European car sales analysis August 2017 – brands

European-car-sales-graph-August_2017European car sales are up by 6% in August 2017, the largest year-over-year increase in the last 3 months, and the fourth straight month of growth for the European market. August being the traditional holdiday month for Europeans, especially those in the South, it’s by far the slowest month of the year in terms of volume. Just 893.000 cars were registered in August 2017, more than a million fewer than last March. The year-to-date figure now stands at 10,54 million sales, up 4,1% on the first eight months of 2016. Among the five biggest markets, Italy (+15,8%) and Spain (+13%) showed the strongest improvements, as France (+9,4%) also outgrew the market, and Germany (+3,5%) improved at a lower pace, but the United Kingdom (-6,4%) is once again going in the opposite direction. Including the smaller markets, Lithuania (+34,4%) and neighbouring Latvia (+25,8%) showed the strongest growth, split by Iceland (+28,8%). Besides the UK, other markets in a negative trend are Ireland (-21,3%), Denmark (-12,1%), Cyprus (-10%), Belgium (-8,1%) and Romania (-3,3%).

Renault-Nissan is the biggest gaining manufacturer for the first time since last March, although the company has held on to its top spot in the year-to-date rankings ever since. In August, Renault-Nissan’s gain is more than 10.000 sales ahead of the next best performer, Volkswagen Group, while Daimler AG is not far behind the latter, leaving last month’s big winner Toyota Motor Company off the podium this month. In terms of relative growth, Aston Martin doubles up for the second consecutive month, while the two Chinese manufacturers SAIC and Geely also outperform. SAIC’s MG brand comes from a low base, selling just a few hundred cars a month in the UK only, while Geely benefits from its investments in the Swedish Volvo brand and the small British Lotus sportscar brand.

Ford_Fiesta-auto-sales-statistics-EuropeOn the other end of the scale, Ford Motor Company is the big loser of the month with sales down more than 8-fold of the next manufacturer. It’s not just the Fiesta that’s in a model change pulling Ford down, as almost all of its car and MPV models show weak sales, which its crossover models can’t offset. Honda has lost volume every month so far this year, while Tata MotorsJaguar and Land Rover brands suffer from a slowdown in their most important market, the UK. Subaru, Mahindra & Mahindra and General Motors are the only other manufacturers to lose volume in September 2017.

Looking at brand level, Skoda adds the most volume in September, closely followed by Renault and Dacia as all three brands add more than 5.500 sales, while Volkswagen and Ford each lose more than 4.000 sales compared to September 2016. All other brands that decline do so with losses of less than 700 sales. Percentage-wise, Alfa Romeo joins Aston Martin and SAIC MG among the fastest growing brands in Europe, while Rolls Royce and Lotus both lose more than half of their sales compared to last year. Cadillac is also down by almost half, after being the fastest growing brand in August. All three brands are niche players in Europe with fewer than 100 sales each this month.

August winners and losers

Manufacturer biggest volume increase Renault-Nissan 16.741   Manufacturer biggest volume lost Ford Motor Comp. -4.377
Volkswagen Group 6.124 Honda -529
Daimler AG 5.796 Tata Motors -230
Manufacturer biggest % increase Aston Martin 100,0% Manufacturer biggest % lost Mahindra & Mahindra -15,4%
SAIC MG 82,8% General Motors -9,6%
Geely 29,6% Subaru Corp. -7,9%
             
Brand biggest volume increase Skoda 6.118   Brand biggest volume lost Volkswagen -4.538
Renault 5.961 Ford -4.377
Dacia 5.625 Jaguar -653
Brand biggest % increase Aston Martin 100,0% Brand biggest % lost Rolls Royce -60,7%
SAIC MG 82,8% Lotus -56,0%
Alfa Romeo 42,5% Cadillac -45,2%

Aston_Martin_DB11-auto-sales-statistics-EuropeNot many changes in the year-to-date rankings of winners and losers, with Renault-Nissan, Toyota Motor and FCA still the three big winners, while Honda, Mazda and Subaru lose the most volume of all manufacturers. Aston Martin is now the fastest growing manufacturer ahead of Tesla Motors, while Mahindra & Mahindra with its SSangYong brand now drops behind Subaru Corp as fastest declining manufacturer. At brand level. Toyota, Mercedes-Benz and Fiat still add the most volume, while Opel/Vauxhall and DS are joined by Volkswagen in the losers aisle. Chevrolet joins Aston Martin and Tesla among the fastest growing brands, while Chinese-Italian niche brand DR Motor is the #3 fastest declining brand behind DS and Mahindra.

