European car sales analysis April 2014 – brands

After exploring the models ranking in April and year-to-date, lets dig a little deeper into the brands ranking and trends.

Renault-Nissan is again the big winner this month, mostly thanks to big increases of Dacia and Nissan. The French-Japanese manufacturer is followed by the Volkswagen Group, where Skoda is responsible for 10.000 of the 13.000 added sales compared to last year. And PSA Peugeot-Citroën has some good news as well, with both brands back on track to increase sales.

At Fiat-Chrysler automobiles, the Fiat brand managed its third consecutive month of year-on-year growth, thanks to the continued success of the 500 and 500L. But on a smaller scale, Maserati and Jeep were among the biggest winners of the month in percentage terms. Maserati of course on the back of the successful launch of the Ghibli and new generation Quattroporte, while at Jeep the Grand Cherokee almost doubled its sales on last year and the first new Cherokees were delivered to the dealers. Jeep may be on the verge of a winning streak, if the Cherokee becomes as successful as it is in North America. With the introduction of the smaller Renegade next year, the brand looks determined to break its 2007 record of over 45.500 sales in Europe. That would mean doubling its 2013 sales.

The resurrection of SsangYong after its bankruptcy has helped its new owner, Mahindra & Mahindra to the relatively biggest gain of all manufacturers behind Tesla. Also a special note for MG Nanjing, which is the fastest growing brand in Europe, despite being only available in the UK and Ireland, undoubtedly thanks to the introduction of the Chinese-built and UK-assembled subcompact MG3.

On the other end of the scale, we can see that Chevrolet has already starting its exit from the European market, with sales down 75% to a meager 3.129 units, wiping out the gains made by GM’s other brand Opel/Vauxhall. We also see Subaru has a particularly difficult month, with both the Forester and Legacy suffering in the market.

April
Manufacturer biggest volume increase	Renault-Nissan	21.158		Manufacturer biggest volume lost	General Motors	-4.623
	VW Group	13.067			Honda	-1.443
	PSA	6.924			Hyundai-Kia	-1.153
Manufacturer biggest % increase	Mahindra & Mahindra	32,8%		Manufacturer biggest % lost	Subaru	-25,4%
	Mazda	20,8%			Honda	-12,6%
	Mitsubishi	16,9%			General Motors	-5,8%
Brand biggest volume increase	Skoda	10.078		Brand biggest volume lost	Chevrolet	-9.314
	Dacia	8.461			Honda	-1.443
	Nissan	6.780			Lancia-Chrysler	-1.372
Brand biggest % increase	Tesla	+++		Brand biggest % lost	Chevrolet	-74,9%
	MG Nanjing	1600%			Aston Martin	-36,9%
	Maserati	316,5%			Subaru	-25,4%

Year-to-date, the winners are the same as for the month of April, with the addition of Ford, still on a winning streak in Europe thanks to the Fiesta and the Kuga, but also because of the sell-out of the outgoing Mondeo, Galaxy and S-Max.

Mini, on the other hand, is waiting for the new generation of its core hatchback model, which has just reached showrooms and will help the brand rebound in the second half of 2014.

YTD
Manufacturer biggest volume increase	Renault-Nissan	81.434		Manufacturer biggest volume lost	Honda	-3.772
	VW Group	80.479			Subaru	-1.155
	PSA	34.371
Manufacturer biggest % increase	Tesla	+++		Manufacturer biggest % lost	Subaru	-8,3%
	Mazda	26,8%			Honda	-7,0%
	Suzuki	18,8%
Brand biggest volume increase	Dacia	36.863		Brand biggest volume lost	Chevrolet	-15.764
	Skoda	33.483			Mini	-4.564
	Ford	32.255			Honda	-3.772
Brand biggest % increase	Tesla	+++		Brand biggest % lost	Chevrolet	-34,9%
	MG Nanjing	716%			Aston Martin	-13,9%
	Maserati	427,1%			Smart	-10,6%

 

