The Mid-sized SUV segment grew by 14% year-on-year, slightly faster than the average growth rate of 12% for all non-premium SUVs and a lot faster than the market as a whole (4%). Interestingly, this growth can’t really be attributed to any particularly new model (sales of most newest models actually did not grow that quickly), it is more a factor of practically all models gaining across the board.
The Ford Explorer is the segment leader by a wide margin, selling more than 50% more cars than the second most popular model. The really surprising thing is that its sales grew by 17% even though the new, facelifted model was about to go on sale in the summer 2015 – possibly dealers were offering big discounts to make space for the new model. Also, one has to keep in mind that some of those sales go to the Police, for which the Explorer is the main vehicle in the US, but that is only around 12k units per half-a-year period.