January-August winners and losers

Manufacturer biggest volume increase RenaultNissan 86.171   Manufacturer biggest volume lost Honda -13.089
Toyota Motor 64.906 Mazda -5.926
Fiat-Chrysler Automobiles 62.924 Subaru Corp. -1.882
Manufacturer biggest % increase Aston Martin 92,8% Manufacturer biggest % lost Honda -12,1%
Tesla Motors 83,6% Mahindra & Mahindra -8,1%
General Motors 43,6% Subaru Corp. -7,7%
             
Brand biggest volume increase Toyota 64.864   Brand biggest volume lost Opel/Vauxhall -20.608
Mercedes-Benz 61.751 DS -16.154
Fiat 48.218 Volkswagen -14.547
Brand biggest % increase Aston Martin 92,8% Brand biggest % lost DS -34,2%
Tesla 83,6% Mahindra  -20,3%
Chevrolet 54,1% DR Motor -14,3%

Mercedes_Benz-GLC-auto-sales-statistics-EuropeLooking at the brands ranking, we find a surprise in second place behind traditional leader Volkswagen: Mercedes-Benz sets a new ranking record with an almost unbelievable 2nd place. Its previous highest ranking was 4th exactly one year ago in August 2016. At 6,5%, Mercedes-Benz also sets a new record for market share in Europe. Among the brands traditionally competing for the #2 spot, Renault is still best, less than 500 sales behind Mercedes-Benz and almost 4.000 sales ahead of Opel/Vauxhall, with Ford even further behind in 5th place, down 7,7% from its #2 spot last year. Audi is the #2 luxury brand ahead of BMW, with Peugeot splitting the two brands in 7th place. Skoda and Toyota are the biggest improvers in the top-10, while Dacia is up more than 20% to hit its highest ranking ever in 12th place, up from #15 YTD and beating its previous top of #14, hit in August 2015 and last April. Nissan is behind Hyundai for the second consecutive month, an event that has happened only once in the last 4 years: in July and August of 2016. With a gain of 26,7%, Suzuki is once again among the best performers in the top-20 thanks to the Ignis but is trumped by Volvo at +29,1% thanks to the S90/V90 and the new generation XC60. After starting the year on a bang, Jaguar has suffered 4 months of decline in the last 5, of which 3 with double digits, including August. It is now only a handful of sales ahead of Lexus, but this is also because of seasonalities in demand, as the UK market (Jaguar‘s most important market) traditionally dips in August to less than half of its full-year average monthly volume, before jumping back in September because of the twice-annual licence plate change.

August brands ranking

 

