European car sales analysis August 2015 – brands

European-car-sales-august-2015-Tesla-dealershipAugust is traditionally the slowest month of the year for car sales due to the summer holidays, and with just under 778.500 units it is down by a third on July. When compared to August 2014, car sales are actually up 11,3%, which is the third highest increase so far this year. As a result, year-to-date volume is up to 9.328.003 units, an increase of 8,4%, the highest improvement it has been so far in 2015.

If you’re wondering if Volkswagen has been hurt by the emission scandal in the US and the subsequent stop-sale of its diesel-powered vehicles in a few European markets, it will be hard to tell from its August sales figures, as these events didn’t take place until the last week of the month. We’ll have to wait for the September figures to give a substantiated verdict, but so far we can only claim that VW has the smallest increase of the top-15 brands in August at +3,4%, while Renault is the fastest growing brand of the top-15 at +20,3% thanks to showing the biggest volume increase of all brands, followed by Opel/Vauxhall and BMW.

However, not all is well at Renault, because its budget brand Dacia, which was a regular member of the fastest growing brands group in the first half of this year, is the biggest volume loser for the second month in a row, losing 2.300 units on August of last year as the new generations of the Sandero and Logan and the facelifted Duster are starting to lose their freshness. DS and Honda are also among the biggest losers, albeit with much smaller losses of less than 600 units each.

Auto-sales-statistics-China-Haval_H6-SUVRelatively, Great Wall goes from being among the fastest losers in recent months to the fastest growing brand by a large margin. The recent decline is the result of the end of production for the Voleex C20R subcompact hatchback in its factory in Bulgaria, while the sudden improvement in August likely reflects the start of local production of the (Haval) H6 compact crossover. Jaguar (thanks to the XE), Smart (both the new Fortwo and Forfour), Tesla and Jeep (Renegade) are also more than double their August 2014 volume.

Auto-sales-statistics-China-MG_GS-SUVReversely from its fellow Chinese brand Great Wall, SAIC MG has been one of the fastest growing brands in recent months, but suddenly moves to the loser’s side with a loss of 43,4%, the biggest loss besides Chevrolet. Since August is traditionally a slow month in the UK, its only market, while September is the second biggest month of the year there, we’ll have to wait and see if this was a freak event or a change of fortunes for the brand. If so, the planned introduction of the MG GS crossover in 2016 can’t come too early.

European-sales-premium_compact_segment-BMW_1_seriesLooking at the German Premium Big 3, their July (and YTD) order has completely reversed in August, with BMW ahead of Mercedes-Benz, and Audi in third place. Fiat drops from 9th in July and YTD to 12th in August as its home market Italy is traditionally influenced the most by the August holidays, as the brand is still up 7,6% on August 2014. Toyota continues to eat away at Nissan‘s newly acquired crown of the biggest Asian brand in Europe, but expect a rebound in September thanks to Nissan‘s strong position in the UK.

The UK’s bi-annual license plate change in March and September has caused another unique event this year: For the second time ever, Jeep outsells Land Rover in Europe to become the biggest SUV-only brand, as it did for the first time last February. Of course this is also due to a strong performance by the American brand on its success of the Renegade, but expect Land Rover to strike back hard next month as it will probably more than triple its August volume and sell more than twice as many SUVs than Jeep.

August winners and losers

Manufacturer biggest volume increase Volkswagen Group 12.478 Manufacturer biggest volume lost Honda -556
Renault-Nissan 10.148 SAIC MG -33
Daimler AG 8.644 Aston Martin -9
Manufacturer biggest % increase Tesla Motors 129,8% Manufacturer biggest % lost SAIC MG -43,4%
Mahindra & Mahindra 77,8% Aston Martin -14,3%
Fuji H.I. (Subaru) 46,3% Honda -7,9%
Brand biggest volume increase Renault 8.417 Brand biggest volume lost Dacia -2.303
Opel/Vauxhall 6.646 DS -594
BMW 6.433 Honda -556
Brand biggest % increase Great Wall 243,8% Brand biggest % lost Chevrolet -69,5%
Jaguar 168,6% SAIC MG -43,4%
Smart 130,8% Rolls Royce -27,3%

January – August 2015 sales

Year-to-date, the big news is that General Motors is out of negative territory thanks to a couple of strong months by Opel/Vauxhall and as a result of Chevrolet having started its plunge in the second half of last year and therefore represents a much smaller share of GM’s sales in Europe. Reversely, Aston Martin drops back into the red, albeit by just 2 units or a loss of 0,2%, Making Honda the only manufacturer to be well and truly down so far this year.

