carsalesbase.com

  • Home
  • Europe sales
    • Minicar segment
    • Subcompact car segment
    • Compact car segment
    • Midsized car segment
    • Small MPV segment
    • Midsized MPV segment
    • Large MPV segment
    • Small SUV segment
    • Midsized SUV segment
    • Large SUV segment
    • EV segment
    • Premium compact car segment
    • Premium midsized car segment
    • Premium large car segment
    • Limousine segment
    • Premium midsized and compact SUV segment
    • Premium large SUV segment
    • Coupe and Convertible segments
    • Exotic car segment
    • Passenger van segment
    • LCV sales
  • US sales
    • US Minicar segment
    • US Subcompact car segment
    • US Compact car segment
    • US Mid-sized car segment
    • US Large car segment
    • US Minivan segment
    • US Compact SUV segment
    • US Subcompact SUV segment
    • US Mid-sized SUV segment
    • US Large SUV segment
    • US Small pickup segment
    • US Pickup segment
    • US Premium compact car segment
    • US Premium mid-sized car segment
    • US Premium large car segment
    • US Limousine segment
    • US Premium compact SUV segment
    • US Premium mid-sized SUV segment
    • US Premium large SUV segment
    • US Commercial van segment
    • EV & PHEV segment
    • Sports Car Compact segment
    • Sports Car Large segment
    • US Exotic car segment
  • China sales
    • China monthly reports
  • Countries
  • Comparison tool
  • Fun stuff
    • Polls
    • Look-a-like
  • Opinion
  • Industry
  • News
  • About
Home » European car sales analysis January 2016 – brands

European car sales analysis January 2016 – brands

February 27, 2016 by Bart Demandt 3 Comments

Share

Car-sales-Europe-January-2016-Fiat-Alfa_Romeo-Lancia-Jeep-dealershipEuropean car sales increased 5,95% in January 2016 to 1.086.564 units thanks to double digit growth in the Mediterranean countries Italy, Portugal and Spain, while the UK, Germany and France showed increases of between 2,9% to 3,9% as Italy even overtook France as the #3 country for new car sales in Europe. This means that the European car market has grown for 29 consecutive months, although the rebound from the crisis is very gradually as opposed to the US where records are being broken again.

There’s also change of guards when we look at which manufacturers are growing fast. If last year Volkswagen Group and Renault-Nissan were the clear leaders in volume growth, in January FCA took control, followed by the two big American corporations whose European operations are finally starting to climb out of the dip. Ford is already making money in Europe again and GM is hoping to return to black figures again soon as well, after cutting off excess fat (Chevrolet). The only way to do so is growth, so they’re on the right track. Mitsubishi Motors replaces Honda as the only manufacturer to lose volume, taking a break from growing so quickly in the last few years.

Looking at relative growth, the small players SAIC MG and Mahindra & Mahindra with its SSangYong brand continue the upward direction they were already following for most of last year, and they’re joined by Honda, the only loser of 2015, whose fortunes are finally turning as their European model range is getting an injection of eagerly awaited fresh products.

volkswagen-tiguan-2016At brand level, Audi adds the most volume as its line of crossovers keeps scoring with consumers, but Opel/Vauxhall and Ford are following closely thanks to new products in their showrooms, as we’ll discuss in the model ranking later. Volkswagen is the big loser, as it also was in China and in the US for different reasons: a lack of focus in China, which means it doesn’t have the right products for that market, and a continued stop-sale order for diesel vehicles in the US, combined with depleted stocks of gasoline models and a huge image problem. In Europe, the fall-out from the Diesel scandal will certainly play a role in the fallback, although Audi sales seem unfazed by that scandal. Seat is also losing a lot of volume as suffers from a lack of new product, which will be solved when the Spanish brand launches its first crossover later this year. Mini takes a hit from its aging crossovers and a blow-back from having the new hatchback fresh in showrooms last year.

Jaguar is enjoying explosive growth thanks to the addition of the new “baby-Jag” XE, and UK-only MG also more than doubles its volume, and if the GS crossover makes the journey from China to the UK, the brand may be able to continue its winning streak.

Another Chinese brand, but with an Italian flavor is losing ground quickly, as DR loses almost half of its volume, trumped only by Chevrolet, which has now officially left the European market. Lamborghini is also struggling, as the Huracan is no longer brand new and customers are waiting for the Spyder version to arrive in showrooms.

