European car sales analysis February 2017 – brands

European-car-sales-graph-February_2017After a promising start of the year with an almost 10% gain in January, European car sales disappoint in February with a gain of just 2,2% to just over 1,1 million units, still the highest February volume since pre-crisis 2008. The big difference in January vs. February growth can be attributed to the number of business days, which were higher in January 2017 and lower in February, compared to the previous year. A better indication of the strength of the European car market would therefore be the year-to-date gain, which stands at +5,9% to 2,3 million units. Among the major markets, France (-2,9%), Germany (-2,6%) and the UK (-0,3%) lost volume compared to 2016, while Italy (+6,2%) and Spain (+0,2%) improved. Altogether, 8 out of the 30 markets lost volume in February. Among the smaller markets, Romania (+62,9%) and Greece (+56,9%) stood out with excellent performances.

Toyota_CHR-auto-sales-statistics-EuropeThe big volume gainers among manufacturers are Renault-Nissan (including Mitsubishi and Lada), Toyota Motor and FCA Fiat-Chrysler Automobiles, while the newly formed PSA-Opel loses the most volume as an indication there’s a lot of work to be done to make this takeover successful. VW Group and Ford Motor Company also were among the volume losers. Relatively, Tesla Motors was the biggest winner in February, as the only manufacturer to more than double its volume compared to a relatively slow 2016. Aston Martin and Suzuki are also among the fastest growing manufacturers, while on the other end of the scale we find DRB-Hicom with its Lotus brand which may be bought by PSA as well next month, as the French are the only remaining bidders on Malaysia’s Proton, the owner of Lotus. Like in January, Mazda and Honda are among the fastest shrinking manufacturers in February.

Looking at individual brands, Toyota is the big volume winner, helped by the new C-HR crossover, followed by Suzuki and Fiat, while Volkswagen is the big loser as best seller Golf is due for a facelift. Peugeot and Ford also suffer losses. Small luxury brands are showing impressive gains, with Maserati and Infiniti following Tesla as the fastest growing brands, while DS, Chevrolet and Lotus all lose more than a third of their volume.

February winners and losers

Manufacturer biggest volume increase Renault-Nissan 8.626   Manufacturer biggest volume lost PSA-Opel -4.656
Toyota Motor 8.086 Volkswagen Group -4.035
Fiat-Chrysler Automobiles 6.824 Ford Motor Comp. -2.851
Manufacturer biggest % increase Tesla Motors 125,7% Manufacturer biggest % lost DRB-Hicom (Lotus) -34,9%
Aston Martin 61,9% Mazda -8,5%
Suzuki 42,7% Honda -8,3%
             
Brand biggest volume increase Toyota 8.060   Brand biggest volume lost Volkswagen -8.262
Suzuki 5.386 Peugeot -2.950
Fiat 4.906 Ford -2.850
Brand biggest % increase Tesla 125,7% Brand biggest % lost DS -36,6%
Maserati 94,4% Chevrolet -36,3%
Infiniti 70,1% Lotus -34,9%

 

MG_GS-auto-sales-statistics-EuropeYear-to-date, Renault-Nissan, FCA and Toyota Motor also lead the pack of big gainers, while Mazda and Honda are the big losers, followed at a distance by SAIC MG. Even though the latter loses only 100 units of volume as the MG6 is discontinued and the MG GS crossover has yet to prove itself, the Chinese brand is the biggest loser in relative terms, as those 100 units are almost a quarter of its volume. In the brands ranking, Mercedes-Benz joins Toyota and Fiat among the big gainers, while no surprises in the losers isle: DS, Mazda and Honda. Fastest growers are Tesla, Aston Martin and Maserati, all three more than doubling up their volume in the first two months of 2016.

January & February winners and losers

Manufacturer biggest volume increase Renault-Nissan 19.409   Manufacturer biggest volume lost Mazda -3.190
Fiat-Chrysler Automobiles 18.117 Honda -2.050
Toyota Motor 17.741 SAIC MG -100
Manufacturer biggest % increase Tesla Motors 130,2% Manufacturer biggest % lost SAIC MG -24,0%
Aston Martin 117,6% DRB-Hicom (Lotus) -15,7%
Suzuki 36,6% Mazda -8,6%
             
Brand biggest volume increase Toyota 17.584   Brand biggest volume lost DS -3.746
Fiat 14.500 Mazda -3.190
Mercedes-Benz 12.753 Honda -2.050
Brand biggest % increase Tesla 130,2% Brand biggest % lost Chevrolet -35,9%
Aston Martin 117,6% DS -34,6%
Maserati 112,6% SAIC MG -24,0%

 

Suzuki_Ignis-auto-sales-statistics-EuropeVolkswagen loses 6,7% of its volume which makes it the biggest loser in the top-19, but remains by far the largest brand in Europe, followed by Renault, Ford and Opel, for a top-4 similar to the 2016 Full Year ranking. Renault picks up two places on January and is the only brand in the top-5 to grow. Fiat gains one spot on January to reclaim 6th place, while Audi reclaims its position above luxury rivals Mercedes-Benz and BMW after both outsold Audi in January. Still, both outgrow their Ingolstadt rival in February. Toyota is the big winner in the top-10, gaining two places on last year and distancing Nissan as the best selling Asian brand in Europe. Dacia and Seat both show double digit gains to close in on Hyundai and Kia, while Suzuki outsells Mazda and Honda to become the #3 Japanese brand for the second consecutive month and the third time in four months. Considering Suzuki is on a launching spree, expect the small car specialist to hold on to that position for the rest of the year. Jaguar is also among the fastest growing brands in the top-30, distancing Japanese rival Lexus.

