European car sales analysis 2013 full year

Dacia-auto-sales-statistics-EuropeCar sales in Europe are down 1,8% in 2013, the fourth consecutive annual loss and down almost 16% on 2009 and down more than 21% on 2007. The bright spot is that December marked the largest monthly year-on-year increase of 2013 and that growth was shared among all major markets. Over the full year 2013, the UK recorded a double-digit growth of +10.8%, while Spain posted a more moderate upturn at +3.3%, while Germany at -4.2%, France at -5.7% and Italy at -7.1% saw their demand for new cars decline, each losing 100.000 sales or more.

Unfortunately, the sales increases in the UK and Spain are not due to sustainable factors, as the British banks paid billions of pounds in compensation to consumers for past insurance mis-selling, and because of the artificially low interest rates in the UK, most people used that compensation of 3.000 pounds on average as a deposit for a loan on a new car. In Spain, the government provided incentives to boost new-car sales.

If we look at manufacturers and brands, we see Dacia is the success story of 2013, with sales up almost 55.000 units, or +22,8%, helping the Renault Group offset small declines at the Renault and Nissan brands and helping Dacia leapfrog Seat to become Europe’s 15th best selling brand. Mazda also showed impressive growth, with sales up over 22.000 units, or +17,9%. Other notable increases are shown by Jaguar at +15,7%, Seat at +11%, Land Rover at +8% and Mercedes Benz at +5,2%.

Alfa-Romeo-auto-sales-statistics-EuropeThe biggest absolute declines are by PSA, with Peugeot and Citroën losing almost 124.000 sales combined, at -6,7% and -10,5% respectively. Citroën was passed by both BMW and Mercedes-Benz in the models ranking. Looking at relative declines, Alfa Romeo at -28,4%, Lancia/Chrysler at -20,1% and Chevrolet at -17,5% suffer the biggest hits in market share. Chevrolet was surpassed by Mini in annual sales, falling to 18th place in the brands ranking, while Alfa Romeo sold even fewer cars than Smart. The double-digit losses of Alfa Romeo, Lancia/Chrysler and also Jeep caused the Fiat Group to be overtaken by Hyundai-Kia, despite the fact that the Koreans didn’t have an excellent year themselves. Sales at Kia remained flat, while Hyundai suffered its first annual sales decline since 2008.

For Opel/Vauxhall, it was the first time since 2010 and the second time since 2001 (!) the brand didn’t lose market share in Europe, finally a bright spot for the troubled brand, that will operate without its Korean-American sister brand Chevrolet from 2016.

Mitsubishi-auto-sales-statistics-EuropeMitsubishi’s increase of 3.781 units is fully thanks to an excellent month of December, when sales doubled year-on-year to almost 11.000 cars. This is due to registrations of the Outlander PHEV in The Netherlands, because of a government incentive of electric cars and Plug-in hybrids, which is reduced for cars registered from January 1st 2014. As a result, Mitsubishi sold and registered 5.000 Outlanders in The Netherlands in December, making it not only the country’s best selling model that month, but even singlehandedly outselling every other brand.

Please note that Tesla sales are not broken down, as the company hasn’t officially published their European sales, but from separate country data I can conclude the number will be between 3.500 and 4.000 cars.

Detailed model sales for the full-year 2013 will be available on this site from the first week of February. I will also provide detailed historical data from 2000-2013 by brand and model within a few weeks. For a sneak preview, check European Car Sales Data.

