Sales of Large Pickups in the US rose by 6% in Q2 2016 to 561,915 vehicles, after showing a 5% increase in Q1. This is one of the most important segments for the Detroit-3, with these kinds of volumes and the huge profit margins they earn on this type of vehicle. It’s a cut-throat market and the vehicles are marketed with their toughness, towing and hauling capacities and masculinity. However, with fuel economy becoming ever more important in this segment as well, Ford switched to an all-aluminum body for its thirteenth generation F-150, launched last year. And in Q2, its main rival Chevrolet first took a stab at Ford, showing TV ads where a load of concrete blocks and the corner of a toolbox are dumped into the F-150’s bed, gashing it, while the same actions in the Silverado’s steel bed result in nothing more but dings and scratches. Unfortunately for GM, the ads didn’t work as desired, with the Ford gaining 16% and the Silverado losing 3% of its volume.
Car sales statistics for the full-sized pickup truck segment in the US, updated every quarter.
Sales of Large Pickups in the US rose by 5% in Q1 2016 to 508,392 vehicles, which seems like a lot but is in fact 18% lower then the quarterly sales record for the segment over the past ten years (622,244, in Q3 2006). With all models in the segment being relatively fresh, with the exception of the aging Toyota Tundra, one can reasonably expect growth to continue in the coming quarters, at least until gas prices rise and customers start switching to smaller pickups.
Sales of Large Pick-up trucks in the US were up 5.2% in 2015 to 2,187,703 units, and 35.6% of those sales were the best selling vehicle in the US for 35 years running: the Ford F-series. However, as the F-series suffered from slow summer sales due to the change-over to the new, aluminum-bodied generation, the Chevrolet Silverado and GMC Sierra duo combined outsell their main rival for the first time since 2009. The two GM trucks are the only ones to gain share in the segment. Still, a 4% increase to over 780,000 Ford pick-up trucks is the highest volume for the nameplate since 2006, but a long way from the almost 940,000 sales in 2004.
The Large Pick-up segment grew by 8% in the third quarter of the year, and 5% in the first three quarters of 2015.
The Large Pick-up segment grew by 4%, the exact same rate as the overall market, which is only appropriate given that to many this segment epitomizes the US car market. And as has been the case for many, many years, the Ford F-series is the segment leader with over 350,000 units sold in half a year. Clearly, customers have embraced the aluminum components in what has traditionally been an old-fashioned segment. [Read more…]
The Small Pick-up segment grew by a very fast 62% compared to the first half of 2014, driven primarily by the re-entry of GM into the segment with their new Chevrolet Colorado and GMC Canyon trucks. After a one-year absence the small GM trucks did well out of the gates, racking up the best combined sales since 2008. It marks a change of strategy for the company, though, since whereas the previous generation of trucks was designed in the US and then sold abroad (also as an Isuzu), the current generation was actually developed primarily for the Asian market, and only then adapted for sales in the US (where it sports a considerably different front).
Irrespective of the warm reception that the new GW twins have received the Toyota Tacoma remains the segment leader, racking up more than half as many sales as the second-placed Chevy at almost 89 thousand units. This is despite a new, third-generation model having already been announced in Detroit in January, and which will go on sale in the third quarter of the year. Such a performance sure beats that of the aging Nissan Frontier, which has been on the market since 2004, and a new generation of which has already gone on sale in Asian markets (where it’s called the Navara). It will be interesting to see whether Nissan’s strong form in other segments can translate into the Small Pick-up segment once the new generation goes on sale.