European car sales analysis August 2014 – brands

The European car market has celebrated its 12th consecutive month of year-on-year growth in August, as holiday season brought car sales to a virtual halt. A volume of just over 700.000 units means a 2,5% growth on last August, but a 35% drop when compared to July.

As August car sales are particularly soft in its home market of Italy, Fiat-Chrysler sees its July sales almost cut in half the following month. However, this is no reason to panic, as it is a yearly returning phenomenon, as the whole country comes to a virtual halt for four weeks during the holidays.

Volkswagen-Golf-auto-sales-statistics-EuropeAfter writing about Volkswagen’s dominance of the European car market just last week, the VW Group confirms its supremacy by claiming a record market share of 27,95% in August, up a full percentage point on the previous record, which lasted no longer than a single month. This strong performance is fueled mainly by the Volkswagen and Skoda brands, as Seat sales were up just 5,5% in August (compared to 12,2% Year-to-Date) and Audi even lost volume for the first time this year.

Ford enjoyed an excellent month of August thanks to strong sales of the facelifted Focus and of the Kuga midsized crossover, which is closing in on the Kia Sportage in that segment.

Chevrolet stocks are starting to dry up in most countries and won’t be replenished, so sales have all but come to a full stop in Europe, as the brand looks set to withdraw from the European market one year ahead of schedule. This drags down General Motors, as a healthy 7,3% increase at Opel/Vauxhall can’t make up for the 95% drop at Chevrolet.

Renault-Captur-all-new-models-2013Renault and Dacia also had a relatively weak month, the former losing volume for the first time this year on weak sales of its ageing Megane compact and Scenic midsized MPV models, and the latter showing the weakest growth figure of the year. The first deliveries of the new generation Twingo have been unable to offset these losses, even though the French minicar has already outsold the Hyundai i10 and looks set to surpass the Volkswagen Up! in the next few months as well.

Toyota-Aygo-sales-Europe-August-2014For the second month in a row, Toyota suffered a loss as most of its core models are down on last year, with the exception of the recently facelifted Yaris subcompact. Dealers are eagerly awaiting the second generation Aygo minicar, of which you should be able to see the results in the September sales ranking, as customer deliveries have started that month.

 

August winners and losers

Manufacturer biggest volume increase VW Group 16.584 Manufacturer biggest volume lost General Motors -8.124
Ford Motor Corp. 7.358 Toyota Motor Corp. -2.306
Mitsubishi Motors 2.617 Daimler AG -1.455
Manufacturer biggest % increase Nanjing MG 484,6% Manufacturer biggest % lost Fuji H.I. (Subaru) -32,9%
Tesla Motors 80,5% Aston Martin -25,0%
Mitsubishi Motors 56,3% AvtoVAZ (Lada) -20,6%
Brand biggest volume increase Volkswagen 11.943 Brand biggest volume lost Chevrolet -11.155
Ford 73.575 Audi -3.555
Skoda 6.381 Renault -2.133
Brand biggest % increase Nanjing MG 484,6% Brand biggest % lost Chevrolet -94,7%
Maserati 202,1% Subaru -32,9%
Lamborghini 130,8% Bentley -30,0%

January – August winners and losers

Manufacturer biggest volume increase VW Group 161.220 Manufacturer biggest volume lost General Motors -17.876
Renault-Nissan 145.315 Honda -5.711
Ford Motor Corp. 43.668 Subaru -3.720
Manufacturer biggest % increase Tesla Motors 1984,5% Manufacturer biggest % lost Aston Martin -17,6%
Nanjing MG 856,8% AvtoVAZ (Lada) -16,7%
Mahindra & Mahindra 49,4% Subaru -14,2%
Brand biggest volume increase Skoda 66.078 Brand biggest volume lost Chevrolet -63.123
Dacia 59.434 DS -17.835
Renault 58.037 Mini 6.710
Brand biggest % increase Tesla 1984,5% Brand biggest % lost Chevrolet -63,8%
Nanjing MG 856,8% DS -22,9%
Maserati 391,8% Aston Martin -17,6%

