578 10,0% 5,9% 5,5%
7 Audi 69.374 4,5% 5,9% 5,8%
8 Fiat 58.097 -1,3% 4,9% 5,1%
9 BMW 57.484 -1,4% 4,8% 5,1%
10 Toyota 54.123 22,6% 4,6% 3,8%
11 Skoda 52.383 7,2% 4,4% 4,3%
12 Citroën 44.392 8,5% 3,7% 3,6%
13 Hyundai 42.479 2,0% 3,6% 3,6%
14 Nissan 41.101 0,3% 3,5% 3,6%
15 Kia 40.200 10,3% 3,4% 3,2%
16 Dacia 39.978 9,8% 3,4% 3,2%
17 Seat 32.267 9,1% 2,7% 2,6%
18 Volvo 21.709 1,1% 1,8% 1,9%
19 Suzuki 18.878 16,0% 1,6% 1,4%
20 Mazda 17.638 0,9% 1,5% 1,5%
21 Mini 14.708 -2,7% 1,2% 1,3%
22 Land Rover 12.540 9,4% 1,1% 1,0%
23 Honda 10.288 -6,0% 0,9% 1,0%
24 Mitsubishi 9.321 12,8% 0,8% 0,7%
25 Jeep 8.037 -1,4% 0,7% 0,7%
26 Smart 7.503 3,3% 0,6% 0,6%
27 Alfa Romeo 7.422 43,7% 0,6% 0,4%
28 Porsche 6.160 21,6% 0,5% 0,4%
29 Jaguar 4.635 -15,9% 0,4% 0,5%
30 Lancia-Chrysler 4.275 -6,6% 0,4% 0,4%
31 DS 3.626 -26,4% 0,3% 0,4%
32 Lexus 3.309 6,8% 0,3% 0,3%
33 Subaru 2.314 -5,0% 0,2% 0,2%
34 SSangYong 1.235 -19,2% 0,1% 0,1%
35 Infiniti 1.130 -35,9% 0,1% 0,2%
36 Tesla 1.084 63,0% 0,1% 0,1%
37 Maserati 830 37,0% 0,1% 0,1%
38 Lada 420 39,1% 0,0% 0,0%
39 Bentley 345 6,2% 0,0% 0,0%
40 SAIC MG 305 0,0% 0,0% 0,0%
41 Chevrolet 287 35,4% 0,0% 0,0%
42 Ferrari 239 -5,5% 0,0% 0,0%
43 Aston Martin 154 105,3% 0,0% 0,0%
44 Lamborghini 93 1,1% 0,0% 0,0%
45 Cadillac 89 134,2% 0,0% 0,0%
46 Rolls Royce 84 2,4% 0,0% 0,0%
47 Lotus 73 58,7% 0,0% 0,0%
48 Dodge 60 20,0% 0,0% 0,0%
49 DR 38 -26,9% 0,0% 0,0%
50 Mahindra  37 0,0% 0,0% 0,0%
51 Geely 15 0,0% 0,0%
52 Bugatti 2 0,0% 0,0%

 
Alfa_Romeo_Stelvio-auto-sales-statistics-EuropeVolkswagen loses half a percentage point of market share in the first seven months of 2017 but is still the only brand above 10% share, while Renault remains the fastest growing the top-5 and the only to grow its market share. Opel/Vauxhall is losing its connection to the top-3 with sales down 3,3%, which makes it the biggest loses of the top-19. Toyota is the biggest winner in the top-10 which it enters to the detriment of Skoda, while Kia holds on to its 15th place ahead of Dacia thanks to its performance in July. Alfa Romeo gains 3 places by leapfrogging Porsche, Lancia and DS, and Jaguar also moves past those latter two. Tesla now outsells SSangYong and Infiniti, and Bentley has sold more cars in Europe than SAIC MG has sold in the UK so far this year.

