Sales of compact cars in the United States are down by a worrying 16% in 2019, and the segment is down 1.6 percentage points of share of the total US car market, to 9.7%. It now holds 35% of the sedan market in the US, down from 36.8% in 2018. The Honda Civic and Toyota Corolla consolidate their leadership thanks to stable sales while their closest two rivals both see their sales drop by double digits. The Civic and Corolla are now not only the only two nameplates to sell over 300,000 cars each, but also the only ones to sell over 200,000 cars, with the Nissan Sentra and Hyundai Elantra both dropping below that threshold as both are down by 13%. The Civic and Corolla together hold 38% of the compact car segment (39.7% of non-luxury compact cars), up from 32% in 2018. We lose three members of the 100k sales club, as the Ford Focus and Chevrolet Cruze have been killed by their manufacturers and the Kia Forte dropped below that mark despite falling slower than the overall segment. We do welcome a returning member after a 1-year absence with the Jetta back above 100,000 sales again, allowing it to jump from 8th in 2018 to 5th in 2019. [Read more…]
Car sales statistics for the premium compact car segment in the US, updated every quarter.
Segment shrinks despite new A-Class finding great purchase with buyers
Sales in the US Premium Compact segment fell by 14.2% to 32,669 in the first half of 2019, accelerating the rate of decline the segment experienced in 2018. What’s more, combined with the 24% sales decline the segment experienced in 2017, total sales are now heading towards barely over half of what the segment achieved in 2015. However, [Read more…]
Segment decline speeds up, although still remains less bad than in 2017
Sales in the US Premium Compact segment fell by 9.8% to 38,690 in the first half of 2018, as the pace of decline accelerated from the relatively modest 7.5% in the first quarter of the year (although it is still declining slower than it did in 2017, when it shrank by more than a quarter). With the new Mercedes-Benz A-class saloon unlikely [Read more…]
Segment recovers after dismal 2017, although Lexus CT exit still pushes it into the red
Sales in the US Premium Compact segment fell by 7.5% to 18,119 in the first quarter of 2018, continuing the decline from 2017, albeit at a slower pace (the segment shrank by more than a quarter in 2017). With only the new Mercedes-Benz’s new A-class saloon on the horizon, 2018 might bring a repeat of 2017’s misery, as customers keep [Read more…]
Segment loses more sales than any other bar the small sports segment, with only Infiniti QX30 seeing sales rise
Sales in the US premium compact segment fell by 27.5% to 19,531 in the fourth quarter of 2017, pretty much in line with the segment’s form in 2017, when sales fell overall by 25.9% to 86,495. Such a decline made this the second-fastest shrinking segment in the US in 2017, behind only the sports small segment, which experienced a [Read more…]
Every single model loses sales, with the exception of the new Mini Clubman
The decline in the Premium Compact segment in the US slowed down in the third quarter of the year, but the segment still shrank by 5% over the period, bringing the YTD decline to 18.1% – worse only than the Minicar, Subcompact and Small Sports segments. While the one new entrant, Mini Clubman, has done reasonably well to bring in new customers, as did the Infiniti QX30 (which we officially classify as a Premium Compact SUV, and only include here for reference) , every other model in the segment saw its sales fall by 20% or more since the beginning of the year. With the new Mercedes-Benz A-class and BMW 1-series sedans still at least a year away from market, the prospects for this segment are not looking very bright.
Segment down 22% in Q2, oldest 2 models perform best
The Premium Compact segment was the fastest declining segment in the US car market in the first quarter with sales down 27%, and the situation only gets worse with a 31% decline in Q2. That brings the first half figure to just 42.519 units, down 29% on the same period in 2016, which means it remains the fastest declining segment in the US so far this year. The main culprit for this demise is the premium compact crossover segment, which grows 27% in the first half of the year and becomes larger in volume than the regular sedans, hatchbacks and station wagons. Only two out of the 8 players in the segment show single-digit growth in Q2, while all others lose volume by at least 25%. These two happen to be the oldest of the bunch, as the Lexus CT200h has been on the market virtually unchanged since 2011 and the Mercedes-Benz B-Class was first launched that same year, even though sales in the US only started in 2014 as an electric-only model.
Even with the addition of the Infiniti QX30 the segment would be deep in the red. The Qx30 is marketed as a crossover, while in fact it’s really just a hatchback. Then again, following the same reasoning the Mercedes-Benz GLA should be classified as a hatchback as well, so we’re not sure how to classify it. We’re interested in what our readers have to say about this matter. In Europe, it is sold under two different names for both segment: the Q30 hatchback and QX30 crossover, even though the only distinction between the two is the higher ground clearance of the latter. In the US, the Q30 is sold as the QX30 Sport, but Infiniti does not specify the take rate on that version, which would have made things a bit easier for us. For now, we’ll display it here for reference (it would instantly have become the segment leader), but keep it officially in the small SUV segment.
Sales in the Premium Compact segment are the fastest declining segment in the US car market, as sales are down 27% in the first quarter of 2017, following a 19.5% decline in the second half of 2016. Five out of the segment’s eight models show double digit declines, of which the entire top-4. The only way to give this segment some positive news is that it would be down by “just” 2.8% if we considered the Infiniti QX30 to belong here as well. The Qx30 is marketed as a crossover, while in fact it’s really just a hatchback. Then again, following the same reasoning the Mercedes-Benz GLA should be classified as a hatchback as well, so we’re not sure how to classify it. We’re interested in what our readers have to say about this matter. In Europe, it is sold under two different names for both segment: the Q30 hatchback and QX30 crossover, even though the only distinction between the two is the higher ground clearance of the latter. In the US, the Q30 is sold as the QX30 Sport, but Infiniti does not specify the take rate on that version, which would have made things a bit easier for us. For now, we’ll display it here for reference (it would instantly have become the segment leader), but keep it officially in the small SUV segment.
Following a steady first half of the year sales in the Premium Compact segment fell by a substantial 19.5 percent in the second half of 2016, resulting in a 10.0 percent fall in sales over the course of the year. Nonetheless, this rate of annual decline was still lower than that for the Premium Large and Premium Mid-sized segments (14.2 and 15.3 percent, respectively), reflecting the fact that all Premium segments were affected by consumers’ migration to the Premium SUV segments, all of which recorded positive growth sales. In fact, it’s interesting to note the symmetry of how the two sets of segment diverged: in 2015 both recorded around 1 million sales, but the non-SUV Premium segments then lost around 130,000 sales (13.0 percent) in 2016, while the SUV Premium segments gained around 120,000 sales (rise of 11.9 percent), results in a net fall in all Premium segments of only 1 percent.
But, back to the Premium Compact segment – its outlook for the near future is rather bleak, as none of the four models that currently make up the segment likely to receive any substantial upgrades in 2017, though Acura would do well to replace the ILX which has fallen from segment leader in 2013 to last spot in 2016.
Sales in the Premium Compact segment fell by a substantial 12 percent in the third quarter of 2016, a considerable deterioration in fortune compared to the first quarter of the year, when the segment grew by 2 percent. Still, the performance over the course of the first three quarters combined (4 percent fall in sales to 68,954 units) was better than than in either the Premium Mid-sized or Premium Large segments (fall in sales of more than 10 percent for both), and worse than only the Premium Limousine (3 percent rise in sales).