European car sales analysis July 2014 – brands

Auto sales in Europe are up 5,5% in July 2014 to 1.076.705 units, extending the streak of year-over-year gains to 11 months, and the Year-to-Date tally now stands at 7.882.231 up 5,8% on 2013.

VW-Golf-Skoda-Octavia-Seat-Leon-European-compact-car-segment-salesThe biggest winner in July is once again the VW Group, reaching its highest market share of the European car market ever at just over 27%, with Skoda and Volkswagen as the brands with the biggest volume increases overall, followed by Dacia. Skoda has passed Citroën and Fiat in July to move into the top-10 in 9th place.

Similarly, Dacia is closing in on Hyundai, with less than 1.500 units between them for the third time this year and the second straight month. If Dacia continues this performance and if Hyundai continues to struggle, the Romanian brand may overtake the South-Koreans sometime later this year. The impending model change of the i20 and the continuous decline of the i30 don’t help the Hyundai brand either.

Also in July, Audi has passed Peugeot for only the fifth time in the past three years (and possibly ever), despite the French enjoying great success with their Car of the Year, the 308. However, the Peugeot compact car is still outsold by a more than 3.000 units by its German premium competitor Audi A3.

Nissan-Note-auto-sales-statistics-EuropeWith a more than 10% increase over July 2013 for Nissan, thanks to the successful new generations of the Note small MPV and the Qashqai compact crossover, and an almost 10% decline for Toyota, due to declines for all of its models with the exception of the Auris compact, Nissan is closing in on its mid-term target of reclaiming the title of best selling Japanese brand which it lost in 1999.

Lancia-Chrysler had remained virtually flat in the first six months, but a 23,8% decline in July has thrown the Italians firmly into negative territory Year-to-Date as sales of the Ypsilon, the brand’s best seller by far, slow down. A 22% increase of Voyager sales do little to keep the brand alive, as this translates to a volume increase from 353 units to 432.

Mini-Cooper-European-car-sales-analysisWith the new generation Mini hatchback reaching full availability, Mini is able to take back its 20th place from Suzuki in July, but still trails the Japanese brand by more than 15.000 units Year-to-date, a backlog that the Brits won’t close by the end of the year, but at least they’ve leapfrogged Honda this month already.

Sales of Chevrolet in Europe, down 86% in June, have sunk even further in July, to a loss of 92,3%, the largest loss of all brands both in absolute volume as in percentage. With just over 1.000 cars sold over the entire continent, the American brand looks set to leave the European car market a year earlier than planned. Jaguar and Lexus each have sold more than twice as many cars in July as Chevrolet.

Further down in the ranking, the lower volume brands are subject to higher volatility, which translates into Tesla being the fastest gaining brand as their Model S hadn’t officially been introduced until later in 2013.

MG, the Chinese reincarnation of the classic British brand, multiplies its July 2013 sales by a factor 7,5 and even ninefold Year-to-Date, thanks to a relative successful introduction of the MG3 subcompact car to the UK market.

The introduction of the Maserati Ghibli premium large sedan and the new generation Quattroporte limousine help the Italian luxury brand multiply its 2013 sales as well, but that’s not enough for Sergio Marchionne, who plans to add a smaller sports coupe to compete with the Porsche 911 and a luxury SUV to the brand’s line-up within the next couple of years.

Lada-Niva-auto-sales-statistics-EuropeOn the other end of the scale, sales of the Russian Lada brand are down almost a third as the brand’s core model, the ancient Niva 4×4 which enjoys a cult status among some groups, have started to slow down. It’s not clear whether this has to do with the model’s challenges to meet increasingly strict emission and safety standards, or with an oncoming minor facelift of the model that’s been around since the 1970’s.

Scroll down to see the July and Year-to-Date winners and losers and the July and Year-to-Date brand rankings.

July winners and losers

 

Manufacturer biggest volume increase VW Group 32.623 Manufacturer biggest volume lost General Motors -7.362
Renault-Nissan 14.347 Toyota Motor -4.123
BMW Group 5.658 PSA -1.441
Manufacturer biggest % increase Tesla ++ Manufacturer biggest % lost AvtoVAZ -32,7%
Nanjing 651,9% Aston Martin -17,4%
Mahindra& Mahindra 52,4% Subaru -16,5%
Brand biggest volume increase Skoda 11.506 Brand biggest volume lost Chevrolet -12.728
Volkswagen 10.713 Toyota -4.172
Dacia 6.938 Citroën -1.815
Brand biggest % increase Tesla ++ Brand biggest % lost Chevrolet -92,3%
MG 651,9% Lada -32,7%
Maserati 566,7% Lancia-Chrysler -23,8%

January – July winners and losers

 

Manufacturer biggest volume increase Renault-Nissan 146.190 Manufacturer biggest volume lost General Motors -10.427
VW Group 144.636 Honda -5.853
PSA 38.180 Subaru -2.838
Manufacturer biggest % increase Tesla ++ Manufacturer biggest % lost Aston Martin -17,1%
Nanjing 801,9% AvtoVAZ -16,2%
Mahindra& Mahindra 50,1% Subaru -12,0%
Brand biggest volume increase Renault 60.170 Brand biggest volume lost Chevrolet -51.968
Skoda 59.697 Mini -7.087
Dacia 58.547 Honda -5.853
Brand biggest % increase Tesla ++ Brand biggest % lost Chevrolet -59,7%
MG 801,9% Aston Martin -17,1%
Maserati 416,9% Lada -16,2%

