European car sales analysis January 2017 – brands

European-car-sales-graph-January_2017The European car market continues its steady growth in 2017 as almost 1,19 million passenger cars were sold in January, an increase of 8,7% on the previous year and a 16% increase on 2015. Some of this gain can be attributed to additional business days so we’ll have to wait until the February data is published to see how the market develops at the start of 2017. On a positive note, 21 out of the 30 countries show double digit gains, including 4 out of the 5 major markets: Spain (+10,7%), France (+10,6%), Germany (+10,5%) and Italy (+10,1%) while the UK market grew at a more modest rate of +2.9%. Only 3 countries showed declines: Switzerland (-3,7%), Ireland (-1,8%) and Slovakia (-1,2%). Big loser of 2016 The Netherlands rebounds to become the big winner with sales up 27,1%.

Aston_Martin_DB11-auto-sales-statistics-EuropeThe big winners in the manufacturers ranking are similar to those in most of 2016: Volkswagen Group adds the most volume, followed by Fiat-Chrysler Automobiles and Renault-Nissan (now including Mitsubishi and Lada), all three adding more than 10.000 sales. On the other end of the scale we find only three Japanese manufacturers which lose volume: Mazda, Honda and SAIC MG, although their losses are limited to less than 2.000 units. If we look at relative growth, Aston Martin and Tesla more than double up, while Suzuki grows by almost a third. At brand level, Mercedes-Benz, Fiat and Toyota all grow by a similar figure: just over 9.500 additional sales for the three brands. In contrast, Audi loses 3.800 sales, and DS and Mazda are also among the big losers. In terms of relative growth, Maserati joins Aston Martin and Tesla with more than a double up, while Chevrolet, SAIC MG and DS all lose about a third of their volume or more.

January winners and losers

Manufacturer biggest volume increase Volkswagen Group 16.770   Manufacturer biggest volume lost Mazda -1.707
Fiat-Chrysler Automobiles 11.293 Honda -1.085
Renault-Nissan 10.674 SAIC MG -108
Manufacturer biggest % increase Aston Martin 148,7% Manufacturer biggest % lost SAIC MG -34,5%
Tesla Motors 133,8% Mazda -8,7%
Suzuki 31,1% Honda -8,5%
             
Brand biggest volume increase Mercedes-Benz 9.634   Brand biggest volume lost Audi -3.820
Fiat 9.594 DS -1.836
Toyota 9.524 Mazda -1.707
Brand biggest % increase Aston Martin 148,7% Brand biggest % lost Chevrolet -35,5%
Tesla 133,8% SAIC MG -34,5%
Maserati 128,0% DS -32,8%

Toyota_CHR-auto-sales-statistics-EuropeAfter finising 2016 in 2nd place of the brands ranking, Renault starts 2017 off in fourth place, even though it’s the fastest growing brand in the top-4. Traditionally, the French brand likes to backlog fleet and demo registrations to the last month of a quarter but then suffers in the next month and this is what happened in January again after a record December for the brand. Peugeot is back above the luxury brands again in 5th place, helped by the new 3008 while Audi drops from #1 luxury brand to #3 behind its rivals and 9th place overall as it loses 6,1% of its volume. Toyota is the biggest gainer in the top-15 thanks to the C-HR and distances Nissan as the best selling Asian brand. Seat grows by more than a quarter thanks to the new Ateca while Suzuki is the big winner in the top-25, helped by the Ignis and Baleno. After growing quickly in recent years, Land Rover and Jeep take a breather as both brands await the arrival of new models before continuing their ascent. Alfa Romeo and Jaguar are not slowing down as they’ve still got enough fresh metal in their showrooms. Contrastingly, DS is headed the other way as it has pinned its hope for survival on the new crossover, but in the meantime is tumbling down the ranking, as the French brand is outsold by Porsche and barely manages to stay ahead of Lexus. Infiniti and Maserati both double up but remain niche players so far.

