Sales in the premium compact segment rose by 2% compared to 2014, a considerably lower growth rate than the 30% rate it experienced in 2015. However, this performance was better than seems at first. First, the growth rate last year was driven by introduction of the Audi A3 sedan and the new BMW 2-series, while so far this year there have not been any developments in the four-strong segment. As such, the growth rate pretty much equalled the 3% rate for the industry as a whole, a decent performance for a “stable” segment. Second, the premium compact was the only premium segment to grow in Q1 2016, with the other three segments shrinking between 10% and 20%. It would be interesting to see how consumers would have taken to the V40, had Volvo decided to introduce it in the US, though that probably won’t happen until the next generation debuts, possibly reverting back to its original sedan form.
Car sales statistics for the premium compact car segment in the US, updated every quarter.
A while back we asked you which premium compact model not currently available in the US would have the highest chance of succeeding. The Volvo V40 came out ahead with 32% of the votes – a clear, but not decisive win over its competitors. That many think it could do well does not come as a surprise – Volvo is currently on a bit of a roll, and while the V40 predates the current “hot” XC90 and S90/V90 models, it still represents much that customers like about the brand. It’s even available as the Cross Country, a jacked-up version of the kind that’s ever so popular in the US (think Volvo XC70, Subaru Outback). [Read more…]
Sales in the premium compact segment rose by 30% compared to 2014, a standout performance amongst all premium segments, most of which saw sales fall between 2014 and 2015. Such a high growth rate was possible thanks to just two models increasing their sales by over 60% compared to last year, which made a big difference in a segment that is comprised of only four models. Sales in 2015 came close to but did not breach 100,000 units, less than a fifth of what carmakers sell in the premium mid-sized segment in the US, and only around a ninth of what carmakers sell in this segment in Europe. [Read more…]
The Premium Compact segment continued growing in the third quarter of 2015, with sales up 15% compared to Q3 2014, although this rate of growth was slower than in the first part of the year, when they grew 59%. The main reason for this was that the Audi A3 sedan had been introduced in the US in the second half of 2014, which means that the incremental sales that variant brought are now “built in”. [Read more…]
The Premium Compact segment is not only the fastest growing of the Premium segments, it is one of the fastest growing segments overall with a year-on-year growth of 59%. The largest contributor to this growth is the Audi A3, which has been selling like hot cupcakes ever since Audi introduced the sedan version (as if more evidence was needed that US consumers love sedans). In fact, it grew so quickly that it surpassed the Mercedes-Benz CLA to grab the #1 spot, despite the former being the slightly more established market player. This gives Audi a rare segment lead in the US, a place where usually BMW and Mercedes-Benz duke it out for the top spot, with Audi at best a distant third.