  Brand August 2017 August 2016 change 2017 share 2016 share
1 Volkswagen 101.305 105.843 -4,3% 11,4% 12,6%
2 Mercedes-Benz 58.214 52.839 10,2% 6,5% 6,3%
3 Renault 57.774 51.813 11,5% 6,5% 6,2%
4 Opel/Vauxhall 53.879 54.283 -0,7% 6,0% 6,4%
5 Ford 52.502 56.879 -7,7% 5,9% 6,8%
6 Audi 49.196 46.617 5,5% 5,5% 5,5%
7 Peugeot 48.911 44.844 9,1% 5,5% 5,3%
8 BMW 48.233 45.473 6,1% 5,4% 5,4%
9 Skoda 47.202 41.084 14,9% 5,3% 4,9%
10 Toyota 41.789 36.305 15,1% 4,7% 4,3%
11 Fiat 38.384 34.762 10,4% 4,3% 4,1%
12 Dacia 33.385 27.760 20,3% 3,7% 3,3%
13 Hyundai 30.542 30.190 1,2% 3,4% 3,6%
14 Citroën 30.304 28.931 4,7% 3,4% 3,4%
15 Nissan 29.931 25.517 17,3% 3,4% 3,0%
16 Kia 29.065 28.496 2,0% 3,3% 3,4%
17 Seat 24.729 22.393 10,4% 2,8% 2,7%
18 Suzuki 16.382 12.930 26,7% 1,8% 1,5%
19 Mazda 15.747 14.566 8,1% 1,8% 1,7%
20 Volvo 14.511 11.237 29,1% 1,6% 1,3%
21 Mini 10.171 9.816 3,6% 1,1% 1,2%
22 Mitsubishi 7.940 6.768 17,3% 0,9% 0,8%
23 Honda 7.844 8.373 -6,3% 0,9% 1,0%
24 Land Rover 6.546 6.123 6,9% 0,7% 0,7%
25 Jeep 5.872 6.253 -6,1% 0,7% 0,7%
26 Smart 5.266 4.845 8,7% 0,6% 0,6%
27 Alfa Romeo 4.719 3.312 42,5% 0,5% 0,4%
28 Porsche 3.915 4.326 -9,5% 0,4% 0,5%
29 Lancia-Chrysler 2.841 2.524 12,6% 0,3% 0,3%
30 Jaguar 2.515 3.168 -20,6% 0,3% 0,4%
31 Lexus 2.487 2.531 -1,7% 0,3% 0,3%
32 DS 2.372 2.624 -9,6% 0,3% 0,3%
33 Subaru 2.291 2.487 -7,9% 0,3% 0,3%
34 Tesla 1.329 1.136 17,0% 0,1% 0,1%
35 SSangYong 1.086 1.301 -16,5% 0,1% 0,2%
36 Infiniti 696 1.219 -42,9% 0,1% 0,1%
37 Maserati 435 594 -26,8% 0,0% 0,1%
38 Lada 432 340 27,1% 0,0% 0,0%
39 Bentley 252 203 24,1% 0,0% 0,0%
40 SAIC MG 181 99 82,8% 0,0% 0,0%
41 Chevrolet 179 164 9,1% 0,0% 0,0%
42 Ferrari 130 145 -10,3% 0,0% 0,0%
43 Aston Martin 92 46 100,0% 0,0% 0,0%
44 Lotus 62 141 -56,0% 0,0% 0,0%
45 Lamborghini 60 74 -18,9% 0,0% 0,0%
46 Dodge 50 22 127,3% 0,0% 0,0%
47 Cadillac 46 84 -45,2% 0,0% 0,0%
48 Mahindra  40 30 33,3% 0,0% 0,0%
49 Geely 24 27 -11,1% 0,0% 0,0%
50 Rolls Royce 22 56 -60,7% 0,0% 0,0%
51 DR 19 34 -44,1% 0,0% 0,0%
52 Bugatti 2   0,0% 0,0%

Year-to-date, the top-6 remains unchanged on both last year and last month, although in both instances Renault consolidates its 2nd place and Mercedes-Benz closes in on Peugeot‘s 5th place. Mercedes-Benz is also the big winner in the top-10 so far this year. Audi moves ahead of Fiat, while Skoda re-enters the top-10 to the detriment of Toyota, which had leapfrogged the Czech brand earlier this year. Toyota remains the fastest growing brand in the top-18, though. Thanks to its excellent performance in August, Dacia is now ahead of Kia in the year-to-date ranking. Suzuki is still the big winner in the top-25, while Alfa Romeo is the fastest growing brand in the top-30. Other notable improvers not already mentioned above are Maserati (+50,8%) and Geely (sales quadrupled).