Winners and losers

Manufacturer biggest volume increase Fiat-Chrysler Automobiles 8.765   Manufacturer biggest volume lost Mitsubishi Motors
-1.882
General Motors 7.653    
Ford Motor Corp. 7.586    
Manufacturer biggest % increase SAIC MG 131,9% Manufacturer biggest % lost Mitsubishi Motors
-17,3%
Mahindra & Mahindra 64,4%    
Honda 46,4%    
             
Brand biggest volume increase Audi 8.057   Brand biggest volume lost Volkswagen -3.230
Opel/Vauxhall 7.773 Seat -2.117
Ford 7.586 Mini -1.970
Brand biggest % increase Jaguar 162,9% Brand biggest % lost Chevrolet -54,1%
MG 131,9% DR -44,7%
SSangYong 68,0% Lamborghini -26,2%

 

Renault_Megane-2016-European-sales-2015-compact_car_segmentVolkswagen is the only brand in the top-10 to lose volume, but naturally still leads with a large margin. Ford holds on to its #2 spot, while Opel/Vauxhall passes Renault, which sees a little blowback from having blockbuster sales in December and a weak home market in France. Or maybe the weak month in France is due to a large number of unsold pre-registrations by Renault in December?

Audi creates some more distance between itself and its main rivals Mercedes-Benz and BMW and even closes in on Peugeot’s fifth place. Nissan is the second brand to lose volume and drops two places as Skoda and Citroën move ahead. Hyundai and Kia keep showing nice growth, as Kia passes Dacia again. Mazda is still the fastest growing brand in the top-20 with another 37% increase, which means it overtakes Volvo for 18th place.

Car-sales-Europe-January-2016-Suzuki_BalenoLand Rover and Honda jump Mini and Mitsubishi, and Honda is even closing in on Suzuki now. However, Suzuki has a few big product launches coming up this year with the Baleno and Ignis, so will strike back in a few months time. Jeep adds another third to its volume as the Renegade keeps lifting the brand, now ahead of Smart. It looks like Lancia and Alfa Romeo have hit bottom, even though the former is down to a single model and the latter is still waiting for that Giulia to arrive. The 510 hp Giulia QV will be in showrooms in a few weeks time, but won’t be a volume booster. Jaguar passes Subaru and Lexus while Tesla now outsells Maserati.

January 2016 brand ranking

  Brand jan-16 jan-15 change
1 Volkswagen 125.110 128.340 -2,5%
2 Ford 78.185 70.599 10,7%
3 Opel/Vauxhall 71.084 63.311 12,3%
4 Renault 68.408 66.144 3,4%
5 Peugeot 65.894 63.415 3,9%
6 Audi 62.533 54.476 14,8%
7 Mercedes-Benz 56.631 52.242 8,4%
8 BMW 53.991 51.524 4,8%
9 Fiat 53.764 47.480 13,2%
10 Toyota 48.853 47.259 3,4%
11 Skoda 46.983 43.980 6,8%
12 Citroën 42.880 40.662 5,5%
13 Nissan 42.309 44.069 -4,0%
14 Hyundai 36.123 32.926 9,7%
15 Kia 32.464 29.073 11,7%
16 Dacia 31.538 31.083 1,5%
17 Seat 22.714 24.831 -8,5%
18 Mazda 19.709 14.386 37,0%
19 Volvo 19.019 18.692 1,7%
20 Suzuki 13.989 11.464 22,0%
21 Land Rover 12.939 10.772 20,1%
22 Honda 12.728 8.692 46,4%
23 Mini 9.257 11.227 -17,5%
24 Mitsubishi 9.022 10.904 -17,3%
25 Jeep 7.794 5.858 33,0%
26 Smart 7.061 6.603 6,9%
27 Lancia-Chrysler 5.686 5.619 1,2%
28 DS 5.603 5.487 2,1%
29 Porsche 4.826 5.215 -7,5%
30 Alfa Romeo 4.560 4.054 12,5%
31 Jaguar 3.927 1.494 162,9%
32 Lexus 3.521 3.313 6,3%
33 Subaru 2.506 2.116 18,4%
34 SSangYong 1.198 713 68,0%
35 Tesla 613 422 45,3%
36 Infiniti 539 359 50,1%
37 Maserati 439 475 -7,6%
38 SAIC MG 313 135 131,9%
39 Bentley 205 190 7,9%
40 Ferrari 188 186 1,1%
41 Lada 163 144 13,2%
42 Aston Martin 113 87 29,9%
43 Chevrolet 107 233 -54,1%
44 Mahindra 53 48 10,4%
45 Rolls Royce 51 44 15,9%
46 Cadillac 49 43 14,0%
47 Lamborghini 48 65 -26,2%
48 Lotus 41 37 10,8%
49 DR 21 38 -44,7%
50 Dodge 20 27 -25,9%
51 Great Wall 12 8 50,0%

Like this? Please share:

  • Tweet

Car sales Europe 2016, analysis, brands, europe, january, ranking, sales

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note, despite approaching 300.000km which probably makes this the most experienced GT 3.2 in the world.
You can find all his articles Here.