Sales2013 Sales2012 Change Marketshare Marketshare
All brands 12.308.215 12.528.093 -1,8%
Volkswagen Group 3.085.368 3.110.056 -0.8% 25,1% 24,8%
Volkswagen 1.547.970 1.607.498 -3,7% 12,6% 12,8%
Audi 693.070 704.068 -1,6% 5,6% 5,6%
Skoda 508.732 490.356 +3,7% 4,1% 3,9%
Seat 288.620 260.000 +11,0% 2,3% 2,1%
others 46.976 48.134 -2,4% 0,4% 0,4%
Renault Group 1.518.240 1.486.356 +2,1% 12,3% 11,9%
Renault 801.605 813.772 -1,5% 6,5% 6,5%
Nissan 422.213 432.846 -2,5% 3,4% 3,5%
Dacia 294.422 239.738 +22,8% 2,4% 1,9%
PSA 1.342.061 1.465.996 -8,5% 10,9% 11,7%
Peugeot 740.411 793.558 -6,7% 6,0% 6,3%
Citroën 601.650 672.438 -10,5% 4,9% 5,4%
General Motors 968.781 1.011.719 -4,2% 7,9% 8,1%
Opel/Vauxhall 825.030 837.411 -1,5% 6,7% 6,7%
Chevrolet 143.307 173.803 -17,5% 1,2% 1,4%
GM USA 444 505 -12,1% 0,0% 0,0%
Ford 902.883 936.916 -3,6% 7,3% 7,5%
BMW Group 794.497 799.460 -0,6% 6,5% 6,4%
BMW 640.463 641.174 -0,1% 5,2% 5,1%
Mini 154.034 158.286 -2,7% 1,3% 1,3%
Hyundai-Kia 760.902 722.196 -1,5% 6,2% 6,2%
Hyundai 422.930 434.669 -2,7% 3,4% 3,5%
Kia 337.972 337.527 +0,1% 2,7% 2,7%
Fiat Group 740.641 798.924 -7,3% 6,0% 6,4%
Fiat 572.739 582.248 -1,6% 4,7% 4,6%
Lancia/Chrysler 74.818 93.639 -20,1% 0,6% 0,7%
Alfa Romeo 64.415 89.976 -28,4% 0,5% 0,7%
Jeep 24.306 28.278 -14,0% 0,2% 0,2%
others 4.363 4.783 -8,8% 0,0% 0,0%
Daimler 682.651 656.557 +4,0% 5,5% 5,2%
Mercedes-Benz 617.244 586.631 +5,2% 5,0% 4,7%
Smart 65.407 69.926 -6,5% 0,5% 0,6%
Toyota Group 542.054 543.195 -0,2% 4,4% 4,3%
Toyota 518.546 516.572 +0,4% 4,2% 4,1%
Lexus 23.508 26.623 -11,7% 0,2% 0,2%
Volvo 230.337 231.197 -0,4% 1,9% 1,8%
Suzuki 152.345 154.950 -1,7% 1,2% 1,2%
Mazda 147.307 124.989 +17,9% 1,2% 1,0%
Honda 139.712 141.236 -1,1% 1,1% 1,1%
Jaguar-Land Rover 136.159 124.383 +9,5% 1,1% 1,0%
Land Rover 108.765 100.698 +8,0% 0,9% 0,8%
Jaguar 27.394 23.685 +15,7% 0,2% 0,2%
Mitsubishi 81.258 77.477 +4,9% 0,7% 0,6%
others 83.019 92.486 -10,2% 0,7% 0,7%

* VW Group others include Bentley, Bugatti, Lamborghini and Porsche

* Fiat Group others include Dodge, Ferrari, Maserati

 

Manufacturers

biggest

volume increase

Renault    31.884 Manufacturers

biggest

volume lost

PSA    -123.935
Daimler 26.094 Fiat Group -58.283
Mazda 22.318 General Motors -42.938
Manufacturers

biggest

% increase

Mazda +17,9% Manufacturers

biggest

% lost

PSA -8,5%
Jaguar-Land Rover +9,5% Fiat Group -7,3%
Mitsubishi +4,9% General Motors -4,2%
Brands

biggest

volume increase

Dacia 54.684 Brands

biggest

volume lost

Citroën -70.788
Mercedes-Benz 30.613 Volkswagen -59.528
Seat 28.620 Peugeot -53.147
Brands

biggest

% increase

Dacia +22,8% Brands

biggest

% lost

Alfa Romeo -28,4%
Mazda +17,9% Lancia/Chrysler -20,1%
Jaguar +15,7% Chevrolet -17,5%

 

*Car sales in the 27 countries of the European Union including Iceland, Norway and Switzerland (data from Malta not available).

Source: European Automobile Manufacturers’ Association

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

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