January brand ranking

  Brand jan-17 jan-16 change 2017 share 2016 share
1 Volkswagen 139.425 130.306 7,0% 11,7% 11,9%
2 Ford 82.881 78.185 6,0% 7,0% 7,2%
3 Opel/Vauxhall 74.786 71.084 5,2% 6,3% 6,5%
4 Renault 73.593 68.408 7,6% 6,2% 6,3%
5 Peugeot 72.441 65.894 9,9% 6,1% 6,0%
6 Mercedes-Benz 66.279 56.645 17,0% 5,6% 5,2%
7 Fiat 63.358 53.764 17,8% 5,3% 4,9%
8 BMW 60.619 53.991 12,3% 5,1% 4,9%
9 Audi 58.713 62.533 -6,1% 4,9% 5,7%
10 Toyota 58.378 48.854 19,5% 4,9% 4,5%
11 Skoda 52.009 46.983 10,7% 4,4% 4,3%
12 Citroën 45.412 42.880 5,9% 3,8% 3,9%
13 Nissan 43.796 42.309 3,5% 3,7% 3,9%
14 Hyundai 39.051 36.123 8,1% 3,3% 3,3%
15 Kia 38.257 32.464 17,8% 3,2% 3,0%
16 Dacia 35.078 31.538 11,2% 3,0% 2,9%
17 Seat 28.552 22.714 25,7% 2,4% 2,1%
18 Volvo 19.353 19.019 1,8% 1,6% 1,7%
19 Suzuki 18.338 13.991 31,1% 1,5% 1,3%
20 Mazda 18.002 19.709 -8,7% 1,5% 1,8%
21 Land Rover 12.606 12.939 -2,6% 1,1% 1,2%
22 Mini 12.150 11.211 8,4% 1,0% 1,0%
23 Honda 11.643 12.728 -8,5% 1,0% 1,2%
24 Mitsubishi 8.914 9.022 -1,2% 0,8% 0,8%
25 Jeep 7.399 7.794 -5,1% 0,6% 0,7%
26 Smart 7.287 7.061 3,2% 0,6% 0,6%
27 Alfa Romeo 5.970 4.560 30,9% 0,5% 0,4%
28 Lancia-Chrysler 5.834 5.686 2,6% 0,5% 0,5%
29 Jaguar 5.811 3.927 48,0% 0,5% 0,4%
30 Porsche 5.283 4.826 9,5% 0,4% 0,4%
31 DS 3.767 5.603 -32,8% 0,3% 0,5%
32 Lexus 3.653 3.521 3,7% 0,3% 0,3%
33 Subaru 2.644 2.506 5,5% 0,2% 0,2%
34 Tesla 1.433 613 133,8% 0,1% 0,1%
35 SSangYong 1.373 1.198 14,6% 0,1% 0,1%
36 Infiniti 1.110 539 105,9% 0,1% 0,0%
37 Maserati 1.001 439 128,0% 0,1% 0,0%
38 Bentley 369 205 80,0% 0,0% 0,0%
39 Aston Martin 281 113 148,7% 0,0% 0,0%
40 SAIC MG 205 313 -34,5% 0,0% 0,0%
41 Lada 162 163 -0,6% 0,0% 0,0%
42 Ferrari 152 188 -19,1% 0,0% 0,0%
43 Cadillac 74 49 51,0% 0,0% 0,0%
44 Chevrolet 69 107 -35,5% 0,0% 0,0%
45 Rolls Royce 66 51 29,4% 0,0% 0,0%
46 Lamborghini 52 48 8,3% 0,0% 0,0%
47 Lotus 51 41 24,4% 0,0% 0,0%
48 Mahindra 42 53 -20,8% 0,0% 0,0%
49 DR 41 39 5,1% 0,0% 0,0%
50 Dodge 18 20 -10,0% 0,0% 0,0%
51 Geely 1 1 0,0% 0,0% 0,0%
52 Great Wall 1 12 -91,7% 0,0% 0,0%
53 Bugatti 1 0 0,0% 0,0%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles.