Comments

  1. Phil says

    February 27, 2016 at 20:24

    Hi Bart
    I’m suprised about the bad results for Renault.Probably the new Megane and Talisman are not selling well?

    Reply
  2. Losange says

    February 27, 2016 at 22:29

    Renault is doing fine: +3,4. The Talisman and especially the Megane (2017 will be its first full year) are brand new so they are still in the introduction phase.

    VW down 2,5% while the market grew almost 6%. Negative number, but when you consider that they are using a lot of incentives (even for their small cars) and sold many cars as rentals things could have been worse. In this respect, I still think we are seeing an artificial effect of Dieselgate. People are not crazy, even Germans bought less VWs in January (-8,8%, market +3,3%).

    Alfa Romeo performs very stable the last couple of years. Hopefully the Giulia can contribute. Great to see Opel recovering and Honda also had a good start.

    Reply

Trackbacks

  1. European car sales analysis January 2016 – models - Left-Lane.com says:
    February 28, 2016 at 15:26

    […] looking at which brands were selling well in January, we’ll zoom in on model level to see what’s caused the trends. It won’t surprise […]

    Reply

Let me know what you think of this article. Thanks! Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

European car sales data

US car sales data

Chinese car sales data

Worldwide car sales data:

Comparison Tool

Compare sales by brand or model over time in chart or table format
Follow @carsalesbase

Thank us for our work:

Recent Posts

  • European sales 2018 Premium Compact segment
  • European sales 2018 large SUV segment
  • European sales 2018 compact & midsized crossover segments
  • European sales 2018 small crossover segment
  • European sales 2018 large MPV segment
  • European sales 2018 midsized MPV segment
  • Guangzhou Auto: Not your father’s State-Owned-Enterprise (SOE)
  • European sales 2018 small MPV segment
  • European sales 2018 Midsized car segment
  • European sales 2018 Compact car segment
  • European sales 2018 Subcompact car segment
  • European sales 2018 Minicar segment
  • European car sales analysis 2018 – models
  • BYD Leads China’s EV Market
  • US car sales analysis 2018 – Large Pickup segment
  • European car sales analysis 2018 – manufacturers and brands
  • US car sales analysis January 2019 – brands
  • US car sales analysis 2018- Small Pickup segment
  • BAIC Goes Electric, & Establishes Itself as a Force in China’s New Energy Vehicle Future
  • US car sales analysis 2018 – Large SUV segment

Follow Carsalesbase.com

Follow Carsalesbase.com

Archives

  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013

Categories:

  • Auto Shows
  • Car sales China
  • Car sales Europe
  • Car sales US
  • Compact car segment
  • Coupe and convertible segment
  • EV segment
  • Exotic car segment
  • Fun stuff
  • Industry
  • International Street Scenes
  • Large MPV segment
  • Large SUV segment
  • LCV sales
  • Limousine segment
  • Look-a-like
  • Midsized car segment
  • Midsized MPV segment
  • Midsized SUV segment
  • Minicar segment
  • News
  • Opinion
  • Passenger van segment
  • Polls
  • Premium compact car segment
  • Premium large car segment
  • Premium large SUV segment
  • Premium midsized and compact SUV segment
  • Premium midsized car segment
  • Reviews
  • Small MPV segment
  • Small SUV segment
  • Subcompact car segment
  • Uncategorized
  • US Alternative power segment
  • US Commercial van segment
  • US Compact car segment
  • US Compact sports car segment
  • US Compact SUV segment
  • US Exotic car segment
  • US Large car segment
  • US Large sports car segment
  • US Large SUV segment
  • US Limousine segment
  • US Mid-sized car segment
  • US Mid-sized SUV segment
  • US Minicar segment
  • US Minivan segment
  • US Pickup segment
  • US Premium compact car segment
  • US Premium compact SUV segment
  • US Premium large car segment
  • US Premium large SUV segment
  • US Premium mid-sized car segment
  • US Premium mid-sized SUV segment
  • US Small pickup segment
  • US Subcompact car segment
  • US Subcompact SUV segment

Authors

  • Bart Demandt
  • Colman Murphy
  • Jean-Philippe Launberg
  • John McHarris
  • John V. Ryan, PE
  • Krzysztof Wozniak
  • Rutger Van der Maar

Copyright © 2019 · Agency Pro Theme on Genesis Framework · WordPress · Log in