August brand ranking

Brand aug-14 aug-13 change
Volkswagen 97.785 85.842 13,9%
Ford 51.818 44.461 16,5%
Opel/Vauxhall 45.228 42.150 7,3%
Renault 41.526 43.659 -4,9%
Audi 40.554 44.109 -8,1%
Peugeot 38.779 37.556 3,3%
Mercedes-Benz 38.433 39.275 -2,1%
BMW 38.416 39.042 -1,6%
Skoda 36.062 29.681 21,5%
Citroën (incl. DS) 29.212 29.048 0,6%
Toyota 28.967 31.033 -6,7%
Fiat 26.696 27.898 -4,3%
Hyundai 25.205 24.656 2,2%
Dacia 22.712 21.825 4,1%
Nissan 21.472 21.180 1,4%
Kia 20.403 21.831 -6,5%
Seat 18.408 17.456 5,5%
Volvo 12.094 10.597 14,1%
Mazda 11.100 9.679 14,7%
Suzuki 9.070 8.832 2,7%
Mini 8.231 7.854 4,8%
Mitsubishi 7.262 4.645 56,3%
Honda 7.074 6.932 2,0%
Land Rover 4.065 3.656 11,2%
DS 3.691 4.250 -13,2%
Lancia-Chrysler 2.927 3.223 -9,2%
Porsche 2.895 2.023 43,1%
Lancia 2.835 3.154 -10,1%
Alfa Romeo 2.590 3.012 -14,0%
Jeep 2.221 1.512 46,9%
Smart 2.171 2.784 -22,0%
Subaru 1.796 2.678 -32,9%
Lexus 1.139 1.380 -17,5%
Jaguar 857 983 -12,8%
Chevrolet 623 11.778 -94,7%
SSangYong 487 342 42,4%
Tesla 453 251 80,5%
Maserati 290 96 202,1%
Infiniti 173 94 84,0%
Ferrari 121 123 -1,6%
Lada 112 141 -20,6%
Chrysler 92 69 33,3%
Bentley 91 130 -30,0%
Nanjing MG 76 13 484,6%
Aston Martin 63 84 -25,0%
Chevrolet USA 63 118 -46,6%
Dodge 62 28 121,4%
Lamborghini 60 26 130,8%
Lotus 54 40 35,0%
Rolls Royce 33 32 3,1%
Cadillac 32 23 39,1%
Mahindra 20 13 53,8%
Tata 19 57 -66,7%
Great Wall 16 20 -20,0%
DR 14 26 -46,2%
Lincoln 1 0
Daihatsu 1 0
Bugatti 1 2 -50,0%
Saab 1 3 -66,7%

January – August brand ranking

Brand 2014 2013 change
Volkswagen 1.063.605 1.020.965 4,2%
Ford 655.254 611.594 7,1%
Opel/Vauxhall 586.881 542.275 8,2%
Renault 575.080 517.043 11,2%
Peugeot 523.158 491.317 6,5%
Audi 488.708 466.231 4,8%
BMW 437.030 412.994 5,8%
Mercedes-Benz 428.226 413.541 3,6%
Citroën (incl. DS) 412.641 404.915 1,9%
Fiat 398.933 391.174 2,0%
Skoda 385.808 319.730 20,7%
Toyota 348.971 336.140 3,8%
Nissan 309.796 283.121 9,4%
Hyundai 277.086 279.442 -0,8%
Dacia 250.437 191.003 31,1%
Kia 236.532 234.260 1,0%
Seat 218.069 194.417 12,2%
Volvo 156.608 140.633 11,4%
Mazda 116.612 96.120 21,3%
Suzuki 107.743 95.932 12,3%
Mini 91.667 98.377 -6,8%
Honda 88.495 94.206 -6,1%
Land Rover 78.714 72.717 8,2%
Mitsubishi 61.829 49.025 26,1%
DS 59.891 77.726 -22,9%
Lancia-Chrysler 48.886 51.041 -4,2%
Lancia 47.437 49.301 -3,8%
Alfa Romeo 40.211 44.722 -10,1%
Smart 38.102 43.978 -13,4%
Porsche 36.046 29.873 20,7%
Chevrolet 35.770 98.893 -63,8%
Subaru 22.536 26.256 -14,2%
Jeep 21.033 14.769 42,4%
Jaguar 18.975 17.656 7,5%
Lexus 17.561 14.004 25,4%
Tesla 6.191 297 1984,5%
SSangYong 5.151 3.396 51,7%
Maserati 4.043 822 391,8%
Infiniti 2.459 1.290 90,6%
Ferrari 1.935 2.048 -5,5%
Bentley 1.659 1.463 13,4%
Nanjing MG 1.483 155 856,8%
Chrysler 1.449 1.740 -16,7%
Aston Martin 1.076 1.306 -17,6%
Lada 946 1.136 -16,7%
Chevrolet USA 738 1.153 -36,0%
Dodge 483 350 38,0%
Rolls Royce 452 300 50,7%
Lotus 444 369 20,3%
Lamborghini 346 317 9,1%
Tata 303 753 -59,8%
Cadillac 270 268 0,7%
Great Wall 267 142 88,0%
Mahindra 216 196 10,2%
DR 148 345 -57,1%
Perodua 25 180 -86,1%
Buick other 11 2 450,0%
Saab 8 77 -89,6%
Daihatsu 8 491 -98,4%
Bugatti 6 7 -14,3%
Mercury 4 0
Lincoln 4 0
Spyker 1 0
GMC 1 5 -80,0%
Maybach 1 9 -88,9%
Proton 1 16 -93,8%

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

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