February brands ranking

  Brand feb-17 feb-16 change 2017 share 2016 share
1 Volkswagen 114.659 122.921 -6,7% 10,4% 11,3%
2 Renault 79.452 76.452 3,9% 7,2% 7,1%
3 Ford 70.261 73.111 -3,9% 6,4% 6,7%
4 Opel/Vauxhall 69.473 70.214 -1,1% 6,3% 6,5%
5 Peugeot 67.548 70.498 -4,2% 6,1% 6,5%
6 Fiat 65.276 60.370 8,1% 5,9% 5,6%
7 Audi 57.837 57.650 0,3% 5,2% 5,3%
8 Mercedes-Benz 57.536 54.417 5,7% 5,2% 5,0%
9 BMW 55.603 55.350 0,5% 5,0% 5,1%
10 Toyota 52.412 44.352 18,2% 4,7% 4,1%
11 Skoda 49.738 49.478 0,5% 4,5% 4,6%
12 Citroën 45.847 44.902 2,1% 4,2% 4,1%
13 Nissan 41.475 40.053 3,6% 3,8% 3,7%
14 Hyundai 35.184 34.694 1,4% 3,2% 3,2%
15 Kia 34.152 32.322 5,7% 3,1% 3,0%
16 Dacia 34.054 29.236 16,5% 3,1% 2,7%
17 Seat 29.062 25.263 15,0% 2,6% 2,3%
18 Volvo 20.998 20.516 2,3% 1,9% 1,9%
19 Suzuki 17.986 12.600 42,7% 1,6% 1,2%
20 Mazda 15.954 17.437 -8,5% 1,4% 1,6%
21 Mini 12.265 11.657 5,2% 1,1% 1,1%
22 Honda 10.700 11.665 -8,3% 1,0% 1,1%
23 Land Rover 8.536 9.444 -9,6% 0,8% 0,9%
24 Mitsubishi 8.157 9.263 -11,9% 0,7% 0,9%
25 Jeep 7.955 7.830 1,6% 0,7% 0,7%
26 Lancia-Chrysler 7.260 6.894 5,3% 0,7% 0,6%
27 Smart 7.026 8.552 -17,8% 0,6% 0,8%
28 Alfa Romeo 6.176 5.067 21,9% 0,6% 0,5%
29 Porsche 4.382 4.442 -1,4% 0,4% 0,4%
30 Jaguar 3.414 2.394 42,6% 0,3% 0,2%
31 DS 3.309 5.219 -36,6% 0,3% 0,5%
32 Subaru 2.671 2.823 -5,4% 0,2% 0,3%
33 Lexus 2.449 2.423 1,1% 0,2% 0,2%
34 SSangYong 1.315 1.380 -4,7% 0,1% 0,1%
35 Tesla 1.115 494 125,7% 0,1% 0,0%
36 Infiniti 963 566 70,1% 0,1% 0,1%
37 Maserati 723 372 94,4% 0,1% 0,0%
38 Lada 333 238 39,9% 0,0% 0,0%
39 Bentley 198 150 32,0% 0,0% 0,0%
40 Ferrari 162 187 -13,4% 0,0% 0,0%
41 SAIC MG 111 103 7,8% 0,0% 0,0%
42 Aston Martin 102 63 61,9% 0,0% 0,0%
43 Cadillac 74 75 -1,3% 0,0% 0,0%
44 Geely 74 0 0,0% 0,0%
45 Chevrolet 72 113 -36,3% 0,0% 0,0%
46 Lotus 56 86 -34,9% 0,0% 0,0%
47 Lamborghini 55 49 12,2% 0,0% 0,0%
48 Mahindra 40 54 -25,9% 0,0% 0,0%
49 Rolls Royce 37 23 60,9% 0,0% 0,0%
50 Dodge 35 43 -18,6% 0,0% 0,0%
51 DR 31 36 -13,9% 0,0% 0,0%
52 Great Wall 2 8 -75,0% 0,0% 0,0%

 

Year-to-date, Volkswagen is still in the black, but barely while the rest of the top-19 all outgrow it. Renault is closing in on the #2 spot it also held in the 2016 Full Year ranking after a traditionally slow start of the year. However, March will be a big month in the UK again, thanks to the twice-annual license plate change, which means Ford is likely to hold on to 2nd place for the first quarter, as it’s much stronger in the UK market than its French rival. This can also be said of Opel/Vauxhall thanks to the latter of the two sister brands, although it’s unlikely to be enough to grab 3rd place for the 1st quarter. Compared to the first two months of 2016, Audi drops to spots as it’s being leapfrogged by Fiat and Mercedes-Benz, while Toyota kicks Skoda out of the top-10. Suzuki passes Mazda thanks to sales up more than a third, while Mini passes Honda and DS drops 3 places, losing more than a third.