July brand ranking

Brand July-14 July-13 change
1 Volkswagen 140.281 129.568 8,3%
2 Ford 78.623 77.896 0,9%
3 Opel/Vauxhall 71.859 66.495 8,1%
4 Renault 67.112 63.753 5,3%
5 Audi 63.774 58.974 8,1%
6 Peugeot 63.444 63.070 0,6%
7 Mercedes-Benz 56.067 52.387 7,0%
8 BMW 53.506 49.091 9,0%
9 Skoda 51.415 39.909 28,8%
10 Citroën 50.707 52.522 -3,5%
11 Fiat 49.993 47.486 5,3%
12 Toyota 39.732 43.904 -9,5%
13 Nissan 38.653 34.952 10,6%
14 Hyundai 35.565 33.965 4,7%
15 Dacia 34.176 27.238 25,5%
16 Kia 31.267 30.415 2,8%
17 Seat 29.695 25.505 16,4%
18 Volvo 20.250 17.696 14,4%
19 Mazda 13.440 12.078 11,3%
20 Mini 12.963 11.726 10,5%
21 Suzuki 12.139 10.935 11,0%
22 Honda 9.076 9.485 -4,3%
23 Land Rover 8.929 7.731 15,5%
24 Mitsubishi 8.601 5.674 51,6%
25 Porsche 5.390 3.953 36,4%
26 Lancia-Chrysler 5.256 6.900 -23,8%
27 Alfa Romeo 4.932 5.646 -12,6%
28 Smart 4.253 4.913 -13,4%
29 Jeep 3.013 2.053 46,8%
30 Subaru 2.360 2.828 -16,5%
31 Jaguar 2.221 2.115 5,0%
32 Lexus 2.182 2.096 4,1%
33 Chevrolet 1.063 13.791 -92,3%
34 SSangYong 674 435 54,9%
35 Maserati 640 96 566,7%
36 Infiniti 503 154 226,6%
37 Ferrari 325 265 22,6%
38 Tesla 298 14 new
39 Bentley 217 233 -6,9%
40 Nanjing MG 203 27 651,9%
41 Aston Martin 109 132 -17,4%
42 Lada 103 153 -32,7%
43 Lotus 99 73 35,6%
44 Dodge 69 30 130,0%
45 Lamborghini 52 51 2,0%
46 Rolls Royce 45 39 15,4%
47 Chevrolet USA 43 119 -63,9%
48 Cadillac 35 37 -5,4%
49 Tata 32 119 -73,1%
50 Great Wall 30 42 -28,6%
51 Mahindra 30 27 11,1%
52 DR 19 35 -45,7%
53 Perodua 3 13 -76,9%
54 Bugatti 0 3 -100,0%
55 Daihatsu 0 37 -100,0%

January – July ranking

Brand Jan-July 2014 Jan-July 2013 change
1 Volkswagen 965.820 935.123 3,3%
2 Ford 592.836 564.133 5,1%
3 Opel/Vauxhall 541.653 500.125 8,3%
4 Renault 533.554 473.384 12,7%
5 Peugeot 484.379 453.761 6,7%
6 Audi 448.154 422.122 6,2%
7 BMW 398.614 373.952 6,6%
8 Mercedes-Benz 389.793 374.266 4,1%
9 Citroën 383.429 375.867 2,0%
10 Fiat 372.237 363.276 2,5%
11 Skoda 349.746 290.049 20,6%
12 Toyota 320.004 305.107 4,9%
13 Nissan 288.324 261.941 10,1%
14 Hyundai 251.881 254.786 -1,1%
15 Dacia 227.725 169.178 34,6%
16 Kia 216.129 212.429 1,7%
17 Seat 199.661 176.961 12,8%
18 Volvo 144.514 130.036 11,1%
19 Mazda 105.512 86.441 22,1%
20 Suzuki 98.673 87.100 13,3%
21 Mini 83.436 90.523 -7,8%
22 Honda 81.421 87.274 -6,7%
23 Land Rover 74.649 69.061 8,1%
24 Mitsubishi 54.567 44.380 23,0%
25 Lancia-Chrysler 45.959 47.818 -3,9%
26 Alfa Romeo 37.621 41.710 -9,8%
27 Smart 35.931 41.194 -12,8%
28 Chevrolet 35.147 87.115 -59,7%
29 Porsche 33.151 27.850 19,0%
30 Subaru 20.740 23.578 -12,0%
31 Jeep 18.812 13.257 41,9%
32 Jaguar 18.118 16.673 8,7%
33 Lexus 16.422 12.624 30,1%
34 Tesla 5.738 12 47716,7%
35 SSangYong 4.664 3.054 52,7%
36 Maserati 3.753 726 416,9%
37 Infiniti 2.286 1.196 91,1%
38 Ferrari 1.814 1.925 -5,8%
39 Bentley 1.568 1.333 17,6%
40 Nanjing MG 1.407 156 801,9%
41 Aston Martin 1.013 1.222 -17,1%
42 Lada 834 995 -16,2%
43 Chevrolet USA 675 1.035 -34,8%
44 Dodge 421 322 30,7%
45 Rolls Royce 419 268 56,3%
46 Lotus 390 329 18,5%
47 Lamborghini 286 291 -1,7%
48 Tata 284 696 -59,2%
49 Great Wall 251 122 105,7%
50 Cadillac 238 245 -2,9%
51 Mahindra 196 183 7,1%
52 DR 134 319 -58,0%
53 Perodua 25 165 -84,8%
54 Daihatsu 7 491 -98,6%
55 Bugatti 5 5 0,0%
56 Maybach 1 9 -88,9%

 

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

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