DS3_Crossback-auto-sales-statistics-Europe

European car sales analysis 2019 – brands

After discussing European car sales in 2019 by manufacturer, let’s zoom in on sales at brand level. Volkswagen and Renault are the only brands to sell over a million cars in Europe, while Ford dips below that number. VW sets a new annual sales record in Europe at nearly 1.76 million deliveries, up 2.3% over 2018 and increasing its share to 11.2%. Peugeot improves 0.6% to close in on the  #3 spot with just 23,000 sales between Ford and itself. Mercedes-Benz is the big winner in the brands top-7 at +3.3%, the second time ever above 900,000 sales and its highest annual sales in Europe ever. Its rival BMW is up just 0.9% but also sets a new annual sales record in Europe, while Opel/Vauxhall struggles after the PSA takeover as the French are culling models that are not (yet) based on their own platforms and still rely on GM technology. Opel/Vauxhall is down 8% to just over 800,000 sales, a record low for the brand. Meanwhile, Skoda leapfrogs Audi thanks to a 6.5% gain in not only its 7th consecutive year of growth, but also its 7th consecutive annual sales record in Europe, growing from 489,500 sales in 2012 to over 745,300 in 2019. Toyota consolidates its top-10 position with a 4.5% gain, its 6th consecutive year of improved sales but still below the brand’s record of nearly 900,000 sales in 2007, while Fiat is down 9.7% to just 4% share. Only from 2012 to 2014 did Fiat sell fewer vehicles in Europe, while it sold double of its current annual sales in 1997. Citroën is up 6.2% in its third straight year of improvements, keeping Dacia at bay. Like Skoda, the Romanian brand scored not only its 7th consecutive year of growth, but also its 7th consecutive annual sales record in Europe, more than doulbing its 238,000 sales in 2012 to over 576,500 in 2019. For Hyundai, 2019 marks the 6th consecutive year of growth in Europe, of which the 5th consecutive annual sales record, while sister brand Kia has broken its 8-year long winning streak with a slight 0.1% decline in 2019.

The worst performer in the top-30 brands ranking by far is Nissan with an 18.9% decline to its lowest annual sales volume since 2010 as its best selling models Qashqai and Juke are due for a redesign in 2020. That has allowed Seat to leapfrog both Kia and Nissan to take 15th place thanks to a 13.7% gain in the Spanish brand’s 7th consecutive year of growth but only its second consecutive annual sales record. Chinese-owned Swedish brand Volvo celebrates its 6th straight year of growth and its 5th annual sales record, while Suzuki is also up for the 6th year in a row but still below its record of 285,500 sales in 2007. Mazda sales are up to the highest annual volume since 2007 but the Japanese brand sold even better in Europe in the early 1990s. Mini and Jeep both break their 5-year winning streaks and 4-year annual sales records streak with respectively a 0.8%  and a 1.1% decline in 2019. After peaking in 2017, Land Rover is down for the second year in a row while Mitsubishi is up to its highest European annual sales since 2005 but still far below its peak above 200,000 sales in 1999. Smart is up 17.6% to its highest annual sales since 2006 just before it is turning into an all-electric brand in 2020. But while this may look like an excellent performance, the caveat is that 24.9% of its full year 2019 sales were registered in the last two months of the year, with December 2019 being an all-time best month for the brand, because of self-registrations of its gasoline-powered models before 2020.

DS3_Crossback-auto-sales-statistics-EuropePorsche enjoys a 6th consecutive year of growth and its 6th consecutive annual sales record in Europe, growing from 44,500 sales in 2013 to 77,500 sales in 2019. In contrast, Jaguar has ended its 7-year winning streak and its 3-year record streak in 2019 with an 8.9% decline. Lancia on the other hand is back up 21% after hitting an all-time low in 2018, which allows it to leapfrog sister brand Alfa Romeo which is down 34.8% to its lowest annual sales ever. Lexus outsells Alfa Romeo in Europe for the first time ever as the Japanese luxury brand continues a 6-year winning streak and sets a 4th straight European sales record with sales up nearly 21% in 2019. Alfa even almost falls behind French upstart rival DS, up 16.2% after hitting its lowest annual sales ever. Maserati is facing the same fate as its Italian sister brand, down to its lowest annual sales since 2013 when the Ghibli was reintroduced. Alpine more than doubles up on its introduction year and smashes its annual sales record from 1972, outselling its main rival Porsche Cayman, but its success is slightly one-sided as Alpine is for 71.9% dependent on its home market France. Ferrari and Bentley both outpace the market in 2019 with high one-digit increases where the Italian sports car brand sets a new annual sales record. Italian-Chinese DR Motor improves its 2018 sales by a factor of more than 2.5 and has expanded beyond its home market to sell 88 units in Spain, but remains below its peak of over 5,000 sales in 2010.