  Brand 2017 change 2016 rank 2017 share 2016 share
1 Volkswagen 254.084 0,3% 1 11,0% 11,6%
2 Ford 153.142 1,2% 2 6,7% 7,0%
3 Renault 153.045 5,7% 3 6,7% 6,7%
4 Opel/Vauxhall 144.259 2,1% 4 6,3% 6,5%
5 Peugeot 139.989 2,6% 5 6,1% 6,3%
6 Fiat 128.634 12,7% 7 5,6% 5,2%
7 Mercedes-Benz 123.815 11,5% 8 5,4% 5,1%
8 Audi 121.131 0,8% 6 5,3% 5,5%
9 BMW 116.222 6,3% 9 5,1% 5,0%
10 Toyota 110.790 18,9% 11 4,8% 4,3%
11 Skoda 101.747 5,5% 10 4,4% 4,4%
12 Citroën 91.259 4,0% 12 4,0% 4,0%
13 Nissan 85.271 3,5% 13 3,7% 3,8%
14 Hyundai 74.235 4,8% 14 3,2% 3,3%
15 Kia 72.409 11,8% 15 3,1% 3,0%
16 Dacia 69.132 13,8% 16 3,0% 2,8%
17 Seat 57.614 20,1% 17 2,5% 2,2%
18 Volvo 43.180 9,2% 18 1,9% 1,8%
19 Suzuki 36.324 36,6% 20 1,6% 1,2%
20 Mazda 33.956 -8,6% 19 1,5% 1,7%
21 Mini 24.415 6,8% 22 1,1% 1,1%
22 Honda 22.343 -8,4% 21 1,0% 1,1%
23 Land Rover 21.142 -5,5% 23 0,9% 1,0%
24 Mitsubishi 17.071 -6,6% 24 0,7% 0,8%
25 Jeep 15.354 -1,7% 25 0,7% 0,7%
26 Smart 14.313 -8,3% 26 0,6% 0,7%
27 Lancia-Chrysler 13.094 4,1% 27 0,6% 0,6%
28 Alfa Romeo 12.146 26,2% 29 0,5% 0,4%
29 Porsche 9.665 4,3% 30 0,4% 0,4%
30 Jaguar 9.225 45,9% 31 0,4% 0,3%
31 DS 7.076 -34,6% 28 0,3% 0,5%
32 Lexus 6.102 2,7% 32 0,3% 0,3%
33 Subaru 5.315 -0,3% 33 0,2% 0,2%
34 SSangYong 2.688 4,3% 34 0,1% 0,1%
35 Tesla 2.548 130,2% 35 0,1% 0,1%
36 Infiniti 2.073 87,6% 36 0,1% 0,1%
37 Maserati 1.724 112,6% 37 0,1% 0,0%
38 Lada 604 50,6% 39 0,0% 0,0%
39 Bentley 567 59,7% 41 0,0% 0,0%
40 Aston Martin 383 117,6% 43 0,0% 0,0%
41 SAIC MG 316 -24,0% 38 0,0% 0,0%
42 Ferrari 314 -16,3% 40 0,0% 0,0%
43 Cadillac 148 19,4% 45 0,0% 0,0%
44 Chevrolet 141 -35,9% 42 0,0% 0,0%
45 Lotus 107 -15,7% 44 0,0% 0,0%
46 Lamborghini 107 10,3% 47 0,0% 0,0%
47 Rolls Royce 103 39,2% 49 0,0% 0,0%
48 Mahindra 82 -23,4% 46 0,0% 0,0%
49 Geely 75 52 0,0% 0,0%
50 DR 72 -4,0% 48 0,0% 0,0%
51 Dodge 53 -15,9% 50 0,0% 0,0%
52 Great Wall 3 -85,0% 51 0,0% 0,0%
53 Bugatti 1 0,0% 0,0%

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. Losange says:

    The Golf facelift (already available in many European countries) isn’t the reason why VW loses market share in a growing market. Of course they feel the competition within the compact segment, that’s normal, but the main factors for VW’s decline are:

    1) after January, which is by far the corporate sales month for them, they’re always losing market share.
    2) Passat is a corporate car, but this young model is declining and not at all steady like some predecessors.
    3) they still can’t offer a compact crossover, the most important segment right now to be competitive.
    4) internal competition; very common within VAG, but new non-VW cars (e.g. Ateca, Ibiza) ‘hurt’ VW sales in multiple segments.

    Nice to see Suzuki back on track. Although I don’t like the Ignis, they have lost a lot of buyers of small cars so I totally understand why they’re offering different compact cars.

    I feel sorry for Mazda. They don’t seem to ‘fit’ in Europe which is sad. Hopefully Honda can turn things around with the new Civic.

  2. Richard says:

    So, all those Lancia sales rest on the Ypsilon. And they outsell Alfa Romeo’s four models.

  3. I think it is time for an article on what has gone wrong with DS!

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