Brands ranking April

	Brand	apr-14	apr-13	Change
1	Volkswagen	145.013	145.674	-0,5%
2	Ford	85.837	79.716	7,7%
3	Renault	75.136	69.241	8,5%
4	Opel/Vauxhall	72.469	67.772	6,9%
5	Peugeot	69.619	64.971	7,2%
6	Audi	67.377	66.655	1,1%
7	Mercedes-Benz	57.614	56.471	2,0%
8	BMW	55.989	54.040	3,6%
9	Citroën	55.600	53.324	4,3%
10	Fiat	53.922	52.434	2,8%
11	Skoda	50.128	40.050	25,2%
12	Toyota	44.008	42.653	3,2%
13	Nissan	38.104	31.324	21,6%
14	Hyundai	34.907	35.915	-2,8%
15	Dacia	33.496	25.035	33,8%
16	Kia	30.435	30.580	-0,5%
17	Seat	29.418	27.752	6,0%
18	Volvo	20.693	19.575	5,7%
19	Suzuki	13.573	12.468	8,9%
20	Mazda	12.178	10.081	20,8%
21	Mini	11.035	12.337	-10,6%
22	Land Rover	10.291	8.518	20,8%
23	Honda	10.039	11.482	-12,6%
24	Mitsubishi	8.551	7.313	16,9%
25	Lancia-Chrysler	6.191	7.563	-18,1%
26	Porsche	5.793	4.513	28,4%
27	Smart	5.691	6.682	-14,8%
28	Alfa Romeo	5.370	5.799	-7,4%
29	Subaru	3.132	4.198	-25,4%
30	Chevrolet	3.129	12.443	-74,9%
31	Jeep	2.605	1.679	55,2%
32	Lexus	2.231	1.542	44,7%
33	Jaguar	2.174	2.132	2,0%
34	SSangYong	631	487	29,6%
35	Maserati	554	133	316,5%
36	Tesla	392	0	new
37	Ferrari	337	355	-5,1%
38	Infiniti	319	297	7,4%
39	MG Nanjing	221	13	1600%
40	Bentley	210	199	5,5%
41	Aston Martin	128	203	-36,9%
42	Lada	114	121	-5,8%
43	Rolls Royce	71	61	16,4%
44	Dodge	62	59	5,1%
45	Lamborghini	46	72	-36,1%
46	Great Wall	45	15	200,0%
47	Tata	42	80	-47,5%
48	Lotus	41	49	-16,3%
49	Mahindra	37	16	131,3%
50	Cadillac	32	40	-20,0%
51	DR Motor	21	57	-63,2%
52	Bugatti	1	0	–
53	Saab	0	14	-100,0%
54	Daihatsu	0	24	-100,0%

 

Brands ranking January – April

	Brand	jan-apr 2014	jan-apr 2013	Change
1	Volkswagen	541.045	523.100	3,4%
2	Ford	339.640	307.385	10,5%
3	Opel/Vauxhall	297.991	275.311	8,2%
4	Renault	290.386	261.497	11,0%
5	Peugeot	277.686	253.329	9,6%
6	Audi	253.878	236.222	7,5%
7	BMW	225.524	210.593	7,1%
8	Citroën	218.823	208.809	4,8%
9	Mercedes-Benz	215.848	207.646	3,9%
10	Fiat	210.819	205.108	2,8%
11	Skoda	194.826	161.343	20,8%
12	Toyota	188.694	172.852	9,2%
13	Nissan	168.405	153.000	10,1%
14	Hyundai	142.616	143.953	-0,9%
15	Dacia	125.631	88.768	41,5%
16	Kia	122.854	120.398	2,0%
17	Seat	106.920	97.472	9,7%
18	Volvo	80.398	74.133	8,5%
19	Mazda	62.660	49.417	26,8%
20	Suzuki	60.737	51.132	18,8%
21	Honda	50.159	53.931	-7,0%
22	Land Rover	46.065	43.221	6,6%
23	Mini	44.103	48.667	-9,4%
24	Chevrolet	29.370	45.134	-34,9%
25	Mitsubishi	28.942	26.338	9,9%
26	Lancia-Chrysler	26.383	26.832	-1,7%
27	Smart	21.767	24.345	-10,6%
28	Alfa Romeo	21.377	23.294	-8,2%
29	Porsche	17.151	15.405	11,3%
30	Subaru	12.800	13.955	-8,3%
31	Jaguar	10.700	9.994	7,1%
32	Jeep	9.646	7.747	24,5%
33	Lexus	9.588	7.081	35,4%
34	Tesla	3.466	12	28783,3%
35	SSangYong	2.523	1.703	48,2%
36	Maserati	2.003	380	427,1%
37	Infiniti	1.052	775	35,7%
38	Ferrari	982	1.046	-6,1%
39	Bentley	935	702	33,2%
40	MG Nanjing	767	94	716%
41	Aston Martin	602	699	-13,9%
42	Lada	498	541	-7,9%
43	Rolls Royce	243	173	40,5%
44	Dodge	202	220	-8,2%
45	Tata	180	391	-54,0%
46	Great Wall	154	50	208,0%
47	Lotus	150	150	0,0%
48	Lamborghini	149	168	-11,3%
49	Cadillac	142	137	3,6%
50	Mahindra	107	107	0,0%
51	DR Motor	79	210	-62,4%
52	Saab	5	47	-89,4%
53	Daihatsu	5	408	-98,8%
54	Bugatti	3	1	200,0%