Fiat-500X-Paris-Auto_Show-2014

European car sales analysis April 2015 – brands

In the first quarter of 2015, the year-over-year growth of the car market accelerated every month, but that streak ended in April, when car sales increased “just” 6,5% to 1,2 million units, taking the year-to-date improvement to 7,85% and 4.822.477 units. Still, it’s the 20th straight month of improvement, although the climb is much less steep than in the US, where the car market has already recovered to pre-crisis levels. All major markets contributed to the expansion, with huge differences between markets, as Italy grew explosively at +24,2% but France up a mere 2,3%.

Fiat-500X-Paris-Auto_Show-2014Renault-Nissan continues its stellar performance, adding the most volume in April and also passing Volkswagen Group to become the biggest gaining manufacturer year-to-date. FCA also improved greatly, thanks to the expansion of its home market Italy, but also thanks to overall excellent results for Fiat (thanks to the 500X) and especially Jeep, while the Alfa Romeo and Lancia brands continued to lose volume.

The fastest growing manufacturers are the ones with a low volume base, like DRB-Hicom thanks to the resurrection of Lotus, followed by Tesla Motors and surprisingly Lada, which has recently resumed sales in the Czech Republic and Hungary.

The only two manufacturers to lose volume are Toyota (-2,4%) and Honda, down a whopping 24,6% as the brands appears to have lost interest in the European car market, keeping customers waiting for the new generation Jazz for almost two years after it was launched in other markets. But the Jazz isn’t the brand’s only model to lose sales, as all Honda models are down.

Lotus-Exige-auto-sales-statistics-EuropeBrands-wise, Renault adds the most volume, followed by VW and Fiat, while Jeep, Lotus and Lamborghini are the fastest growing brands. Renault is closing in on Ford to become Europe’s #2 brand, with less than 1.000 units between them this month. It won’t be a surprise to see Chevrolet still carrying the red flag as the biggest loser, and Honda and DS are no newcomers to the right side of the table either. However, looking at relative improvement/loss, Chevrolet isn’t the worst off as sales of Great Wall cars in Bulgaria appear to have come to a virtual halt as well.

April winners and losers

 

Manufacturer biggest volume increase Renault-Nissan 18.865 Manufacturer biggest volume lost Honda -2.466
Volkswagen Group 16.650 Toyota Motor -1.119
FCA 9.168
Manufacturer biggest % increase DRB-Hicom (Proton / Lotus) 153,7% Manufacturer biggest % lost Honda -24,6%
Tesla Motors 87,0% Toyota Motor -2,4%
AvtoVAZ (Lada) 78,9%
Brand biggest volume increase Renault 11.851 Brand biggest volume lost Chevrolet -2.926
Volkswagen 8.476 Honda -2.466
Fiat 5.069 DS -1.557
Brand biggest % increase Jeep 173,7% Brand biggest % lost Great Wall -95,6%
Lotus 153,7% Chevrolet -93,5%
Lamborghini 130,4% Tata -28,6%

Jan – April 2015 sales

0001_mercedesglcYear-to-date, Volkswagen Group is no longer the biggest gaining manufacturer, as Renault-Nissan has overtaken them thanks to a blockbuster month of April. Daimler AG holds on to the third place, but FCA and BMW AG are not far behind. Lotus is pushing DRB-Hicom sales, as Proton hasn’t sold a single unit in 2015. The growth curve of Mitsubishi Motors is slowing down, while SAIC MG actually adds to its relative gain.

General Motors is still suffering from the withdrawal of Chevrolet, which is only partially offset by an improvement at Opel, which is kicked back down into fourth place in the brand ranking by Renault, after it traditionally enjoyed a great month of March thanks to the strong UK market.

Nissan-Juke-Geneva-Autoshow-2014Nissan is also back behind Toyota after its similar great performance in March, but Nissan is creeping ever-so-close to its main Japanese rival and still has a significant lead year-to-date. It might reach its goal to become Europe’s best selling Japanese car maker if this trend continues. In another Japanese battle, Mitsubishi has a shot at finishing the year ahead of Honda for the first time ever. The only time it came close was in 2000 when less than 1.500 units separated the two brands.

Jan – April winners and losers

 

Manufacturer biggest volume increase Renault-Nissan 82.677 Manufacturer biggest volume lost General Motors -10.038
Volkswagen Group 81.430 Honda -4.212
Daimler AG 34.098 Suzuki -538
Manufacturer biggest % increase DRB-Hicom (Proton / Lotus) 96,0% Manufacturer biggest % lost Honda -8,4%
Mitsubishi Motors 58,0% General Motors -3,1%
SAIC MG 52,3% Aston Martin -2,8%
Brand biggest volume increase Volkswagen 46.208 Brand biggest volume lost Chevrolet -28.500
Renault 38.694 DS -5.474
Nissan 36.419 Honda -4.212
Brand biggest % increase Jeep 195,0% Brand biggest % lost Chevrolet -97,0%
Lamborghini 112,8% Great Wall -77,3%
Lotus 97,3% Tata -51,1%

April brand ranking

 

