European car sales analysis April 2014 – brands

Nissan-Qashqai-auto-sales-statistics-EuropeAfter exploring the models ranking in April and year-to-date, lets dig a little deeper into the brands ranking and trends.

Renault-Nissan is again the big winner this month, mostly thanks to big increases of Dacia and Nissan. The French-Japanese manufacturer is followed by the Volkswagen Group, where Skoda is responsible for 10.000 of the 13.000 added sales compared to last year. And PSA Peugeot-Citroën has some good news as well, with both brands back on track to increase sales.

At Fiat-Chrysler automobiles, the Fiat brand managed its third consecutive month of year-on-year growth, thanks to the continued success of the 500 and 500L. But on a smaller scale, Maserati and Jeep were among the biggest winners of the month in percentage terms. Maserati-Ghibli-auto-sales-statistics-EuropeMaserati of course on the back of the successful launch of the Ghibli and new generation Quattroporte, while at Jeep the Grand Cherokee almost doubled its sales on last year and the first new Cherokees were delivered to the dealers. Jeep may be on the verge of a winning streak, if the Cherokee becomes as successful as it is in North America. With the introduction of the smaller Renegade next year, the brand looks determined to break its 2007 record of over 45.500 sales in Europe. That would mean doubling its 2013 sales.

The resurrection of SsangYong after its bankruptcy has helped its new owner, Mahindra & Mahindra to the relatively biggest gain of all manufacturers behind Tesla. Also a special note for MG Nanjing, which is the fastest growing brand in Europe, despite being only available in the UK and Ireland, undoubtedly thanks to the introduction of the Chinese-built and UK-assembled subcompact MG3.

On the other end of the scale, we can see that Chevrolet has already starting its exit from the European market, with sales down 75% to a meager 3.129 units, wiping out the gains made by GM’s other brand Opel/Vauxhall. We also see Subaru has a particularly difficult month, with both the Forester and Legacy suffering in the market.

April
Manufacturer biggest volume increase Renault-Nissan 21.158 Manufacturer biggest volume lost General Motors -4.623
VW Group 13.067 Honda -1.443
PSA 6.924 Hyundai-Kia -1.153
Manufacturer biggest % increase Mahindra & Mahindra 32,8% Manufacturer biggest % lost Subaru -25,4%
Mazda 20,8% Honda -12,6%
Mitsubishi 16,9% General Motors -5,8%
Brand biggest volume increase Skoda 10.078 Brand biggest volume lost Chevrolet -9.314
Dacia 8.461 Honda -1.443
Nissan 6.780 Lancia-Chrysler -1.372
Brand biggest % increase Tesla +++ Brand biggest % lost Chevrolet -74,9%
MG Nanjing 1600% Aston Martin -36,9%
Maserati 316,5% Subaru -25,4%

Year-to-date, the winners are the same as for the month of April, with the addition of Ford, still on a winning streak in Europe thanksMini-Cooper-European-car-sales-analysis to the Fiesta and the Kuga, but also because of the sell-out of the outgoing Mondeo, Galaxy and S-Max.

Mini, on the other hand, is waiting for the new generation of its core hatchback model, which has just reached showrooms and will help the brand rebound in the second half of 2014.

YTD
Manufacturer biggest volume increase Renault-Nissan 81.434 Manufacturer biggest volume lost Honda -3.772
VW Group 80.479 Subaru -1.155
PSA 34.371
Manufacturer biggest % increase Tesla +++ Manufacturer biggest % lost Subaru -8,3%
Mazda 26,8% Honda -7,0%
Suzuki 18,8%
Brand biggest volume increase Dacia 36.863 Brand biggest volume lost Chevrolet -15.764
Skoda 33.483 Mini -4.564
Ford 32.255 Honda -3.772
Brand biggest % increase Tesla +++ Brand biggest % lost Chevrolet -34,9%
MG Nanjing 716% Aston Martin -13,9%
Maserati 427,1% Smart -10,6%

 

