Seat Sales Data, Trends & Analysis for the European Automotive Market
Seat sales in Europe bounced back up in 2013 and the following years after fluctuating in a downward trend from 2007 to 2012. The Spanish brand almost hit the 400.000 annual sales mark again in 2017, a figure last hit in 2004.
Seat Europe Sales Figures & Recent Highlights
Seat’s best selling car in Europe is the Leon compact car since 2014, helped by the new generation and thanks to the addition of the nameplate’s first-ever station wagon version. The Ibiza subcompact was renewed in 2017 but has yet been unable to capitalize on that as it’s still a long way from its 2009 peak. The Mii minicar, a rebadged Volkswagen Up!, lags in sales far behind its German sibling, but also its Czech clone Skoda Citigo. It is the slowest selling model of the triplets and unlikely to be replaced by a second generation.
Similarly, the Toledo compact sedan is a clone of the Skoda Rapid but sales of the Czech version, which includes a hatchback version the Toledo doesn’t have, have been a multiple of those of its Spanish twin, which may give an indication of Seat’s brand value, and leaves you wondering what VW wants with the brand. At least in the large MPV segment Seat is right up there with VW, as the Alhambra MPV sells at similar figures as its twin Volkswagen Sharan, and has surprisingly been growing in a shrinking segment despite its advanced age.
In 2017 the VW Group started playing catch up in the fast-growing crossover and SUV segments, and Seat benefits with the introduction of its first-ever crossovers. The Spanish brand launched the Ateca compact crossover in 2017, followed by the Arona small crossover and the Tarraco midsized crossover in 2018.
Seat Annual Sales, Growth and Market Share in Europe
Below we have a table that shows total Seat sales volumes for the European automotive market, broken out by year. This data captures all Seat vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 311,779 | 0.00 | 3.77 | 0.00 |
| 1998 | 354,910 | 13.83 | 3.75 | -0.67 |
| 1999 | 415,592 | 17.10 | 3.67 | -2.18 |
| 2000 | 434,287 | 4.50 | 3.71 | 1.13 |
| 2001 | 409,888 | -5.62 | 3.30 | -12.42 |
| 2002 | 381,133 | -7.02 | 3.05 | -8.31 |
| 2003 | 381,556 | 0.11 | 3.04 | -0.33 |
| 2004 | 405,546 | 6.29 | 2.91 | -4.44 |
| 2005 | 386,189 | -4.77 | 2.77 | -4.96 |
| 2006 | 384,680 | -0.39 | 2.79 | 0.71 |
| 2007 | 382,098 | -0.67 | 2.76 | -0.91 |
| 2008 | 332,348 | -13.02 | 2.58 | -7.19 |
| 2009 | 318,981 | -4.02 | 2.42 | -6.46 |
| 2010 | 305,378 | -4.26 | 2.41 | -0.36 |
| 2011 | 311,013 | 1.85 | 2.47 | 2.32 |
| 2012 | 259,866 | -16.45 | 2.29 | -7.84 |
| 2013 | 287,028 | 10.45 | 2.53 | 9.50 |
| 2014 | 327,110 | 13.96 | 2.71 | 6.70 |
| 2015 | 336,534 | 2.88 | 2.61 | -4.00 |
| 2016 | 348,108 | 3.44 | 2.51 | -3.83 |
| 2017 | 397,280 | 14.13 | 2.74 | 8.18 |
| 2018 | 238,426 | -39.99 | 1.66 | -64.49 |
| 2019 | 504,585 | 111.63 | 3.42 | 51.36 |
| 2020 | 369,253 | -26.82 | 3.29 | -3.92 |
| 2021 | 349,105 | -5.46 | 3.15 | -4.45 |
| 2022 | 223,006 | -36.12 | 2.17 | -45.27 |
Seat Europe Annual Sales Units & Growth Chart
Below is a visual representation of Seat Europe sales units over time. We have both the Seat sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Seat Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Seat brand in Europe, shown against the Seat’s marketshare changes in Europe. This gives you a good look into how Seat has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Seat Cars & SUVs in Europe
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