Sales of Small Pickups in the US rose by 18% in Q1 2016 to 96,168 vehicles, the highest quarterly sales figure for the segment since Q2 2008. Still, total sales in this segment are less than 20% of those in the Large Pickup segment, though the gap continues to narrow. What would help boost sales in this segment further would be the Ford Ranger, when (if?) the company brings it back to the US, the new Nissan Frontier, the long-mooted Jeep pickup and, if FCA takes a brave pill, the Fiat Toro.
Car sales statistics for the small pickup truck segment in the US, updated every quarter.
The Small Pick-up segment has increased 48% in 2015 to 356,886 sales as three out of four models are less than 18 months old. In contrast, the fourth one is already 11 years old, and loses 15% of its volume. The new generation Nissan Frontier has already been launched in the rest of the world, but a US version of that model is still undecided, just like a Mercedes-Benz version of that model, which isn’t due until 2020 anyways. The Toyota Tacoma is the long-standing leader of the segment and still takes more than half of all small pick-up truck sales in the United States, although that’s down from a whopping 64% in 2014. The Tacoma’s 179,562 sales are just enough to break its 2006 sales record 178,351 units. [Read more…]
The Small Pick-up segment grew by 46% in Q3, a small step down from the dizzying 62% growth rate in the first half of the year. The reason for this is that the new market players, Chevy Colorado and GMC Canyon, are becoming more established, leading to a “new normal”. At this pace, it seems that the segment might finish the year with some 350,000 sales, and might stabilize with around 400,000 sales in the medium term. [Read more…]
The Small Pick-up segment grew by a very fast 62% compared to the first half of 2014, driven primarily by the re-entry of GM into the segment with their new Chevrolet Colorado and GMC Canyon trucks. After a one-year absence the small GM trucks did well out of the gates, racking up the best combined sales since 2008. It marks a change of strategy for the company, though, since whereas the previous generation of trucks was designed in the US and then sold abroad (also as an Isuzu), the current generation was actually developed primarily for the Asian market, and only then adapted for sales in the US (where it sports a considerably different front).
Irrespective of the warm reception that the new GW twins have received the Toyota Tacoma remains the segment leader, racking up more than half as many sales as the second-placed Chevy at almost 89 thousand units. This is despite a new, third-generation model having already been announced in Detroit in January, and which will go on sale in the third quarter of the year. Such a performance sure beats that of the aging Nissan Frontier, which has been on the market since 2004, and a new generation of which has already gone on sale in Asian markets (where it’s called the Navara). It will be interesting to see whether Nissan’s strong form in other segments can translate into the Small Pick-up segment once the new generation goes on sale.