Brands ranking April

Brand apr-14 apr-13 Change
1 Volkswagen 145.013 145.674 -0,5%
2 Ford 85.837 79.716 7,7%
3 Renault 75.136 69.241 8,5%
4 Opel/Vauxhall 72.469 67.772 6,9%
5 Peugeot 69.619 64.971 7,2%
6 Audi 67.377 66.655 1,1%
7 Mercedes-Benz 57.614 56.471 2,0%
8 BMW 55.989 54.040 3,6%
9 Citroën 55.600 53.324 4,3%
10 Fiat 53.922 52.434 2,8%
11 Skoda 50.128 40.050 25,2%
12 Toyota 44.008 42.653 3,2%
13 Nissan 38.104 31.324 21,6%
14 Hyundai 34.907 35.915 -2,8%
15 Dacia 33.496 25.035 33,8%
16 Kia 30.435 30.580 -0,5%
17 Seat 29.418 27.752 6,0%
18 Volvo 20.693 19.575 5,7%
19 Suzuki 13.573 12.468 8,9%
20 Mazda 12.178 10.081 20,8%
21 Mini 11.035 12.337 -10,6%
22 Land Rover 10.291 8.518 20,8%
23 Honda 10.039 11.482 -12,6%
24 Mitsubishi 8.551 7.313 16,9%
25 Lancia-Chrysler 6.191 7.563 -18,1%
26 Porsche 5.793 4.513 28,4%
27 Smart 5.691 6.682 -14,8%
28 Alfa Romeo 5.370 5.799 -7,4%
29 Subaru 3.132 4.198 -25,4%
30 Chevrolet 3.129 12.443 -74,9%
31 Jeep 2.605 1.679 55,2%
32 Lexus 2.231 1.542 44,7%
33 Jaguar 2.174 2.132 2,0%
34 SSangYong 631 487 29,6%
35 Maserati 554 133 316,5%
36 Tesla 392 0 new
37 Ferrari 337 355 -5,1%
38 Infiniti 319 297 7,4%
39 MG Nanjing 221 13 1600%
40 Bentley 210 199 5,5%
41 Aston Martin 128 203 -36,9%
42 Lada 114 121 -5,8%
43 Rolls Royce 71 61 16,4%
44 Dodge 62 59 5,1%
45 Lamborghini 46 72 -36,1%
46 Great Wall 45 15 200,0%
47 Tata 42 80 -47,5%
48 Lotus 41 49 -16,3%
49 Mahindra 37 16 131,3%
50 Cadillac 32 40 -20,0%
51 DR Motor 21 57 -63,2%
52 Bugatti 1 0
53 Saab 0 14 -100,0%
54 Daihatsu 0 24 -100,0%

 

Brands ranking January – April

Brand jan-apr 2014 jan-apr 2013 Change
1 Volkswagen 541.045 523.100 3,4%
2 Ford 339.640 307.385 10,5%
3 Opel/Vauxhall 297.991 275.311 8,2%
4 Renault 290.386 261.497 11,0%
5 Peugeot 277.686 253.329 9,6%
6 Audi 253.878 236.222 7,5%
7 BMW 225.524 210.593 7,1%
8 Citroën 218.823 208.809 4,8%
9 Mercedes-Benz 215.848 207.646 3,9%
10 Fiat 210.819 205.108 2,8%
11 Skoda 194.826 161.343 20,8%
12 Toyota 188.694 172.852 9,2%
13 Nissan 168.405 153.000 10,1%
14 Hyundai 142.616 143.953 -0,9%
15 Dacia 125.631 88.768 41,5%
16 Kia 122.854 120.398 2,0%
17 Seat 106.920 97.472 9,7%
18 Volvo 80.398 74.133 8,5%
19 Mazda 62.660 49.417 26,8%
20 Suzuki 60.737 51.132 18,8%
21 Honda 50.159 53.931 -7,0%
22 Land Rover 46.065 43.221 6,6%
23 Mini 44.103 48.667 -9,4%
24 Chevrolet 29.370 45.134 -34,9%
25 Mitsubishi 28.942 26.338 9,9%
26 Lancia-Chrysler 26.383 26.832 -1,7%
27 Smart 21.767 24.345 -10,6%
28 Alfa Romeo 21.377 23.294 -8,2%
29 Porsche 17.151 15.405 11,3%
30 Subaru 12.800 13.955 -8,3%
31 Jaguar 10.700 9.994 7,1%
32 Jeep 9.646 7.747 24,5%
33 Lexus 9.588 7.081 35,4%
34 Tesla 3.466 12 28783,3%
35 SSangYong 2.523 1.703 48,2%
36 Maserati 2.003 380 427,1%
37 Infiniti 1.052 775 35,7%
38 Ferrari 982 1.046 -6,1%
39 Bentley 935 702 33,2%
40 MG Nanjing 767 94 716%
41 Aston Martin 602 699 -13,9%
42 Lada 498 541 -7,9%
43 Rolls Royce 243 173 40,5%
44 Dodge 202 220 -8,2%
45 Tata 180 391 -54,0%
46 Great Wall 154 50 208,0%
47 Lotus 150 150 0,0%
48 Lamborghini 149 168 -11,3%
49 Cadillac 142 137 3,6%
50 Mahindra 107 107 0,0%
51 DR Motor 79 210 -62,4%
52 Saab 5 47 -89,4%
53 Daihatsu 5 408 -98,8%
54 Bugatti 3 1 200,0%

 

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

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