volkswagen_group-sales-europe-february-2015

European car sales analysis February 2015 – brands

volkswagen_group-sales-europe-february-2015European car buyers registered just over 952.000 new cars in February, an increase of 7,8% on February of 2014, and the highest growth rate in 11 months and a healthy sign the recovery of the European auto market is well and truly under way. This brings the 2015 year-to-date tally to over 1,97 million cars, up 5,5% on the first two months of last year.

Biggest winners in February were Volkswagen Group, Renault-Nissan and BMW AG, adding a combined 50.000 extra units compared to February of 2014. Volkswagen, Renault and Nissan added the most volume as single brands.

On the downside, General Motors still leads the way due to the withdrawal of Chevrolet, followed by Suzuki, which is eagerly awaiting the new Vitara while the new Celerio is slow to pick up steam, and Tata, whose three brands all lost volume on last year. At brand level, DS also lost a lot of ground in a drought of fresh product.

Lotus-Exige-auto-sales-statistics-EuropeNaturally, the smaller manufacturers show the largest relative growth and contraction, with DRB-Hicom the fastest growing thanks to Lotus up 72,2%, because the Proton brand remains dead in Europe. Mitsubishi and SAIC MG follow suit with gains of 44,2% and 34% respectively, while Aston Martin and Tesla Motors show double digit losses, and General Motors sinks 9,5%. Tesla’s registrations remain very volatile: after growing 58,1% in January, the American all-electric brand loses 18% in February, while March is expected to be another blockbuster month again, as deliveries of the four-wheel-drive Model S P85D shoot the brand back up in especially Norway.

The fastest growing single brand in February is Jeep, like in January, at +188,9%, followed by Lamborghini at +86,7% and India’s Mahindra at +79,2%, although the latter two are still not in triple-digit territory. Behind the traditional biggest loser Chevrolet, China’s Great Wall Motors and Tata of India take the biggest hits as each loses more than half of its volume in February.

February winners and losers

Manufacturer biggest volume increase Volkswagen Group 23.710 Manufacturer biggest volume lost General Motors -6.244
Renault-Nissan 17.124 Suzuki -1.234
BMW AG 9.003 Tata Motors -554
Manufacturer biggest % increase DRB-Hicom (Proton/Lotus) 72,2% Manufacturer biggest % lost Aston Martin -23,2%
Mitsubishi Motors 44,2% Tesla Motors -18,0%
SAIC 34,0% General Motors -9,5%
Brand biggest volume increase Volkswagen 13.458 Brand biggest volume lost Chevrolet -8.795
Renault 8.958 Suzuki -1.234
Nissan 8.469 DS -1.034
Brand biggest % increase Jeep 188,9% Brand biggest % lost Chevrolet -97,9%
Lamborghini 86,7% Great Wall -76,6%
Mahindra 79,2% Tata -54,3%

 

First two months of 2015

Year to date, Renault-Nissan still outgrows the Volkswagen Group, while Daimler AG adds more than 14.000 units of which almost a third comes from Smart. Unsurprisingly, Chevrolet causes General Motors to lose the most volume, followed by PSA Peugeot-Citroën and Suzuki.

Mitsubishi_Outlander_PHEV-sales-EuropeIn relative terms, Mitsubishi is still the fastest growing manufacturer ahead of DRB-Hicom and Mahindra & Mahindra, the latter thanks to impressive gains at SsangYong. Despite reducing Subaru’s loss in February, Fuji Heavy Industries is still among the fastest shrinking manufacturers in Europe, in contrast to its continued record-setting pace in the US. Underscoring the difficulties the smaller Japanese manufacturers face in Europe, Honda is also down in double digits year-to-date. Or perhaps I should say: “the difficulties smaller Japanese manufacturers who don’t have a Plug-In Hybrid SUV”?

Because Mitsubishi’s other models all seem to benefit from the Outlander-effect, meaning the extra attention the Outlander PHEV brings the brand and the extra customers it draws to the showrooms. Except for the niche i-MiEV electric car and the discontinued Colt, all Mitsubishi models show sales increases in February, even the “oldtimers” like the Pajero, Lancer and ASX.

Year-to-date winners and losers

Manufacturer biggest volume increase Renault-Nissan 34.815 Manufacturer biggest volume lost General Motors -9.629
Volkswagen Group 28.875 PSA -2.761
Daimler AG 14.422 Suzuki -2.468
Manufacturer biggest % increase Mitsubishi Motors 67,5% Manufacturer biggest % lost Aston Martin -27,8%
DRB-Hicom (Proton/Lotus) 51,1% Fuji H.I. (Subaru) -20,4%
Mahindra & Mahindra 43,7% Honda -10,3%
Brand biggest volume increase Nissan 18.823 Brand biggest volume lost Chevrolet -19.673
Volkswagen 18.413 Citroën -3.576
Renault 15.078 Suzuki -2.468
Brand biggest % increase Jeep 178,2% Brand biggest % lost Chevrolet -97,9%
Mahindra 111,6% Great Wall -73,2%
Lamborghini 108,6% Tata -54,8%

 