Small_crossover-segment-European-sales-2015-Renault_Captur-Opel_Mokka

The brands that showed the biggest volume increases in August, Renault and Opel/Vauxhall, are fighting for third position in Europe, with Renault seemingly comfortable in the lead for now, 13.641 sales ahead of its challenger. Still, next month could make for a change of positions as Opel/Vauxhall outsold their French rival by almost 14.500 units in September 2014. This is a result of traditionally strong September volume in the UK market, in which Vauxhall takes about 30% of Opel/Vauxhall European volume. The battle for third place behind Volkswagen and Ford is therefore closer than you’d expect from its current YTD standings.

January – August 2015 winners and losers

Manufacturer biggest volume increase Volkswagen Group 161.344 Manufacturer biggest volume lost Honda -6.976
Renault-Nissan 127.321 Aston Martin -2
Daimler AG 75.855
Manufacturer biggest % increase Mahindra & Mahindra 65,3% Manufacturer biggest % lost Honda -7,9%
Tesla Motors 48,1% Aston Martin -0,2%
Mitsubishi Motors 41,5%
Brand biggest volume increase Volkswagen 85.310 Brand biggest volume lost Chevrolet -34.177
Nissan 61.071 DS -10.526
Renault 60.023 Honda -6.976
Brand biggest % increase Jeep 168,0% Brand biggest % lost Chevrolet -95,5%
Lamborghini 88,7% Great Wall -56,6%
Bugatti 83,3% Tata -44,9%

August 2015 brand ranking

Brand August 2015 August 2014 change YTD YTD change
1 Volkswagen 101.141 97.785 3,4% 1.148.940 8,0%
2 Ford 55.581 50.118 10,9% 685.625 6,6%
3 Opel/Vauxhall 51.874 45.228 14,7% 621.556 5,9%
4 Renault 49.970 41.553 20,3% 635.197 10,4%
5 BMW 44.849 38.416 16,7% 473.193 8,3%
6 Mercedes-Benz 44.237 38.433 15,1% 478.307 11,7%
7 Audi 44.110 40.554 8,8% 513.000 5,0%
8 Peugeot 42.091 38.779 8,5% 559.066 6,9%
9 Skoda 40.232 36.062 11,6% 411.138 6,6%
10 Toyota 31.564 28.967 9,0% 366.956 5,2%
11 Citroën 29.050 25.521 13,8% 369.831 4,8%
12 Fiat 28.738 26.696 7,6% 437.589 9,7%
13 Hyundai 27.780 25.205 10,2% 303.059 9,3%
14 Nissan 25.382 21.472 18,2% 370.867 19,7%
15 Kia 23.475 20.403 15,1% 259.244 9,6%
16 Dacia 20.409 22.712 -10,1% 255.440 2,0%
17 Seat 18.751 18.408 1,9% 232.656 6,7%
18 Mazda 14.495 11.100 30,6% 131.739 13,0%
19 Volvo 13.074 12.094 8,1% 170.013 8,6%
20 Suzuki 11.381 9.075 25,4% 114.733 6,6%
21 Mini 8.480 8.231 3,0% 116.561 27,2%
22 Mitsubishi 7.442 7.262 2,5% 87.470 41,5%
23 Honda 6.518 7.074 -7,9% 81.519 -7,9%
24 Smart 5.011 2.171 130,8% 63.905 67,7%
25 Jeep 4.777 2.221 115,1% 56.364 168,0%
26 Land Rover 4.184 4.065 2,9% 89.853 14,2%
27 Porsche 3.896 2.895 34,6% 47.613 32,1%
28 DS 3.097 3.691 -16,1% 49.365 -17,6%
29 Lancia-Chrysler 2.875 2.927 -1,8% 43.651 -10,7%
30 Alfa Romeo 2.811 2.590 8,5% 38.525 -4,2%
31 Subaru 2.627 1.796 46,3% 24.120 7,0%
32 Jaguar 2.302 857 168,6% 22.302 17,5%
33 Lexus 2.016 1.139 77,0% 23.804 35,6%
34 Tesla 1.041 453 129,8% 9.169 48,1%
35 SSangYong 876 487 79,9% 8.523 65,5%
36 Infiniti 297 173 71,7% 3.683 49,8%
37 Maserati 235 290 -19,0% 4.224 4,5%
38 Chevrolet 190 623 -69,5% 1.593 -95,5%
39 Ferrari 156 121 28,9% 1.967 1,7%
40 Bentley 135 91 48,4% 1.621 -2,3%
41 Lada 116 112 3,6% 1.236 30,7%
42 Lamborghini 69 60 15,0% 653 88,7%
43 Dodge 61 62 -1,6% 411 -14,4%
44 Great Wall 55 16 243,8% 116 -56,6%
45 Aston Martin 54 63 -14,3% 1.074 -0,2%
46 Lotus 51 54 -5,6% 579 30,4%
47 Cadillac 50 32 56,3% 334 23,7%
48 SAIC MG 43 76 -43,4% 1.954 31,7%
49 Mahindra 27 21 28,6% 364 62,5%
50 Rolls Royce 24 33 -27,3% 389 -13,9%
51 Tata 24 19 26,3% 167 -44,9%
52 DR 14 14 0,0% 180 17,6%