Europe 2019 Brands

Brand 2019 2018 change 2019 share 2018 share 2018 rank
1 Volkswagen 1.757.429 1.717.108 2,3% 11,2% 11,1% 1
2 Renault 1.057.450 1.083.664 -2,4% 6,8% 7,0% 2
3 Ford 991.615 1.014.038 -2,2% 6,3% 6,6% 3
4 Peugeot 968.341 962.201 0,6% 6,2% 6,2% 4
5 Mercedes-Benz 906.548 877.988 3,3% 5,8% 5,7% 6
6 BMW 825.035 817.354 0,9% 5,3% 5,3% 7
7 Opel/Vauxhall 808.576 878.779 -8,0% 5,2% 5,7% 5
8 Skoda 745.302 699.654 6,5% 4,8% 4,5% 9
9 Audi 740.796 713.868 3,8% 4,7% 4,6% 8
10 Toyota 729.822 698.688 4,5% 4,7% 4,5% 10
11 Fiat 630.549 697.977 -9,7% 4,0% 4,5% 11
12 Citroën 627.540 590.886 6,2% 4,0% 3,8% 12
13 Dacia 576.450 522.793 10,3% 3,7% 3,4% 14
14 Hyundai 546.840 532.886 2,6% 3,5% 3,5% 13
15 Seat 504.607 443.831 13,7% 3,2% 2,9% 17
16 Kia 488.013 488.495 -0,1% 3,1% 3,2% 15
17 Nissan 394.826 487.017 -18,9% 2,5% 3,2% 16
18 Volvo 337.724 319.048 5,9% 2,2% 2,1% 18
19 Suzuki 260.383 245.653 6,0% 1,7% 1,6% 19
20 Mazda 249.371 231.070 7,9% 1,6% 1,5% 20
21 Mini 215.156 216.948 -0,8% 1,4% 1,4% 21
22 Jeep 163.169 165.058 -1,1% 1,0% 1,1% 22
23 Land Rover 146.002 150.283 -2,8% 0,9% 1,0% 23
24 Mitsubishi 144.670 138.933 4,1% 0,9% 0,9% 24
25 Honda 123.277 136.191 -9,5% 0,8% 0,9% 25
26 Smart 114.504 97.346 17,6% 0,7% 0,6% 26
27 Tesla 111.728 29.614 277,3% 0,7% 0,2% 34
28 Porsche 77.529 68.352 13,4% 0,5% 0,4% 29
29 Jaguar 76.839 84.311 -8,9% 0,5% 0,5% 27
30 Lancia 58.830 48.609 21,0% 0,4% 0,3% 30
31 Lexus 55.801 46.170 20,9% 0,4% 0,3% 31
32 Alfa Romeo 54.365 83.438 -34,8% 0,3% 0,5% 28
33 DS 52.597 45.251 16,2% 0,3% 0,3% 32
34 Subaru 32.299 36.688 -12,0% 0,2% 0,2% 33
35 SAIC MG 14.061 9.050 55,4% 0,1% 0,1% 36
36 SSangYong 13.417 14.767 -9,1% 0,1% 0,1% 35
37 Maserati 5.666 8.074 -29,8% 0,0% 0,1% 37
38 Lada 5.552 5.450 1,9% 0,0% 0,0% 39
39 Alpine 4.376 1.950 124,4% 0,0% 0,0% 44
40 Ferrari 3.690 3.382 9,1% 0,0% 0,0% 40
41 Bentley 3.363 3.135 7,3% 0,0% 0,0% 41
42 DR Motor 3.242 1.225 164,7% 0,0% 0,0% 47
43 Infiniti 2.763 6.250 -55,8% 0,0% 0,0% 38
44 Aston Martin 2.590 2.299 12,7% 0,0% 0,0% 43
45 Chevrolet 2.351 2.418 -2,8% 0,0% 0,0% 42
46 Lamborghini 2.166 1.679 29,0% 0,0% 0,0% 45
47 Dodge 1.182 1.301 -9,1% 0,0% 0,0% 46
48 Mahindra 1.086 1.054 3,0% 0,0% 0,0% 48
49 Rolls Royce 820 716 14,5% 0,0% 0,0% 50
50 Cadillac 614 1.003 -38,8% 0,0% 0,0% 49
51 Lotus 568 714 -20,4% 0,0% 0,0% 51
52 Chrysler 110 149 -26,2% 0,0% 0,0% 53
53 Great Wall 110 2 +++ 0,0% 0,0% 55
54 Geely 87 151 -42,4% 0,0% 0,0% 52
55 Bugatti 28 22 27,3% 0,0% 0,0% 54