Brand April 2015 April 2014 change
1 Volkswagen 153.489 145.013 5,8%
2 Ford 87.925 85.837 2,4%
3 Renault 86.987 75.136 15,8%
4 Opel/Vauxhall 76.211 72.469 5,2%
5 Peugeot 73.457 69.619 5,5%
6 Audi 69.863 67.377 3,7%
7 BMW 60.679 55.989 8,4%
8 Mercedes-Benz 59.013 57.614 2,4%
9 Fiat 58.991 53.922 9,4%
10 Skoda 54.819 50.128 9,4%
11 Citroën 47.608 47.192 0,9%
12 Toyota 43.236 44.008 -1,8%
13 Nissan 40.738 38.104 6,9%
14 Hyundai 37.824 34.907 8,4%
15 Dacia 37.538 33.496 12,1%
16 Kia 32.323 30.435 6,2%
17 Seat 29.204 29.418 -0,7%
18 Volvo 23.098 20.693 11,6%
19 Mini 14.720 11.035 33,4%
20 Suzuki 14.171 13.595 4,2%
21 Mazda 13.271 12.178 9,0%
22 Land Rover 12.115 10.291 17,7%
23 Mitsubishi 10.978 8.551 28,4%
24 Smart 8.850 5.691 55,5%
25 Honda 7.573 10.039 -24,6%
26 Jeep 7.129 2.605 173,7%
27 Porsche 6.953 5.793 20,0%
28 DS 6.851 8.408 -18,5%
29 Lancia-Chrysler 6.129 6.191 -1,0%
30 Alfa Romeo 4.916 5.370 -8,5%
31 Subaru 3.484 3.132 11,2%
32 Jaguar 2.097 2.174 -3,5%
33 Lexus 1.884 2.231 -15,6%
34 SSangYong 994 631 57,5%
35 Tesla 733 392 87,0%
36 Maserati 661 554 19,3%
37 Infiniti 657 319 106,0%
38 Ferrari 337 337 0,0%
39 SAIC MG 308 221 39,4%
40 Lada 204 114 78,9%
41 Chevrolet 203 3.129 -93,5%
42 Bentley 202 210 -3,8%
43 Aston Martin 159 128 24,2%
44 Lamborghini 106 46 130,4%
45 Lotus 104 41 153,7%
46 Rolls Royce 73 71 2,8%
47 Chevrolet USA 53 136 -61,0%
48 Dodge 47 62 -24,2%
49 Mahindra 44 37 18,9%
50 Cadillac 36 32 12,5%
51 Tata 30 42 -28,6%
52 DR 23 21 9,5%
53 Great Wall 2 45 -95,6%

Jan – April brand ranking

 

Brand Jan-Apr 2015 Jan-Apr 2014 change
1 Volkswagen 587.278 541.070 8,5%
2 Ford 359.224 339.648 5,8%
3 Renault 329.120 290.426 13,3%
4 Opel/Vauxhall 316.852 297.991 6,3%
5 Peugeot 294.830 277.686 6,2%
6 Audi 261.330 253.878 2,9%
7 BMW 242.295 225.528 7,4%
8 Mercedes-Benz 239.478 215.876 10,9%
9 Fiat 228.979 210.819 8,6%
10 Nissan 204.824 168.405 21,6%
11 Skoda 204.464 194.826 4,9%
12 Toyota 197.603 188.694 4,7%
13 Citroën 190.258 186.377 2,1%
14 Hyundai 156.653 142.616 9,8%
15 Kia 132.987 122.854 8,2%
16 Dacia 132.427 125.631 5,4%
17 Seat 118.224 106.920 10,6%
18 Volvo 86.418 80.398 7,5%
19 Mazda 66.329 62.660 5,9%
20 Suzuki 60.035 60.573 -0,9%
21 Mini 59.132 44.013 34,4%
22 Land Rover 51.357 46.065 11,5%
23 Honda 45.947 50.159 -8,4%
24 Mitsubishi 45.736 28.942 58,0%
25 Smart 32.264 21.767 48,2%
26 Jeep 28.457 9.646 195,0%
27 DS 27.058 32.532 -16,8%
28 Lancia-Chrysler 23.926 26.383 -9,3%
29 Porsche 23.909 17.151 39,4%
30 Alfa Romeo 20.007 21.377 -6,4%
31 Subaru 12.609 12.800 -1,5%
32 Lexus 11.763 9.588 22,7%
33 Jaguar 9.450 10.700 -11,7%
34 SSangYong 3.672 2.523 45,5%
35 Tesla 4.021 3.466 16,0%
36 Maserati 2.204 2.003 10,0%
37 Infiniti 1.820 1.052 73,0%
38 SAIC MG 1.168 767 52,3%
39 Ferrari 989 982 0,7%
40 Chevrolet 870 29.370 -97,0%
41 Bentley 841 935 -10,1%
42 Lada 639 498 28,3%
43 Aston Martin 585 602 -2,8%
44 Lamborghini 317 149 112,8%
45 Lotus 296 150 97,3%
46 Rolls Royce 199 243 -18,1%
47 Mahindra 187 107 74,8%
48 Dodge 154 199 -22,8%
49 Cadillac 154 142 8,5%
50 DR 118 79 49,4%
51 Chevrolet USA 101 505 -80,0%
52 Tata 88 180 -51,1%
53 Great Wall 35 154 -77,3%
54 Bugatti 2 3 -33,3%