February brand ranking

Brand feb-15 feb-14 change
1 Volkswagen 118.549 105.091 12,8%
2 Renault 69.320 60.362 14,8%
3 Ford 63.044 58.858 7,1%
4 Peugeot 61.820 59.446 4,0%
5 Opel/Vauxhall 59.400 56.729 4,7%
6 Audi 49.510 48.169 2,8%
7 BMW 48.246 41.966 15,0%
8 Fiat 48.131 45.955 4,7%
9 Mercedes-Benz 45.049 40.052 12,5%
10 Skoda 42.966 39.778 8,0%
11 Citroën 40.518 40.479 0,1%
12 Toyota 40.084 37.759 6,2%
13 Nissan 39.056 30.587 27,7%
14 Hyundai 30.672 30.267 1,3%
15 Kia 28.191 25.321 11,3%
16 Dacia 26.291 26.682 -1,5%
17 Seat 26.014 21.588 20,5%
18 Volvo 16.821 15.968 5,3%
19 Suzuki 12.232 13.466 -9,2%
20 Mazda 11.976 12.056 -0,7%
21 Mini 10.692 7.957 34,4%
22 Mitsubishi 8.673 6.016 44,2%
23 Honda 7.730 8.231 -6,1%
24 Smart 7.183 4.995 43,8%
25 Jeep 6.267 2.169 188,9%
26 Land Rover 5.954 6.350 -6,2%
27 Lancia-Chrysler 5.930 5.639 5,2%
28 DS 4.897 5.931 -17,4%
29 Alfa Romeo 4.696 4.629 1,4%
30 Porsche 4.252 2.922 45,5%
31 Subaru 2.521 2.720 -7,3%
32 Lexus 1.333 1.367 -2,5%
33 Jaguar 876 1.009 -13,2%
34 SSangYong 689 534 29,0%
35 Tesla 493 601 -18,0%
36 Maserati 333 437 -23,8%
37 Infiniti 279 191 46,1%
38 Chevrolet 188 8.983 -97,9%
39 Lada 126 106 18,9%
40 Ferrari 110 136 -19,1%
41 Bentley 97 153 -36,6%
42 SAIC MG 63 47 34,0%
43 Lamborghini 56 30 86,7%
44 Aston Martin 53 69 -23,2%
45 Mahindra 43 24 79,2%
46 Cadillac 42 37 13,5%
47 Lotus 31 18 72,2%
48 Dodge 28 34 -18,6%
49 Rolls Royce 24 36 -33,3%
50 DR 21 17 23,5%
51 Tata 21 46 -54,3%
52 Chevrolet USA 18 139 -87,1%
53 Great Wall 11 47 -76,6%

 

Year-to-date brand ranking

 

Brand 2015 2014 change
1 Volkswagen 251.097 232.684 7,9%
2 Renault 135.464 120.386 12,5%
3 Ford 133.643 127.724 4,6%
4 Peugeot 125.235 122.294 2,4%
5 Opel/Vauxhall 122.711 112.484 9,1%
6 Audi 103.986 104.630 -0,6%
7 BMW 99.689 91.809 8,6%
8 Mercedes-Benz 97.242 86.763 12,1%
9 Fiat 95.611 91.670 4,3%
10 Toyota 87.343 85.131 2,6%
11 Skoda 86.946 85.689 1,5%
12 Nissan 83.125 64.302 29,3%
13 Citroën 81.180 84.756 -4,2%
14 Hyundai 63.598 61.555 3,3%
15 Dacia 57.374 56.599 1,4%
16 Kia 57.264 54.339 5,4%
17 Seat 50.845 43.821 16,0%
18 Volvo 35.513 33.996 4,5%
19 Mazda 26.362 27.606 -4,5%
20 Suzuki 23.696 26.164 -9,4%
21 Mini 21.919 17.192 27,5%
22 Mitsubishi 19.537 11.663 67,5%
23 Land Rover 16.726 17.313 -3,4%
24 Honda 16.422 18.313 -10,3%
25 Smart 13.786 9.842 40,1%
26 Jeep 12.125 4.358 178,2%
27 Lancia-Chrysler 11.549 12.468 -7,4%
28 DS 10.384 12.510 -17,0%
29 Porsche 9.467 6.592 43,6%
30 Alfa Romeo 8.750 9.137 -4,2%
31 Subaru 4.637 5.829 -20,4%
32 Lexus 3.328 3.715 -10,4%
33 Jaguar 2.370 3.075 -22,9%
34 SSangYong 1.402 996 40,8%
35 Tesla 915 868 5,4%
36 Maserati 808 930 -13,1%
37 Infiniti 638 499 27,9%
38 Chevrolet 421 20.094 -97,9%
39 Ferrari 295 312 -5,4%
40 Bentley 287 394 -27,2%
41 Lada 270 263 2,7%
42 SAIC MG 198 185 7,0%
43 Aston Martin 140 194 -27,8%
44 Lamborghini 121 58 108,6%
45 Mahindra 91 43 111,6%
46 Cadillac 85 72 18,1%
47 Lotus 68 44 54,5%
48 Rolls Royce 68 95 -28,4%
49 DR 59 41 43,9%
50 Dodge 55 70 -21,9%
51 Tata 42 93 -54,8%
52 Chevrolet USA 29 222 -86,9%
53 Great Wall 19 71 -73,2%
54 Bugatti 1 2 -50,0%