European car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. They exclude vehicles registered as commercial vehicles. Source: ANDC, JATO Dynamics

  1. Honda should leave Europe. I have a Honda and I love it, much better and much reliable than other cars I used to have (Ford, Rover, Alfa Romeo, Volvo, Opel, Citroen and Seat), but in 2019 in Europe Honda sold only about 2,5% of all its global sales, while on the largest 3 markets – China, USA and Japan they sell about 80-82% of all sales. On ther hand Europe is over 30 different markets, having different requirements. It does not worth the cost, Honda to keep developing and selling cars in Europe, unfortunatelly!

    1. I still think Honda’s biggest problem is that they have enough fans in Europe, but these people can’t afford to buy a new Honda. Enjoying the brand from a distance. Just like Alfa Romeo, Honda’s position within the car market is not very clear. Are they mainstream or do they want to be considered a luxury brand? Their pricing of cars is not in line with what they offer in my opinion. In addition, they have a very European unfriendly line-up with a lack of station wagons, affordable hybrids and entry-level models. So they should really look into a mirror when analysing the sales numbers.

      1. What Honda might help is do the Corolla trick: The Auris was a bleak wallflower, but since it has been reborn as a strikingly designed ‘Car Named Corolla’ sales of this C segment TMC product went thru the roof!

        .

        The bizarre Civic design appeals p/a to 700.000 young urban pro’s in Asia and Asians in the USA, but in Europe the Peugeot 208 II fangs already has people grab their medication.

  2. How could Lancia with one single ancient model, available only in one market, to sell more than Subaru and Alfa Romeo?

    1. Well, the Ypsilon is Italy’s #2 best selling model. I think it regained some popularity among buyers who would otherwise have chosen the discontinued Fiat Punto of Alfa Romeo MiTo.

  3. DS is doing great! Very nice to see, because this new brand got a lot of bad press (from CSB as well, let’s be honest). Already closing in on Alfa Romeo and Lexus is impressive with only two models.

    1. Agree Dr Losange, good to see DS sales are on the mend. January 2020 is even (much) better compared to Jan 19. Euope and Japan.
      .

      2500 units in France is just fine, but what about Italy. These design loving ragazza bought 665 DS’s in Jan.2020, skipping their shopping mobile Ypsilon along the way. 😉

  4. Where VW and Renault threw in tons of artificial sales to sugarcoat their 2019 results, PSA is the intelligent party here. As always PSA is one of the first to comply to all these new emission and tax legislative mandates.
    .

    Watch out for PSA’s 2019 profit and margin results end of February. Where Benz (4%), Nissan (1%), Fiat (0%), Renault (4%) and Ford (0,5%) did much worse than 2018. PSA is likely to report another ‘best in class’ figure. My guess is 8%. Mind you: despite PSA gobal sales down 10%. But Iran doesn’t have an effect on the bottomline (the 405 kits are long amortized and on each sale of 400.000 405’s Peugeot earned a dime) and the insane abyss PSA finds itself in China has become a bookkeeping routine (PSA CFO: “hoppa, another €500 mio down the drain”) .

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