European-car-sales-graph-January_2017The European car market continues its steady growth in 2017 as almost 1,19 million passenger cars were sold in January, an increase of 8,7% on the previous year and a 16% increase on 2015. Some of this gain can be attributed to additional business days so we’ll have to wait until the February data is published to see how the market develops at the start of 2017. On a positive note, 21 out of the 30 countries show double digit gains, including 4 out of the 5 major markets: Spain (+10,7%), France (+10,6%), Germany (+10,5%) and Italy (+10,1%) while the UK market grew at a more modest rate of +2.9%. Only 3 countries showed declines: Switzerland (-3,7%), Ireland (-1,8%) and Slovakia (-1,2%). Big loser of 2016 The Netherlands rebounds to become the big winner with sales up 27,1%.

The big winners in the manufacturers ranking are similar to those in most of 2016: Volkswagen Group adds the most volume, followed by Fiat-Chrysler-Automobiles/” target=”_blank”>Fiat-Chrysler Automobiles and RenaultNissan, all three adding more than 10.000 sales. On the other end of the scale we find three Japanese manufacturers: Mazda, Honda and Mitsubishi Motors, although their losses are limited to less than 2.000 units. If we look at relative growth, Aston Martin and Tesla more than double up, while Suzuki grows by almost a third. Losers are SAIC MG with a loss of a third of its volume, and again Mazda and Honda.

At brand level, Mercedes-Benz, Fiat and Toyota all grow by a similar figure: just over 9.500 additional sales for the three brands. In contrast, Audi loses 3.800 sales, and DS and Mazda are also among the big losers. In terms of relative growth, Maserati joins Aston Martin and Tesla with more than a double up, while Chevrolet, SAIC MG and DS all lose about a third of their volume or more.

January winners and losers

Manufacturer biggest volume increase Volkswagen Group 16.770   Manufacturer biggest volume lost Mazda -1.707
Fiat-Chrysler-Automobiles/” target=”_blank”>Fiat-Chrysler Automobiles 11.293 Honda -1.085
RenaultNissan 10.783 Mitsubishi Motors -108
Manufacturer biggest % increase Aston Martin 148,7% Manufacturer biggest % lost SAIC MG -34,5%
Tesla Motors 133,8% Mazda -8,7%
Suzuki 31,1% Honda -8,5%
             
Brand biggest volume increase Mercedes-Benz 9.634   Brand biggest volume lost Audi -3.820
Fiat 9.594 DS -1.836
Toyota 9.524 Mazda -1.707
Brand biggest % increase Aston Martin 148,7% Brand biggest % lost Chevrolet -35,5%
Tesla 133,8% SAIC MG -34,5%
Maserati 128,0% DS -32,8%

After finising 2016 in 2nd place of the brands ranking, Renault starts 2017 off in fourth place, even though it’s the fastest growing brand in the top-4. Traditionally, Renault likes to backlog fleet and demo registrations to the last month of a quarter but then suffers in the next month and this is what happened in January again after a record December for the brand. Peugeot is back above the luxury brands again in 5th place, helped by the new 3008 while Audi drops from #1 luxury brand to #3 behind its rivals and 9th place overall as it loses 6,1% of its volume. Toyota is the biggest gainer in the top-15 thanks to the C-HR and distances Nissan as the best selling Asian brand. Seat grows by more than a quarter thanks to the new Ateca while Suzuki is the big winner in the top-25, helped by the Ignis and Baleno. After growing quickly in recent years, Land Rover and Jeep take a breather as both brands await the arrival of new models before continuing their ascent. Alfa Romeo and Jaguar are not slowing down as they’ve still got enough fresh metal in their showrooms. Contrastingly, DS is headed the other way as it has pinned its hope for survival on the new crossover, but in the meantime is tumbling down the ranking, as the French brand is outsold by Porsche and barely manages to stay ahead of Lexus. Infiniti and Maserati both double up but remain niche players so far.