January – August 2015 brand ranking

Brand Jan-Aug 2015 Share 2015
Jan-Aug 2014 Share 2014
change YoY
1 Volkswagen 1.148.940 12,3% 1.063.630 12,4% 8,0%
2 Ford 685.625 7,4% 642.962 7,5% 6,6%
3 Renault 635.197 6,8% 575.174 6,7% 10,4%
4 Opel/Vauxhall 621.556 6,7% 586.881 6,8% 5,9%
5 Peugeot 559.066 6,0% 523.158 6,1% 6,9%
6 Audi 513.000 5,5% 488.708 5,7% 5,0%
7 Mercedes-Benz 478.307 5,1% 428.254 5,0% 11,7%
8 BMW 473.193 5,1% 437.034 5,1% 8,3%
9 Fiat 437.589 4,7% 398.933 4,6% 9,7%
10 Skoda 411.138 4,4% 385.808 4,5% 6,6%
11 Nissan 370.867 4,0% 309.796 3,6% 19,7%
12 Citroën 369.831 4,0% 352.836 4,1% 4,8%
13 Toyota 366.956 3,9% 348.971 4,1% 5,2%
14 Hyundai 303.059 3,3% 277.228 3,2% 9,3%
15 Kia 259.244 2,8% 236.532 2,8% 9,6%
16 Dacia 255.440 2,7% 250.437 2,9% 2,0%
17 Seat 232.656 2,5% 218.069 2,5% 6,7%
18 Volvo 170.013 1,8% 156.608 1,8% 8,6%
19 Mazda 131.739 1,4% 116.612 1,4% 13,0%
20 Mini 116.561 1,3% 91.667 1,1% 27,2%
21 Suzuki 114.733 1,2% 107.625 1,3% 6,6%
22 Land Rover 89.853 1,0% 78.714 0,9% 14,2%
23 Mitsubishi 87.470 0,9% 61.829 0,7% 41,5%
24 Honda 81.519 0,9% 88.495 1,0% -7,9%
25 Smart 63.905 0,7% 38.102 0,4% 67,7%
26 Jeep 56.364 0,6% 21.033 0,2% 168,0%
27 DS 49.365 0,5% 59.891 0,7% -17,6%
28 Porsche 47.613 0,5% 36.046 0,4% 32,1%
29 Lancia-Chrysler 43.651 0,5% 48.886 0,6% -10,7%
30 Alfa Romeo 38.525 0,4% 40.211 0,5% -4,2%
31 Subaru 24.120 0,3% 22.536 0,3% 7,0%
32 Lexus 23.804 0,3% 17.561 0,2% 35,6%
33 Jaguar 22.302 0,2% 18.975 0,2% 17,5%
34 Tesla 9.169 0,1% 6.191 0,1% 48,1%
35 SSangYong 8.523 0,1% 5.151 0,1% 65,5%
36 Maserati 4.224 0,0% 4.043 0,0% 4,5%
37 Infiniti 3.683 0,0% 2.459 0,0% 49,8%
38 Ferrari 1.967 0,0% 1.935 0,0% 1,7%
39 SAIC MG 1.954 0,0% 1.484 0,0% 31,7%
40 Bentley 1.621 0,0% 1.659 0,0% -2,3%
41 Chevrolet 1.593 0,0% 35.770 0,4% -95,5%
42 Lada 1.236 0,0% 946 0,0% 30,7%
43 Aston Martin 1.074 0,0% 1.076 0,0% -0,2%
44 Lamborghini 653 0,0% 346 0,0% 88,7%
45 Lotus 579 0,0% 444 0,0% 30,4%
46 Dodge 411 0,0% 480 0,0% -14,4%
47 Rolls Royce 389 0,0% 452 0,0% -13,9%
48 Mahindra 364 0,0% 224 0,0% 62,5%
49 Cadillac 334 0,0% 270 0,0% 23,7%
50 DR 180 0,0% 153 0,0% 17,6%
51 Tata 167 0,0% 303 0,0% -44,9%
52 Great Wall 116 0,0% 267 0,0% -56,6%
53 Bugatti 11 0,0% 6 0,0% 83,3%
54 Daihatsu 8 0,0% 8 0,0% 0,0%

 

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. NaBUru38 says:

    Honda has 0,9% of the European market, half as much as 2009. I still can’t believe it. Are they even trying to increase their sales?

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