January – July brands ranking

  Brand Jan-July 2017 change 2017 share 2016 share 2016 rank
1 Volkswagen 1.028.075 -1,0% 10,8% 11,3% 1
2 Renault 693.573 4,6% 7,3% 7,2% 2
3 Ford 654.425 1,1% 6,9% 7,0% 3
4 Opel/Vauxhall 591.845 -3,3% 6,2% 6,7% 4
5 Peugeot 564.469 4,4% 5,9% 5,9% 5
6 Mercedes-Benz 546.034 11,5% 5,7% 5,3% 7
7 Fiat 517.509 9,4% 5,4% 5,1% 9
8 Audi 509.246 0,2% 5,3% 5,5% 6
9 BMW 489.982 1,6% 5,1% 5,2% 8
10 Toyota 418.182 16,5% 4,4% 3,9% 11
11 Skoda 416.459 5,6% 4,4% 4,3% 10
12 Citroën 365.140 4,2% 3,8% 3,8% 12
13 Nissan 353.347 4,4% 3,7% 3,7% 13
14 Hyundai 307.087 2,6% 3,2% 3,3% 14
15 Kia 282.504 6,4% 3,0% 2,9% 15
16 Dacia 280.769 9,6% 2,9% 2,8% 16
17 Seat 242.717 15,5% 2,5% 2,3% 17
18 Volvo 181.933 7,1% 1,9% 1,8% 18
19 Suzuki 143.707 22,0% 1,5% 1,3% 21
20 Mazda 136.925 -4,9% 1,4% 1,6% 19
21 Land Rover 105.413 1,8% 1,1% 1,1% 22
22 Mini 125.366 1,8% 1,3% 1,3% 20
23 Honda 87.069 -12,6% 0,9% 1,1% 23
24 Mitsubishi 70.466 -2,1% 0,7% 0,8% 24
25 Jeep 61.753 -1,9% 0,6% 0,7% 26
26 Smart 60.337 -8,0% 0,6% 0,7% 25
27 Alfa Romeo 53.755 40,7% 0,6% 0,4% 30
28 Porsche 46.469 11,7% 0,5% 0,5% 29
29 Jaguar 44.810 19,2% 0,5% 0,4% 31
30 Lancia-Chrysler 41.591 -7,1% 0,4% 0,5% 27
31 DS 28.680 -35,7% 0,3% 0,5% 28
32 Lexus 25.821 0,3% 0,3% 0,3% 32
33 Subaru 20.404 -7,6% 0,2% 0,2% 33
34 Tesla 13.058 94,9% 0,1% 0,1% 36
35 SSangYong 10.932 -6,8% 0,1% 0,1% 34
36 Infiniti 8.851 2,2% 0,1% 0,1% 35
37 Maserati 6.392 62,6% 0,1% 0,0% 37
38 Lada 2.943 30,2% 0,0% 0,0% 38
39 Bentley 2.484 21,5% 0,0% 0,0% 40
40 SAIC MG 2.299 4,4% 0,0% 0,0% 39
41 Ferrari 1.795 -10,0% 0,0% 0,0% 41
42 Aston Martin 1.749 92,4% 0,0% 0,0% 43
43 Chevrolet 1.675 58,8% 0,0% 0,0% 42
44 Lamborghini 594 -2,8% 0,0% 0,0% 44
45 Cadillac 578 43,1% 0,0% 0,0% 47
46 Lotus 521 18,7% 0,0% 0,0% 45
47 Rolls Royce 472 7,8% 0,0% 0,0% 46
48 Dodge 342 -14,5% 0,0% 0,0% 48
49 DR 269 -10,9% 0,0% 0,0% 50
50 Mahindra  254 -25,1% 0,0% 0,0% 49
51 Geely 138 885,7% 0,0% 0,0% 51
52 Bugatti 8 166,7% 0,0% 0,0% 52
53 Daihatsu 1 0,0% 0,0% 0,0% 53

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

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