January brand ranking

  Brand jan-17 jan-16 change 2017 share 2016 share
1 Volkswagen 139.425 130.306 7,0% 11,7% 11,9%
2 Ford 82.881 78.185 6,0% 7,0% 7,2%
3 Opel/Vauxhall 74.786 71.084 5,2% 6,3% 6,5%
4 Renault 73.593 68.408 7,6% 6,2% 6,3%
5 Peugeot 72.441 65.894 9,9% 6,1% 6,0%
6 Mercedes-Benz 66.279 56.645 17,0% 5,6% 5,2%
7 Fiat 63.358 53.764 17,8% 5,3% 4,9%
8 BMW 60.619 53.991 12,3% 5,1% 4,9%
9 Audi 58.713 62.533 -6,1% 4,9% 5,7%
10 Toyota 58.378 48.854 19,5% 4,9% 4,5%
11 Skoda 52.009 46.983 10,7% 4,4% 4,3%
12 Citroën 45.412 42.880 5,9% 3,8% 3,9%
13 Nissan 43.796 42.309 3,5% 3,7% 3,9%
14 Hyundai 39.051 36.123 8,1% 3,3% 3,3%
15 Kia 38.257 32.464 17,8% 3,2% 3,0%
16 Dacia 35.078 31.538 11,2% 3,0% 2,9%
17 Seat 28.552 22.714 25,7% 2,4% 2,1%
18 Volvo 19.353 19.019 1,8% 1,6% 1,7%
19 Suzuki 18.338 13.991 31,1% 1,5% 1,3%
20 Mazda 18.002 19.709 -8,7% 1,5% 1,8%
21 Land Rover 12.606 12.939 -2,6% 1,1% 1,2%
22 Mini 12.150 11.211 8,4% 1,0% 1,0%
23 Honda 11.643 12.728 -8,5% 1,0% 1,2%
24 Mitsubishi 8.914 9.022 -1,2% 0,8% 0,8%
25 Jeep 7.399 7.794 -5,1% 0,6% 0,7%
26 Smart 7.287 7.061 3,2% 0,6% 0,6%
27 Alfa Romeo 5.970 4.560 30,9% 0,5% 0,4%
28 Lancia-Chrysler 5.834 5.686 2,6% 0,5% 0,5%
29 Jaguar 5.811 3.927 48,0% 0,5% 0,4%
30 Porsche 5.283 4.826 9,5% 0,4% 0,4%
31 DS 3.767 5.603 -32,8% 0,3% 0,5%
32 Lexus 3.653 3.521 3,7% 0,3% 0,3%
33 Subaru 2.644 2.506 5,5% 0,2% 0,2%
34 Tesla 1.433 613 133,8% 0,1% 0,1%
35 SSangYong 1.373 1.198 14,6% 0,1% 0,1%
36 Infiniti 1.110 539 105,9% 0,1% 0,0%
37 Maserati 1.001 439 128,0% 0,1% 0,0%
38 Bentley 369 205 80,0% 0,0% 0,0%
39 Aston Martin 281 113 148,7% 0,0% 0,0%
40 SAIC MG 205 313 -34,5% 0,0% 0,0%
41 Lada 162 163 -0,6% 0,0% 0,0%
42 Ferrari 152 188 -19,1% 0,0% 0,0%
43 Cadillac 74 49 51,0% 0,0% 0,0%
44 Chevrolet 69 107 -35,5% 0,0% 0,0%
45 Rolls Royce 66 51 29,4% 0,0% 0,0%
46 Lamborghini 52 48 8,3% 0,0% 0,0%
47 Lotus 51 41 24,4% 0,0% 0,0%
48 Mahindra 42 53 -20,8% 0,0% 0,0%
49 DR 41 39 5,1% 0,0% 0,0%
50 Dodge 18 20 -10,0% 0,0% 0,0%
51 Geely 1 1 0,0% 0,0% 0,0%
52 Great Wall 1 12 -91,7% 0,0% 0,0%
53 Bugatti 1 0 0,0% 0,0%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. xx_yy_zz says:

    Wouldn’t PSA+Opel be together the 3rd in the category of “Manufacturer biggest volume increase”?

    • Bart Demandt says:

      Hi xx_yy_zz,

      you’re right, PSA-Opel combined would be 3rd in that ranking if they were combined. Sharply noticed!

  2. It seems to me DS is a flop. PSA would have been better keeping it a badge for high end Citroens rather than creating this would be premium marque.

Let me know what you think of this article. Thanks!

*