January – August brands ranking

  Brand 2017 2016 change 2017 share 2016 share
1 Volkswagen 1.129.380 1.143.927 -1,3% 10,8% 11,4%
2 Renault 751.347 714.936 5,1% 7,2% 7,1%
3 Ford 706.927 704.286 0,4% 6,8% 7,0%
4 Opel/Vauxhall 645.724 666.332 -3,1% 6,2% 6,6%
5 Peugeot 613.380 585.741 4,7% 5,9% 5,8%
6 Mercedes-Benz 604.248 542.497 11,4% 5,8% 5,4%
7 Audi 558.442 554.773 0,7% 5,3% 5,5%
8 Fiat 555.893 507.675 9,5% 5,3% 5,1%
9 BMW 538.215 527.641 2,0% 5,2% 5,3%
10 Skoda 463.661 435.326 6,5% 4,4% 4,3%
11 Toyota 459.971 395.107 16,4% 4,4% 3,9%
12 Citroën 395.444 379.296 4,3% 3,8% 3,8%
13 Nissan 383.278 363.955 5,3% 3,7% 3,6%
14 Hyundai 337.629 329.619 2,4% 3,2% 3,3%
15 Dacia 314.154 283.832 10,7% 3,0% 2,8%
16 Kia 311.569 294.111 5,9% 3,0% 2,9%
17 Seat 267.446 232.590 15,0% 2,6% 2,3%
18 Volvo 196.444 181.075 8,5% 1,9% 1,8%
19 Suzuki 160.089 130.738 22,5% 1,5% 1,3%
20 Mazda 152.672 158.598 -3,7% 1,5% 1,6%
21 Mini 135.537 132.933 2,0% 1,3% 1,3%
22 Land Rover 111.959 109.669 2,1% 1,1% 1,1%
23 Honda 94.913 108.002 -12,1% 0,9% 1,1%
24 Mitsubishi 78.406 78.732 -0,4% 0,8% 0,8%
25 Jeep 67.625 69.171 -2,2% 0,6% 0,7%
26 Smart 65.603 70.448 -6,9% 0,6% 0,7%
27 Alfa Romeo 58.474 41.528 40,8% 0,6% 0,4%
28 Porsche 50.384 45.923 9,7% 0,5% 0,5%
29 Jaguar 47.325 40.751 16,1% 0,5% 0,4%
30 Lancia-Chrysler 44.432 47.279 -6,0% 0,4% 0,5%
31 DS 31.052 47.206 -34,2% 0,3% 0,5%
32 Lexus 28.308 28.266 0,1% 0,3% 0,3%
33 Subaru 22.695 24.577 -7,7% 0,2% 0,2%
34 Tesla 14.387 7.835 83,6% 0,1% 0,1%
35 SSangYong 12.018 13.028 -7,8% 0,1% 0,1%
36 Infiniti 9.547 9.880 -3,4% 0,1% 0,1%
37 Maserati 6.827 4.526 50,8% 0,1% 0,0%
38 Lada 3.375 2.601 29,8% 0,0% 0,0%
39 Bentley 2.736 2.248 21,7% 0,0% 0,0%
40 SAIC MG 2.480 2.302 7,7% 0,0% 0,0%
41 Ferrari 1.925 2.140 -10,0% 0,0% 0,0%
42 Chevrolet 1.878 1.219 54,1% 0,0% 0,0%
43 Aston Martin 1.841 955 92,8% 0,0% 0,0%
44 Lamborghini 654 685 -4,5% 0,0% 0,0%
45 Cadillac 624 488 27,9% 0,0% 0,0%
46 Lotus 583 580 0,5% 0,0% 0,0%
47 Rolls Royce 494 494 0,0% 0,0% 0,0%
48 Dodge 392 422 -7,1% 0,0% 0,0%
49 Mahindra  294 369 -20,3% 0,0% 0,0%
50 DR 288 336 -14,3% 0,0% 0,0%
51 Geely 162 41 295,1% 0,0% 0,0%
52 Bugatti 10 3 233,3% 0,0% 0,0%
53 Great Wall 3 119 -97,5% 0,0% 0,0%

 

 

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. VW EU keeps losing market share: 1,2% in August. Serious decline.
    However, the funny thing is it only has marginal effect.
    Reason: In the (for VW) 3 times larger Chinese market sales grew 9%.

  2. As usual the Swagging Sextet grew much harder than the market
    (Benz, Renault, Toyota, Dacia, Nissan, Skoda)

  3. And next to China, the UK devours VW’s like tasty cookies. September turned out to be a bumper month vor VW UK.
    Despite a market down due to Brexit jitters, Ford down 20% and Vauxhall down 40% (!! the French Flavor doesn’t taste?? !!) VW increased volume, thus market share.

    • Hi RickM. Where did you find UK data? Thx

      • Hope the guys at CSB don’t mind: SMMT
        Dramatic decline for Vauxhall/Opel: -45%
        And this in one of two months during a year when it really counts.
        In March and September >50% of total UK sales takes place.

  4. Losange says:

    Considering VW uses a lot of incentives they’re losing more market share. They even offer people subsidies above the discounts for trading in old diesels.

    It’s clear DS relied too long on old models, but looking at Honda’s figures new models aren’t a certainty for sales growth.

    Opel in trouble has nothing to do with PSA. The ‘new-old’ Corsa is declining in a growing segment, Astra had its peak already, new Insignia down and operating in the difficult D segment, Zafira over the hill, Adam and Karl never impressed in Europe and the Crossland X and Grandland X are still in start up mode.

  5. Martin C says:

    An upcoming dieselscandal in PSA. It’s going to be fun. 1.9 million Peugeot and Citroen cars made between 2009 and 2015 were affected — and that the company sought to continue the strategy in newer-generation cars made after 2015 but with the defeat devices less noticeable. PSA faces a fine for 5 million Euros. In contrast to the 1.9 million Euros PSA paid for Opel.

    • Already a verdict? No? Then wait and see.

      Btw, 5 mln fine? Great! That’s Carlos Tavares’ annual paycheck…..

  6. Martin C says:

    5 billion euros in fine. Autocorrect is the sinner. It’s just fun to watch. It’s like Armstrong was clean until he got caught.

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